"Very ...... Coke? Domestic brands? Ye Han looked at the name of the sponsor suspiciously, what is this? I've never heard of it! Could it be that Coca-Cola has an extra imitation brand?

If you look closely, it's Chinese! China has actually started to make Coke, then it is worth seeing, only Coca-Cola and Pepsi have stood in the Coke industry for so many years, and the others have not lasted for a few years before going out of business. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

"That's right, it's a domestic brand, I found out that their profits increased several times last year and occupied the domestic market. But they have a large deficit this year, and they are completely unable to compete with Coca-Cola and Pepsi, which have a large number of celebrity endorsements, so they want a balloon star to regain the market. Noah replied.

"Deficit, that is, poor management? Chrissy, aren't you afraid that they won't be able to pay if they go out of business? Ye Han frowned and asked.

Very coke, this name, Ye Han felt a strong cottage atmosphere as soon as he heard it.

Noah knows Ye Han quite well, so he naturally knows what Ye Han is thinking: "Very Coke has indeed been imitating Coca-Cola, but Pepsi was also a copycat at first, but who else thinks so now." ”

Ye Han nodded, what Noah said was true.

"And an important reason why I chose to be with them is that their three-year endorsement fee is paid all at once!" Noah smiled, very Coke was willing to take out 15 million US dollars at a time, that is, almost 130 million yuan to ask Ye Han to endorse, which was the main reason why she chose Pepsi.

"Lump sum?" Ye Han was surprised, and suddenly his eyes lit up, "Do you still have that idea?" That's why you want to get this money quickly? ”

"That's right, that's the idea." Noah's eyes lit up......

……

Back in his room, Ye Han turned on the computer and began to search for information related to Very Coke, and finally understood why Very Coke was willing to spend so many years.

At the end of the 19th century, a brand called Coca-Cola was born, which became the best-selling beverage in the world with its unique taste that made those who drank it linger.

But it didn't take long for a company called Pepsi to copy Coca-Cola and create the Pepsi trademark.

Of course, this kind of drink with little technical content tastes basically the same and the cost is very low, and Pepsi initially succeeded in plundering most of Coca-Cola's customers in a price war, and has since become a sworn enemy.

However, the two brands have a common taboo, and will not let a second Pepsi in the world appear, and all newly established brands that sell Coke will be suppressed by them.

Coca-Cola naturally doesn't want new brands to plunder their results again, and Pepsi doesn't want a second self.

Therefore, China, the world's third largest market in terms of cola sales, has an independent cola brand to occupy the market, which really surprised Ye Han.

And it seems that the Chinese brand wants to develop on the American side, because the two advertisements indicated in the advertising contract are one in English and the other in Chinese.

Ye Han has been in the United States for several years, and naturally he doesn't know that the cola brand that has developed in China in recent years is the same as Pepsi grabbed Coca-Cola's market share, Coca-Cola sold well in China at a cheap price, and surpassed Coca-Cola and Pepsi for the first time in 2003 to become the first domestic carbonated beverage sales.

But just in the year that is about to pass, Coca-Cola encountered a huge crisis, and Pepsi and Coca-Cola finally faced up to this new enemy and began to jointly suppress it.

Pepsi signed a large number of film and television superstars from Hong Kong, Taiwan and the mainland to form a Blue Storm team for publicity and endorsement, allowing Pepsi to regain a large market share, while Coca-Cola specializes in sports superstars, and NBA stars who are becoming more and more popular in China include Kobe Bryant, Iverson and others, as well as Eurasian football stars including Ronaldo and others to endorse Coca-Cola, and also regain a lot of market share.

In addition, it is also very bad for the positioning of Coca-Cola, they sell it in China at a price lower than Coca-Cola and Pepsi, giving people the impression of cheap products and country drinks, and the places where Coke sells the most are indeed towns and counties, but people in big cities think that it is a copycat brand, and would rather spend an extra dollar to buy Coca-Cola or Pepsi.

So under the suppression of the other two giants, Very Coke, which just got the first place in sales last year, plunged this year, and a large amount of inventory could not be sold.

In particular, they have also established branches in the United States, but no one here wants to buy it, no one has heard of this brand, and most of the malls will take it off the shelves if it can't be sold.

Feeling the unprecedented crisis, Very Coke finally began to act in a big way, and signing Ye Han was their first step.

Since Noah thinks it's okay, Ye Han has no objection, the drink endorsement is only an unimportant part of the endorsement, and it can even be said to be a very small part, since it happens that the idea needs money, let her go and play.

And appearing on the TV screen as the protagonist of the advertisement, Ye Han felt excited when he thought about it.

It is not a bad thing to be able to help the development of domestic enterprises, although it is not an angry youth, but Ye Han feels that his country at least can't eat and drink the whole street is foreigner, carbonated drinks are invented by foreigners, yes, but now there are so many carbonated drinks, it can't be said that they are all copycat Coca-Cola, right?

If Coca-Cola really thinks that Very Coke is copying them, they can go against Pepsi.

In the final analysis, it's all about money, and a commercial balance has been reached between Pepsi and Coca-Cola, and it's just the extra very Coke that breaks their balance that will make them react so much.

When Ye Han took the signed contract to Noah's room, she was still talking on the phone with the secretary of the president of Nike's North American headquarters, and it seemed that some details were already being discussed on the phone. Ye Han didn't bother Noya, nor did he ask what kind of discussion he was talking about and what the outcome of the discussion was, he knew that Noah didn't want him to be distracted and worried about the endorsement, and he naturally didn't want Noah to feel that he didn't trust her.

After a night's rest, the Bobcats left for Miami the next morning to prepare for tomorrow's game against the Heat, November 24.

Wade!

Ye Han was excited when he thought of this opponent, it was completely different from Francis and others, this was the guy who really embarked on the road to superstardom!