"Professor. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo”

In a quiet lounge, Professor Chen slowly opened his eyes and saw a man in his mid-thirties wearing a white lab coat and a pair of black-rimmed glasses on the bridge of his nose standing respectfully.

"Is the Board Meeting about to begin?"

Listening to Professor Chen's question, the man nodded and said, "There are still five minutes to start, and Mr. Wen and most of the directors have already entered." ”

"Then let's go in too."

As he spoke, Professor Chen stood up, and the man next to him opened his lips as if he wanted to say something, Professor Chen noticed that he wanted to speak and stopped, and couldn't help but say, "Li Fan, let's talk about something directly." ”

Li Fan hesitated, and then said: "I asked Xiao Jin to inquire about the situation before, and it seems that the directors attending the meeting have a completely negative attitude towards our proposal to increase the X program..."

Before Li Fan's words were finished, Professor Chen stomped the cane in his hand and scolded: "This group of moths full of copper smell only have money in their eyes, and they will not understand the importance of intelligent life at all. ”

"The professor is right, but the current situation is indeed very unfavorable to us, I heard that the group has newly established an operation planning department, and we want to take care of the operation of the "Xianwu Era" from our hands, and let us only take care of the follow-up content production and research and development in the future."

"How can it be!"

Professor Chen was furious, and before his words fell, he walked briskly outside, and as he walked, he said, "I want to see who is going to take food from my mouth!" ”

The lounge was not far from the large conference room where the board meeting was held, and after a while, Professor Chen pushed the door in, looked around the room, and said, "Who is going to take over the operation of the Xianwu Era from me?" ”

Swish...

In an instant, everyone in the meeting looked at Professor Chen, but Professor Chen set his eyes on Wen Shiming, the chairman of the chairman's position, he knew that only Wen Shiming had the right to set up the operation planning department, Wen Shiming stood up and said: "Old Chen, please sit down first, I will introduce you to know, this is Liu Tianliang, who has been nominated as the director of the newly established operation planning department of the group, as long as it is elected at the board meeting, he will officially perform his duties after the meeting." ”

As soon as Wen Shiming's words fell, a young man in front of Professor Chen with gold-rimmed glasses stood up and turned around, then he stroked his abdomen with one hand, and stretched out his other hand to Professor Chen, saying, "Liu Tianliang, the new junior, I will ask Chen Lao Duo for guidance in the future." ”

Looking at the polite two people in front of him, Professor Chen didn't eat this at all, and said coldly: "Have you already decided?" ”

Wen Shimin shook his head and didn't say anything, but Liu Tianliang calmly withdrew his hand, and then took out a document from the file bag on the table, and faced everyone in the conference room: "This is what I got from the group's finance department about the income and expenditure of the "Xianwu Era" operation for more than four months. ”

Speaking of this, the young Liu Tianliang turned to face Professor Chen and said, "Old Chen, do you know what it means to maintain such a situation?" ”

After all, Professor Chen is not engaged in finance, he has a bad premonition, but he can only shake his head, Liu Tianliang saw this and showed his white teeth, and said with a smile: "If this situation continues, the group must allocate the "Xianwu Era" to its subordinate shell subsidiaries before the next quarter's financial statements come out, and then spin it off and sell it, otherwise this product that has poured a lot of money into the group, time and hard work will only make the company fall into ruin!" ”

After saying this, Liu Tianliang snapped and threw the Chinese piece in his hand on the table, no longer looking humble as before, but looking at Professor Chen with sharp eyes.

"How so?!"

Professor Chen's forehead was oozing with sweat, he knew very well that "Xianwu Era" was originally using the dual consumption of point cards and monthly cards under his insistence, and completely canceled the direct purchase channels of the mall and props, he wanted to shape this game into a classic, a brand.

Looking at Professor Chen's appearance, Liu Tianliang said again: "I know what Old Chen thinks, you want to make "Xianwu Era" a star brand, just like Blizzard's "World of Warcraft" back then, but you ignored three points. First, the data of holographic intelligent online games is extremely huge, you were quite proud in the interview program before that the mastermind of "Xianwu Era" is big, we have nearly 300 large-scale computer room groups across the country, and more than a dozen high-end computer room groups and research rooms dedicated to high-intelligence NPCs, but have you ever thought about how much money it costs to carry these, how much manpower is consumed?

Second, "Xianwu Era" does not have the conditions for a large-scale agency in the world, even in China, it only diverts some users, and it is only in this theme that the user concentration shows hot spots, and how many people abroad buy it? How much can an agent pay even if an agent is available?

The third is the most critical point, the content of "Xianwu Era" is lackluster, I have personally experienced it, this world is indeed complete and vast, just like a real other world, but players can get too little experience in it, the cultivation is too slow, and the cool points that can be produced are too few. ”

As he spoke, Liu Tianliang took out another stack of documents and said: "In the more than four months since the service was launched, we have plummeted from an average of 3 million online visits at the peak to less than 2 million online users today, and this trend continues unabated, a large number of accounts have fallen asleep, and the renewal of point cards and monthly cards has also deteriorated.

Elder Chen, have you seriously understood these situations? Operation is not research and development, it does not mean that you think the product is good, others must come to consume, "Xianwu Era" except for the sensory experience similar to complete crossing at the beginning, and the unique shaping of rivers and lakes, there is no attraction at all to continue to play, how long do you think "Xianwu Era" can support like this, and how long can the group support it? ”

The beads of sweat on Professor Chen's head continued to flow, and he realized the seriousness of the problem, after all, scientific research cannot be supported by funds, but he especially did not give up, and said: "Didn't we develop a series of derivative products?" It's like the 'chivalrous friend' social software..."

Before Professor Chen finished speaking, Liu Tianliang waved his hand very rudely and interrupted: "Old Chen, you must understand that all derivative products are attached to the existence of "Xianwu Era", just like 'Chivalrous Friend', it was indeed remarkable at the beginning, and the number of downloads exceeded 2 million in less than two months, but what is the situation now?" With less than 300,000 active users, it is also a further downward trend, so we must find the root of the problem, that is, how to improve the playability of "Xianwu Era" and retain players for a long time, especially ordinary players, not just some martial arts enthusiasts. Then, on this basis, without changing the existing operating model of "Xianwu Era", improve the hematopoietic capacity and generate profits, and then let the group recover its R&D and early investment, and enter a virtuous cycle channel, right? ”

Wen Shiming saw that the fire was almost over, walked over to help Professor Chen, and said, "Old Chen, you better sit down first, no matter what opinions you have, listen to Xiao Liu's advice first, Xiao Liu is still very capable and talented." ”

Professor Chen did not speak, but still walked to his seat and sat down under the support of Wen Shiming, Wen Shiming returned to his seat when he saw this, and then presided over the board meeting, after going through some necessary procedures, everyone turned their eyes to Liu Tianliang, everyone knew that this young man was the focus of today.

Liu Tianliang was not stage frightened, stood up and bowed to everyone, and said: "Everyone knows the current situation of the "Xianwu Era", to put it bluntly, it is too much consumption and its own lack of hematopoietic ability, to improve this situation is nothing more than four words, open source and reduce expenditure.

I'll start with throttling, the data of "Xianwu Era" is too huge, far more than any game on the market today, in order to carry the main brain and many computer room groups, too much money and manpower are consumed, so I have to start from this aspect first, I heard that Professor Chen in order to develop intelligent life, extracted thousands of specimens, in order to carry these specimens, there are nearly thirty independent units consumed, I suggest narrowing the scope of specimens..."

Hearing this, Professor Chen, who had just sat down, stood up and said, "This is absolutely not good!" ”

Professor Chen's attitude was very resolute, Wen Shiming waved his hand and said: "The research and development of intelligent life is a condition for Chen Lao to serve as the chief engineer of R&D, and it has been unanimously approved by the board of directors, so don't make up your mind in this regard." ”

"I see."

Liu Tianliang smiled slightly, not surprised and discouraged at all, obviously he already knew about this situation, and then said: "But it is still necessary to reduce the computer room group, for this reason, I think some of the middle and high-level high-intelligence NPCs can be reduced in intelligence, according to Professor Chen's statement on the show, it is to treat this part of the medium-to-high-level high-intelligence NPCs as experienced cannon fodder monsters, reduce their own intelligence and kill difficulty, and form a resident boss that is refreshed periodically to kill players and increase the player's fun and strength improvement path."

I don't think this will affect Chen Lao's research and development of intelligent life, right? ”

Hearing Liu Tianliang say this, the directors present showed a look of approval in their eyes, this Liu Tianliang came up and went straight to the intelligent life specimen It was obviously a false move, and then threw this hand after retreating, but it was difficult for Professor Chen to insist anymore, sure enough, Professor Chen hesitated and stood in place silent.

Seeing this, Li Fan couldn't help but say: "But doing so breaks the existing logic and intelligent NPC cognition in the virtual world, which..."

"You're mainly worried about the unknown consequences of the disruption of the habitual perception of intelligent life specimens, right? I don't think it's necessary to do so, I know that ordinary high-intelligence NPCs will still follow the program's instructions, and you just need to enter a relevant shield command into them to solidify their perception of the resident boss that transforms into a periodic refresh.

As for those highly intelligent digital intelligent beings, they can be left to cognitive impairment, after all, it is completely impossible to become real beings without understanding the nature of the world they live in, and the nature of their own lives, and I think that this can also promote the formation of intelligent life..."

Liu Tianliang made a long speech, Professor Chen was impatient to listen to it again, and he was clear about the possible consequences of this change, and in the end he just waved his hand and said: "Just do as you say, but the first reduction of the computer room group cannot exceed the existing 10%." ”

"Rest assured, Chen Lao, this aspect is certain, it will not work to open a large number of periodic bosses to players at one time, I will make a special plan for this later, and hand it over to your old man when the time comes, and please follow it with your old man and the R&D team."

Professor Chen didn't want to fight anymore and just waved his hand, Liu Tianliang saw this and said: "Jieyuan can only come step by step at present, but Chen Lao has already said that everything is easy to do, so next I will talk about how to open the stream, the stream is naturally to let players consume more, but based on the current operation mode of the Xianwu Era, we can only increase the average number of people online, if we want to do this, we must let the game retain players, but also let players have something to play, and even enjoy it and indulge in it."

In this regard, Xianwu Era is obviously not enough, any game wants to retain players, it must allow players to have room for continuous improvement, and to let players have a way to continue to improve, just like traditional games, players are born at level 0, and then get equipment through tasks, and after the level is increased accordingly, you can challenge level 3 or level 5 copies, and then the level is improved, and the equipment becomes better, they can challenge stronger copies and bosses, get better equipment and even the best props, and wait until the player's level is higher, The more vertical content, the wider the way to improve, guilds, gangs, battlefields, city battles, etc., these are all important elements of online games.

On the other hand, what is in the Xianwu Era? The difficulty of getting started is too great, the novice guide is not perfect, the way to improve is extremely limited, the game map is too large, the players lack linkage, and in front of the wide range of game maps and a large number of NPCs, players appear to be weak, and they are weak as a whole, so how can players stay for a long time? You must know that any gamer is the protagonist, the player group is the main body, and the existence of the world is just to serve the player, but the current situation of the Xianwu Era is completely contrary to this principle.

I'll give you an example, the matter of the 'Blood Demon Sword' on the boundary of Golden Jade City in the south of Beisheng Prefecture, which was hotly discussed in the forum before, slaughtered thousands of players before and after a low-level NPC, and even many people were killed three times, four times, and cultivated to the end, for ordinary low-level players who are not easy to obtain secrets and whose cultivation speed is not high, the effect of such continuous death is simply devastating.

And after the Blood Demon Sword incident, the number of active players in the area plummeted by 40%, I don't know if this 'Blood Demon Sword' is your intelligent life specimen, but the players are so weak, the NPCs are so unscrupulous, what will be the consequences of a few more such incidents? ”

Liu Tianliang's words were loud, and all the directors exchanged in a low voice, Professor Chen was speechless, and Li Fan didn't know what to say, and finally Professor Chen said: "What is your suggestion?" ”

"The last time I saw Lu Yu's appointment, Professor Chen mentioned that players can't cultivate, indeed, the rules of the virtual world players can't grasp, but we, as operators and developers, want players to have a sense of substitution in the virtual world, we must let players have a similar feeling of continuous cultivation.

For example, setting up an absolutely safe practice room, so that players can cycle through the practice room to practice internal skills and set martial arts routines after being offline, which can be regarded as a way to increase players' strength and reduce the difficulty of strength improvement, but such a function must consume additional point cards. ”

"Isn't this a charge for hang-up?"

Li Fan exclaimed, he knew something about other online games, if such a function was opened, players could simply practice 24 hours a day, but what was the difference between this and those idle page games?

"This is just one more way to make the player strong, and the player must be the main body of the game world!"

Liu Tianliang didn't care about Li Fan at all, and continued: "In addition, in the virtual world of full sensory substitution, there are not many players who know how to use martial arts and how to fight, and the current completely free combat mode is not suitable for all players, you must develop a player-assisted combat system, just like the directional spell casting system of traditional online games."

Just like Professor Chen said, players can't really practice and don't understand the essence of martial arts, but why should players understand? They only need to combine their martial arts according to the power and special effects of their martial arts cultivation and use them as skills.

Of course, the completely free battle mode can also be retained, giving players choice, after all, a very small number of high-level players like to have difficult challenges.

And you can leave some hidden things in the middle, such as setting an upper limit for the auxiliary combat system, for example, the Yuan Ying Sword Technique of the Proud Sword Villa, you can use the data of the Blood Demon Sword as a template, the same sword move in the same realm using the same amount of internal force without any special additions, the power of the sword of the player using the auxiliary combat system can only reach seventy percent of the Blood Demon Sword, and if there is a debuff effect after hitting, such as bleeding or something, it can be weakened proportionally. However, players who use the free battle mode and use the same sword moves may achieve the effect of the Blood Demon Sword, or even surpass the Blood Demon Sword, depending on the timing, their own comprehension, special additions, etc.

I have always believed that the operator should also have a cultivation attitude towards players, according to the money, time, effort, own talent, etc., players will eventually open up the gap, so for the bottom players they can only continue to seek strength according to our open path, and enjoy the fun in the process. Mid-level players will be able to get more experiences, such as the periodic boss spawn mentioned earlier, don't tell them this explicitly, let them explore on their own. As for the high-end players, they can be in the existing mode, hunting big bosses such as high-intelligence NPCs for the goal of continuing to have fun, as well as participating in some major events, etc.

However, these alone are not enough, you must set up a large number of events at different levels, such as around a city, a certain ancient tomb is excavated, low-level players can't find sharp weapons, yellow-level middle, high-grade secrets, lost secret arts, etc., can be obtained through these low-level regional events, just like adventures, these low-level regional events are set to be triggered periodically to achieve the effect of similar dungeons.

Then the middle-level region, just like the events in a state that affect the entire north or south, such as so-and-so stealing the inheritance secrets of a certain sect, causing a bloody storm and countless people to encircle and fight for it; For example, if the two factions have a grudge and attack each other and recruit players on a large scale, players can not only participate as mercenaries and get benefits from their employers, but also obtain secrets, blades and so on in the process of attacking.

Finally, the high-level area will alarm a state's major events, which requires careful planning.

When the player's ordinary cultivation is up, and the high-level play even becomes the world's top existence, you can start the big event that affects the five states, as the annual theme of our carnival, and so on..."

Liu Tianliang gushed endlessly, and Professor Chen had to be convinced, this young man was immersed in the operation of online games. Lewd. It's really much deeper than him, and the ideas he said are actually very ordinary, and there is no technical difficulty, but it takes effort, and the key point is to constantly develop new content, increase playability, and speed up the player's strength, so that they can integrate into the virtual world faster and better.

After a full hour, Liu Tianliang ended his general talk, then stood up, saluted to the surrounding directors, and said: "If I can become the director of the operation planning department, then I suggest that adjustments be made from the meeting, and the Xianwu Era will enter a long-term update, improve all the content, and change the operation ideas."

And in order to appease the restlessness of the players and increase their enthusiasm for investment, I am going to start an event, which is the relevant plan.

As he spoke, Liu Tianliang distributed the documents one by one, and said: "Although we are in the current operation mode of the Xianwu Era, we cannot open up more channels for the inflow of funds, nor can we sell props, but it does not mean that we have to give up this part of the right."

I suggest that the R&D department develop a cultivation pill that can directly improve a certain type of martial arts, such as corresponding light skills, internal skills, martial arts moves, etc., which can directly improve the current cultivation progress after taking it, so that players can have the effect of rapid improvement, and then produce a sense of pleasure and coolness.

Of course, this kind of thing can't be given easily, it must be an out-of-print prop, limited to use per person, and as for the distribution channel, it can be distributed to the sleeping old account, which can be regarded as a reward for the recall activity; Those who are still in the game can get it by renewing the point card package or the monthly card package; As for new players, they will get one for free, so that he can quickly improve his strength in the early stage.

In addition, we can also associate derivatives such as chivalrous friends, such as one to bring five friends to register chivalrous friends and reach active value, and these five people become Xianwu Era users and recharge, you can also get more cherished props, such as what enlightenment pill, so that players can experience the true meaning of the already complete martial arts after taking it, and cultivate to a higher level.

If a player brings in a lot of players, you can also give out out-of-print props, such as what martial arts pills, what martial arts realm you can get after taking it, as a special add-on, to make martial arts more powerful, and so on.

In these ways, we can let players become our propagandists for free, attract more players into the virtual world to achieve profitability, and generate word-of-mouth effect..."

......

I don't know how long it took, the board meeting finally ended, Wen Shiming and the other directors had left, and Professor Chen sat lonely in his chair, looking at the young man's swaggering back.

"Professor, will you let this Liu Tianliang mess around in the future? If he continues like this, those NPCs will only be completely killed by the player, and then he will turn all NPCs into bosses that are periodically refreshed, and the world we have painstakingly constructed will be over. ”

Li Fan's face was unwilling, he had a deep understanding of online games, and knew what the world of the Xianwu Era would become under Liu Tianliang's same changes.

Li Fan's voice was not small, Liu Tianliang, who had not yet gone out, naturally heard it, he couldn't help but turn around and said: "Professor, what you want is scientific research results, but the group needs benefits, and some concessions are certain, as for what your students are worried about, I don't think it's necessary, at present, you keep your intelligent life specimens and let them continue to grow, once the Xianwu Era is on the right track and generates circular profits, then the research and development of follow-up content will be rich, and even it is not impossible for you to increase the investment of X programs."

You can completely see this barren five states as a novice village, even if the NPC dies? As long as the group makes money, you can reconstruct a Zhongzhou, sprinkle x programs, and you can also buy more time for your intelligent life specimens, right? ”

After saying this, Liu Tianliang bowed slightly and left with a smile on his face. After a long time, Professor Chen stood up and said, "Go ahead, prepare to stop the service and update as he said." ”

"Professor!"

Li Fan's face was full of unwillingness, but Professor Chen waved his hand and said: "The matter has come to this point, we have no other choice but to speed up the progress of intelligent life research, you are responsible for the updates, and the props, regional events, auxiliary combat systems, comparison templates, etc. mentioned by Liu Tianliang will be handed over to you."

In addition, a storyline group was formed to focus on large-area events. ”

"What do you mean, Professor?"

"Let's let those four take turns in large regional events, and the time will be set in two months, when the high-end players should have improved their strength to a certain extent, and they can also participate in it. As for the annual event, we chose the Filthy Earth Secret Realm that we planned before, so that the people who were originally in charge could continue to improve it. ”

After speaking, Professor Chen walked outside, and Li Fan couldn't help but say, "Professor, where are you going?" ”

"Before I shut down, I have to use some means for those superbodies, so that they can have some understanding and understanding in this world stillness." (To be continued.) )