How to sell 360 fighting games

On the second Monday of December, Hellfire Entertainment, which finally started work again, almost immediately entered a state of full operation.

Unlike before, when the work was still in the run-in period and the interest was not high, this game project made a group of game nerds in the company also very interested. So this time, Zhao Nuo didn't make any "drunken speeches", just said a few words casually, and then exchanged for a group of hungry wolf-like roars in the audience.

As for their enthusiasm...... Even though he had returned to his office, Zhao Nuo still felt it.

"Ugh!"

"Ahh

"Hmm......"

In the next office of the sound crew, there are all kinds of screams and shouts, both from men and women.

If you don't know the truth, you probably think about it just by listening to these voices. Think of going to certain unhealthy places. However, as one of the leaders of the company, Zhao Nuo knows very well what the sound team is doing.

What they're doing is recording the game's sound effects.

Since it is a fighting game, in addition to the combat sound effects, the voice acting of each character is also indispensable. These bizarre fighting sound effects are more important than the lines.

Since there are relatively few female members in the company, Jian Tong and Zhou Yan, as well as Christine. Raymond joined the effort.

Although Xia Xiaoling also wanted to join, considering that she always made some strange sounds, the sound effect team still rejected the request of the "boss".

"Kill!" Jian Tong's voice sounded from next door.

"Ahhh Then came the screams of her being beaten.

Listening to the miserable cry of his cousin, who was usually strong, Zhao Nuo couldn't help laughing. Just as he was about to deal with today's work, he heard a knock at the door.

"Come in."

After he finished speaking, the person who walked into the room was still the company's internal publicity director and "advertising maker" - the black hand.

I saw a short businessman walk quickly into the office. Zhao Nuo asked, "Is there something wrong?" ”

"When will the demo version be released? I've asked Agribusiness Light & Magic to start making the first version of the promo and I'm ready to run an advertisement. "The Black Hand gets straight to the point.

Zhao Nuo thought for a moment and muttered, "According to the current progress, the demo version will be available around Friday." ”

For the sake of the demo version of zuò, the sound team and the artist are now working on a few character zuò. By the end of the week, it should be possible to finish the formation of those characters.

And the main framework of the game,It's still based on the boss battle template of "Legend of the Great Three Kingdoms War",When the time comes, just throw the characters into it after the completion of the system.,Add a new arena background.,By the way, the appearance of the interface will be slightly changed.。 The demo version is probably done.

“ok。 Since it's Friday, it can be delivered next Monday. ”

While the Black Hand Soldier was talking, a eager smile appeared on his face, and Zhao Nuo always felt that this guy's smile was very obscene.

"Well, players must be surprised, too." Zhao Nuo whispered.

Generally speaking. The development cycle of a game is long, and it would obviously surprise many people that this fighting game has appeared so quickly.

However, it will take about a month or two to complete from the demo version to the full version that is officially released. But compared to ordinary single-player games, this speed is already considered fast.

"Ah~" An imaginative female voice came from the sound team office next door, and that voice sounded like it was made by Zhou Yan.

"Your harem is on fire?" The Black Hand joked.

"Get out of the way." Zhao Nuo didn't have time to tease the black hand. Instead, I began to think about some key questions:

――Unlike the previous remake of "The Legend of the Great Three Kingdoms War", which was full of sincerity, this fighting game belongs to a work for practice. Although the quality is also good. But in terms of game content, it seems a bit monotonous.

Since there is not much time allocated to this game, this fighting game is dominated by historical and mythological characters from various eras, and the plot is basically nothing, except for the heroes who are connected in the historical record and say special lines before fighting each other. The other plot elements are completely zero, and it can be said that it is a pure fighting game without a plot.

And the battle mode of this fighting game. It is also a complete copy of the boss battle mode of the previous "Legend of the Great Three Kingdoms War", which can be said to be a work of new wine in an old bottle.

Although very confident in the quality of the game. But Zhao Nuo thinks that it is better to sell such a game cheaper. At least it can't be at the same price as "Legend of the War of the Great Three Kingdoms", otherwise players who have bought the game may have a feeling of "not worth it", and it would be bad if that happened.

And how the game is released is also a very important issue.

At present, the approval number of this game has not yet come down, and if it is to be released quickly at the pace of the Black Hand, it is urgent to entrust the previous audiovisual publishing house to burn the disc.

Also, everyone in the company is so busy that they don't have time to design the game's packaging. It is possible to design later, but it takes a lot of time from design to printing.

As for the solution to this problem, Zhao Nuo has actually thought of it a long time ago:

"We won't sell the physical version this time, how about using the digital version all?"

"Oh...... Yes? Are you sure? The Black Hand frowned in surprise.

"I'm pretty sure." Zhao Nuo nodded.

――Although the previous physical version of "Legend of the Great Three Kingdoms War" sold well, it was entirely because of the amazement that players saw a conscience work that they hadn't seen for a long time, and "wanted to support a new single-player game of conscience company".

In fact, if you count it up to now, the sales of the digital version and the physical version of "Legend of the War of the Three Kingdoms" are actually about the same. The digital version is even more than that.

The price of the digital version is one thing, after all, the first release of the game is online, and the distribution of the physical version in the store is a later thing. Even players who bought the physical version online didn't get the game until they bought the digital version several days later.

Therefore, many players who want to play the game for the first time have directly purchased the digital version. There are even players who bought the digital version first and then the physical version for collection.

But this time the situation is different.

Under the premise that "Legend of the War of the Three Kingdoms" has been successful, if you want to play the emotional card of "supporting new domestic game companies" again, even if it still has an effect, it will definitely be much worse than before.

This time, if you want to buy time, it would be a good idea to abandon the physical version and go straight to the digital version. And in this way, it can also reduce the cost of the game and shorten the production cycle.

"That's fine, but this game is a fighting game, and if it is released directly, there probably won't be many people buying it, right?" The Black Hand said.

"Well, that's a problem, too."

――The fun of fighting games lies in the battles, and although the single-player story mode of some fighting games is also very interesting, the game they are making can be said to have no plot at all.

In the absence of a plot, if you have to fight against the AI, you will get bored after playing for a long time. So the fun of this game is probably only "battle".

"I've been in contact with the fighting game platforms before, and they said they could introduce our games, but the current platform is also decreasing in users, so it may not work very well." The Mafiah reports the current situation.

Hearing this, Zhao Nuo also had a hazy thought:

"In that case...... How about we build a platform for Hellfire? ”

――If you build your own battle platform, you can not only increase your popularity, but also solve the problem of selling games.

By doing so, they don't have to release a standalone version of the game at all, but can instead use another strategy:

"Players can play the stand-alone version of the game when they download our battle platform, but if they want to play online on the platform, they have to pay to register an account, so how about that?" Zhao Nuo asked.

"It sounds like it's okay, but it could happen that multiple people use one account." The Black Hand said.

"We can learn to add the achievement trophy system to the home console, and completing certain achievements can unlock titles and special effects, but it doesn't affect the balance of the game." Zhao Nuo said.

"What does this have to do with multiple people using one account?" The Black Hand was a little puzzled.

"For example, if you have a 70% win rate, you can unlock an achievement, but if you achieve it, the win rate keeps decreasing, and the achievement may be extinguished. In this way, players who can win 70% will not lend their account to newbies lightly. Zhao Nuo put forward his own opinion.

Hearing his words, the Black Hand was silent for a moment, and finally spoke: "Your ability to harm consumers is stronger than mine......"

"I'm serious." Zhao Nuo looked at the short businessman in front of him.

After thinking about it for a while, the Black Hand finally nodded reluctantly: "Aside from how to attract players to pay, it is feasible to build a battle platform led by Hellfire, but there is another problem, none of us here have experience in making battle platforms, and there are not enough servers to accommodate so many players." ”

"Well, I'll leave that to our partners." Zhao Nuo said with a smile.

The Black Hand was stunned for a moment, and then couldn't help but widen his eyes: "You mean, you want to borrow the resources of the supernova?" ”

"Well, because we're partners." The young man, who is the strongest stand-alone game anchor on the supernova live streaming platform, has a mysterious and sinister expression.

"If you do this, they will also get a piece of the game profits this time." The Black Hand still disagrees.

"It doesn't matter, it's the one who gets the most benefits." Zhao Nuo said and took out his black wallet painted with the logo of the 141 Special Service Team, and took out the business card that Bai Baihai handed him when he went to the annual meeting before.

Seeing Zhao Nuo take out his mobile phone, the Black Hand asked again: "Are you going to contact that guy now?" ”

"The soldiers are fast." Zhao Nuo nodded. (To be continued) R655