At the beginning of 2005, the hottest topic in the NBA was not Kobe Bryant's one-month absence due to a knee injury, the Lakers had not won a single victory in the New Year, falling from the top eight in the West, and people were amazed that the Lakers with Kobe and without Kobe were completely two teams. Pen? Interesting? Pavilion wWw. ｂiquge。 Info Nor is Iverson facing the new generation of top scoring guard Dwyane Wade to score 64 points and become the most individual player in a single game on the roster. It's not that the Cavaliers changed their head coach and hired Major Marshal Mike Brown to announce a defensive footing. It wasn't Carter who finally got his wish and left the Raptors to join forces with the Nets and Kidd, and Mourning successfully returned to the Heat.

These events at the start of the new year were sensational, but what happened today left the fans messy.

On January 9, 2005, the three most well-known basketball shoe brands of air-Jordan, Nike and Adidas officially sent endorsement quotations to Ye Han, and the endorsement fees refreshed people's cognition!

After Adidas missed James and gave up Kobe, the share of basketball shoes sales plummeted, and in order to save the decline, they sent Ye Han an astonishing offer of $95 million for 7 years, surpassing the 7-year 90 million contract signed by James and Nike when he graduated from high school, becoming the highest endorsement offer in the history of NBA players.

Not long after Adidas sent out the official offer, air-Jordan also made a move, and the offer they made was not much different from Adidas, which was also 95 million for 7 years. However, they have an advantage over Adidas, and they have Jordan to negotiate a contract with Noah.

As the parent brand of air-Jordan, although Nike and air-Jordan belong to the same group, they are in the ranks of competition internally. However, Nike gave a little less than the other two, 90 million for 7 years, which is the same as the offer they gave James. Of course, they wouldn't offend James for Ye Han's sake, and they didn't want to give Ye Han the feeling that they didn't value him, so the endorsement fee for the two was the same.

Returning home with three endorsement contracts, Noah couldn't stop smiling on her face.

From 12 million in 3 years at the beginning, to 50 million in 10 years, to 95 million in 7 years now, it is finally the best time.

If you had signed an endorsement early for 12 million, you would have lost a lot now! For several sneaker brands, dragging on to this day has also made them lose a lot, the average annual endorsement fee that Noah wanted was about 8 million, after all, Kobe's endorsement fee in Adidas is almost that much, and the new contract signed by Kobe and Nike is only 6 years and 60 million.

For example, Wade, Anthony and others have no more than 5 million endorsements at Nike, and Yao Ming's huge commercial value and Reebok's endorsements are only more than 6 million a year.

Now a 7-year endorsement contract of more than 90 million is in front of her, Noah is in a state of joy and trouble, and she has drunk coffee three times today, and whether she can fall asleep at night is also a problem, which is very tangled, going to bed too late is very bad for the skin, she has been very tired from work recently, and she doesn't want to stay up late.

Noah returned home and showed the three contracts to Ye Han, and Ye Han made a decision without any hesitation: "Sign Nike." ”

"Nike? Why not air-Jordan? "Noah is a little strange, since she chose the Nike camp, why not choose Air-Jordan with a higher price and a good relationship with Jordan?

"The air-Jordan logo is so silly, I'm definitely not going to do a dunk with that move." Ye Han's reason was simple and crude.

In fact, Ye Han doesn't want to be Jordan's shadow, he doesn't like the title of Jordan's successor at all, the Bobcats team has been rumored to be bought by Jordan and become Jordan's player, and then sign an endorsement contract with Air-Jordan, who has a lot of financial interests, will inevitably make people feel tired. Instead of asking for the extra 5 million, it is better to simply sign a contract with Nike, and Ye Han has his own ambitions, he wants to have his own sneaker brand, even if it is just a sneaker brand named after him, and signing a contract with Nike's sub-brand, it is obviously impossible to complete the idea of having his own brand.

As for Adidas, given the treatment they treat Kobe Bryant, who makes them a lot of money, Ye Han is afraid that if he has some accident one day, such as a conflict with the Basketball Association over whether he will return to the national team, it is really impossible to say whether they will solve it for the sake of the Chinese market and themselves.

Noah is usually very domineering, 5 million is very important! So much money. But on Ye Han's shoes that she has to wear every game, she respects Ye Han's ideas very much.

Without dwelling, Noah called Adidas' representatives and Jordan as soon as possible to tell them their choice.

No one cared about Adidas's reaction, and Jordan didn't get angry after hearing Ye Han's choice, but smiled after hanging up the phone.

A guy who is unwilling to be subordinate to others and wants to create something great by himself, this is what Jordan appreciates. Although it may be a few million less per year, he appreciates Ye Han's idea more.

Just this past summer, Jordan also made an offer to Kobe, who was terminated by Adidas, but the latter decisively chose Nike, which did not affect Jordan's love for Kobe.

When Rudy Knight, the representative sent by Nike to negotiate a contract with Noah, was first surprised and then ecstatic when he was notified by Noah! They can be said to be the weakest competitive of the three brands, but I didn't expect Ye Han to choose them! They never thought that they would be able to compete to win Jordan, because Ye Han was a player on Jordan's future team.

Nike immediately announced that it was about to sign a 7-year sky-high endorsement of 90 million with Ye Han, and would come to Charlotte tomorrow to hold a press conference to officially sign a contract with Ye Han.

After deciding on the endorsement of sneakers, Ye Han came to the stadium in the afternoon to prepare for today's back-to-back games.

Not to mention the other effects of endorsement contracts, the impact on today's game alone is huge.

Today, the Bobcats welcomed the challenge of the Toronto Raptors back-to-back, originally because Carter was traded to the Nets, there were not many people paying attention to today's game, but due to the press conference of Ye Han and Nike tomorrow, a large number of reporters rushed to Charlotte that day, and the pre-game press conference venue for this game was crowded!

"Ace, congratulations, choosing Nike is a great choice." Jordan said to Ye Han very generously before the game.

Originally, Jordan returned to Charlotte to sign an endorsement contract with Ye Han, although he ran for nothing, he didn't have too many regrets, and the business was not sure to be done.

"In the future, my sneakers are going to steal business with you, how about it, is there any pressure?" Ye Han said politely at all.

Seeing that Jordan didn't care who he signed a contract with, Ye Han had a better impression of Jordan, if he was a small-bellied boss, Ye Han would probably be disgusted.

"I'm honored, haha. It's a bit of a shame to talk about today, I wanted to see you play against Vince Carter, but he's already gone to the Nets. Jordan laughed.

"It's a shame indeed......"

Ye Han has already played against Kobe and Iverson among the four quarterbacks, and he was abused twice, but he still likes to play with these strongest players the most, and playing chess with the stinky chess basket will become more and more stinky, and only by playing against the strong can he see his own shortcomings, but this idea can only be completed by waiting until the next time he plays with the Nets.