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When the news that Chu Zhongtian wants to stay in Metz is reported by the Chinese media, what kind of repercussions will be formed in China, Chu Zhongtian does not care. Pen? Interesting? Pavilion wWw. ｂiquge。 infoThe only thing he cares about is the voice on his personal website, but fortunately, the voice of understanding and support accounts for the majority.

This summer was a bit difficult for Chu Zhongtian. Because his broken right hand is not yet healed, he has no way to go to the team's training, so he can only recuperate at home and do some very simple recovery training at the same time.

He's got to find something to do for himself, in June he can plan his future on the pitch, but in July?

He thought of something.

In fact, Chu Zhongtian is still a little interested in business, and every time Mr. Merry talks about contracts with those brands, he will personally go to understand them. He thinks it's as fun as playing football, which is as rewarding as business.

It occurred to him that he could find something to do for himself.

He went to find Emily first, and at this time there were still three days before Emily left Mace and returned to the United States, and he wanted to make things clear to Emily in these three days, because this matter was mainly carried out in the United States.

His idea was simple and uncreative. The first idea that any Chinese will think of when they go abroad to start a business - open a restaurant! That's right, it's to open a restaurant.

Yao Ming, China's professional NBA star, once used his influence to open a Chinese restaurant in Houston called "Yao Restaurant". Although Yao Ming himself is not the owner of the restaurant, and his parents are only one of the shareholders, the restaurant does use Yao Ming's influence to become more and more prosperous.

However, Chu Zhongtian did not intend to use his influence to a large extent, because he was not an influential footballer in the place where he planned to open the restaurant.

And like Yao Ming, he doesn't plan to appear in front of everyone, he plans to hide behind the scenes. He just provided an idea and injected the funds, leaving the rest to Emily and his trusted friends. Normally he is not involved in management matters.

He was inspired by what he ate as a child.

In Chengdu, there are a lot of street food that, although it doesn't look very clean, is very tasty, and the cost is low and cheap. From shredded kohlrabi to egg baked cakes, from sad jelly to wolf tooth potato strips. Foreigners have always thought that Chinese food is limited to those dishes that are put on the table, but Chu Zhongtian thinks that these street foods are the most representative.

If the United States can sell fast food McDonald's, KFC, and Pizza Hut to China, and they are still expensive, why can't Chinese fast food be sold to the United States?

We can make these snacks cleaner, but retain the flavor, and sell them in well-windowed, beautifully decorated restaurants that appeal to curious American diners with their deliciousness and unique Chinese characteristics.

Chu Zhongtian didn't want to make this restaurant a high-end restaurant, and a fast food restaurant like McDonald's and KFC was his goal. With low prices and convenience, as well as Chinese snacks and delicacies as attractive selling points.

This idea is definitely not a whim. As early as when he was at Wimbledon, he had this idea by accident. Looking at the popularity of the Mack Chinese fast food restaurant where he worked, and the long queue in front of the stall specializing in Chinese snacks that he and Yang Yang ran together before Christmas at Wimbledon Art School, he lamented that food has no borders, no matter what nationality you are, what skin color, what race, different levels of education, and different cultural backgrounds, these are all useless in front of food, and eating is the top priority.

At that time, he thought that if he could open a shop specializing in Chinese snacks and dim sum, it would be a good business, right?

However, at that time, he was still a poor student, and he worked double jobs to earn living expenses and reduce the burden on his family. He has no capital, and he can just be lustful in his heart.

Now it's different, he has the capital. Since leading the team to the UEFA Cup title, his reputation has reached new heights, and Merry and Xu Xiaodi have found new sponsors for themselves in Europe, the United States and China, respectively. Pepsi, Gillette and Metersbonwe have become Chu Zhongtian's new endorsement brand, it is worth mentioning that Metersbonwe is the Chinese casual clothing brand that found Emily to endorse last year, and now they have won Chu Zhongtian, it is said that the advertising company is already considering letting two people co-star in a commercial, just wait for Chu Zhongtian's hand injury to start filming, and now is doing preliminary planning.

These three brands can bring Chu Zhongtian an annual revenue of about 1.5 million euros. Combined with his previous income, he is currently able to earn about 5.6 million euros a year before taxes. And Chu Zhongtian's money can't be spent except for the salary of two economists and a lawyer. He himself has no need for luxury consumption, except for buying two houses for himself and his parents, he has no big expenses, and as a football star, he doesn't even have a car of his own. Usually, it's just some daily expenses, not much money.

So this large sum of money has no other use than to save it.

Chu Zhongtian now plans to use this money as start-up capital to build a Chinese fast food restaurant that he has been thinking about for a long time.

He told Emily about his idea, as he wanted Emily to take a stake.

These snacks were all eaten by Emily in Chengdu, and as soon as Chu Zhongtian said it, she thought of the taste, and then complained that Chu Zhongtian shouldn't have said it to her when he was sleeping. "I'm hungry!"

After listening to Chu Zhongtian's thoughts, Emily thought about it for a while, and then said, "I don't know if it's feasible, but you can try." Anyway, there is no such thing as a surefire business in this world. Also, do you remember, we used to go to the park together and saw that there was that ...... The one who paints with sugar...... It's so good-looking, great! ”

"You mean sugar painting?"

This Chu Zhongtian knew it as soon as he heard it. Sugar painting is a very popular folk art form in Sichuan, it used to be seen everywhere in the streets and alleys of Chengdu, Chu Zhongtian also liked that thing when he was a child, but at that time the family's money was used to learn football for himself, usually he had no pocket money, and it was impossible to spend a few cents to turn a sugar painting to eat, most of the time he stood in the crowd and watched others turn dragons and phoenixes with envy.

As the name suggests, sugar painting is to use sugar to paint, brush oil on the marble slab so that the sugar will not stick to the board, and then use a small copper spoon to boil the syrup that can be drawn on the marble slab to paint, drawing a variety of shapes, there are small goods such as chickens and dogs, and there are also large goods such as dragons, phoenixes, lions and tigers.

The golden sugar liquid is transformed into various lifelike animals and characters under the hands of folk artists, which are delicious and fun. Chu Zhongtian once took Emily to play in Jinli by chance, and when he saw it, he recalled his childhood nostalgia, so he pulled Emily forward to turn, Emily was also very interested in this kind of Chinese folk art, especially when she saw a spoonful of sugar turned into a rooster in the hands of that master, she exclaimed again and again, as if she had seen a very incredible magic trick.

That day, Chu Zhongtian himself turned to a rooster, and after Emily turned it five times, she finally turned into a big dragon, which made her scream with joy. Holding the big dragon candy painting, she was reluctant to eat it, and finally saw that the sugar showed signs of melting before she reluctantly ate it. Of course, before eating it, she didn't forget to let Chu Zhongtian take a picture of herself, she held six candy paintings in her hand, and smiled exceptionally brightly in the bright sun.

"Yes, yes, that's it! tanghua！ A picture made of sugar! Emily was excited, she was always interested in the quirky folk crafts of China, and the last time she went to China with Chu Zhongtian, she brought back a large box of souvenirs, from Peking Opera masks painted on gourd shells, to walnut carvings of Dream of Red Mansions characters, to wonderful Shu embroidery. She also regrets that she has not been able to spend enough time in China to search for such folk art throughout China.

"I think if we can sell Chinese snacks and dim sum at the same time, there will be sugar paintings on display, it will definitely be more attractive to consumers." Emily offers her opinion.

Chu Zhongtian hadn't thought of this idea, he thought about it carefully and felt that this method was very interesting. In a fast-food restaurant with a very Chinese decoration style, some Chinese folk art displays must be very lethal to those foreigners who have "never seen the world".

And it's not just about showcasing. "We can do all kinds of promotions, such as spending a certain package and getting a candy painting. In addition, if they want, they can also spend money to turn sugar painting ......," Chu Zhongtian muttered.

"And we have to limit the time, we can't show it all the time, we have to set what time to do it every day." Emily added. "We have to make consumers hungry, otherwise the freshness will pass quickly......"

"Freshness......" Chu Zhongtian laughed. There are so many folk arts in China, even if they are displayed every day, they can not be repeated for a year...... Wait a minute. "He suddenly thought of a better one." Why are only sugar paintings on display? In China, there are also candy blowers, clay figures, paper-cutting, kites, bamboo weaving, and shadow puppetry...... Too much. Now in China, all this folk art is about to disappear, so I'll just export it all abroad, ha! He slapped his thigh, smug at his thoughts.

"Yes, yes!" Emily applauded Chu Zhongtian's idea, she was also interested in Chinese crafts that she had only heard of but had not seen, and she represented the ideas of some foreigners. These novel and delicate handicrafts are absolutely rare works of art, and they are very lethal to foreigners who like to hunt for curiosities and pursue the so-called traditional beauty of the Orient.

"Since handicrafts are not limited to sugar paintings, our snacks and snacks cannot be limited to Chengdu snacks...... Dumplings, dumplings, noodles, meat buns, spring rolls...... Ha! And the old Peking duck meat wrap! KFC has old Peking Chicken Wrap, let's make Old Peking Duck Wrap! It's a flatbread roll roast duck! ”

The more Chu Zhongtian spoke, the more excited he became, and the two of them gradually perfected the idea of being just a snack bar and turned it into a chain store. Selling a variety of convenient, delicious and clean authentic Chinese snacks and dim sum, but also with the display of traditional Chinese art and culture, although in China are some very common and ordinary things that may not be elegant, but Chu Zhongtian wants to put this kind of non-elegant gadgets in his store, on the one hand, it is used to attract customers, on the other hand, it is actually to keep his childhood memories - now those folk craftsmen are becoming fewer and fewer, because these things can't make money, There are only a handful of young people who can do this, and in their eyes, turning sugar painting and kneading clay figures are all third-class occupations, how can they be compared with white-collar workers?

Chu Zhongtian wants to leave these things that have given countless good memories to their generation, and at the same time find a new way out for Chinese folk artists - Chinese are used to seeing it, so we will sell this thing to the world! Junk fast food McDonald's and KFC in the United States, as well as pizza hut pizza can become the favorite videos of petty bourgeoisie in China, why can't our Chinese snacks and folk art become a new popular fashion in the world?

Our Chinese flying shoes and liberation shoes were taken away by foreigners and slightly modified, and they became fashion magazines. These are our own resources, why let foreigners develop and make money, why can't we develop and make money ourselves?

In Chu Zhongtian's long-term plan for the future, he hopes to make this matter a cultural phenomenon. It can make China's traditional handicrafts enjoy an international reputation, and can let China's young people see the future and money of making handicrafts, so that more craftsmen can emerge, so that China's intangible cultural heritage can be disseminated and continued. It can be regarded as a meritorious deed.

Even, if there are foreigners who are interested in Chinese handicrafts and come to China to study and disseminate, it is even more remarkable......

Of course, these ideas are great, but in essence, they are about making money. It's a good gimmick to make money. Chu Zhongtian is not a philanthropist, it is impossible to revitalize China's traditional handicrafts out of his own pocket, and it is already remarkable to be able to find a way for everyone to make money.

During these three days, Chu Zhongtian and Emily talked repeatedly, and later brought their mother in. The three of them talked together, and also communicated with their father through the Internet, after all, he had experience in business.

In three days, a preliminary plan was formed, and Emily flew back to the United States with this plan to find her mother. Although her mother is very strict with her private life, she is really capable of business operations, and she has a network in the American entertainment industry, which will also help Chu Zhongtian's plans for a Chinese fast food chain in the future.

After seeing Emily off, Chu Zhongtian contacted his agent Xu Xiaodi in China and his British agent James Lee. Merry, who told them about her plan, wanted to hear their opinions and opinions.

Merry was very interested in Chu Zhongtian's plan, while Xu Xiaodi was worried that this positioning might be thankless. Since it's fast food, it has to be simple and convenient, so wouldn't it make fast food complicated by engaging in those additional things? McDonald's fast food can have its own outlet in the desert, or it can be attached to a gas station or motel. Because they only need to have an action key and a sales window. Are you folk entertainers okay?

Chu Zhongtian really hadn't thought about this question before. He was stunned when Xu Xiaodi asked him this.

"If you want to promote culture, it won't work in the United States to use fast food, because American culture is fast food culture, and if you make Chinese culture fast food, then you will lose the characteristics of Chinese culture, and you will fall behind."

Chu Zhongtian usually didn't know that Xu Xiaodi was still quite "angry......

"Chinese culture should be a symbol of nobility and elegance! When the Yankees were still playing in the mud of England, Chinese culture was already very splendid! Why should such a noble culture be paired with fast food? Does it make Americans think that our Chinese culture is also a fast food culture? Low quality? Cheap? Nothing tech-savvy? That's not going to work! ”

"I think it's better to take the boutique route, Xiao Chu. Even though you're selling very common things, Americans don't know about it. Besides, when you talk about flying shoes, the French didn't make them into street shoes after they bought them. We can also make snacks and snacks that look cheap so that people can look at it and think it should be good and worth the price! As long as our propaganda work is in place, even if we blow Lai Tangyuan Zhong dumplings in the United States as if they were eaten by the Chinese emperor, the Americans will believe it! Don't think I'm joking, the general American people don't know anything about their life circles, so just blow it, and they'll believe it! ”

Black lines and beads of sweat appeared on Chu Zhongtian's forehead.

Although Xu Xiaodi's words were a bit exaggerated and extreme, his thoughts did make Chu Zhongtian start to think about his own idea - is fast food really good?

Emily is a Hollywood movie star and knows a lot of celebrities, which is a great resource. If they're going to open a fast-food restaurant, they obviously won't be able to take advantage of those resources -- you can count on Tom. Cruise, Julia. Roberts, Robert. De Niro, Al. Do celebrities like Pacino wear gowns and gold to the opening of a fast-food restaurant and feast their guests at the fast-food restaurant?

Although Chu Zhongtian himself didn't think that fast food was a shameful thing, it was obvious that McDonald's would not appear at the state banquet no matter how powerful it was.

It looks like something did go wrong with my initial planning.

So he decided to listen to Xu Xiaodi's opinion and reconsider the plan.

He relayed his Xu Xiaodi's opinion to his parents, and Emily listened to it. It just so happened that Emily also told Chu Zhongtian that her mother was very dissatisfied with the fact that the two of them had only discussed opening a fast food restaurant after three days, thinking that this was an idea that did not seek progress. She and Chu Zhongtian have the same idea, that is, since Emily and herself are popular in the entertainment industry, why don't you make good use of it?

"When the time came, my mom said that we could invite some Hollywood stars and producers who had a good relationship with us to eat in the restaurant to expand the influence. We don't need to spend our own money to promote it, naturally there are those gossip magazines and news media to promote our restaurant. ”

Then the positioning of the restaurant has changed from a fast food route to a boutique route. Once you've figured out your route, the rest is left to the professionals. Emily's mom was very interested in the program, and she was responsible for finding professionals to join the program, including new investors. Xu Xiaodi began to follow the list given by Chu Zhongtian to find those craftsmen in China. Since you want to take the boutique route, you can't just find a candy painting from the street, you have to find an authority in this area.

Of course, these are not directly related to Chu Zhongtian, opening a restaurant is just a new fun for him, he can live well without taking this test to make money, he just wants to find something to do. His job is still to play football, and he wants his arm to heal as soon as possible, and the last time he went for a check-up, the doctor told him that the stitches would be removed in another week, which meant that his arm was healed and he could move freely.

That's the best news because he can't wait to get back to the gym and back on the football field.

(To be continued)