Chapter 207: Endorsement of Nike
After witnessing a memorable retirement of Celtic's historic and meritorious players, the team has finally been disbanded on the spot, and the players will receive their final month of rest and regroup in late September for the preseason kick-off in October, which will also be the last chance for those fringe players to seek contracts. Pen Γ fun Γ Pavilion www. ο½ο½ο½ο½ο½ο½ γ ο½ο½ο½ο½
And in the Las Vegas Summer League excellent scoring guard Brandon Rush, has received a verbal commitment from Danny Angie to stay as a member of the Celtics in the new season, and the amount of the contract will be determined by Rush's performance in the preseason, after all, the preseason is the closest to the regular season stage, and the players who participate in the preseason are basically players who will play for the team in the new season, and this kind of game has a higher gold content for testing the player's ability.
Ye Hai returned to the hotel suite that the team had booked for him that night, and was about to book a plane ticket back to Jinling to rest for a while, but he didn't expect to receive a call from Yao Ming.
"Hey, Ye Hai, guess what good news I brought you?" Yao Ming's tone seemed to be full of surprise.
"Da Yao, don't tease me, tell me quickly." Hearing Yao Ming's somewhat excited tone, Ye Hai couldn't wait even more.
"Congratulations, you're about to get your first endorsement contract!"
Yao Ming's words seemed to pass through the microphone and penetrate Ye Hai's eardrums.
"I actually have an endorsement contract?" Ye Hai thought in surprise in his heart.
"Da Yao, you're not kidding." Ye Hai couldn't believe it.
Yao Ming listened to Ye Hai's incredulous tone, and almost turned his back on his anger angrily, thinking: "That is, you, as a showman, I don't know how much influence and appeal you have for Chinese fans, and the broader Chinese market behind you is the object of salivation for foreign brands!" β
"With your mentality, I don't dare to continue talking." Yao Ming seemed to be intending to tease Ye Hai, but instead sold Guan Zi.
"Da Yao, no, Brother Yao, I was wrong, you can say it." Ye Hai hurriedly confessed his mistake to Yao Ming.
Maybe Ye Hai admitted his mistake in time, or his attitude of admitting his mistake was more sincere, Yao Ming still told Ye Hai: "The brand that is looking for you to endorse is ...... Nike! β
βjustdoitοΌβ Ye Hai's mind immediately came up with Nike's experience advertising slogan!
......
(Shanghai, China)
When the plane landed, Ye Hai felt an unreal feeling for a moment, and when he returned to China again, he was completely a member of the NBA Celtics!
As soon as Ye Hai walked out of the airport, a large number of reporters suddenly came, surrounding Ye Hai, who was a little at a loss, and the flash of the camera began to flicker vigorously, which made Ye Hai a little flattered, and even more surprised in his heart How did this group of people know that they would take this flight to Shanghai today, and at the same time had to admire the Chinese media's ability to report.
Just when Ye Hai was blocking the flash that was shaking his eyes and telling the reporter not to shoot, Zhang Mingji of Yao's team suddenly appeared with the person who picked up the plane, and several pick-up personnel blocked the reporter while opening the road in front of him and guiding Ye Hai to quickly board the car that picked up the plane.
Ye Hai, whose sight finally returned to normal, breathed a sigh of relief, and Zhang Mingji, who was sitting next to Ye Hai, saw Ye Hai's embarrassment, and said with a smile: "Now do you understand why celebrities wear sunglasses when they come out of the airport, but it's not just to pretend to be cool." β
After hearing this, Ye Hai smiled helplessly, thinking: "If there is really no practice, there is no right to speak." That's what I thought before. β
Today, the road in Shanghai was surprisingly smooth, and after a while, the car arrived at the location of Yao's team.
The group pushed the door in, Yao Ming, the boss of Yao's team, Bill Duffy, the American economy, Lu Hao, the Chinese agent, Bill Sanders, the media public relations, Wang Xiaopeng, the lawyer, and Zhang Mingji, the team leader standing behind Ye Hai, the whole team of Yao's team arrived.
And Nike also sent its own representatives, and they sent a team of seven people, which fully demonstrated Nike's attention and sincerity to Ye Hai.
Yao Ming beckoned Ye Hai to sit down, and Nike's public relations Darby Murphy explained the specific contract details to Ye Hai and Yao's team, and then Zhang Mingji, the leader of Yao's team, Bill Duffy, the American economy, and lawyer Wang Xiaopeng checked the details of the contract together, I didn't expect such a simple process, it actually lasted 2 hours, and Ye Hai, who had just returned from the United States and was still jet-lagged, was already a little drowsy.
Under the careful inspection of Yao Zhi's team, Zhang Mingji reported to Yao Ming that there was no problem with this contract, and Yao Ming once again gave a simple explanation to Ye Hai.
"Ye Hai, if there is no problem, you can sign this contract, the total price of the contract is 150 million for 7 years." Yao Ming said with a smile.
Ye Hai, who was already a little drowsy, suddenly felt excited when he heard 150 million, and his sleepiness was complete, as if he couldn't believe his ears, and said in surprise: "100 million... 150 million? β
As if to alleviate Ye Hai's surprise, Yao Ming made a joke and said, "No, what you said is 250 million, which is 100 million more than the amount of the contract." β
Ye Hai listened to Yao Ming's joke, and finally knew that he had heard it correctly, oh my God! 150 million! Compared with this endorsement, his first salary contract in the NBA is less than half of the fraction of this endorsement contract.
Under the watchful eye of Yao's team, Ye Hai solemnly signed his name on the contract.
Although Ye Hai felt a little incredible, it seemed that the public relations Da who signed the contract on behalf of Nike was more nervous than Murphy, and only after Ye Hai signed did he seem to breathe a sigh of relief, and then happily shook hands with Ye Hai and the people present in Yao's team and left the meeting room of Yao's team.
"How's it going, how does a billionaire feel?" Yao Ming patted Ye Hai's shoulder in a friendly manner.
Ye Hai, who hadn't come back to his senses yet, said slowly: "I seem... Not ready yet. β
Ye Hai's answer caused laughter from the members of Yao's team in the room, and Yao Ming even let out a hearty laugh, and said: "This is human nature, don't feel that there is anything wrong, when I got the first contract of 10 million, I pinched myself hard, thinking that I was dreaming." Yao Ming's answer made Ye Hai instantly feel a lot more relaxed.
After the other members of Yao's team packed up their materials one after another and left the conference room, only Yao Ming and Ye Hai were left in the conference room.
Yao Ming first said: "Actually, the signing ceremony of your endorsement contract should be fully responsible for the Yao team, and I don't need to be present, but this time it is a little different from Nike's signing, and Nike hopes that I can also appear at the signing site." β
"Why?" Ye Hai asked.
"You know what? In fact, before Nike, Adidas had made an offer of 100 million for 7 years, and it was the first to put forward, and Nike was more sincere, not only sent a public relations team of a seven-person team, but also directly increased Adi's offer by 50%, and gave a detailed plan on how to cultivate you after signing the contract, including the launch of signed shoes and other terms, which is completely the attitude of a superstar. β
Ye Hai's eyes widened, completely unaware of how much had happened during his trip to Las Vegas to participate in the Summer League.
Yao Ming took a deep breath first, and then his eyes drifted into the distance through the huge floor-to-ceiling windows of the conference room, telling Ye Hai a story about his relationship with Nike.
When Yao Ming first entered the NBA, Nike once made an offer, but Yao Ming thought it was an insult to himself, and found that the contract terms provided by the other party were problematic, so he flatly rejected Nike's contract and signed with Reebok, which was not prominent at the time.
Yao Ming's rejection of Nike's offer shocked Nike's headquarters, so he immediately provided Yao Ming with a second offer, the price was far higher than people imagined, and the total amount of the offer reached the time when Nike signed a James plus two-thirds of Kobe's money, but Yao Ming still did not look back, and resolutely signed a contract with Reebok, which was only 40% of Nike's total contract.
Maybe he was young and vigorous, or maybe he was dissatisfied with the contempt of the other party, Yao Ming's first contract passed by Nike.
After Yao Ming retired, he finally put aside his previous suspicions with Nike in 2014 and worked together, and Nike also showed enough sincerity in this cooperation with Yao Ming and re-established a good friendship relationship.
In the case of lessons from the past, coupled with the relationship between Yao's team and the huge Chinese market that has been reactivated, Nike attaches great importance to Ye Hai's signing, and they do not allow themselves to miss a good opportunity to enter the Chinese market again, so they not only put forward an endorsement contract that is not inferior to their big-name superstars, but also put forward a development plan for Ye Hai, which makes Yao Ming feel that Nike has spent a lot of effort this time, so signing a contract with Nike is a matter of course.
After listening to Yao Ming's story, Ye Hai couldn't help but ask Da Yao the question in his heart: "What made you make up your mind to reject the 60% price difference, that's such a lot of money." β
"You can give me less money, but you have to be honest with me, it's not about money." Yao Ming's words have always echoed in Ye Hai's ears, and they have also deeply affected this young man who has just entered the NBA and is already worth hundreds of millions...... (To be continued.) )