Chapter 234: Gritting Teeth
The owners of the major restaurants obviously think the same as Ma Chun, in their opinion, Fenglin Restaurant is scary, who is timid and scared to close the door, after a few days will wait to regret it!
On the same day, major restaurants have posted notices to reduce prices, and the price has been greatly reduced!
The big families in Autumn Wind City are happy, and don't start a gang at home, this one in the morning, that one at noon, and another one in the evening. Compared with making it yourself at home, the cost of going to a restaurant is not much different, but the taste is a few points higher, so it is very easy to choose.
Regarding the reactions of major restaurants, Ling Zhengyang Zhizhu was in a good mood, and even let people order a few special dishes of major restaurants to try.
And Lin Dong, although he knew the purpose of Fenglin Restaurant, he also chose to remain silent. If you have to work hard to expose the conspiracy of Fenglin Restaurant, if someone in the major restaurants really chooses to close down and then find a way to make a comeback, it will just add pressure to the inn.
The next day, Fenglin Restaurant issued another notice, the bronze card is 4% off, and the silver card is 5% off.
The owners of the major restaurants were happy, and they firmly believed that the news of the Chamber of Commerce had indeed come out, but it was pressed by Fenglin Restaurant and did not come out.
Otherwise, Fenglin Restaurant would not have been so eager to suppress it. Even if you can't deceive the major restaurants to close down, the lower the price, the easier it is to attract diners.
In less than an hour, ten large restaurants scrambled to reduce the price of wine and food again, and those with strong capital even reduced the price of wine and food to the extent of three folds. At this price, even if the low-cost and high-profit Fenglin Restaurant has to be profitable.
On the third day, the storm rose again, and the Fenglin Restaurant seemed to be on the line, with three folds for the copper card and four folds for the silver card, and it was sold at a loss.
There were no accidents, including the Lin Ji Inn, which knew about the conspiracy of Fenglin Restaurant, Qi Qi was held by the announcement of Fenglin Restaurant, and the price of wine and food dropped again and again.
On this day, the eleven major restaurants in Autumn Wind City all lost money. And Lin Kee Inn is also not much better, although it is supported by low-cost vitality beef balls and stewed soft-shelled turtle with maple leaves, but it has also entered the ranks of losses.
On the fourth day, there was no movement at Fenglin Restaurant, but the big diners in the restaurant began to make a fuss.
One by one, big families brought gift boxes and poured into the homes of those super big families one after another. In the evening, they all rushed to the mansions of the officials of Autumn Wind City.
This move, even the restaurant owner who did not send someone to station in Fenglin Restaurant to inquire about the news can judge that the news of the Chamber of Commerce has come out. Otherwise, these big families would not be so eager to curry favor with the giants and officials from all walks of life in Autumn Wind City. The figure is not that they can be merciful in the future, or they can follow from the small merchants to get a piece of the pie.
Sure enough, on the very next day, some big restaurant owners who were familiar with the officials of Autumn Wind City got the news that Emperor Qianwei had officially agreed to change the guild into a chamber of commerce, and the pricing would be handed over to the chambers of commerce in each city, but the pricing drawn up by the county-level chamber of commerce could only be implemented with the consent of the prefecture-level chamber of commerce.
The moment of the big counterattack has come, and the major restaurants have no hesitation, a fold!
As long as you can pull the diners, the loss is only three or five days, at most ten days. When the time comes, there are diners in hand, and no matter how rich Fenglin Restaurant is, it will not dare to keep fighting. After all, they are not only fighting for Autumn Wind City, but the entire Great Han Kingdom. And doing so is tantamount to cannibalism, the major restaurants can't get cheap, Fenglin Restaurant has many diners, and there are a large number of super diners, and the losses are even more.
Even if Fenglin Restaurant is hot-headed and wants to kill each other, once the Chamber of Commerce is established, the price is not the final word of Fenglin Restaurant, and it will be raised slowly, and things will be calm.
The next day, Fenglin Restaurant issued another announcement, which made all the restaurant owners see the dawn of victory.
2 folds for bronze cards and 3 folds for silver cards!
Fenglin Restaurant has raised the price, and when it is calculated, it is a double mention. This means that Fenglin Restaurant will cause dissatisfaction among large households, and it also means that Fenglin Restaurant can no longer bear it.
This time, there was no restaurant to follow up, and the price increase of Maple Grove Restaurant offended diners, which is undoubtedly the best opportunity to snatch diners. Whoever wants to follow the price increase is a fool.
For a time, the major restaurants not only did not raise prices, but worked hard to promote the characteristics of the restaurants. All kinds of tricks, once again changed the soup without changing the renovation, only those small restaurants and restaurants suffered.
In the big restaurant, the spirit beast spirit material is as low as one or two hundred yuan a plate, for ordinary people, although it is still a little expensive, but it is not impossible to eat it once in a while. Because of this, the small restaurant that should not have been affected was also impacted, although the impact was not too big, but they had to be forced to find a way to make up for it.
The way to make up for it is undoubtedly to cut prices to grab business from small restaurants.
The wind and clouds are surging, and the restaurant industry of the entire Han Kingdom has been led out of the stormy waves by the price reduction frenzy of Fenglin Restaurant, but in the court, it is not alarmed. Occasionally, it was brought up, and it was also suppressed.
Time passed day by day, and the major restaurants were looking forward to it, and finally, major news came. The regulations of the Chamber of Commerce have all been set after being improved on the basis of the guild, and there is only one problem, how to collect silver taels from the chambers of commerce in each city.
The chamber of commerce's external liaison business requires manpower and travel expenses. The station of the Chamber of Commerce, the wages of the miscellaneous servants and guards within the Chamber of Commerce, are often consumed. All these things require silver, and this silver undoubtedly comes from the merchants.
The problem lies in how to collect, according to the head, each family has two silver per month, which is nothing for large merchants, but it is a large expenditure for small merchants, and even higher than the benefits brought by the establishment of the chamber of commerce.
If it is obtained from large merchants, the silver will definitely be obtained, but who should vote on the price of the chamber of commerce?
If all the merchants participate in the vote, the big merchants who have made the money will definitely disagree. However, if the right to vote is distributed according to the proportion of the bank's output, it is tantamount to making all the large merchants indulge the chamber of commerce, and their costs are low, and the pricing will undoubtedly be too low for the small merchants to afford.
This problem, in fact, is not a problem, not only the owners of the major restaurants, but all the big households believe that the final result must be the big merchants to pay the money, and then by the yamen supervision.
Time passed day by day, the affairs of the Chamber of Commerce seemed to have calmed down, and the big households were no longer as enthusiastic as before, after all, the establishment of the Chamber of Commerce had been confirmed, and most of the laws and regulations had come out.
In addition, the price of wine and food at Fenglin Restaurant is higher than that of other restaurants, and diners have gradually returned. Seeing the increasing number of diners, the owners of the major restaurants smashed their teeth and swallowed them in their stomachs, lost money and made money, gritted their teeth until the Chamber of Commerce was officially established, and they would finally see the moon and the clouds. In any case, the silver and connections of Fenglin Restaurant to the Yamen Plug are not comparable to the silver and connections of the major restaurants, once the Chamber of Commerce is established, not only Fenglin Restaurant can not be arrogant, but also can pull a few big households from the small restaurant.
Lin Ji Inn, Lin Dong was cultivating under Yun Lan's escort, when a knock sounded on the door, and Ma Chun brought a piece of news that surprised him.
Wang Shuangxi, father and son and Yiyi came to visit.
After a short period of distraction, Lin Dong smiled bitterly, and the family came to visit together, afraid that they were here to discuss countermeasures. Kelin Kee Inn is also gritting his teeth, where can he take any countermeasures.
Helplessly, the visitor was a guest, so Lin Dong had to go out to greet him and lead the three of them to the backyard.
Waiting for Ma Chun to serve tea, he exchanged a few words of greeting, just as Lin Dong expected, Wang Shuangxi smiled bitterly: "Shopkeeper Lin, how is the business of Lin Ji Inn?" ”
"What else?" Lin Dong also smiled bitterly: "Grit your teeth and wait for the Chamber of Commerce to be established." ”
Wang Shuangxi sighed heavily, and said helplessly: "Shopkeeper Lin, I won't tell you, we came here to ask for help from Lin Ji Inn." ”
"Help?"
Lin Dong was a little puzzled, although one of the characteristics of the restaurant was that the price of wine and food was fair, and it was reduced to one percent in one go, and the loss of silver was more. But at the end of the day, four or five hundred taels of silver should be able to hold it.
Although Wang Shuangxi's financial resources are small among the major restaurants that have not closed down, he has more than 100,000 taels of silver in hand, and it is not a big problem to lose a few months.
"Shopkeeper Lin, you know best what the situation is in the guest restaurant." Wang Shuangxi explained: "In a short period of time, I can stand up. But watching the silver decrease day by day, I always feel unsteady in my heart, and I don't know if this chamber of commerce can be established in a month or two. If it can't be established in a month or two, even if it can survive the establishment of the Chamber of Commerce, the remaining silver may not be enough to support it to pull up the price of wine and food. ”
Lin Dong hesitated for a moment, and said truthfully: "Within a month or two, the Chamber of Commerce will definitely not be established." ”
"Why? Did Shopkeeper Lin hear anything from Master Li? Wang Shuangxi stood up in shock.
"Sort of!" Lin Dong nodded, Li Jiancheng was there, he asked. I can't say why it is at all, I only know that not only the two major parties, but even many princes are involved in this matter, and the benefits may be divided within three or five days, or it may take thirty or fifty days to divide it, or even three or five months. For such a big matter, Li Jiancheng is not qualified to get news at all.
"Since that's the case, then I really have to ask Shopkeeper Lin for help." Wang Shuangxi said nervously.
"Boss Wang, please say, I will definitely help if I can." Lin Dong nodded, although he lost money every day during this time, the inn still had more than 400,000 taels of silver on hand, and the Lin Ji Inn in Xilan City also had four or five thousand taels of silver in his account every month, even if Bai Jingtai came over with 100,000 taels of silver spirit stones, he didn't have to worry about lending a sum.
Wang Shuangxi took a deep breath and said, "I would like to ask the shopkeeper Lin to promise us that when we come to the restaurant, we can also accumulate the price of the VIP card of the Lin Kee Inn. ”
"The price of the VIP card of the guest restaurant and the Lin Kee Inn?" Lin Dong was puzzled.
Wang Shuangxi nodded and said: "The vitality ball consumes a lot every day, if the VIP card of Lin Ji Inn can also accumulate the price of wine and food in the guest restaurant, it means that even if I raise the price, I can also help the guest to come to the restaurant to attract a group of guests." If the shopkeeper Lin agrees, I am willing to exchange 30% of the shares of the Kelai Restaurant after the establishment of the Chamber of Commerce. ”
Lin Dong was silent.
(To be continued)