Chapter 139: Dortmund's Economic Situation

There is strict control over foreign capital: foreign capital can only own less than 49% of the equity, which is a good continuation of the tradition of the majority of real die-hard fans watching football.

Prior to this, one of the things that other football clubs in some countries had to do once they were controlled by foreign capital was to increase the price of tickets, but it is understood that tickets for a Bundesliga match have maintained a low threshold price of 7 euros.

The main purpose of this is to allow the real, most combative, hardcore fans to pay a few euros to watch the game, and if the high ticket price is sold to those pseudo-fans, the atmosphere on the ball will be very embarrassing, after all, these pseudo-fans can't even sing the team song.

The pressure on all aspects of the Bundesliga players (for example, social pressure, psychological pressure, etc.) is very small, although they do not earn as much as the Premier League players, under normal circumstances, the main players of some middle and lower football clubs in the Bundesliga have an annual salary of between 200,000 ~ 300,000 euros.

However, Germany provides a very high social security system for these players, which can solve the problem that when these players are old and cannot play football, the Bundesliga will take a sum of money from the taxes paid by these players when they are young to support these players.

…… In recent years, the German Football Association has become more attractive after adopting an open policy for some foreign and immigrant players, and now this effect has been reflected, such as the continuous emergence of a large number of skilled and diverse stars such as Mesut Ozil, which has further enhanced the competitiveness of the Bundesliga and German football.

This fully reflects that the German departments really regard the football industry as an industry to work together, and the German government really values the social benefits brought by the football industry.

Some football clubs have their stadiums renovated at the expense of the local government, for example, the Stuttgart stadium is owned by Mercedes, a company controlled by the Stuttgart city government. Benz. Mercedes? Mercedes-Benz built the stadium into a multi-purpose stadium.

In the 2011 season and the 2012 season, Dortmund and Bayern Munich received 24.94 million euros and 24.25 million euros respectively, which is very low, compared with the Premier League teams, the difference is far from that because the TV rights of the Bundesliga are sold directly to German national television, the broadcast contract given is not very satisfactory to everyone, it is said that Sky TV is trying to pay a large contract to buy the future broadcast rights of the Bundesliga.

Dortmund's commercial revenue of 97.3 million euros is made up of two parts: first, commercial advertising revenue of 57.8 million euros; The second was commercial revenue of 39.5 million euros.

The former consists mainly of a sponsorship contract with the main sponsor Evonik (about 15 million euros), a sponsorship contract with Kappa, a contract with SignalIduna for the naming rights of the stadium (about 5 million euros), the proceeds from the development of the area around the Stadio West**** (this part is 100% owned by the club) and the so-called "performance bonus", which consists of the prize money given by the sponsor for Dort's double and the prize money received from the DFB in the German Cup.

Of the latter, BVBMerchandising GmbH contributed 58 percent to 23.4 million euros, including sales of the team's merchandise and licensing revenues, which increased by 50 percent compared to the previous year. In the words of management, this increase is mainly due to "the team's competitive success and the close relationship between the coaching staff and the players and the fans". During the year, 230,000 jerseys were sold (Note: The figures here may be incorrect, according to Spox's previous news, the number of jerseys sold should be no less than 300,000 units.) More than half of this is done through the sales channels of the club commercial company.

A special mention should be made of Dort's fan bus – there is always a group of die-hard fans who will travel with the team to the away stadium and put the club's brand alive.

In addition to this, the club also earned 9.82 million euros in terms of catering services and hospitality (foreign) in all competitions. In terms of booking fees (advance payments), the club's revenue was 6.77 million euros (this figure is calculated separately from the previous ticket receipts). In terms of OperatingIncome, there are many internationals from all over the world in the team (Germany internationals

+ Poland Gang), the income in this area increased to 7.63 million euros.

This figure refers to the "Matchday" part of Deloitte's statistics, which comes only from ticket revenue (season tickets and tickets per game), of which 24.5 million euros in the Bundesliga, 4.36 million euros in the Champions League, and 1.89 million euros in the German Cup.

In Deloitte's statistical rankings, Dortmund ranks 14th, which is much less than Schalke 04's 43.1 million euros, not to mention Bayern's staggering 85.4 million euros, and the first-placed Real Madrid's 126.2 million euros is four times that of Dortmund......

On average, Dort's ticket revenue can reach 1.44-1.45 million euros per home stadium.

Compared to FY05/06, the figure for matchday earnings has almost doubled. At that time, including friendlies, the figure was only 17.19 million euros. In FY09/10, the Bundesliga accounted for 93% of matchday ticket revenue, as Borussia Dort did not have European games that season and were out of the German Cup early.

In terms of broadcast revenue, Dortmund's revenue in the 2011/12 financial year was almost double that of the previous season, with 46% coming from the Bundesliga (€27.9 million), 42% from the Champions League (€25.36 million) and 12% from the German Cup (€9.4 million).

However, the revenue of 60.4 million euros is only the third lowest in the ranking...... This is also the helplessness of the Bundesliga as a whole, Bayern is only ranked 11th, and the bottom one or two are also two Bundesliga clubs - Hamburg and Schalke.

Dortmund's broadcast revenue has more than quadrupled compared to 2005/06 – a figure of €14.84 million – compared to €32.1 million in 2010/11, when Dortmund received €4.5 million in the Europa League and €26.78 million in the Bundesliga broadcast from the DFL.