132. First Investment
It was drizzling outside the window, Ye Han woke up from his sleep, looked at the weather outside the window, yawned and turned over to get up. Pen ~ fun ~ pavilion www.biquge.info
In late January, Charlotte on the East Coast ushered in the first rainy season of the year, and the weather will be like this for more than ten days. Charlotte's environment and climate are very livable, with a lot of greenery, and the lot of this house that Ye Han rented from the window looks very much like a farmhouse.
Although this is indeed a farmhouse, it is almost suburban.
Ye Han came to the bathroom to wash his face, this time washing his face was different from before, he used facial cleanser.
It's facial cleanser, which is something that only women use in Ye Han's impression. But now with the improvement of people's quality of life, love beauty is not only a woman's thing, men are also very concerned about whether their skin is good or not, whether it is oily or not. As a result, there are also a lot of men's skincare products, the simplest of which is facial cleanser.
Seeing that the future market potential of facial cleanser is very large, Noah used Ye Han's identity to go to the bank and borrow 3 million US dollars to invest in a Chinese men's skin care company, named Miqi.
Noah is very optimistic about the future market of men's skin care products, because many boys chasing her have sissy attributes, and she believes that the neutral trend will become stronger and stronger in the future.
Noah got the samples of men's facial cleansers from several skincare brands, and she asked a few male classmates from college to try them (she didn't dare to use it herself, and she was reluctant to use Ye Han as an experiment, and those poor suitors were treated as guinea pigs.) οΌ
After testing, Noah found that this unheard of domestic brand called Miqi has the best cleaning effect, and it should be said that it has the best effect on cleaning the face of boys, which is better than those American brands.
After a careful understanding, Noah found that Miqi's men's facial cleanser was developed for men's facial cleansers, unlike many brands that are incidental, and those brands still care more about the female market and don't care about men's skin care products.
After learning more about the brand, Noah found that the brand's things are very good, whether it is for men or women, it is very good. But because the investment they found was all spent on developing the product, the publicity did not keep up. They now have two separate divisions for men's skincare and women's skincare, unlike many brands that just change the packaging and give it to men.
This attitude towards the product is very good, but the company has reached the point where it can no longer operate, they have no popularity at all, there is no market, and they have accumulated a large number of goods that cannot be sold.
In a word, now Miqi is very short of money and popularity.
So Noah used Ye Han's current contract with the Bobcat plus his popularity, went to the bank for a loan of 3 million US dollars, and dialed the phone number of the Miqi boss.
It can be said that it is robbing while the fire is hot, or it can be said that it is a charcoal in the snow, Noah used his 20 million yuan of working capital to invest in Miqi Skin Care Products Daily Chemical Trading Co., Ltd., and asked Ye Han to advertise their men's skin care products, in exchange for 40% of the equity of the company, which is now worth less than 30 million.
Miki's boss struggled at the time, but this was the last chance to turn around, and the odds were great. And without this money, without the sponsorship of the now popular rising star Ye Han, they may not last long before they are really going bankrupt.
After signing the equity transfer agreement, when Ye Han took advertising photos a few days ago, Miqi also sent someone to shoot a short video of Ye Han wearing swimming trunks and washing his face with facial cleanser. I have to say that it is a very bad commercial, who washes his face and wears swim trunks? But as soon as the advertisement came out, Ye Han's domestic male fans poured into skin care stores to look for the brand Miqi, most of them were students, and the students were the most beautiful and handsome age, and they didn't like greasy faces, they had seen men's products in skin care stores before, but they felt ashamed and didn't dare to buy them. Now the NBA stars, or the current popular super newcomers are using it, they have found a good reason, and it is not expensive, dozens of dollars can be used for two months, and they all go to buy it.
Ye Han just understood these things, he was more concerned about whether he was handsome in the promotional posters and officially broadcast advertisements, and then the second thing he cared about was whether this facial cleanser was really easy to use, otherwise his reputation would be ruined.
Ye Han tried it in the past two days, and found that it was indeed much more refreshing after washing, not so oily, and it felt good.
He didn't know that after just half an hour of advertising shooting, he washed his face several times, and now his domestic bank account has begun to collect money.
Forty percent of the equity, the kind of equity that Noah wants is unresponsible, that is, it is an investment, and it does not have any asset liability with Ye Han himself. In other words, even if this company goes bankrupt, goes bankrupt, and owes a lot of money, it will not have anything to do with Ye Han, just the money invested. When making a profit, forty percent of the net profit was sent to Ye Han's account.
This is also where the boss of the mystery hesitates, but now the mystery here is obviously earning, in just a few days the mystery has begun to play the signboard, the skin care stores all over the country due to the lack of the mystery of the product now there is a very strange scene, the skin care stores have poured into a large number of boys, but do not buy anything, come to ask about the product without the mystery of the flash.
And the effect of Miqi's products is really good, so that its reputation has hit out all of a sudden.
For a while, the phone in the sales department exploded, and people placed orders from morning to late at night.
"Mystery man, my choice." is such a simple two-sentence advertisement, Ye Han said these eight words, which made this brand popular in China, and Chinese fans in the United States began to use this brand even if they were not Chinese fans.
After washing, Ye Han put on casual clothes to make breakfast, and after a while, the fragrant pancakes and porridge were ready, and I don't know when, there were two heads at the kitchen door that secretly stuck in.
Hearing the sound of unstoppable swallowing, Ye Han knocked on the heads of Noah and Le Lin: "Go wash your face, brush your teeth, change your clothes, and have breakfast." β
βYesSirγβ The two hurried back to their rooms.
A few minutes later, the three of them appeared at the table, and Noah and Lelin munched on pancakes, took a sip of porridge, and then shouted that it was so hot and hot, and they were very happy to eat.
And Ye Han is poor here, he can only eat vegetables and fruits and clear water fish that tastes better than boiled chicken, and there is no oil at all, but this kind of fish is much better than boiled chicken, he put a little ginger, and it tastes good after suppressing the fishy smell.
Noah suddenly thought of something while eating, and said to Ye Han: "By the way, my dear brother, someone called you just now." β
"Who? When? Ye Han asked casually.
"When you went to wash your hands just now, it was O'Neill and Wade, and they said they were coming to you soon, didn't you have a game at night?" Noah answered casually, and asked random questions, obviously she was more interested in the pancake in front of her.
"O'Neill and Wade? O'neill?! Right away?! Ye Han had a bad premonition.
Sure enough, as Ye Han expected, O'Neill, a guy whose brain capacity is not proportional to the size of his brain and whose personality is in a hurry, has arrived!
Less than five seconds after Ye Han finished speaking, the doorbell rang, and O'Neill's broken voice rang: "Ace, come and greet Uncle O'Neill!" β