It is undeniable that Nike's situation in European football is indeed worrying

Not long ago, Arsenal of the Premier League announced that they had reached a partnership agreement with Puma, starting in the summer of 2014, the Gunners will bid farewell to the Nike Army and switch to Puma, which is definitely a big blow to Nike.

Because in the past few years, although Arsenal has not achieved good results, the market appeal is still quite strong.

Now, even the Gunners' old partner has switched to Puma, and Nike's influence in the Premier League has been further weakened.

Not only that, after the Gunners announced that they would switch to Puma, Manchester United also announced that they would switch to Adidas starting in 2015, and the German offered a sky-high sponsorship contract of 75 million pounds a year for 10 years.

It can be seen that Adidas is making a big gamble!

Now in the Premier League, Manchester United, Southampton and Chelsea belong to Adidas, Liverpool belongs to Warriors Sports, Arsenal belongs to Puma, and Nike has only one Manchester City team left.

Adidas was once cornered by Nike, but in just two or three years, the Germans completed a beautiful counterattack and successfully seized the largest market share of the Premier League, the world's most watched league.

Especially in the last two seasons, Southampton's performance has been so eye-catching, which makes Nike regret not being at the beginning!

Manchester United have just announced that they are going to move to Adidas, Chelsea signed a long-term contract with Adidas, and if Nike can successfully poach Southampton at this time, with the influence of the Saints today, Nike is bound to re-stabilize the situation in the Premier League.

Interestingly, Southampton's contract with Adidas also expired in 2015!

And that's just the Premier League, and in Ligue 1, Nike is in a precarious position.

Nike currently only sponsors Paris Saint-Germain and Lille in Ligue 1, but Adidas sponsors strong teams including Lyon, Marseille, and Saint-Etienne, while Puma sponsors teams such as Bordeaux and Rennes, which makes Nike also worrying.

And if it is true, as Sun Yue said, Monaco's goal is to participate in the Champions League, then, with strong teams such as Lyon and Marseille signing long-term contracts with Adidas, Nike's strong support for Paris Saint-Germain and Monaco, the two new giants, is undoubtedly a choice that has to be made.

The same is true in Serie A.

Inter Milan has been in a bad situation in the past few years, until it was acquired by Yang Huan not long ago, and in the transfer market during the winter break, more than a dozen players were smashed in one go, and a large number of players were also sold, and a bold reorganization was carried out.

Since the two-week winter break, Inter Milan's performance has improved, especially the team's overall squad has been strengthened, and it is indeed possible to finish in the top three of the league.

More importantly, Yang Huan personally promised that Inter Milan would introduce a superstar player in the summer, which reflects Yang Huan's ambition for Inter Milan to stabilize the top three in the league in the new season, participate in European competitions, and even impact the league championship.

This is also very much in line with Berthe Hoyet's impression of Young Master Huan's consistent style.

Among Nike's strong teams in Serie A, Inter Milan and Juventus have been cooperating for a long time, and Adidas is AC Milan, which makes Nike's influence in Italy more than AC Milan.

But recently, the weather vane has changed, first Adidas poached Juventus, from 2015, Juventus will receive a high price of sponsorship from Adidas, but Nike snatched the Red Wolves Roma from Capa's hands.

In this case, Inter Milan is crucial!

Especially Inter Milan under Yang Huan, because looking at the past resume, Yang Huan and Miracle Media's ability to manage the team is no longer in doubt.

As the only team in the traditional top three to cooperate with Nike, Berthe Hoyet is very clear that Nike's interests in Italy are directly linked to Inter Milan.

But if Inter Milan's only golden sign is robbed by Adidas, then Nike will be kicked out of Serie A.

By that time, Nike's interests in Italy will still be protected?

Relatively speaking, the situation in La Liga will be more optimistic, but there is no shortage of crises.

Nike sponsors Barcelona, Atletico Madrid, Malaga, Real Sociedad and Athletic Bilbao in La Liga, while Adidas only sponsors two teams in La Liga, Real Madrid and Valencia.

It can be said that Nike has a certain advantage in La Liga.

But in the camp of the strongest teams with the most market appeal, if Atletico Madrid really has the ability to become the third pole of La Liga, then Nike will keep Atletico Madrid and will continue to maintain its advantage in La Liga.

But if it is snatched away by Adidas, Nike's interests will definitely be damaged.

But that's just a matter of looking at the team individually.

But what Miracle Media wants to do now is to bundle these four teams, which is much more serious.

Just imagine, if all four teams switch to the Adidas camp, what a terrible blow it will be to Nike?

But on the other hand, if all of them are taken under Nike, this will greatly boost Nike's momentum and market share.

This is definitely a big positive for Nike, which has been shrinking in the European football market in recent years.

Thinking of this, Bellet Hoyet exhaled heavily, raised his head again, and looked at Yang Huan, who had been waiting for a long time, and was also very admired and admired in his heart.

It's only been a few years?

In four years, oh no, three and a half years, this young master Huan has become a figure in European football who will earthquake when he stomps his feet, and it is said that he has a close relationship with Platini and is building momentum for Platini intentionally or unintentionally.

No, Platini has publicly stood up before, saying that some of FIFA's practices are very disappointing, and asked Blatter to publish the entire internal investigation process and documents, and it must be open, fair and transparent!

This directly put Platini in the opposition camp of Blatter, but also stood in the same camp with all the indignant fans and media reporters around the world, and was supported by the latter!

For a long time, the relationship between FIFA and Adidas has not been said, but it is also well known.

If Blatter steps down and is replaced by Platini, does it mean that Nike will have a chance?

Thinking of this, Bellet Hoyet knew what to expect.

He himself knows that this is an opportunity for him, and if he makes a result, his reputation within Nike will be further enhanced.

"Young Master Huan, I have written down everything today, and I will arrange for people to follow up and contact Miracle Media when I go back, I hope to have a clearer understanding of your entire plan and future development plan."

Yang Huan smiled slightly, nodded and said, "oK, you can contact Sun Yue when the time comes!" ”

Sun Yue, who was sitting on the side, nodded towards Berth Hoyer, but did not forget to remind, "Bert, you should know that preparations for the International Champions Cup have begun, and next season's UEFA Youth Champions League will start attracting investment, so ......"

After a pause, Sun Yue smiled sheepishly, "We can't give you too much time to think about it, you know!" ”

Berthe Hoyet, of course, understands, and even suspects that the reason why Miracle Media has dragged on until now is because of their negotiation tactics.

It's like in the European transfer market, many seller teams deliberately schedule the negotiation time in the 24 hours before the transfer market closes, and their meaning is obvious, if you really want to buy someone, then I won't give you time to think about it, you can either agree to my conditions and buy it at a high price, or you give up.

This negotiation strategy is very dangerous, and it depends on how much confidence both sides have about the psychology of the other party!

Now it seems that this miracle media is also using such means!

Seeing off Berth Hoyet, Sun Yue smiled slightly, "Young Master Huan, you say, how determined will they be to participate in the competition?" ”

Yang Huan smiled, "How determined they are to swallow Adidas, how determined they are to participate in the competition." ”

Sun Yue also laughed, this is indeed the truth.

Miracle Media has bundled the sponsorship rights of these four teams together, and it has indeed formed an influence that should not be underestimated.

It's far more valuable than negotiating individually.

"Young Master Huan, in recent times, we have invested a lot of money in the matter of Platini, and we have more than one million euros!"

"Over a million euros? So little? ”

Sun Yue smiled bitterly, "It's a lot, Young Master Huan, if this is converted into RMB, it will be more than 10 million!" ”

I am afraid that only those in the world who are as rich as Young Master Huan will regard one million euros as scattered money.

"Oh, yes!" Yang Huan seemed to have come to his senses, "Then continue to increase your efforts and tell Platini that you have to be ruthless to have momentum, and if you say it to young people now, if you don't have any strength, who cares?" ”

Then, Yang Huan remembered something, "Oh, by the way, let him learn more about Mourinho's speech art!" ”

When Sun Yue heard this, he almost laughed, what is this?

Let Platini learn from Mourinho? Is this possible?

But Master Huan's statement is not wrong, many of Mourinho's remarks cannot be said to be wrong, but it is just that he is too obsessed with attracting attention, to put it nicely, he is shielding the team from the wind and rain, but if it is not good, it can be said that he is in the limelight.

Such a head coach is also a wonder in the current professional football world!

Oh, there is also such a figure in the political circles, Mr. Mayor of London, a good friend of Master Huan, and a strong political upstart, Boris Johnson, who is regarded as the strongest contender for the next Prime Minister of the United Kingdom, is also a wonder!

It can be seen that this is a strange world!

Of course, as for whether it's really weird or fake, who cares?

"By the way, I asked you to continue looking for teams in Europe, what is the progress?"

'Well, we're scouting and contacting, and we're currently targeting the Netherlands, the Czech Republic, Belgium, Croatia, Austria and Switzerland, and they're all teams that have a reputation for their youth excellence.

Yang Huan nodded, "Okay, very good, be a little patient, for the time being, not many people are paying attention to these midstream teams!" ”

Nowadays, international capital is eyeing the teams of the five major leagues, and they are all strong teams, and they often do not attach great importance to teams outside the non-five major leagues, except for a Red Bull Group.

However, Red Bull Group has invested in many clubs in Austria, Germany and other regions, and the first consideration is the advertising effect.

But what Yang Huan values is how to build a complete set of strong and powerful, and can create a complete set of star industry chain circulation system, so there is a need for some arsenals and academy camps with excellent youth training and can continuously deliver and cultivate talents for teams such as Southampton, Atletico Madrid and Inter Milan.

Even, Yang Huan is thinking that if there is a chance, he should enter the football market in South America and Africa such as Argentina and Brazil, because to put it mildly, they are the raw material market of professional football.

At that time, from the selection of raw materials, to processing and training, to the packaging and promotion of stars, and finally to the top of the pyramid of professional football, Yang Huan will completely control the most powerful superstar industry chain in the entire professional football.

Compared with Yang Huan's grand plan, what Mendes and the others did was inferior, wasn't it?