Airport.

As soon as the national team got off the plane, they were surrounded by reporters.

Breaking the Asian record, the first Asian to run under 10 seconds, the first yellow man to run under 10 seconds, and breaking the Japanese monopoly on Asian sprinting, etc., are enough to attract the attention of the media, although the 9.99 seconds score is not enough to compete with those European and American celebrities, but it can also be called the biggest breakthrough in the sprint event into the 21st century.

However, the national team learned the lesson of its time in the Philippines and did not let Zhang Guan participate in the interview at all, and the national team was worried that Zhang Guan would fall into passivity again if he said something like "breaking the world record" again. Therefore, both Director Ma and Director Yu agreed that Zhang Guan should be trained before he faced the media, at least let Zhang Guan know what not to say.

Director Ma gave a brief introduction to the competition at the airport and did not answer questions from reporters. After that, the athletics management center will also hold a special press conference for the Asian Athletics Championships, and that is when the official media will be faced.

For breakthrough achievements, commendation is indispensable, and the General Manager gave Zhang Guan a bonus of 300,000 yuan. However, the 300,000 prize money was only 100,000 yuan in Zhang Guan's hands.

It was not until 2010 that the General Administration of Sports issued the Interim Measures for the Management of Prizes for National Team Athletes' Prize Competitions, which clearly stipulated the distribution of bonuses. Before the promulgation of the Measures, one-third of the athletes' bonuses were handed over to the association as a sports fund, one-third was given to coaches and other meritorious personnel, and the remaining one-third was for athletes. The sports fund will be distributed proportionally between the management centre and local associations. Fortunately, the bonuses that broke the Asian record this time are national, and they belong to one of the few bonuses that do not need to pay taxes, otherwise they have to deduct part of the personal income tax.

The Provincial Department of Sports rewarded Zhang Guan with a set of housing, with a construction area of more than 120 square meters is not large, although the price of the house has not been speculated in this year, but the value of a 120-square-meter house in the provincial urban area is also about 300,000, and Zhang Guan's registered unit is the Provincial Sports Department, this house is regarded as the Sports Department to reward its own employees, and it is the process of employee benefits, and there is no need for secondary distribution, so it is much more affordable than the 300,000 rewards of the total number of sports.

The day after returning to China, the Association held a commendation meeting, after which the national team was temporarily disbanded and the participating athletes returned to their respective units.

The athletes are registered in various provincial sports authorities, and after being selected for the national team, they will participate in the regular training organized by the national team, and they will also be called up for international events, while the athletes usually stay in their respective provincial teams for training, and only a very small number of big-name athletes can always enjoy the treatment of national team training.

However, many athletes will stay for an extra day or two before returning, mainly in response to interviews with some media, such as Zhang Guan, who has also been arranged for interviews with several media. This kind of interview is done in advance, and then read out according to the script.

When Zhang Guan packed his luggage and was about to leave the athletes' dormitory, he met Yu Gui at the door

At this time, Yu Gui's mood was obviously very good, and the usual dark circles under his eyes were gone, and the historic breakthrough in the Asian Athletics Race made Yu Gui sleep with peace of mind, so Yu Gui looked very relaxed.

Director Yu called Zhang Guan aside and said, "Xiao Zhang, there are some special things to stay this time, I have to give you a reminder first." You broke the Asian record this time, and ran in less than 10 seconds, you are also a celebrity in China, and I believe it will not be long before someone will ask you to shoot advertisements or endorse products. ”

Director Yu paused deliberately, and then said: "The state has not yet had a very clear regulation on the commercial development of athletes, and according to the previous management, the athletics management center will definitely take the initiative to find you and be responsible for the development of your commercial value, and domestic athletes basically adopt this way, such as Liu Feiren in the 110-meter hurdles, who signed a contract with the Athletics Association, and the association is solely responsible for the development of its commercial value." ”

Zhang Guan carefully recalled that he still had an impression of Liu Feiren's endorsement brand. In 2003, Liu Feiren began to endorse commercial brands, and this year Liu Feiren signed two endorsements, namely Coca-Cola's annual endorsement contract of 350,000 yuan and Nike's annual endorsement contract of 500,000 yuan, of which Nike's endorsement contract also includes equipment, clothes, shoes, etc. worth 200,000, that is to say, the value of the products provided by Nike for Liu Feiren is also included in the 500,000 endorsement fee, and the actual endorsement fee is only 300,000.

These two endorsement contracts can be described as making a lot of money, because Liu Feiren won the Athens Olympics the following year, and his value rose dozens of times, and later Liu Feiren's endorsements all started at 5 million, and he once got an endorsement of 15 million at the highest.

Zhang Guan knows that since he has embarked on the road of athletes, commercial value will always be an unavoidable topic, and on this issue, the superior association is a peak that he must face. The development of the commercial value of athletes is first of all to determine who will develop it, and it is easy to clarify if it is placed abroad, athletes can find a sports agent or package an economic company, but the situation in China is much more complicated.

In commercial sports such as football and basketball, although there are also restrictions from higher-level management associations, athletes can have their own agents. For example, some international players and national players, they not only have their own agents, but also many agents have a lot of background. In other non-Olympic sports, athletes can also have their own agents, such as snooker's Xiaoding.

However, in other sports, especially the Olympic sports, it is difficult for athletes to have their own agents, and almost always the management association or management center is solely responsible for their own commercial development. Just like Liu Feiren, such a big-name athlete can have a team of agents dedicated to serving him, but he didn't even have a serious agent during his time as an athlete, so the activity arrangements were directly arranged by the Athletics Management Center.

In terms of laws and regulations, there are no clear requirements and regulations for athletes to use agents, but many associations have internal regulations, not allowing athletes to use their own agents, and the management association will be fully responsible for the development of athletes' commercial value.

In Zhang Guan's view, if the association is fully responsible for its own business operations, it is equivalent to signing a deed of sale, maybe there is not much loss in the economy, but it will definitely lose freedom, whether it is endorsing the brand or shooting advertisements, or even participating in some commercial activities will be restricted, he can't do what he wants, and all the management departments say. is like Liu Feiren in the 2008 Olympic Games, who was actually injured and couldn't run, but for the sake of a contract worth 500 million yuan, he was still forced to play, and there was that heartbreaking scene.

At the same time, after selling yourself to the association, you will lose your autonomy, and many things must also obey the command of the association. Of course, this is also one of the reasons why many sports associations do not allow athletes to use agents, athletes are easy to be corrupted and become disobedient when they have money, which is a consensus in the sports world. At present, the domestic athlete management system is still the same as that of the last century, which is not technical and humane, simple and crude. Administrative penalties and deductions are the most important methods of managing athletes.

However, there are also many benefits of signing the Athletics Association, first of all, the most direct is to have your back against the big tree to enjoy the shade. There are many unspoken rules in the circle of commercial stars, and even big-name stars often encounter some unfair treatment, such as the oppression of some companies, the coercion of individual bad forces or the smear of the media, etc., compared to the fame of celebrities, which is nothing at all. All of the above-mentioned injustices must bow to the government departments, and under the umbrella of the Athletics Association, it is not a matter of oppression, coercion, and smearing.

Secondly, if the Athletics Association is fully responsible for commercial development, it can save a lot of money. You must know that you have to pay for hiring a special agent or brokerage team, and the price is not low, such as endorsement fees, agents have to take 4% to 6% from celebrities, and advertising fees may even be more than 10%. Considering that the sports star can only get 50% of the endorsement fee and advertising fee, the rest must be handed over to the association as a sports development fund and distributed to coaches and other relevant personnel, if the sports star loses a lot of income. If the competent association is responsible, there is no need to pay the broker's commission. From another point of view, since everything that should be handed over must be handed in in the end, then signing the association is equivalent to making a big backer for nothing.

The third advantage is that the Athletics Association is a national-level organization after all, and it is still very serious about the choice of commercial brands, which can be seen from Liu Feiren's endorsement and advertising, all of which are well-known big brands at home and abroad, and small companies and miscellaneous brands are simply disdainful, which is also conducive to maintaining and improving the image of stars.

"There are pros and cons! How to choose? Zhang Guan hesitated for a moment and asked, "Is there any other way than to let the association take full responsibility for commercial development?" ”

Director Yu smiled slightly, he seemed to sense what Zhang Guan was thinking, and said: "You can also not sign a contract with the center, and then find a professional agent yourself, but if you do this, I don't think the above may agree so easily." ”

"Above?" Zhang Guan asked a little puzzled.

"I'm talking mainly about the association side. The field management center is only responsible for the specific business department, only responsible for implementation, but the decision-making power of major matters is still in the field association. Yu then explained.

"You mean, they're going to give me little shoes?" Zhang Guan immediately asked.

"It's not 100 percent, but it's very likely." Director Yu sighed. Young people have their own ideas, and they can understand them, but whatever it is, when it comes to specific interests, it becomes very complicated.

"It's really wide, anyway, there won't be a penny less than what should be handed in, why does the association still bother with that heart." Zhang Guan complained.

"Well...... this" Yu Gui didn't know how to explain it for a while.

But Zhang Guan said: "I understand this, athletes are actually a kind of resource, and the more high-quality the resource, the more popular it is." Just like those countries in the Middle East that sell oil, the higher the oil production, the better the bull, and ordinary people don't sell their oil to everyone they sell it to, as long as they give a lot of money. But the reality is that many countries have to beg them to sell, and they manipulate the oil to get more profit from the buyers. ”

"Uh...... You understand well, it seems so! Director Yu felt that Zhang Guan was a little far away, and he didn't react for a while.

"Coach, what do you think I should choose?" Zhang Guan asked.

Director Yu shook his head, and then said, "Don't ask me, I have never been involved in decision-making for this kind of thing, and I won't even give you any advice." You still have a long way to go, and you still have to choose how to go. If I help you choose, if you regret it in the future, won't you blame me for being old! ”

……

Sitting in the car, you look out the window at the scenery flying by, and fall into deep thought.

Zhang Guan did not want the Athletics Association to act as an agent for his commercial value development rights, which had nothing to do with economic interests, but he did not like others to decide his own affairs, he felt that this was his own rights and interests, so he decided to find a way to protect his rights and interests.

However, to protect one's own rights and interests, one cannot rely on the law alone, the most important thing is to look at strength. Society is so realistic, a small common people, without power and money, can only swallow their anger and survive when they suffer injustice; But if it's a big star, ** scold two sentences, as soon as the media pays attention, the matter can be solved quickly.

"I'm not a big name athlete yet, what if the athletics center comes in now? If you refuse directly, I'm afraid it's not good, and the best way is to delay first. When I become a sports superstar, I will naturally have a say, and I may be able to talk to them at that time. Zhang Guan thought about it and suddenly found a good excuse.

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