137. Advertising endorsements are signed

Seeing that Liverpool and Inter Milan's Champions League round of 16 knockout match is getting closer and closer, the players of both teams are carefully preparing, and they are very aware of the importance of this game, and they are of course very cautious about it.

And at this time, Qiu Ze ushered in a special guest, that is, She Manni, a person in charge of Unilever's Qingyang, who followed Qiu Ze's agent Victor 61 Antoniot.

Qing Yang looked at Qiu Ze, and they hoped that they could cooperate with Qiu Ze and let Qiu Ze speak for them. Of course, this is mainly the huge Chinese market behind Qiu Ze in front of him. Because Qingyang only entered the Chinese market last year, they urgently need a superstar with super popularity in China to endorse them.

Founded in 1973, Qingyang has been sold in Europe, Southeast Asia and other markets, and has more than 100 million consumers around Shijie. Before entering the Chinese mainland market, Qingyang achieved great success in the Southeast Asian market, and it is reported that Qingyang's sales in Singapore, Indonesia, Thailand and other Southeast Asian countries have been rising since the day of listing, and the market share once exceeded P&G Head & Shoulders by 10 to 20 percentage points.

Moreover, before entering China, Qingyang has become the number one brand in the anti-dandruff market in South America, Europe and Southeast Asia, and has been proven by hundreds of millions of consumers to be effective in anti-dandruff.

On February 28, 2007, the brand of Qingyang, which was hailed as Unilever's first anti-dandruff shampoo, was officially launched in the country.

On March 25, 2007, with the Qingyang brand began to advertise all over the country, Qingyang, who was out of hibiscus and had a flying personality, began to enter people's field of vision and people's lives.

On April 27, 2007, the new product launch conference of Qingyang anti-dandruff shampoo products was held in Beijing, and its advertising spokesperson Xiao S (Xu Xidi), a popular artist in Taiwan, was invited to appear, in addition to sharing his own experience and experience in hair care and dandruff, he also cleverly expounded his understanding of the Qingyang brand - stylish to show, dandruff-free is more pure!

Thus, the brand promotion of Qingyang brand in the Chinese mainland market officially began.

Unilever, the brand owner of Qingyang, is not only one of the world's largest consumer goods manufacturers, with its business involved in the fields of home furnishing, personal care, food, ice cream, etc., but also one of the companies with the largest budget in terms of brand promotion and advertising on Shijie, investing nearly 50 billion yuan every year to promote hundreds of brands including Lux, Pond, Xia Shilian, Dove, Aomiao, Jienuo, Zhonghua, Lipton, Knorr and Heluxue.

According to relevant sources in the industry, Unilever Jihua has prepared a marketing budget of no less than 300 million yuan for the marketing of the Qingyang brand to ensure the orderly progress of various business work such as advertising investment, business sales and branding.

In order to effectively promote the launch of Qingyang's products, Unilever (China) can be said to have made great efforts in media promotion.

In the stage of Qingyang's national market, in addition to following the heavy investment of traditional TV media such as CCTV and local satellite TV, Qingyang spares no effort in the resource development and system integration of emerging media.

Qingyang has been in the Chinese market for almost a year, and the response in China is still very good, and the user base is continuing to grow. At the same time, Unilever has shown its ambition and will continue to invest more in the promotion of Chiang Yang.

In these aspects, Victor 61 Antonio has done a detailed investigation, and he believes that Qingyang should not be a pitfall, and he can cooperate with them with confidence.

This time, Qingyang found Qiu Ze's agent Victor 61 Antoniot, they hope to cooperate with Qiu Ze, Qiu Ze this guy is now very popular in Chinese mainland, very popular, Qiu Ze has faintly surpassed Liu Xiang and Yao Ming, becoming the hottest sports star in Chinese mainland.

And Qing Yang also values Qiu Ze's handsome appearance and youth, which is Qiu Ze's biggest advantage, and they are very optimistic about the cooperation with Qiu Ze.

After contacting Qiu Ze's agent Victor 61 Antoniot several times to express their sincerity, Unilever sent She Manni to negotiate a contract with Qiu Ze. Because, they had already learned from Victor 61 Antoniot that Qiu Ze had agreed to cooperate with them.

Qiu Ze is very clear about Qingyang, because he has the memory of later generations, Qiu Ze knows Qingyang's ambitions, especially the vigorous investment in promotion, which makes Qiu Ze frightened. Because when he was in the Shijie Cup in South Africa, Qingyang found Cristiano 61 Ronaldo, who was the first value in Shijie football at that time, to endorse.

In addition, in order to promote their Qingyang and make Qingyang engraved into the bones of consumers, Qingyang even filmed a Qingyang series of TV series in China. They became the first company to advertise with a TV series.

Moreover, this series of dramas has been filmed one after another, and the actors who participated in this series of dramas are also very famous actors in China, and Qingyang's investment in promotion is really great.

After seeing Qingyang, the person in charge She Manni, Qiu Ze suddenly had a feeling of amazement, Qiu Ze initially thought that this woman was a female star in China, this woman was really very beautiful, with a face and a figure, and a professional suit did not hide her beautiful figure, but added a touch of flavor.

She Manni came very sincerely, Qingyang Company was willing to sign a three-plus-two contract with Qiu Ze, it can be seen that Qingyang seems to be very optimistic about Qiu Ze's prospects, so they dare to sign such a long contract. They were fired for 500,000 euros for the first year, 700,000 euros for the second year, 1,000,000 euros for the third year, and 1.5 million euros for the additional two years of contract.

Of course, whether to renew the two-year contract is up to Qingyang Company.

This contract shows Qingyang's sincerity, after all, the number of years they have been fired for so long shows that they have confidence in Qiu Ze, and they are looking forward to Qiu Ze's cooperation.

However, Qiu Ze didn't want this, and the 500,000 euros in the first year, Qiu Ze felt that it was too low, and this advantage was not suitable. Moreover, who the fuck knows if Qing Yang will renew his contract with them in three years? Moreover, at that time, who the hell knew what Qiu Ze's worth had reached? Didn't Qing Yang take advantage of 1.5 million at that time?

For Qingyang, Qiu Ze chose to sign a three-year contract directly, and Qingyang gave an endorsement fee of 3 million euros for three years, that is, one million euros a year. As for the expiration, after the expiration, the two parties will sit down and talk about the renewal of the contract!

Regarding Qiu Ze's request, She Manni felt that it was too much, one million euros a year, which seemed to be too high, and she did not agree. However, for Qiu Ze's practice of only signing for three years, She Manni agrees very much, because she is really not optimistic about Qiu Ze.

Yes, the company may be optimistic about Qiu Ze, but She Manni is not optimistic about Qiu Ze, she doesn't think that Qiu Ze will reach the level of those shijie stars in three years.

After bargaining, Qiu Ze finally signed a three-year contract with Qingyang Company, and Qiu Ze received a total of 2.7 million euros in endorsement fees for three years, equivalent to 900,000 euros per year. In this way, Qiu Ze became Qingyang's third spokesperson and the most expensive spokesperson.

Before Qiu Ze, Qingyang signed two spokespersons, one is Xiao S (Xu Xidi) in Taiwan, and the second is Rain (Zheng Zhixun) in South Korea.

After signing the contract, She Manni immediately proposed that the company hoped that Qiu Ze would be able to enter the advertising shooting recently, and Qingyang couldn't wait at all now.

Now Qingyang's advertising scripts have been prepared, and the actress who cooperates with Qiu Ze is Qingyang's first advertising spokesperson, Xu Xidi of Taiwan.

However, now Qiu Ze obviously has no time, and now Qiu Ze has to participate in the important UEFA Champions League knockout match with Inter Milan, and Qiu Ze obviously will not damage the competitive level because of this endorsement.

Qiu Ze knows very well that he can be where he is today, and all this is because of football. He's nothing without football, he's not going to give up.

After learning of Qiu Ze's idea, She Manni had to give up immediately letting Qiu Ze return to China to participate in the filming of the advertisement, however, she reminded Qiu Ze to find the time as soon as possible to shoot the advertisement, and now Qingyang is waiting for the advertisement.

In fact, Qiu Ze will not have much time for a while, so Qiu Ze proposed to let Qingyang's advertising shooting team come to England, and it would be good to shoot this advertisement in England.

Hearing Qiu Ze's proposal, She Manni almost didn't go crazy, let the entire film crew fly over from China for you alone? Are you really not sick?

Although he was very angry, if Qing Yang was really in a hurry, the way Qiu Ze said was really the only way. However, She Manni did not immediately agree, and she decided to discuss it with the company before making a decision.

After negotiating the business contract, Shemani didn't want to stay here any longer, so she immediately set off and flew back to China to arrange these things.

In fact, when she went back, She Manni had already agreed to Qiu Ze's proposal, but she didn't tell Qiu Ze. She just wanted to take a small revenge on this damn megalomaniac and make Qiu Ze anxious.

When he returns to England, they will hold a press conference to officially announce to Quan Shijie that they have signed Qiu Ze, the hottest superstar in Shijie football, who is now the hottest winner of the European Golden Boy Award.

After She Manni left, Qiu Ze began to actively devote himself to training, and now it is not far from the match with Inter Milan, he must devote himself to training at this time, and not be affected by these things.

However, at this time, Mercedes 61 Mercedes-Benz came to the door, and they also hoped to cooperate with Qiu Ze, and they hoped that Qiu Ze would endorse them. They have been fond of Qiu Ze for a long time, and if there was no Qiu Ze scandal in front of them, it would be impossible to say that Qiu Ze is already their spokesperson now.

Qiu Ze was very surprised when he got the news, he really didn't expect that so many companies would find him at this time and ask him to speak for their companies. What's going on here? Could it be that something happened that he didn't know about?

Moreover, Qiu Ze also heard from Victor 61 Antoniot that in addition to Mercedes 61 Mercedes-Benz, Audi, Umbro, Puma and other companies are also asking about Qiu Ze's situation, and they also intend to cooperate with Qiu Ze and let Qiu Ze speak for them.

However, Qiu Ze learned from Victor 61 Antoniot that now companies such as Umbro and Puma are only in a position of interest to him, and they are not in a hurry to sign Qiu Ze, and at this time, Qiu Ze is preparing for such a crucial game, and it is not the time to talk about this.

However, Mercedes 61 Mercedes Benz hopes to be able to sign a contract with Qiu Ze at this time, they have been preparing for a long time, and they are fully prepared. They hope to complete the signing with Qiu Ze as soon as possible, because there are still many companies eyeing Qiu Ze in the future.

However, at this time, Qiu Ze did not agree to meet the head of Mercedes 61 Mercedes-Benz, because he did not want to affect the next match with Inter Milan. Now Qiu Ze is only thinking about this game, and he hopes that after this game, he will talk about it again.