Mark Parker sat behind the corner desk with his hands folded on the table

It's more of an exhibition hall than an office.

Inside, there are all kinds of bizarre Nike dolls and wax figures, and the exhibition wall is a dazzling display of almost all of Nike's classic shoes.

Even the desk in front of him is more like a glass display window, with all kinds of display products, large and small, including shoes, basketballs, wrist guards, and even sports drinking glasses.

To the right of the corner desk is a laptop with an open screen that looks behind you and you'll see that it's an Apple laptop, and behind it is a wax figure of Nike's tennis superstar Roger Federer.

I believe that all the people who walk into this office will not doubt the taste of the owner of this office.

Only people with good taste can arrange such a tasteful office environment.

But at this moment, sitting in this office full of art, Mark Parker is worried about a very realistic, even full of profits.

At this moment, there was a knock on the office door.

Mark Parker sighed heavily, gathered his spirits, and looked up, "Please come in!" ”

When Mark Parker saw that it was Berth Hoyett, the global vice president in charge of football, Mark Parker's face immediately burst into a smile.

Moreover, his principle is that no matter how bad the environment is, no matter how much pressure there is, in front of others, you must maintain a confident and calm attitude to deal with it.

"Belt, come, sit!" Mark Parker gestured to a chair in front of him.

"Thanks, Mark!" Bellet Hoyet walked over.

As soon as he sat down, he saw a black and white English bulldog sewn from leather with an iron chain to the desk leg next to the chair, and immediately smiled and reached over and gently played with his left ear.

"Hey, little one, bark twice to listen!"

This action immediately caused Mark Parker behind his desk to laugh.

This pit bull was sewn by his own hands.

"Belt, I've seen your plan!"

Bellet Hoyet immediately stopped moving, looked at the president of the company, and listened in a serious manner.

"The plan is well done, but I still want to hear your deeper thoughts for myself so that I can decide whether to support you or not!" Mark Parker said very seriously.

Berth Hoyet is no exception, and he must pass the president before he can convince the company's top executives.

"Mark, did you watch the Champions League yesterday?"

"Yes!" Mark Parker nodded.

He is not strictly an avid football fan, but he takes football very seriously, so when he has time, he will find time to watch European football matches, the Champions League quarter-finals, which is not to be missed.

'The semi-finals are out, Southampton and Atletico Madrid have both reached the last four of the Champions League.

"I know!"

Berthe Hoyer nodded and continued: "Then you should also know that I am very optimistic about Atletico Madrid reaching the Champions League final, because Dortmund's recent situation is not ideal, and Southampton, even if it is against Bayern Munich, but I still think that the probability of promotion is half of the likelihood!" ”

Mark Parker understood what Bellet Hoyet meant.

"I want to say that it's not that their results will always be so good, but I want to say that Yang Huan and the team behind him are far beyond our expectations in terms of their ability to run the club, and Southampton's success is not accidental, Atletico Madrid is proof of this."

Mark Parker nodded, "But what about Inter?" ”

"It was an accident!" Berth Hoyet shook his head and smiled bitterly: "I can only say that I spent more than 100 million euros during the winter break, but I couldn't even finish in the top three in the league, and I can't say anything more." ”

After a pause, Berthe Hoyet said with great confidence: "However, I dare to guarantee that Inter Milan's defeat is only temporary, with Yang Huan's personality, he will never allow his own team?" This is depressed and sluggish. ”

Mark Parker looked at Berthe Hoyet and asked: "But you have to know that Serie A is very sluggish right now, and Inter Milan has been so chaotic for the past few decades, and it has always been a black hole for stars and coaches. ”

But after saying that, Mark Parker changed his words, "Of course, I also very much agree with your judgment, we need Inter Milan, but I really don't like Inter Milan!" ”

Bart Hoyet shook his head and laughed, "Mark, you know what? If you ask me who is the most likely Italian to challenge Juventus right now, then I will not hesitate to tell you that it is not Roma with high hopes that you have high hopes for, but Inter Milan! ”

When he said this, Bert Hoyet had a great deal of faith.

"Monaco are currently second in Ligue 1 and only two points away from Paris Saint-Germain at the top of the table, so I think there is no reason to doubt Yang Huan's ability to operate."

Mark Parker shook his head and explained: "Belt, you are mistaken, I never doubted the ability of him and the team behind him to function, on the contrary, they were very successful, but you should know that this is a big project and we have to evaluate it in all aspects. ”

"I understand!" Bellet Hoyet sighed.

Nike has encountered problems in recent years, which has made the company's investment in sponsorship, although not reduced, but also very cautious, especially on such a large project.

"Mark!" Bellet Hoyet felt that something should be said.

"I have some words, but you have to make sure you don't leak them out."

“oK！” Mark Parker nodded.

"Based on the information I got in Europe, I have absolutely reason to believe that Yang Huan is supporting Platini in challenging Blatter!"

"What?" Mark Parker was taken aback.

Seeing that the president was about to ask himself, Bellet Hoyet immediately shook his head, "Don't ask me if I have any evidence, because I don't, but I want to say, do you think that if there is no one to support him, what Platini has done in recent times is not too out of line?" ”

Mark Parker was a little surprised, but when he thought about it, it really made sense.

"But hasn't Blatter's FIFA always cooperated with Yang Huan's Miracle Media?"

"Yes, the cooperation between Infront and FIFA and the IOC has continued after being acquired by Miracle Media, but this does not prevent Yang Huan from betting on both sides, and even if Platini picks Blatter off the horse, do you think Miracle Media's interests will be damaged?"

Mark Parker was really speechless.

If we continue to follow Berthe Hoyet's words, that is, once Blatter steps down, will he be able to cooperate with FIFA and UEFA through his relationship with Yang Huan?

You know, this piece has always been Adidas' home base!

"Also, I recently received news that there is a company registered in Monaco that has been quite active in European football recently."

"What do you mean?" Mark Parker didn't quite understand.

"They first bought a 51 percent stake in Basel, a famous Swiss Super League team, which originally belonged to the enIc consortium and was later sold to other investors, but now the Monaco company has successfully bought back the shares through enIc for an ominous amount."

"The same company has been secretly buying shares in Anderlecht at low prices on the stock market, and the team has not been in a good situation lately, so it is said that their management is interested in bringing in investors."

"In addition, I have also received clear information that Spartak Prague, a veteran powerhouse in the Czech Republic, has changed hands privately, and the whole purchase price is very cheap, and as soon as the acquisition is completed, the acquirer immediately launched a stadium renovation plan, to transform Spartak Prague into a shopping mall, health club, cinema and hotel as a commercial center."

"It is said that the renovation plan has been submitted to the Prague Municipality for an environmental impact assessment, and the Leitner Stadium is located right in the area of Prague's most popular Old Town!"

When Mark Parker heard this, he was really shocked, "Is this also the Monaco company?" ”

"That's right!" Bart Hoyer nodded.

"Whether it's Anderlecht, Basel or Sparta Prague, it's pretty cheap, and it's all about the cost of maintaining the business, but if you can find a way to run a sustainable business for these teams, it's a good deal."

When Mark Parker heard this, he finally understood, "You mean, the boss behind this Monaco company......"

"That's right, I definitely have reason to believe that it's Yang Huan!"

Even though Mark Parker was mentally prepared, he couldn't help but gasp.

This Yang Huan's ambition is inevitably too big, right?

In Europe's top five leagues, except for the Bundesliga, he already has a team, but now he is even buying Belgium, Switzerland and the Czech Republic, which is really capricious!

"On top of that, I've heard that they're in talks with Ajax, either to buy part of the shares, or to have a deeper partnership, and in short, Ajax is very interested in them."

When Mark Parker heard this, he kept shaking his head, "I don't understand, why would he want to do this?" Now that the economic environment is so bad, these teams are willing to be acquired, and eighty percent of them are also financial problems. ”

"That's right, but it's not!" Bellet Hoyet laughed.

Mark Parker frowned, clearly not understanding.

"I once talked to Sun Yue, CEO of Miracle Media, and he told me that the scale of global sporting events is developing at an astonishing rate, and it has already entered every corner of the world, even everyone's daily life."

"At that time, he told me that the size of the global film and television industry is about $90 billion a year, but the scale of global sporting events is expected to reach a staggering $150 billion in 2015!"

"Fifteen billion dollars?" Mark Parker was stunned.

Nike is tired and tired, only more than 20 billion a year, less than 30 billion US dollars in revenue, and less than one-fifth of sports events, my God, is there really such a big market?

"Yes, when Sun Yue talked about this number, he was very sure, and in the global sports events, the proportion of football events is increasing at an alarming rate, so in French Ligue 1, Serie A, and even now La Liga and Bundesliga, their people of insight are also proposing reforms, to package the image of the entire league, and develop the global market!"

"This is a wave of globalization of sporting events, and no one can stop it!"

Mark Parker was a smart man, and when he heard this, he understood it thoroughly.

If this is an unstoppable wave, then what Yang Huan wants to do now is to take advantage of this wave before it comes, before everyone can see it clearly, and take the best quality and most competitive resources into his own hands.

When this wave really comes, the resources in his hands are an inexhaustible mountain of gold!

There is no doubt that he is a trendsetter who is at the forefront of the times!

It's just that Nike wants to keep up with him?