At Li Yunliang's villa, old friends for many years got together. Pen ~ fun ~ Pavilion www.biquge.info Li Yunliang said that he would not provide any convenience for his son, but he still made some consideration in the place of the meeting, and then settled in the Li house, which means that the fledgling Li Haolong may not know, but how can the old foxes who have been up and down in the business sea for many years not understand, their purpose today is to see the plan of this young man, if it is not convincing, even if it is Lao Li's arrangement, there is no way, if there is something attractive, even a little, everyone is happy to push the boat, in their eyes, investing in a football does not cost much, and it is just right to sell personal favors.

The hall of the family was full of elders, a room full of people, sitting or standing at will, looking at Li Haolong in the middle of the field, he clearly felt all kinds of friendly or kind or critical or contemptuous glances, and he was quite uncomfortable. Li Yunliang was keenly aware of his son's discomfort, stepped forward and patted his son's shoulder, pointed to the thick stack of plans in his hand, and nodded meaningfully.

Yes, the vast sky is beckoning to him, how can he be wet with dew when he takes off and give up flying, Li Haolong settled down, beckoned Han Shao to come over, not much, the elders present each have a plan. While the elders were looking through it, Li Haolong said loudly: "Uncles and uncles, this is the last time I will address you like this during the meeting, I am today as a retired football player Li Haolong to present to you a business plan that I think is feasible, now, bosses, please look at my plan carefully." Under the wave of Xi Jinping's continued attention to football, this year there are many well-known companies to enter the football industry, I will not talk about the situation of the Chinese Super League, and now our Chinese capital has begun to invade well-known foreign clubs, the most famous is Suning Group's entry into Milan one of the two giants Inter Milan, AC Milan in the same city is also about to be acquired by the Chinese consortium led by the Sino-European Sports Investment Management Company and the Strait Fund, these two are one of the most famous clubs in China, Wang Jianlin, the former richest man in Forbes, also bought a 20% stake in Atletico Madrid Football Club in Spain as early as January last year, and named the new stadium of Atletico Madrid this year. On the one hand, European football has a good fan base and a more mature business model; On the other hand, at present, the European economy is sluggish, and buying the European football market is a low-risk investment method. Simon Chadwick, a professor of sports business at Coventry University Business School in the United Kingdom, said that the Chinese government proposed that by 2025, the entire Chinese sports industry should reach a scale of 5 trillion yuan, becoming the world's first. Foreigners are still so keen, there's no reason why we can't see the potential business opportunities clearly, and my Premier League plan is to see the timing rather than catch the trend. The Premier League is the most commercial football league in the world, more attractive than other leagues, and it is also the best choice to invest in football. ”

Li Haolong said what he had been thinking about for a long time in one breath, and the more he talked about it, the more he entered the state, and Li's father looked at his son with a smile on the side.

"Next, please ask the bosses to ask questions about the content of the plan, and we will answer them one by one!" Han Shao continued.

The hall was very quiet, only the rustling of pages, and after a long time, an old man took off his glasses, closed his cloudy eyes, and asked slowly: "Is the expected upfront investment only 57 million pounds?" ”

"No, it's just the cost of the acquisition, the fluctuation is not big, the initial investment also includes the transformation of the club's hardware facilities, the renovation of the stadium, the introduction of advanced medical rehabilitation equipment, of course, there is also the cost of introducing players, I estimate that it will be about 200 million pounds, on the issue of introducing players, I will not blindly throw money and big money, at the beginning I will only spend reasonably and rationally, but I think everyone also needs to have a certain mental preparation, the shortcut to the club's success is the influx of capital, countless successful examples have proved thisIn the future, it is not ruled out that the possibility of increasing reinforcements will be increased, and an investment of 5-600 million pounds in five years is also necessary, and there will be a detailed plan for the follow-up of capital investment. ”

"It's not a small amount, how are you going to recoup the cost?" When everyone heard this number, they also exchanged their heads.

According to the Mirror, the Premier League's domestic broadcast rights were sold to Sky Sports and BT Sports for three seasons from 2016/17 to 2018/19 for a total of £5.136 billion, a 70% increase over the previous round of TV broadcast costs. What is this concept? According to the distribution system of the Premier League, this means that the bottom team can also share nearly 100 million pounds, and the specific distribution principle plan is listed, everyone thinks about it, the bottom has 100 million pounds! Our ambitions must be more than that. In addition, there are ticket revenues, sales of fan derivatives, various commercial sponsorships, and diversified commercial development...... I am confident that in 5 years' time, the balance will be even even profitable. ”

"Is it enough to just make a profit? You have to know that so much money is put in the bank for five years, and there is a lot of interest! ”

"I admit that this is not a short-term profiteering industry, but using this as a springboard can broaden our business routes and enter the UK, not to mention the preferential policies that cannot be seen at home and abroad, isn't it the time you need now? As far as I know, the old shopkeeper financial service and the old shopkeeper e-commerce that you have been planning for a year are about to be launched at the end of the year, are there any more sensational and effective advertisements than investing in football? How much does it cost you to the major TV stations every year, please think about it, when the time comes, there are countless media competing to report on it, I suddenly feel that I seem to be too conservative, maybe it should be more sensational! ”

"So have you considered the impact of Brexit on the club, the impact on our expansion into the UK?" This question is also the key to the point, and many people have nodded yes.

"I consulted a lot of people in the UK, and they didn't take the impact of Brexit very seriously, it was nothing more than tariff issues, visa issues, such as what EU health insurance card can enjoy free or low-cost medical care in EU member states. I admit that I am not an economic expert, but how much impact can this have on us, the British are not too worried, agreed to Brexit, why should we bother with this, Britain has been wandering on the European continent for a long time, no matter who comes to power in the future, the basic economic ties with the EU will not be interrupted, the vast majority of British parliamentarians are pro-European, they will retain ties with Europe to the greatest extent, and not only limited to economic ties, but even include participation in European integration decisions. As for the biggest impact on the club, the labor permit, the Premier League, which continues to grow bigger and has the prestige of the first league, will not sit still, the FA will definitely be proactive, everyone must remember that this is a business union, not a complacent emirate. I heard that Italy is also going to vote on Brexit recently, and there are Eurosceptics in the EU, including Germany and France, and no one can say the future situation. ”

"Why did you choose Aston Villa in the Championship with so many teams, why don't you just pick a big club in the Premier League?"

According to the estimation of the 2015 Forbes Football Value List, Manchester United's market value reached $3.1 billion, and Manchester City, Chelsea, and Arsenal were all $1.3 billion. I choose Aston Villa mainly from several aspects, one is the market, as the second largest city in the UK after London, but there is no super team, the market here is worth developing, the second is the atmosphere, there are already two Chinese boss teams here, the local people are used to it, our intervention at this time will not cause too much xenophobia, as long as we have continuous investment, we will definitely become the representative team of Birmingham, the third is history, Aston Villa is more well-known than the other two local teams, Historically, it also belongs to the giants, and in 1982 it also defeated Bayern Munich to win the European Champions Cup, although it needs to start from the Championship, but the fan base of this team is very unusual, and there is an inextricable connection with the royal family, Prince Charles and Prince William are fans of the Villa team, and the support of the British royal family is also one of the reasons why the Villa team is supported in the British high society, and the benefits of investing in such a team are self-evident. ”

"You're saying so well, so why would the Yankees sell the team?"

"The economic recession in Europe and the United States, the money in their boss's pocket is shrinking rapidly, and our Chinese national strength is getting stronger and stronger, the rise of private capital, is in a relatively good stage, and Aston Villa was just relegated last season, income plummeted, and his strength is not enough to support the team to grow, at this time is also forced to help."

"Then why do you have the confidence to bring the team to the Premier League, just throwing money at it?"

"Just throwing money at it is rude and useless, please believe in my major, and I will still learn, I will learn and grow at the same time, I will not take over so quickly, I know I am still young, and I know the importance of gradually, please believe me, I know that you are worried about me because of the mentality problem after retirement, I am not impulsive, nor is it to make up for the shortcomings in my heart, from the competitive aspect, I am confident to make achievements, after gaining a foothold in the Premier League, I will enter domestic football again, and contribute to Shanxi football and Chinese football." In business, I am also confident that everyone's investment will see results at home and abroad, is our Jin business worse than those people? I really need this opportunity, and I also have the blood of the old Jin Shang flowing in my body. Speaking of emotion, Li Haolong bowed deeply to the elders with tears in his eyes.

The venue was very quiet, everyone didn't speak, for a long time, and I didn't know who took the lead (according to Han Shao later said that it was his father), the hall resounded with warm applause, Li Haolong's eyes blurred, and the tears of excitement finally couldn't help but slide down......