Section 286 Commercial Activities
Gao Shunyao's words were quite clear, but after hearing his words, Li Ze was stunned for a long time and did not react. Say. It wasn't until Gao Shunyao repeated his words again that Li Ze was sure that he had not misheard what Gao Shunyao said.
Gao Shunyao can't stay in Japan for long, not because he doesn't like this part of Japan, nor because there are other things on the national team's side, he still needs to rush back to China in a hurry, there is only one reason, that is, because this summer, he needs to participate in business activities.
Gao Shunyao said just now that he was in a hurry to return to China, and Li Ze thought of many reasons: it may be that he wants to go home to see his parents, or it may be that he wants to take Chen Sirou and enjoy a rare vacation. However, Li Zede admitted that he did not expect that Gao Shunyao's reason would be to return to China to participate in business activities.
In his impression, generally speaking, players will have some endorsements: even if it is a weaker team, generally speaking, at least the equipment used by the players to play will be sponsored. But it's a completely different thing to sponsor the players and someone to have the players attend a business event. The former is something that many players can do, but the latter is generally only treated by big-name stars. Gao Shunyao was able to attend a business event, which made Li Ze feel quite incredible.
"Do you still have business activities? Or do you have to participate in a business event? You're really spherical now, and your life is getting more and more extraordinary. ”
Li Ze was also amazed at Gao Shunyao's current situation, but in fact, this was caused by Li Ze's ignorance of Gao Shunyao's current situation. Gao Shunyao's current endorsement contracts are not small, and there are some well-known companies among them. Not to mention anything else, there are also some very famous companies in his endorsement contract.
In this regard, Gao Shunyao is also very happy to show it up in front of his friends, this kind of thing, if he doesn't show off in front of his friends, what is the point?
"Do you think I was still playing football in Japan back then, and I didn't make as much money in a year as I did as a part-time worker at KFC? I'm a big star by now. I told you no. I'm already a signed player with Nike, and this kind of contract, not everyone has it, and I've been playing it out a long time ago. ”
to their own condition. Gao Shunyao is still quite proud: a large company like Nike will not look at small players, and their contract means that he has officially stepped into the ranks of stars. Compared to when he played in Japan, he has made a qualitative leap now. This can't help but make him proud.
But hearing his words, Li Ze raised his eyebrows, and then asked, "Oh? It was Nike that asked you to attend the commercial contract? ”
Li Ze's question made Gao Shunyao's original momentum decrease a lot, "Of course not, I'm not ranked among Nike's stars...... It was Volkswagen that asked me to attend the business event. ”
This time. His words made Li Ze laugh. Compared to the big words just now, this sentence is really much.
Although Gao Shunyao is now a star, he can't be ranked at Nike. Even if Nike does have business activities, it will not be him, but some more famous world-class stars, who are more able to attract Nike than him.
However, there are other big companies in the contracts he endorses. The most famous of these is Volkswagen, the boss behind Wolfsburg. Gao Shunyao, who plays at Wolfsburg, is now one of his identities as Volkswagen's car sales ambassador in China.
This identity, speaking of which is also this season. Wolfsburg just gave it to him - when he first arrived at Wolfsburg, Wolfsburg didn't take him too seriously. It was a tumultuous time, with a change of coach and then a change in the squad. The whole team was a mess at the time, and the management obviously didn't want to put pressure on the coach – Magath probably didn't care about the pressure from the management – so they didn't offer Ko a endorsement contract at that time.
But. Things changed as Ko Soon-yao established himself at Wolfsburg, where he played better and better. Last season, after Gao Shunyao got his driver's license in Germany, Volkswagen gave him a car. Then, the endorsement contract was naturally given to him, and Volkswagen signed Gao Shunyao, in order to change the sales performance in China.
Volkswagen itself is a big company, and they give a lot of endorsement fees, not to mention that Gao Shunyao is still playing in Wolfsburg, and it is impossible for him to talk too much about the conditions with Volkswagen. Therefore, Gao Shunyao also signed this endorsement, on the one hand, to increase his income, and on the other hand, to have a closer connection with the team.
Of course, maybe if he transfers in the future, then this endorsement contract may still be a little troublesome. However, Gao Shunyao doesn't want to transfer or something, at least for now, and if he doesn't play well in the future and is sold by the team, then he doesn't need to worry about this problem. And if you play well and go to a better team......
Let's not talk about how likely it is, if there is such a thing, it is good to leave the troubles to the broker to deal with.
"After playing for the national team, I have to go back home. The German side told me that there were still business activities in China this summer, and I needed to participate. They told me that they were quite optimistic about my business prospects, saying that I could help the team open up car sales in China. To be honest, I don't believe it very much, but with other people's means, our cars are all on other people's, so don't complain anymore. ”
Gao Shunyao and Li Ze talked about their summer schedules, and his words also made Li Ze just laugh.
signed an endorsement contract, Gao Shunyao naturally couldn't care about anything. Volkswagen also arranged some business events that he needed to attend. He doesn't have much vacation, and he has to be occupied by commercial activities, and the businesses behind these commercial activities are still in the same league as the team, and it is not even possible to push them off, which also makes Gao Shunyao quite helpless.
"When I used to play in Japan, I always envied the big stars, some of them were endorsements, and I got a lot more money than me. Now I have so much money myself, but I always complain that I can't be idle. I had a feeling as if I couldn't live my life well. ”
"Don't be so boring, if you don't like a lot of money, you might as well give me a penny." Li Ze scoffed at his words, "What do you complain about when you have the opportunity to make money?" You don't have to think about these things, you just don't get into trouble when you become a star. ”
The troubles that Gao Shunyao said, in Li Ze's opinion, are just idle and uncomfortable. Back then, when everyone worked and went to school together in Japan, I didn't see how much he longed for freedom. This kind of boring emotion, I'm afraid it won't last long, and Li Ze doesn't bother to comment on it, he just continues to talk about Gao Shunyao's star status and say his own suggestions.
Li Ze's worry, Gao Shunyao just smiled. "How is it possible, I am speaking for the public, not a small business. It's impossible for a company as big as Volkswagen to cheat me. Don't worry about my image, the contracts I sign now are all big contracts, and this kind of contract will definitely not go wrong. ”
That's right, Li Ze nodded. Gao Shunyao's words are indeed not wrong: his luck is actually quite good. As the only player in Europe in China, although his strength is not particularly outstanding, the market behind him is large enough. With such a vast market, he has enough capital to choose endorsement contracts, and this capital allows him not to worry about any problems.
The commercial value of players is not directly proportional to the strength of the players, more often, the image of the players and the commercial influence they can bring can determine their commercial value more than their skills. The player with the highest commercial value in football for many years is David Beckham, although it is undeniable that his strength is good, but people also have to admit that he got a very high endorsement contract, more because he is handsome. With commercial value, you can get a commercial contract, this reason is very simple.
And sometimes, the size of the market represented by the player itself can also greatly affect the number of contracts of the player. At that time, Hidetoshi Nakata's level of football was that he was the main rotation force in Serie A, but he still held the top ten income in the world. At that time, there was a huge Japanese market behind him, which gave him the opportunity to make money, and now, behind Gao Shunyao, there is an even bigger Chinese market, which also gives him unlimited business opportunities.
Li Ze suspects that this summer, I'm afraid that Gao Shunyao may not be the busiest. Compared to him, his agent is only afraid that he will be really busy like a dog. Gao Shunyao has played well, and he can also find more endorsement contracts for Gao Shunyao, and this matter is enough for him to be busy.
If you look at it this way, Gao Shunyao is really blessed.
"You kid is really blessed and doesn't know how to enjoy it, and as soon as you have a little rich, you start thinking nonsense. You just have to make money honestly, do you want to do so much? Now in China, you are a player in Europe, and those who want to open the domestic market, many of them are staring at your cash cow, you have played football in the past two years, just make money, think about so many things, how interesting is it? ”
Regarding Gao Shunyao's attitude, Li Ze was angry when he thought about it, and couldn't help but say two more words, and his words only made Gao Shunyao smile and not speak. He also admits that he does make a lot of money now, and he is quite proud of it.
Speaking of which, compared to him, Li Ze is really not making much money now. As a youth team coach at Sakura in Osaka, the income is indeed pitiful. Thinking of this, Gao Shunyao couldn't help but open his mouth, "If you are really envious, why don't you be my assistant." On the German side, I actually need an assistant. ”
"Then you can hire one yourself." Li Ze just smiled at his words, "I won't go to Germany." Speaking of which, did I forget to tell you about that too? I'm here at Sakura Osaka now, and I'm not in charge of the team's youth development anymore – at the beginning of this season, Coach Yuji Ohuma became the manager of the U18s, and now I'm the assistant coach of the U18s. (To be continued.) )