When the bright moon was in the sky, in the empty backyard, Lin Shuang was holding the silver rabbit, and her little hand gently stroked its soft and gentle silver hair, but on her little face, she rarely saw contemplation.

On the side, Lin Dong inquired in detail about Tianhao's experience in Guhuan Sect, and looked up at the little girl from time to time, regretting that he shouldn't have told her about the troubles of the inn.

"Daddy!" Lin Shuang suddenly shouted, and when he saw Lin Dong looking over, he said helplessly: "Xiaoshuang thinks that the most important thing to open an inn is food, wine, and environment, and then whether the greeting of the guy is warm and the price is fair, if you want to surpass Fenglin Restaurant, it is difficult to do it in a short time, unless you ......"

Food, drinks, environment, warmth, fairness......

Lin Dong chewed carefully for a while, and gradually realized in his mind that these things should be the basis for the inn to continue to operate. Originally, he also knew this, but he didn't delve into it, one was busy cultivating, and the other was full of thoughts about how to turn the situation around in a short time.

Listening to Lin Shuang say this, Lin Dong is sober, the foundation is the most important, as long as the foundation is continuously improved, Lin Ji Inn does not have to worry about any competition.

Remembering that there was a little girl behind the unless, after Lin Dong made a decision, he asked, "Unless what?" ”

"If you want to surpass Maple Grove Restaurant in a short period of time, you can't use special methods to attract rich diners like them." Lin Shuang's little face was full of apologies: "I can't think of any special way at once." ”

"It's okay!" Lin Dong smiled and shook his head, the little girl was only eleven years old, no matter how talented she was, it was impossible for her to come up with a way to turn things around in a few hours, and it was enough to make herself understand the foundation of the inn.

It's really not good, take your time! After the foundation exceeds that of Fenglin Restaurant, diners naturally know which one to go to. Poetry, calligraphy and painting cards and the like are just a gimmick, no matter how hyped they are, they will be vulnerable sooner or later in the face of a strong foundation.

"Dad, why don't we get a poem, calligraphy and painting card too?" Lin Shuang asked in a low voice.

Lin Dong shook his head, what's the use of following someone's ass? What's more, the main purpose of the inn is still experience points, how can there be so many scribes in Sealand City who come to eat on the first floor.

Lin Shuang clenched his fists and promised, "Dad, don't worry, I will definitely think of a way." ”

Lin Dong smiled and rubbed the little girl's head: "You don't have to think about this matter, how ugly your face is all day long." Dad will find a way to raise the few things you just mentioned, and when the time comes, the diners will naturally come. ”

Lin Shuang wanted to argue a few words, but seeing Lin Dong's resolute gaze, he had to respond lightly.

"Okay, it's not early, let's go to bed!" Lin Dong waved his hand.

"Hmm!"

The two siblings nodded hurriedly and ran to their new rooms.

It seems that only by taking your time comes. Lin Dong smiled bitterly, he had been exposed to so many gimmicks and hype on the earth, and when he traveled to this world where the business model was not yet developed, he would not be able to play others.

Gimmick hype......

Lin Dong's body shook slightly, Fenglin Restaurant relied on using poetry, calligraphy and painting cards to attract scribes, and then let the scribes attract big households. The little girl's insight is still very good, although she has not seen it with her own eyes, but when she hears it, she knows that the ultimate goal of Fenglin Restaurant is to attract rich diners.

More than ninety percent of the wealthy diners were merchants, and there must have been something more appealing to them than sitting on top of the scribes.

Lin Dong knocked his head, businessmen pursue profits, and their biggest hobby is naturally to make money. Let them come to the inn, expecting them to send silver, and if you want them to come, you can only provide an opportunity to earn silver......

Information!

If the inn had a lot of news, supply and demand, and the policies of the imperial court, it would definitely be able to attract merchants easily.

If you want to do this, you must undoubtedly have a lot of eyeliner in all parts of the Han Kingdom and in the imperial court.

Lin Dong's eyebrows furrowed, and he groaned for a moment, with a smile on his face. Providing a lot of news and policies and the like, the inn does not have the ability to do so, but this does not prevent the second floor of the Lin Kee Inn from becoming a gathering place for merchants.

It is completely possible to get a consultation card on the second floor, and businessmen can post information seeking cooperation on it for free, or they can provide some news that they don't need, just reveal a small part, and the businessmen who can use it can talk to the publisher about buying this news, so that both sides are beneficial.

The more Lin Dong thought about it, the more he felt that the feasible surname was extremely high, and he couldn't wait to take out the pen and ink from the mobile counter, spread out a piece of rice paper, write down the ideas in his head, and slowly improve.

After working for more than half an hour, the plan to compete with Fenglin Restaurant in a short period of time was finally released, Lin Dong thought about it and did not put down the brush in his hand.

The basics must also be grasped, and a charter must be made.

In terms of food, although there is a cooking bonus in the kitchen, the chef and the ingredients are the most important. Jiang Kui has the talent of a superb chef, but the disadvantage is that the level is not high, and then he can only cook some home-cooked side dishes.

If the level is not high, you can practice more, and the first floor is full of diners every day, which should be enough. If you don't know how to make wild game, you have to let him practice wild game.

After pondering for a moment, Lin Dong dispelled the idea of going to Autumn Wind City or Lingnan City to buy, Lin Ji Inn is not a chain restaurant like Fenglin Restaurant, the demand is naturally cheap, and the cost of buying it in Autumn Wind City or Lingnan City is too high. Anyway, the spirit beasts on Guhuan Mountain are running all over the ground, wait for Xiao Tianchi, the old fox, to come over, talk to him to see if he can exchange it for silver or other things, if he can, even the ingredients can be solved.

The only trouble left is that I don't know if Jiang Kui can stay in the inn, and if I really want to follow Wen Ying back to Shili Street, it is equivalent to cultivating in vain.

Lin Dong had a big head, and he had to go around and around Wenying. It's just that Wenying only likes literati, and no matter how much Jiang Kui changes, he can't become a literati in a short period of time.

Unless......

Lin Dong's heart moved, unless he started with Wen Ying, let him change the point that he only likes literati.

"Why did you just think about how to make Jiang Kui meet Wenying's requirements, but I didn't expect that Wenying was not only a literati in his eyes!"

Lin Dong was overjoyed, and the thick fog that filled his head suddenly swept like a violent wind, and disappeared in an instant. Let Wen Ying discover that Jiang Kui has the advantages she likes, and this advantage is not possessed by literati, which is much simpler than making Jiang Kui a literati.

To say that Jiang Kui's advantages, honesty, and kindness, these two points should be the most prominent. Wen Ying is also kind-hearted, second only to her predecessor, and she definitely doesn't hate Jiang Kui's advantage.

As for the literati, the words benevolence, wisdom, propriety, righteousness, and faith were originally their foundation, but that was hundreds of thousands of years ago. In the eyes of today's literati, there are only officials, and those who have no ability to obtain fame and fame only understand two words - wind and bones.

In their eyes, the literati have a lofty status, and the character of the literati is supreme. Merchants are full of copper stench, peddlers and pawns are lowly professions, these people are vulgar, and if they encounter any natural disasters [***], they also deserve it, and they don't deserve sympathy at all.

The real literati are not absent, but they can no longer be called literati, and they are all excluded from the literati. Just like Zhou Zhengye, who advertised for Xiaoshuang in order to reduce the burden on his parents, no matter how talented he is, the literati are also ashamed.

If she can't help Wen Ying eliminate the blind worship caused by not entering the academy when she was a child, at least she can find that Jiang Kui is not as terrible as she looks.

With a common language, it is equivalent to Jiang Kui having the opportunity to get close to Wenying. Success is naturally the best, if Wen Ying still can't like Jiang Kui after eliminating prejudice, Jiang Kui can also completely die because of this.

When the time comes, as long as Jiang Kui is helped to come out of his decadence, the possible surname that allows him to stay in the inn wholeheartedly also exists.

Lin Dong exhaled heavily, he had been worried about two things for more than ten days, and he didn't expect that he would think of a solution at the same time, and good luck seemed to be coming again.

Then there is the wine, before the Lin Kee Winery is not competitive, just send people to the big winery in Lingnan City to purchase, anyway, there is a wine king formula bonus, low-grade wine can be sold as high-end wine, not afraid of not making money.

And then there is the environment, nothing more than decoration, sanitation and other aspects, decoration one, find more people to run other big inns and restaurants in Autumn Wind City, see how people place tables and chairs and arrange guest rooms, learn from each other's strengths and weaknesses should be no problem. Hygiene is even simpler, Lin Dong has a lot in his head, and he can easily come up with a large list of areas that need to be improved.

As for whether the guy is enthusiastic and whether the price is fair, these two samples are the advantages of Lin Kee Inn, as long as the things that are explained to the guy in Ping Yue are written out and formulated into reward and punishment regulations.

was busy until late at night, and after everything that should have been written down was finally written, Lin Dong stretched his waist, and then returned to his room to practice satisfied.

The next morning, after making breakfast for the brothers and sisters, and after they went out to play, Lin Dong called Wang Liumo to the room and handed him the plan he had written yesterday.

took three sheets of rice paper full of writing, carefully folded them and put them into the placket, and then listened to Lin Dong's introduction, Wang Liumole was already smiling.

Accustomed to earning hundreds of taels of silver a day, and suddenly making no profit for more than ten days in a row, Wang Liumole is somewhat unaccustomed. Well, now, although he doesn't know how to operate, Lin Dong's plan is easy to understand, and he knows that this plan can turn the tide as soon as he hears it.

"By the way, shopkeeper, what if Fenglin Restaurant is also doing the same as me?"

Lin Dong was stunned, yes! Fenglin Restaurant has a lot of money, and its branches are all over the Han Kingdom, if they also follow the consultation card, although they start a few days late, they can be one step ahead of the inn to provide a large amount of information on supply and demand and imperial court policies across the country.

However, if Fenglin Restaurant wants to do this, it must report to the main building. If the head office agrees, it must not only be set up with a consultation board in the branch of Zealand City, plus things such as collecting news, it will take more than half a year to say the least.

Half a year is enough for Lin Kee Inn to raise the foundation by a few steps, and it may be a bit troublesome to open branches in other places in the future, but there is no problem in crowding down the Fenglin Restaurant in Zealand City.

Thinking about it, Lin Dong said: "It's okay, let me think about it first, as long as we plan well and attract all the big families in one go, we have taken the lead, and we are not afraid that Fenglin Restaurant will copy it." ”

"Okay, then I'll arrange a few other things now."

Wang Liumole nodded.