Section 170 Pyramids
Some people say that the income of athletes has always been a pyramid-shaped structure. The lower-level players are paid a barely surviving salary, relying on their dreams and perseverance in the game. And the top-level players, after becoming famous, can be dozens of times or even hundreds of times the income of low-level players. Li Ze has always agreed with this statement, and what makes him happy is that Gao Shunyao has now climbed from the bottom of this pyramid to the top.
In the past, his salary was no different from Li Ze, who worked at KFC, but in the future, his salary will definitely be surprising. And how much will his salary be? Li Ze didn't know that his limit was there.
The advertising income of football players can be very high. Li Ze remembers that at the beginning of the century, because the national team entered the World Cup, the income of the international players even reached seven figures at one point. At the beginning of the century, a seven-figure annual salary was quite a high income, but as long as the players can play well, no one thinks it is inappropriate to get that number.
In recent years, the national football team has not played well, which naturally affects the income. Now the income of domestic football players is declining, and people even joke that in addition to some family planning products that can be endorsed by national football strikers, other products are neurologically abnormal. And with the emergence of Yao Ming, the income of domestic basketball stars has surpassed that of football stars.
Although strictly speaking, football and basketball also have no real achievements worth bragging about, but Chinese basketball is not bullied at will in Asia, and it is still much better than Chinese football. In addition, the number of basketball players is much smaller than that of football, and the income is also concentrated. It has also allowed many basketball stars to earn almost twice as much as football stars.
Compared with the past, the income of football players can be said to have completely decreased because of their continuous dead ends. But even so, the income of the football players. It's still very high.
"The people who come to him to negotiate business contracts are mainly sneakers, as well as sportswear, drinks, beer, etc. It seems that most of them are domestic, and there are no particularly well-known enterprises. It's not uncommon for Japanese companies to contact Sato, but it seems that there are also companies that do business in China. I don't really know, it seems that there are cars or something - but the endorsement fee is not very high. ”
Chen Sirou was still talking to Tian Ying, and they had already talked about what kind of companies the contracts were. These days. Sato and Gao Shunyao have said a lot about endorsement contracts, and Chen Sirou can't remember every one, what she can remember, that is, what these contracts are about.
And these are enough for Li Ze. Listening to this, he also knew a rough idea.
It seems that Gao Shunyao's income should not be less.
Sneakers and sportswear are not unexpected, and almost all athletes who play better will have such sponsorship. Basically all the international players' shoes are sponsored, the difference is that some are Adidas. Some are King Adi. As big-name stars, there is no shortage of sponsorship contracts, and many stars in Japan have their own sponsorship companies. And Gao Shunyao is like this, there are not many people who have been out of the hall and have not had a contract, and he can get a commercial contract. And it's not surprising.
At all times, the spokesperson for sporting goods has to be athletes. Something else, maybe people in other industries can steal endorsements, but these supplies. You can't always grab it. Li Ze is also thinking these days that if Gao Shunyao can really succeed in gaining a foothold in the five major leagues, I am afraid that considering the market behind him, it is impossible for Adidas and Nike to let him go, and it is not surprising that some companies are handing him contracts now.
And beer, drinks, snacks, these things are also often endorsed. There are not a few people who endorse these players. On a certain carbonated drink, the photo of the volleyball star is the best evidence. It's the same in China, in 01, there were international players who did such an advertisement, and the price was 500,000 at that time, and it must be higher now.
The endorsement of other cars is surprising - Li Ze knows very little about this aspect, he only knows that the South Koreans have done this to let the Chinese international endorse the car. I can't imagine that the Japanese think the same way.
However, in any case, this is actually thanks to the large domestic market. If there is no such a market behind it, it is almost impossible for Gao Shunyao to want so many contracts: in the J League, Kennedy and Leandro are no worse than Gao Shunyao, but unfortunately, who let them be born in places like Australia or Brazil, the competition is too fierce, and their level cannot occupy the market at all.
Compared with them, Gao Shunyao is now a person who has climbed the pyramid.
"Don't talk about that, anyway, even if you want to get money, you have to play after the national team. I really didn't think that the national team competition was so important. Those people take the national team game so seriously that they don't let up on it at all. ”
Speaking of the contract, Chen Sirou also talked about the game. And her words also made Li Ze laugh.
It's not unusual to have a commercial contract only after entering the national team. Advertisers are very realistic, they look for people to shoot commercials, and of course only look for players who are more well-known. It is also an indisputable fact that the popularity of the international players is definitely higher than that of the average person.
The ratings of the national team's games are much stronger than other games, even Chinese fans are even a little desperate for Chinese football, when it comes to Chinese football, they won't speak if they don't scold their mothers, but when it comes to the game, they will still pay attention to the game after all. Maybe when fans talk about the World Cup, they will say which strong team they are fans of, and talk about the stars of the strong team, but what can really make fans crazy is still the results of their own teams.
It is difficult to reverse people's thinking, even if their own things are not good enough, they are always better than those that belong to others, and the fans' attention to the national team has nothing to do with strength, but with emotion.
Because of this, of course, companies only invest in national team players: they are infused with the feelings of fans.
Of course, in addition to this, with Li Ze's knowledge of commercial contracts. There may be some other reasons here. For example, now Sato has to wait until after the national team game to sign a contract. In addition to the contract, there is also a dispute with the Football Association.
The income of football players under the management of the Chinese Football Association. Part of it is to be handed over to the state. According to the habit of the Football Association, 15% of the income of the athlete's commercial contract is handed over to the Football Association, and the proportion of income from participating in commercial activities is even higher, even reaching half of the Football Association, 20% of the club, and only 30% of the players. The national team provides a platform for players to become famous, and they also have to pluck their feathers, and the players' income. They'll definitely have to deal with it.
Such a ratio is helpless for the players in China, but Sato definitely can't accept it, not to mention that Gao Shunyao plays in Japan, and he is not a player under the management of the Chinese Football Association, but I am afraid that there will be some ridicule here.
It is impossible for him to completely refuse, because a complete refusal means that Gao Shunyao will not be able to get those contracts introduced by the Football Association. The Football Association has a lot more resources at their disposal than the players, and they can find better contracts that can bring in big bucks. Forcibly pull out a dime. That's tantamount to refusing to earn, a fool will do that, as an agent, I'm afraid that what Sato will do is keep arguing with the Football Association. So as to get a mutually acceptable price.
This kind of ripped is often very detailed, for example, down to the amount of money that more than several people have to pay to participate in business activities together, and how much to pay to attend business activities wearing national team uniforms. For personal image advertising, what is the percentage of those who wear the national team uniform and those who wear the club uniform. As a national team player, what can't you endorse...... These questions. There's room for.
These things are the role of the broker. How to negotiate and grab greater interests is their main task - it is precisely because of this that Li Ze has always thought that agents are a very hard job, they seem to be manipulating the transfer of players and affecting the careers of players, but in fact, there are not a few such predators, and most of the agents are very tired under the pressure of the team, the Football Association, and the stars.
But...... Those have nothing to do with themselves. His friends are not agents, but football stars. Looking at Chen Sirou with a radiant face beside him, Li Ze can also clearly understand how proud Gao Shunyao's life is now.
"You should also be careful, he has become a star now, and he will have to go out to shoot commercials or something in the future, and the place where the advertisements are filmed is indispensable for models, actors, and so on. That's how a lot of athletes and models get involved, so you have to be careful. ”
Looking at Chen Sirou's pride, Li Ze couldn't help but want to stimulate her. He seemed to remind him inadvertently, but his eyes never left Chen Sirou's face.
He really wanted to see Chen Sirou's anxious appearance, Gao Shunyao became famous, and he also wanted to know if Chen Sirou would worry about those messy things. However, listening to his words, Chen Sirou only showed a sly smile, "Why are you so clear?" By the way, you've played football before. Have you ever fantasized that after you become famous, you can also be a model? Yingzi, be careful, if he doesn't die as a thief, he will definitely have to let Lao Gao pull him together. ”
Chen Sirou didn't pay attention to his words at all, but made Tian Ying on the side turn her head to look at Li Ze with a word. Li Ze didn't speak again, just folded his hands and begged for mercy.
Arguing with a girl is really not a smart choice. Especially a smart girl like Chen Sirou will not be frightened by such words. Indeed, she has nothing to worry about: when she met Gao Shunyao, Gao Shunyao was not a player, when she and Gao Shunyao came together, Gao Shunyao was not a star, she accompanied Gao Shunyao through her youth, how could someone like Gao Shunyao be sorry for her?
He's not that kind of bastard, and although he's sometimes silly, he's never vague or wrong when it comes to big things.
Thinking of this, Li Ze couldn't help but think of something again: Gao Shunyao had always grasped every opportunity well, but this time, Coach Gao of the national team seems to be carrying out tactical reform now, and he wants to make the national team play some different football while changing generations. This opportunity is very important to Gao Shunyao, this time, can Gao Shunyao grasp it? (To be continued......)