January 26, 2009, the 30th day of the 12th lunar month, Chinese New Year's Eve.

The crew of "Transformers" was busy until yesterday, and today is the beginning of the holiday.

The Spring Festival is the most important day of the year for every Chinese person, family reunion, eating dumplings, watching the Spring Festival Gala, and telling life. Even those who don't have a holiday will call home to tell their hearts, and then go far away to have a New Year's dinner.

As a country with the longest history and extremely strong national strength, the traditional culture of China is also constantly fermenting in the hearts of foreigners. In recent years, tens of millions of foreigners have joined the Chinese nationality, and more and more foreigners have come to settle in China, and their living habits are gradually integrated into China.

Michael Bay and Robert Downey Jr. did not return to the United States when the crew had a Spring Festival holiday, but decided to stay in China and spend a fresh Spring Festival together.

On the evening of the thirtieth day of the Chinese New Year's Eve, they bought some gifts and came to Lin Mu's house to celebrate the New Year with their faces salivated.

"Today is the thirtieth day of the Chinese New Year's Eve, right?" Lin Mu asked curiously.

"yes? So here we are? Celebrating the holidays? "Michael Bay, they had a 'yes' look on their faces.

"What? How can anyone go to someone else's house as a guest in the thirtieth year of the Chinese New Year's Eve? Lin Mu was depressed, but looking at the blank faces of this group of friends, he knew that they didn't understand the customs here.

In the end, Lin Mu was rude to count the trees, and warmly welcomed the group of people in.

"You're Don! You are cloth! You are blessed! Girl, you are Assi......" Father Lin quickly recognized little Robert Downey and them one by one, they had been here several times. I knew Father Lin.

Seeing that Father Lin actually recognized them, little Robert Downey felt a little flattered. I was so happy that I slapped my ass again and again. coaxed Father Lin to be happy.

"Dad, Mom. This is the assistant director of my current film, called Michael Bay, and you can call him 'Bay' in the future. ”

At the beckoning of Father Lin, the group of foreigners asked them to sit on the sofa in the hall. Fortunately, the hall of Lin Mu's house is quite large. It is 50 square meters, and the sofa area is quite large, and it is not crowded at all for 10 people to sit, just right.

On the wall in front of the sofa hangs a large 58-inch LCD TV. Sitting on the couch is comfortable to watch TV shows.

The media technology of this plane is much better than that of the previous plane. TV shows on a large 58-inch TV will not be rough because the resolution is not enough. The graphics are still delicate enough.

As soon as there are more people, the popularity will increase, and the flavor of the New Year will be more sufficient. You can't set off firecrackers in the city. Now that the popularity is booming, Father Lin and Mother Lin are happy and laugh very happily.

While pouring tea for them, Lin Mu said: "We celebrate the Spring Festival, and we all watch the Spring Festival Gala, unlike you who gather abroad to gather outside the streets and squares to have parties. Lin Mu said as he switched TV stations. It's just 7:45 now, and there are still 15 minutes left for the Spring Festival Gala to start.

After a few people chatted enthusiastically for a while, the Spring Festival Gala officially began at 8 o'clock.

None of these foreigners had the experience of spending the Spring Festival in China. So I felt novel, after the Spring Festival Gala began, I was fascinated by the programs inside, and I watched it very fascinatingly. It's not that the Spring Festival Gala is so good-looking. But the programs of the Spring Festival Gala are very different from foreign programs in terms of culture, details, style and other aspects, and they look fresh.

Lin Mu is thinking about which year he will be able to direct the Spring Festival Gala in the future, so he watches the Spring Festival Gala every year. At the same time, I will also watch and analyze the programs inside with a professional eye for later use.

He found that in recent years, the programs of the Spring Festival Gala have gradually leaned towards modernization. In terms of traditional culture, the proportion of programs began to gradually decrease. Lin Mu has also read a lot of comments, saying that the reason for this is the case. Part of the reason is that with the development of the economy, the young people of the 80s and 90s have begun to grow up gradually, and their attention is attracted by new things, and the attention to tradition has begun to lose.

After four live broadcasts, the ad begins.

"This Spring Festival Gala is awesome!" Robert Jr. reminisced and praised.

The others nodded in agreement.

And Michael Bay's gaze was a little different, and he asked curiously: "Is this show watched by many people?" ”

Hearing this question, Lin Mu smiled and did not answer him directly, but said a statistic: "In the whole country, the current TV sets that watch this program account for 68% of all TV sets!" ”

“68%！！！”

A few foreigners were stunned.

Lin Mu didn't lie to them, 68%, this is the ratings of last year's Spring Festival Gala.

Michael Bay, who has a keen sense of smell, quickly calculated: "According to the current population of China, theoretically speaking, there are at least 700 million people watching this program in the country. ”

When he calculated the number himself, he couldn't help but gasp.

"700 million??" Others weren't much better and were dizzy.

"The country of China...... It's amazing......"

Looking at the shocked appearance of this group of foreigners, Lin Mu unconsciously felt a strange sense of pleasure welling up in his heart.

However, Michael Bay quickly reacted and asked, "Is advertising expensive here?" Can ads for movies be placed here? ”

The others were also quite interested in this question, and they all turned their eyes to Lin Mu.

"It's expensive! Very expensive!! Lin Mu introduced, "When you look at these advertisements, the basic price of each advertisement must be more than 10 million yuan." In the back, there is a "Spring Festival Gala My Favorite Program" selection title, this year's auction reserve price is 1.3 billion, and there is also a Spring Festival Evening News advertisement, I heard that the winning bid price this year is 1.2 billion. ”

"And the entire Spring Festival Gala, the total price of advertising bids that broke out in this year's Spring Festival Gala is 1.3 billion!! And these advertisements only have one chance to broadcast live and five replays, so this advertisement is very expensive, and the cost of one advertisement can make a movie. ”

Lin Mu did think about putting his own company on advertising, but because there were more audiences in this time and space, the price was much higher than the price in the previous time and space, and Lin Mu felt that the investment was not cost-effective.

Those foreigners heard. I can't help complaining: "There are so many moats in Huaxia!" ”

"I originally thought about putting the advertisement of Hope Film and Television on it, but I saw the price. Forget it, I can't afford to hurt if I don't have money. "The cry of the woods is poor.

Others: "......" indicates intense contempt.

That's when the black man Fox asked, "The people who went up to perform." How much is the remuneration? ”

"5,000 yuan for big names, 2,000 yuan for small names!" Lin Mu spit out a number, "If you want to make money, don't go, but it's good to show your face." ”

Everyone: "......" cheats.

Michael Bay sighed: "It's amazing, if there is a Spring Festival Gala in the United States, I guess I would want to direct it." ”

Lin Mu smiled: "I think so too." ”

Subsequently, Lin Mu answered the phone while watching the Spring Festival Gala. Basically, every minute, there will be a phone call coming in, saying New Year's wishes or something. And this group of foreigners has experienced a Chinese tradition - telephone blessings.

And just among these calls, there is a special one.

"After the New Year, take some time to come and meet my parents?" Fan Ye called from Haizhu City and said.

"See the parents? Good! Without any hesitation, Lin Mu agreed.

The next day, these foreigners began to form a group to go to the homes of other crew members to celebrate the New Year, this one today, and that one tomorrow. Like locusts transiting......

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When "People in Embarrassment" celebrated the Spring Festival, the box office was still very strong, and it was able to earn 30 million yuan every day, which was extremely shocking. And other newly released blockbusters have been stolen from it.

In the period when the Spring Festival began, "People in Embarrassment" earned 4.4 billion yuan, and the total box office has reached 4.8 billion yuan.

Cinemas welcome a variety of different crowds every day. There are petty bourgeoisie, migrant workers, and students, and they enter the cinema. directly bought the movie tickets for "People in Embarrassment", as for other movies. They don't really care.

Many of them came to the cinema for the first time, and most of them were attracted by the Spring Festival advertisement, and many of them came for the 20 yuan low-cost ticket.

The owner of the movie theater is smiling from ear to ear, and he is more generous in giving out red envelopes during the New Year.

The major entertainment media have turned their pens this time and focused their main attention on "People in Embarrassment", and the content of the report is also to praise "People in Embarrassment".

"A movie with a ticket price of only 20 yuan sold for 4.8 billion, the world is really crazy! However, if 20 yuan is changed to 50 yuan, won't it be able to buy 1.2 billion? ”

"A gorgeous reversal from the slump to the peak, "People in Embarrassment" tells us that nothing is impossible!!"

"The film with a production cost of 5 million, a publicity cost of 8 million, and a total cost of only 13 million has won a high box office of 4.8 billion, the film with the highest rate of return in Chinese film history!!"

"The directors and actors Xu Zheng and Wang Baoqiang of "People in Embarrassment" are crazy, their fame has soared, and their salaries have soared!!"

"According to an authoritative survey, among the viewers who watched "People in Embarrassment", 20% of the audience had never been to the cinema to watch a movie, 10% were attracted by low ticket prices, and 50% were attracted by Spring Festival advertisements, so Lin Mu's plan was successful."

""People in Embarrassment 2" is currently being filmed, and it is expected to be able to meet you during this year's National Day."

"On the precise striking effect of advertising! Spring Festival Advertising Law! ”

There was a lot of praise, as for the previous contempt for "People in Embarrassment", I have long forgotten it at this time, anyway, the media are undisciplined second goods.

And just when the entertainment industry was in a hurry because of the discussion of "People in Embarrassment", Hope Film and Television Company announced a news again - the second film of the first ticket price plan, "If You Are Honest, Do Not Disturb", will be officially released on February 1, 2009.

After "People in Embarrassment" reached the sixth day of the Lunar New Year, the box office finally began to cool down, earning about 6 million a day, and various theaters began to reduce its scheduling rate to make way for other films.

And at this time, Hope Film and Television Company and the theater chain also announced a shocking news -

From now on, the movie ticket price of "People in Embarrassment" will be reduced from 20 yuan to 10 yuan, and if the number of moviegoers reaches the standard, the release time will be extended. And those who have watched "People in Embarrassment" can watch "If You Are Honest, Do Not Disturb" once at half price with a movie ticket. ”

As soon as the news came out, the number of viewers of "People in Embarrassment" climbed to a new peak, and those fans who have watched this movie will not suffer, because they can watch "If You Are Honest, Do Not Disturb" with half a ticket.

In doing so, Lin Mu does not suffer a loss, because this is a film marketing tool.

"Since I've made so much money, I won't be able to make much money in the follow-up anyway, so I simply lower the ticket price to attract more people who haven't been to the cinema to watch a movie."

This is what Lin Mu said to several giants in the theater side, and he got their approval on the spot.

At this time, the second low-priced movie "If You Are Honest, Do Not Disturb" finally began to be released on the sixth day of the Lunar New Year. Influenced by "People in Embarrassment", the theater side did not underestimate it, and also gave 15 films in the film schedule, which was better than the beginning of "People in Embarrassment".

Sure enough, on the day of its release, the number of people watching it was much better than when "People in Embarrassment" was just released, with an attendance rate of more than 50%. 40% of the people who go to the cinema to watch movies are going to "If You Are Honest, Do Not Disturb".

That night, there were countless comments on "If You Are Honest, Do Not Disturb" on major movie discussion websites, post bars, and Time.com.

However, the most popular thing is obviously not the protagonist in the movie, nor the funny plot, but the female secretary Miumiu with a fiery figure and angelic appearance at the beginning of the movie.

In the film, with Fan Wei's summoning, Miumiu attracted many **** exclamations as soon as he appeared on the stage. The hooking electric eyes, seductive red lips, white skin, and the proud figure of 34e all make MimimiU deservedly become the visual center point of the film.

Although the period was accompanied by the debut of the protagonist 'Qin Fen' and Fan Wei's funny dialogue. But it still can't distract the audience, especially the male audience, from focusing on the miumiu. Through the shooting from a special perspective, almost everything in the front and back of the miumiu is left and right.

Miumiu, who appeared for less than 30 seconds, spoke only two or three lines, and had only one smile on her face, almost became the most memorable character in "Do Not Disturb", and even recalled the first scene of her pushing the door after watching the film.

"Who is she???!!"

"I'm in love with her!!"

"You are like a fire in winter, warming my lonely ~~"

"Why does she only have such a short plot?? I want more!! ”

"Why isn't she the main character?"

"Bounty!! Ask for your real name!! ”

"Miumiu, I want Miumiu!!" (To be continued.) )