What is Pan Entertainment?

Pan-entertainment refers to the multi-field symbiosis based on the Internet and mobile Internet, creating a fan economy of celebrity IP (intellectual property, intellectual property), the core of which is IP, which can be a story, a character or any other thing that a large number of users love.

The concept was first proposed by Cheng Wu, vice president of Tencent, in 2011. After more than three years of practice and cultivation, Tencent Interactive Entertainment has successively launched four major physical business platforms on the basis of Tencent Games: Tencent Animation, Tencent Literature, and "Tencent Movie+", and has basically built a new interactive entertainment ecology that connects multiple cultural and creative business fields such as games, literature, animation, film and television, and drama, and initially created an innovative format of "the same star IP and a variety of cultural and creative product experiences".

In 2014, the term "pan-entertainment" was included and highlighted in the industry reports of the Ministry of Culture, the State Administration of Press, Publication, Radio, Film and Television and other central ministries and commissions.

As Xiaomi, Huayi, Ali Digital Entertainment, Baidu Literature, Yidong, Tongyao, 360 and other companies have vigorously promoted "pan-entertainment" as a corporate strategy, "pan-entertainment" was recognized by the industry as "one of the eight major trends of Internet development" in 2015.

The other seven major trends are: Internet of Vehicles, online education, big data, online video, smart hardware, Internet companies, and Internet finance.

So, what is the ambition of the woods?

It is also a pan-entertainment concept.

For example, in the past, Lin Mu took a fancy to it, or knew the value of IP for a long time, so he bought a lot of IP in advance to pave the way for his future.

This kind of operation indicates a very straightforward, very simple, even a bit of a chicken-killing concept.

You can get a part of the benefits for a while, but this method is not a good way to do it in the long run.

But why didn't Lin Mu think of occupying all the points?

There are two reasons for this.

The first is that there is no money, and this is very important.

Although Lin Mu seems to have a lot of money now, with tens of millions of assets, for people in the Internet or financial industry, this money is actually nothing.

The second is that in this world, in addition to orthodox entertainment, that is, film and television entertainment and music, other industries are developing very rapidly.

For example, Taobao and Tencent are now two mountains on the Chinese Internet, and they have reached the position before the rebirth of forests.

The place where IP appeared, the online literature station, is now very hot, and the climate has been formed, and it is not at all that Lin Mu can intervene in.

But that's all there is to it, online literature is growing rapidly, but they are limited to subscription fees.

I didn't think much about the IP at all, this is Lin Mu's advantage, which is why Shanda and Tencent have not acquired online literature sites and no one has made literary sites anymore.

And now the literature on the Internet is completely dominated by the starting point, and I have developed a habit of reading novels to the starting point.

This is a subconscious thing, just like turning on the computer now whether you are chatting or not, you will log in to QQ, and the first thing that comes to mind when you want to buy something is Taobao.

I have already formed a kind of conscious consumption in my mind, which is also the reason why others can't do it.

So what does Lin Mu want to do or can do?

First of all, make the project bigger, and then reach a contract intention with the starting point, if all the novels on the website are in the future, you must discuss with Lin Mu when considering making IP.

Under the same conditions, the forest must be selected first, which is the first consideration of the forest.

That's the next step.

is also why Lin Mu is not in a hurry to film or something while he is now famous, or find another one from his brain or the IP in his hand to make a movie or TV series for the market?

Lin Mu was afraid that after he really did this, those entertainment tycoons and those who were still covetous, or waiting for the second IP work to come out, couldn't help but do it.

At that point, let alone soup, you can't even eat a little scrap of wood.

If Lin Mu gets the contract signed with the starting point, then he is equivalent to having a stepping stone to all the film and television entertainment, game tycoons, animation industry and other companies in the world.

In the future, when I start one or several TV series or movies adapted from IP, I will have the capital to negotiate with them.

Because the contract is in your own hands, it is equivalent to holding the capital in your own hands, and others can't snatch this thing.

At that time, it will be up to you whether you sell or cooperate, or when you look for investment or actors, it will be very simple.

In the future, Lin Mu can rely on this contract to make a TV series, and compared to movies, TV series are the things that have the greatest impact.

Because everyone has a TV set at home, and only a part of people between the ages of 13 and 40 can watch movies, the audience is different.

Although movies are comparatively more profitable.

Lin Mu has already thought about what TV series to film, and he will shoot the biography of Zhen Huan.

In fact, Lin Mu wants to shoot "Bright Sword" even more, but first of all, Bright Sword is not online literature, but an orthodox literary work, and it has little to do with Lin Mu's contract.

Subsequently, if you want to shoot the bright sword out of the feeling of the previous life, investment is a problem, Lin Mu's money should be enough, and the most important thing is the soldier.

It is said that when the bright sword was filmed in the previous life, many of the people who filmed it were soldiers on duty, and Lin Mu did not have the ability to invite soldiers to play.

It will be different when you become famous in the future.

The biography of Zhen Huan is different, it comes from the Internet, it is a kind of online literature, there is no doubt about it.

Then the shooting is a little simpler than the bright sword, and it doesn't need much background, and it doesn't need much control and huge war scenes.

This TV series is simply a historical drama in which a group of concubines in the palace compete and intrigue.

But whether it has much to do with history is just grafted into history.

And the things you need for filming are only the cost of clothing, and the venue does not need to be built by yourself, and all major film and television cities have ready-made ones, just rent them.

This is one aspect, and the rest is that The Legend of Zhen Huan is a TV series suitable for all ages, with far-reaching influence in the previous life, and the popular actors are one after another.

Even in that year, it was called the Year of Zhen Huan.

This shows the great influence of this TV series.