"The population of Huaxia is four times that of the United States, but in 2007, the total box office of Huaxia was 15 billion yuan, and the annual total box office of the United States has reached 10.1 billion, equivalent to 91 billion yuan. The gap between the two sides is as much as six times. ”

"If the number of domestic fans reaches the level of the United States, it will contribute 360 billion yuan to the country's total box office every year, and it will increase year by year. The entire industrial economy will be broader. ”

"The root of everything is still in the domestic film market, as long as the domestic film market rises, the country will usher in the spring of film entertainment!"

As soon as the newspaper came out, it was immediately snapped up by countless people in the entertainment industry and fans, and on the newspaper's online media, the click rate of the interview video continued to rise suddenly.

The next morning, as soon as Wu Xuemei went to work, she received countless eyes. The colleagues around her even gathered around to express their envy for her. And the editor-in-chief, who originally showed a kind of greed towards her, also became polite, and praised Wu Xuemei in public, saying that she would be regularized in advance.

On this day, countless entertainment newspapers published the extremely eye-catching news "The annual box office of domestic films in the future is 360 billion!! 》

For a while, countless people were stunned.

After calculating it in my heart, it is indeed as the newspaper said, the domestic film market is super huge.

This is not all, not long after, Hope Film and Television Company and the Magic City Film and Television Alliance jointly announced a news: "An expert group will be organized to discuss how to develop the domestic film market, and at present, it is already hoped that the film and television company has provided an idea - consider grading all the films of the Magic City Film and Television Alliance, and implement small ticket prices for small films." Big movies will implement the current ticket price, and maybe next year there will be a situation where watching a movie will only cost 10 yuan or even 5 yuan. The big movies will still follow the current ticket price of 50 yuan, and at the same time increase the production of high-quality small movies. ”

As soon as the news came out. It instantly attracted great attention from the film and television industry.

"Why didn't you think of it before?"

"This may be a good way to develop the film market......"

"It's a pioneering idea that is worth learning from."

"Lin Mu has once again given a new stimulus to the film market, and it may be a new opportunity for the development of domestic films."

"Cinemas should also open up and release more small movies to create opportunities for more newcomers."

However, more people objected: "This method is difficult to do, after the ticket price is reduced, it means that the box office will be lower, and the cost may not be recovered, and it may be thankless." If it was originally a movie that could have been a big hit at the box office. After lowering the ticket price, it will definitely make the box office of the film a big discount. ”

"After the number of films increases, the competition between movies will increase, the competition will intensify, and the profit margin will be compressed again."

A few years ago, Lin Mu had been thinking about how to develop the domestic market and how to 'lure' a person to the cinema.

A person has never been to the cinema, so it is difficult for him to accept the habit of going to the cinema to watch movies for a long time. But when he went to the cinema. When you feel the audio-visual experience in the movie theater that is different from the computer and TV, you will relax your insistence and gradually get used to going to the movie theater.

So Lin Mu thought of this method.

When I first entered the cinema: "Isn't it 5 yuan?" Just a breakfast money, go and see it. Feel the difference between the cinema and the ability to attract so many people. ”

After watching it a few times, the perception began to change: "It feels good in the cinema. But I've been watching 5/10 yuan, and I've heard that blockbusters feel better. Why don't you go to see a blockbuster? ”

When watching a blockbuster movie: "Wow, watching a blockbuster movie in the cinema is so shocking!!" ”

Thereupon. People's habits and perceptions begin to change slowly, and they are gradually 'lured' to the cinema, and eventually become a regular visitor to the cinema.

With the current level of the country's economy, the money to buy movie tickets or something will not bring too much pressure to life.

That's what Lin Mu thought.

However, there are many drawbacks to doing so.

The first is that the ticket price is several times lower, and the film's earning power has been greatly reduced, and it can even be said that it is easy to lose money.

The second is that it will touch the interests of all production companies and filmmakers, and it is hoped that after the film and television companies or the Modu Film and Television Base implement this set of graded ticket price practices, other production companies will be 'forced' to implement graded fares, and the profits of the production companies will be greatly affected.

Soon there were many voices criticizing Lin Mu in China.

"Huaxia Film News" directly reprimanded: "This is really a naïve idea, the number of movies has increased, the competition has increased, but the box office capacity is compressing, and the profit margin of the production company will be greatly affected, if this is done, the entire film market will face a huge disaster!" ”

Other filmmakers objected through the media.

"If you walk too fast, it's easy to pull eggs!"

"Seedlings are promoted, and we must go with the flow."

Some older filmmakers also came out to 'teach' Lin Mu: "It's good to be young and motivated, but you have to take the overall situation into account." Some things are good to think about, but not necessarily really good. Think twice before you act, take one step and see three steps. ”

However, no one dared to say it too ugly at this time, and Lin Mu was no longer a small director and boss at this time. With the popularity of the "Raiders of the Lost Ark" series and the "Biochemical Apocalypse" series, Lin Mu's influence can be said to be the top in the country.

In addition, the scale of Hope Film and Television Company is getting bigger and bigger, and after the merger and acquisition of several special effects companies to establish Hope Digital, in terms of economic strength, Lin Mu is no longer comparable to ordinary film companies.

So at this time, ordinary people are not qualified to accuse him.

In any case, Lin Mu provided an idea for those production companies. There have been many small production companies that have been caught in production difficulties and have begun to think about Lin Mu's idea repeatedly: "Maybe you can cut those blockbuster plans, and split all these funds into a dozen small-budget movies with a cost of millions, and a few successful films can be regarded as wins, so that the risk can be shared." ”

Come to think of it. Many small studios have begun to really transform and focus on small-budget films.

And in the days that followed. Lin Mu also invited some leaders of the theater chain and solicited their opinions with part of the plan: "Relax the restrictions on movie releases." The introduction of more excellent low-budget films can not only provide cinemas with more flexible film scheduling plans, but also allow more new filmmakers to get the opportunity to exercise. ”

Because many young film directors and screenwriters are short of funds, the production cost of the film is relatively small, as long as it can be released, it is enough to make them happy.

The market development ideas provided by Timber were quickly translated into reality.

This idea will not bring anything negative to the theater side, and the theater side that the production company is worried about does not have to worry. And there are many advantages: more movies can be added to make the film schedule more close, effectively use various film scheduling space, and effectively reduce cost waste. Optimize the allocation of resources, and at the same time attract more fans to become regulars in the cinema, why not.

Theaters were quick to issue statements expressing their support for low-ticket films.

The expert group composed of the Modu Film and Television Alliance analyzed the plan and felt that there was much to be done. Although some production companies opposed it, a plan was finally passed - each film production company was free to set movie ticket prices.

However, the biggest role of the Modu Film and Television Alliance is not to determine the plan, but to apply for tax rebates and even financial subsidies from the National Film Department.

Soon, an application for "stimulating the domestic film market" was handed to the national leaders, which listed in detail the per capita economic level of China and the United States. the level of the film industry, and the current predicament......

As one of the important forces in the Chinese film industry, the influence of the Modu Film and Television Alliance can be said to be leveraged at the national level, especially with the hope that film and television companies will enter the international market. So there is still hope that this application will be approved.

Tax rebates have always been an important force for the government to stimulate a certain economy. And the financial subsidy policy is a sharp weapon. But. If you want to apply for these two items, it is estimated that it will be difficult.

————————

After a week, the internal control was reviewed multiple times. It was handed over to the desk of the No. 1 chief.

"That little guy tossed again??" The No. 1 leader smiled, his face mild. Although he is usually very majestic. But he is also a small movie lover, and he has watched several of Lin Mukai's movies "Biochemical Apocalypse" and "Raiders of the Lost Ark". It's all good, and of course, what he's happy with is the result.

Chief No. 1 turned his head to look at his senior secretary and asked, "I heard that the box office of "Raiders of the Lost Ark 2" has reached $900 million now. Is it? ”

When the chief secretary heard this, he was stunned for a moment, and then quickly said: "Yes, such a news was published in the newspaper the day before yesterday. ”

The big secretary is rejoicing: Fortunately, I recently knew that the leader was paying attention to this movie during this time, so I also paid a little attention to it, and the leader asked at this time, and he was able to answer.

The No. 1 chief smiled: "Okay, it's good to earn face for our country." ”

But it's a pity that he hasn't made a literary film. I still like literary films a little more. ”

Then he took a closer look at the application that had been submitted.

"The U.S. leg is engaged in such a restriction. It shows that the films of our country have begun to threaten them. They're scared. However, the development of the domestic market mentioned in the report is quite right. ”

Although the No. 1 leader is paying attention to the domestic film industry, he does not have too deep understanding. This detailed data made him see that the domestic film market still has a huge treasure that has yet to be developed.

"Wait for the domestic foundation to be laid. Domestic films will be able to impact the major foreign film markets and promote Chinese culture to the world. "That's what touches the leadership the most.

However, when he saw that he wanted to apply for tax rebates and financial subsidies, the No. 1 chief suddenly laughed and scolded: "I really dare to say that tax rebates are okay, but financial subsidies are more difficult." You send the document to the other chiefs and brainstorm it. ”

On June 25, the central government finally issued a document: "For films released with reduced ticket prices, taxes on the box office will be reduced or exempted, and certain subsidies will be given in other aspects." ”

Behind the file, of course. There are also a series of incentives and support programs for low-ticket films, such as easing censorship restrictions.

As soon as the document came out, it immediately aroused the cheers of countless filmmakers: "The country is powerful!!" ”

Various media have also reported: "At the end of this year or next year, it is expected to see a 5 yuan/10 yuan movie released in cinemas!" ”

"Fans with financial difficulties can also enjoy the shocking audio-visual experience of the big screen, and they don't have to worry about expensive movie tickets."

"This is a boon for fans."

All of a sudden, many production companies have changed their film investment plans this year, turning some of their funds to small-cost investment in films.

The state is affirming this practice. In other words, there is nothing wrong with this method.

There is a saying in society that if you see through national policies, you can become a rich man. State policy has always played a pivotal role in the national economy, and a 100% market economy is completely impossible.

And those originally wavering film and television alliances also changed their strategies and began to pay attention to it after seeing the national document.

However, for the time being, no one dares to test the waters, they are all waiting for Hope Film and Television Company, waiting for Lin Mu's 'madman' to take the lead, and if they really succeed, they will start to follow up.

——————

Lin Mu looked at the 15 movie scripts and investment plans on the office desktop and smiled.

These films are all low-budget films, and the production cost of each one will not exceed 10 million, but Lin Mu is confident that they will be able to get a high box office.

Because these movie scripts were carefully selected by Lin Mu, and some of them were suggested by Lin Mu and written by the screenwriting team.

""Nightclub", it is planned to invest 3 million, the price is 10 yuan, and the box office is expected to be more than 50 million."

""Crazy Stone" plans to invest 3 million, priced at 10 yuan, and is expected to have a box office of more than 50 million."

"Midnight Taxi": It is planned to invest 3 million, priced at 10 yuan, and is expected to have a box office of more than 50 million."

""People in Embarrassment": It is planned to invest 8 million, priced at 20 yuan, and the box office is expected to be more than 80 million."

""If You Are Honest, Do Not Disturb", plans to invest 10 million, priced at 20 yuan, and is expected to have a box office of more than 100 million."

These are all movies with Lin Mu's ideas, and the screenwriter's name will also be hung on Lin Mu's name, they are all typical cases of small investment and big box office in the former time and space.

It is very obvious that except for "Midnight Taxi", which is a horror movie, the others are all funny comedy movies. Because it is easier for low-budget movies in the comedy category to get a high box office, and the requirements for the director's level are not as high as those of other films. (To be continued.) )