159. Ice Generation

On the day when the All-Star Weekend roster came out, Ye Han was stunned, thinking that there would be five games in three days, and he felt so tired when he came to the All-Star Weekend customs clearance trip. Pen, fun, and www.biquge.info

However, in the afternoon of the same day, a long-lost woman came to Ye Han's house, and all his tiredness disappeared at once, and the whole person was excited.

"Ace, this is your signature shoe? It's cool. Okafor looked at Ye Han with envy, although he also has sneaker endorsements, but it is the endorsement of those ordinary sneakers that are usually sold, as for the signed shoes, this kind of thing is still very far away, now there are very few signed sneakers, the curse that the center can't sell shoes is now only Yao Ming can barely compete, even O'Neal only Reebok tried to give him two pairs of signed shoes when he was a rookie, and the final sales were extremely poor, and then like other insiders, there were no signature shoes.

No way, the shoes of the big men on the inside are all to protect the legs and ankles, focusing on cushioning and bearing weight, while the fans who buy sneakers rarely have big men, and they like those shoes that are flexible and prevent sprains when changing directions, so the sales of boots for outside players are much higher than those for inside players.

Over time, there are inside lines of signed shoes in the league, which can be counted on one hand.

"Great, right? You see this fiery red shading, orange team color, clean look, except for the Nike logo is a bit silly, the others are too much for my appetite. I also have a sneaker that I used on the day of the All-Star Game, and this time I have a total of two signature shoes......" Ye Han showed off to Okafor.

Yesterday, when Linda Knight brought two custom sneakers to Ye Han's house, Ye Han fell in love with this simple style at first sight, and it is said that Linda added the shape design of the sneakers this time, and there was nothing fancy, but Ye Han was very satisfied.

"What's the name of your signature shoe?" Ace Generation? Or is it the Ye generation? Okafor asked.

"Nike's name is Cold Ice Generation, and there is also Cold Ice Generation All-Star Special Edition, which is based on the meaning of my English name and Chinese name, although I never knew that my name also has the meaning of Cold Ice." Ye Han said nonchalantly, he really doesn't care about the name of the sneaker, as long as it's not too ugly, and Nike can associate the name of the sneaker with him, and it is not so stupid to directly use Ye Han's first and second generations, which is already very good.

"Ice Generation, it's ......really cool," Okafor continued with envy on his face.

Not only Okafor, everyone in the Bobcat team is very envious of Ye Han, and they are very grateful to Ye Han, relying on the Chinese effect brought by Ye Han, they have more or less signed some endorsements. As small as hundreds of thousands of dollars, as much as Okafor's millions of dollars in endorsement fees, they also made a lot of money.

There are signature shoes in the rookie year, and people have the impression that only James has such treatment, and this year's All-Star Nike focuses on James II sneakers and the Ice Generation and the Ice Generation All-Star Special Limited Edition.

In fact, Ye Han tried it out, even if it was his special custom sneakers, there was no difference between the all-star special edition and the ordinary version, but the special edition had the all-star logo on it.

But just because of the word limited edition and Ye Han's current extremely high popularity, there are still five days before the official sale, and the pre-orders of the special edition far exceed the ordinary edition, and people like the limited edition.

Now Nike's senior management is already smiling from ear to ear, according to the hot reaction of stores in various places and the inventory that has been booked out by various regions, they estimate that it will not be long before Ye Han's 90 million endorsement fee will be earned.

Moreover, Ye Han and James's fans are opposed to each other, in order to support their favorite stars, they want their favorite stars' sneaker sales to rush to the first place, and rich fans even buy several pairs at a time, forming a competitive relationship. And these two stars are owned by Nike, and Nike's top management is even more happy to keep their mouths shut.

However, these are nothing to care about for Ye Han, no matter how well Nike sells, it has little to do with him, at least in the next seven years, it really doesn't have much to do with it, and Nike won't give him a dime in dividends.

After Ye Han and Okafor bragged for a while, they threw themselves into various trainings, of course, wearing new shoes, wanting to adapt to the changes in the new shoes as soon as possible.

In fact, if a player has no big accidents in a season, he usually only has two pairs of shoes to wear. Endorsed stars usually only have 4 doubles, two at home and two away from home. Sneakers that have been worn for a long time will naturally wear out, and sneakers that have worn out a little bit after a long time are more suitable for the player's usual breakthrough and jumping habits, and new shoes always need to be adapted slowly.

Although Ye Han's pair is customized according to his feet, he also has to get used to it.

Soon it was evening, and the game against the 76ers began.

The matchup between the two All-Star starting guards in the East added a lot of buzz to the game.

Ye Han is a very strange guy in the eyes of people, and the image promoted by the media to him is a person who has no friends, a teammate who does not fit in, as if he has contradictions with everyone, a rebellious young man.

This image is the reason why Ye Han was able to attract a large number of fans at the beginning, most of his fans are young people, and young people have a rebellious energy in their bones.

But he has talked to a lot of stars, Duncan, Arenas, and Gasol have all spoken to him a lot on and off the court, and they are full of praise for him.

This contrast makes more people unable to understand Ye Han.

But today, this opponent obviously can't be friends with Ye Han, and it should be said that this opponent can't be friends with everyone.

The most scoring man in history once said: I am not going to be friends with anyone on the field, either an enemy or a teammate.

This little man is the superstar Alan Iverson that Ye Han is going to play against today.

This is an opponent who must not have a trace of slackness, the OK combination that was at the height of the year was because of laxity, missed the opportunity to dominate the all-time playoff record, although 15-1 is already the highest playoff win rate in history, but if it is 15 wins, then the Lakers will definitely be regarded as the strongest team in history, not one.

In the last game, Ye Han was taught a good lesson by Iverson, Ye Han despised Iverson's defense at that time, and was beaten by the opponent at both ends of the offensive and defensive ends.

Once again, Iverson also played against him, Ye Han stepped on the court and came to Iverson's side to wait for the jump ball.

"Hey, AI, I'm going to beat you!" Ye Han's tone was very firm.

Iverson was taken aback for a moment, but did not react.

Ye Han said again: "I will definitely defeat you!" ”

Iverson smiled, it's a very good momentum, he was beaten in the last game and is still so firm in his thoughts, he is worthy of being favored by that guy.

Iverson remembered the picture of the last time he played against Ye Han, as well as the small talk he had with Kobe Bryant when he went to Los Angeles, and smiled unconsciously.

"Really? It's a pity you can't! "When it comes to arrogance, no one can beat Iverson!