After the victory over the Indiana Pacers, a week-long vacation was ushered in, Wang Zhuo had no desire to fly to Toronto to watch the All-Star Game, and Lin Yao was in school again, so he could only stay at home alone. Pen ~ fun ~ pavilion www.biquge.info

Now Wang Zhuo can be said to be the popular fried chicken in the sports world, and he just won the victory in his debut, which was well received by the New York media, but recently the sports media have flocked to Toronto to report on the All-Star game, so Wang Zhuo's door has been deserted a lot these days.

Wang Zhuo is happy to be quiet, in his spare time in the yard to practice Tai Chi, read a sports newspaper, hungry to cook by himself, since doing basketball work, often fly around, Wang Zhuo does not like to eat the nutritious meal on the plane at all, he thinks that the dishes he makes are more palatable, light and healthy.

Time passed meaninglessly for two days, and on the third day, when he was at home watching the All-Star Game three-point contest, Wang Zhuo received a strange transatlantic phone call, and out of politeness, Wang Zhuo still answered.

"Hello, Mr. Wang, my name is Lin Qiyu, and I am the director of the Coca-Cola Company in China."

Wang Zhuo thought it was another follow-up call from some domestic media, but after connecting, a middle-aged woman's voice came from the phone, her words were very polite, and her voice was also very magnetic.

"Hello, I'm Wang Zhuo, what do you have to do?"

Wang Zhuo's brain was running rapidly, and he couldn't find any memory of Lin Qiyu, and after confirming that he didn't know him, Wang Zhuo asked politely.

"That's right, Mr. Wang, Coca-Cola has been looking for an NBA player to be a spokesperson, you should know that Yao Ming has endorsed Coca-Cola before, but now that he has retired, we urgently need to find a person like him who has great appeal in China, after consultation with the Atlanta headquarters, it is agreed that Mr. Wang fully meets our requirements, but I don't know if you have any intention to cooperate in this regard?"

Lin Qiyu spoke very directly, and said the purpose of the call straight to the point.

Wang Zhuo's sudden rise in the NBA has indeed made many group companies smell business opportunities, especially Wang Zhuo is in an international metropolis like New York, and there is a strong consumer market like China behind it, which is not unattractive, and successful entrepreneurs know what kind of benefits star effect can bring to the company.

Lin Qiyu also took a fancy to Wang Zhuo's huge potential, and through various channels, he inquired about Wang Zhuo's mobile phone number, and in order to show his sincerity, he personally called to communicate with Wang Zhuo, and the main reason may be that Wang Zhuo has no agent.

"Miss Lin, can you give me a day to think about it? I'll give you an answer tomorrow. ”

Wang Zhuo was a little undecided, and he didn't know whether he should take over the endorsement of Coca-Cola, after all, this was the first advertising endorsement in his life, and it was necessary to be cautious.

"Okay, Mr. Wang, wait for your good news, if you agree, we can fly to New York tomorrow to discuss endorsement contracts and advertising creatives."

Lin Qiyu had a very kind attitude, and behaved quite calmly towards Wang Zhuo's words, obviously a person who had seen strong winds and waves, but Wang Zhuo heard her sincerity from her words.

"Lin Yao, the regional director of Coca-Cola in China wants to ask me to be an endorsement, I haven't answered her yet, I want to hear your opinions."

Wang Zhuo felt that it was necessary to discuss such a big matter with Lin Yao, and after hanging up Lin Qiyu's phone, Wang Zhuo dialed Lin Yao's mobile phone.

“…… Wang Zhuo, I said that you usually look so smart and a person, how did you become such a mother-in-law when it comes to big things, what kind of company is Coca-Cola? The world's top 500, do you still need to think about it? One word, pick up! ”

Lin Yao was obviously speechless for a while, and then exploded instantly, slamming Wang Zhuo's head and face on the phone, but she completely forgot that she was in class at this time, and when she came to her senses, she found that the tutor and the whole class were staring at her with strange eyes.

"Lin, I just heard what you said about Coca-Cola, mother-in-law, Fortune 500 and the like, I don't really understand, what happened?"

Anne had never seen Lin Yao lose her temper like this, and after the eyes of her classmates and teachers shifted, she leaned next to Lin Yao's ear and asked quietly.

"Wang Zhuo, this big idiot, Coca-Cola wants to find him as a spokesperson, he actually said that he should consider it, what else is there to consider, it seems that it is necessary for me to be his agent myself!"

Lin Yao's excited emotions still did not calm down, and he was completely confused by Wang Zhuo.

"What? Coca cola? Oh my God, you ask Uncle to talk to Coca-Cola and see if you can add me, even if it's an extra, a fan! ”

Don't say it, when Lin Yao finished speaking, Anne was also shocked, and was so excited that she pulled Lin Yao's arm and kept dangling it, once again attracting the attention of the tutor and classmates, Lin Yao and Anne felt that their eyes were like looking at two people with abnormal nerves.

The next day, Wang Zhuo called to inform Lin Qiyu that he was willing to consider advertising endorsements, but what Wang Zhuo didn't expect was that Lin Qiyu, who was quite calm one minute, heard Wang Zhuo's promise, and the next minute he became as excited as Lin Yao and couldn't control himself, which made Wang Zhuo mutter: Why do women like to make a fuss.

Half a day later, Lin Qiyu appeared at Wang Zhuo's door with his assistant, and the endorsement contract was quickly negotiated, and the final result was that Wang Zhuo endorsed Coca-Cola at a price of $2 million a year, and the advertisement will be placed on the prime time of heavyweight TV stations and on the pages of major basketball websites.

After the contract was negotiated, Wang Zhuo followed Lin Qiyu to the headquarters of Coca-Cola in Atlanta to shoot an advertising video, and after negotiation with Coca-Cola's advertising creative director, it was finally agreed to use the advertising creative that Wang Zhuo came up with combining basketball and Chinese elements.

The general picture of the advertisement is that Wang Zhuo unscrewed a bottle of Coca-Cola, the gas erupted from the bottle, Wang Zhuo's hands volleyed in the air, drawing a Tai Chi pattern, the reddish-brown bubbles condensed into a large air mass with the rotation of the Tai Chi pattern, and finally turned into a basketball floating in Wang Zhuo's hands, and the next picture is Wang Zhuo said an advertising slogan: "Let Coca-Cola and the basketball spin and surge with us!" ”

"Actually, I don't like to drink Coke at all, is this kind of endorsement suspected of deceiving the audience!"

After filming the advertisement, Wang Zhuo returned home to face Lin Yao and told her his truest thoughts.

"This is the star effect, who cares if you really like to drink in your heart, those stars who endorse instant noodle advertisements look drooling at the camera all day long, you go and ask how many people really love instant noodles in reality!"

Lin Yao felt that Wang Zhuo was a little unreasonable, and retorted angrily, but no matter what, Wang Zhuo is now a star on both sides of the ocean.