Chen ended his first season at Liverpool with a Golden Boot and a League Cup title. The season was a success for him, and although the team did not qualify for the Champions League, they still returned to Europe. He also won the top scorer, his sixth league top scorer since his debut.

You must know that these six top scorers have all been won consecutively, which means that since 2007, he has not let the league top scorer fall behind. This is quite a result. The whole of Europe was amazed by his performance, and many media outlets exclaimed that European football had not produced such a dominant centre-forward for a long time...... No, maybe there has never been such a perversion.

Generally speaking, a striker who can continue to be the top scorer in the league he plays for is already considered first-class.

If you can get the top scorer in another league, it will be world-class. However, Chen Yingying not only changed three leagues but also won the top scorer, but also in the past six years, he has never let the league top scorer fall behind others.

I really don't know what level it is.

Maybe we have to create a separate class, called "Heroic"?

In addition, because he plays in the Premier League, his influence has also increased significantly compared to when he played in Serie A.

The Premier League is arguably the most well-run football league on the planet, with the highest media attention and commercialization, and players who play here are more likely to be exposed in the media than players in other leagues. The only one that can compete with the Premier League may be the Western Super League, but there are only two teams in the Western Super League, and some of them are weak.

Chen Yingying has been in the Premier League for one season, and he has won a lot of commercial contracts alone.

And they are all big contracts of great value, but they are not the same small fights as before.

When he first joined Liverpool last summer, he signed a four-year commercial endorsement contract with Vodafone, a well-known telecommunications company in the UK and around the world. This is an important step for Vodafone to enter the Chinese market, and the signing of Chen Yingying, who is very popular among the Chinese, will help Vodafone promote its brand image in the Chinese market. And there is a precedent for Vodafone to sponsor football, and the most famous sponsorship is the chest advertisement for Manchester United's jersey.

The endorsement contract can bring Chen Yingying two million euros a year.

In addition to Vodafone, he also endorsed Gillette Razor on a three-year contract with a million euros per year in endorsement income.

In addition, the Land Rover off-road vehicle that accompanied him from Russia to Italy and then to England also became his sponsor. The contract is for three years and costs 1.5 million euros per year.

He also reached an endorsement agreement with Red Bull Beverage and became the image spokesperson of Red Bull around the world. Four-year contract for one million euros per year.

In 2011, Chen Yingying's career was a fruitful year, he won the first Champions League title of his career, and the second Champions League top scorer, the first Serie A title, and the third Serie A top scorer, he defeated Messi in the Champions League, breaking the single-season goal record after the Champions League restructuring, and in Serie A, he broke the Serie A single-season goal record held by Nadal for more than 60 years... So many honors have made him popular for a while, and he is in the limelight. Naturally, there will be a lot of commercial endorsement contracts coming to you.

Merchants are always profit-seeking, and whoever is popular will be praised. At present, the world's No. 1 center forward is Chen Yingying, so it is natural to encircle him to endorse.

Domestically, Mr. Chen has also secured several valuable business contracts.

He signed an exclusive contract with Weibo, China's most influential portal, and officially entered Sina Weibo. Sina Weibo offered him 18 million yuan a year, but Sina spent the money willingly. Because Chen Yingying's meager first day of official opening, it gained four million fans, and this number is still increasing rapidly. Chen Yingxing's first Weibo: "Hello everyone, I'm Chen Yingying (). It's just a simple sentence, and there are no photos according to the current popular model on Weibo, the number of retweets has exceeded 100,000, and the comments are as many as 70,000, most of the messages are to congratulate Chen Yingying on opening Weibo in Ireland and expressing support for Chen Yingying. Chen Yingying's popularity can be seen.

In addition to the commercial contract of the network, Chen Yingying also became the spokesperson of Lenovo Computer at a value of 10 million yuan per year, and the contract is valid for four years. Chinese can already see Chen Yingying kicking a football out of Lenovo Notes screens on television stations, in newspapers, magazines and outdoor advertising posters, bus stops and subway cars.

In addition, the banking industry, which seems to have nothing to do with football players, also found Chen Yingying and wanted to sign an endorsement contract with him. Chen Yingying's physical characteristics actually have nothing to do with banking and finance, and the other party purifies Chen Yingying's fame. Chen Yingying's brokerage team signed a three-year contract with the other party in line with the concept that it is a fool not to make money. In the past three years, Chen Yingying has become the brand spokesperson of China Merchants Bank, with 10 million yuan per year.

Xie Nang "2011 is really his bumper year, this sentence is not about his honor, but his income. In Liverpool, his weekly salary was 120,000 pounds after tax, and he earned 3.12 million pounds in half a year, which is equivalent to about 3.73 million euros.

At Liverpool, Chen Yingxing's weekly salary is very high, but his bonus is not high, and the calculation method is not as complicated as in Naples. He was rewarded with £7,000 for every goal he scored, and there was no additional reward for consecutive goals, braces, hat-tricks and incredibly goals. Chen Yingying felt that he and Chen Xing were commensurate with brothers, and he still had to consider each other, he knew that Liverpool spent 70 million pounds to buy him, which had already made the team's financial situation very tight, so he didn't make special requests for bonuses.

If Liverpool hadn't been driven by his eldest brother and had another boss, he would definitely have asked for a sky-high salary and sky-high bonuses. He received £70,000 in goal bonuses in the second half of 2011, plus some other winnings and so on, for a total of £150,000. That's about 180,000 euros.

He spent half a year in 2011 at Napoli, and the Napoli club was going to pay him a salary. His weekly salary in Naples was fifty thousand euros after tax, which was initially determined. It's not a big week, but the bonuses are intimidating, especially when they're all football-linked...... Those who know the inside story of Chen Yingxing's contract and the club are wondering if Chen Yingying's monopoly on the top scorer in Serie A for three consecutive seasons is also one of his motivations.

Counting all kinds of messy bonuses and salaries in Naples, his income for 20 and a half years is also around 2.4 million euros ().

For those professional players and big-name stars, the money they get in the team is never the vast majority of their annual income.

In the summer of 2011, Chen Yingying signed a four-year endorsement contract with Nike with a total value of 12 million euros. Every year the hero can receive three million euros from Nike, which is a regular income. In addition, there is a supplementary clause in the contract, if Chen Yingying scores more than 25 goals per season, Nike will give another million euros.

If you get the top scorer in the league 1 million euros, if you get the top scorer in the Champions League 1.5 million euros.

The criteria for these three additional rewards have all been met.

So in 2011 alone, the reward from Nike alone was 3 million euros in endorsement fees plus 1 million euros in more than 25 bonuses, plus 1 million euros for the league's top scorer and 1.5 million euros for the Champions League's top scorer. This is equivalent to 6.5 million euros.

It's just that Nike's money here is basically about three times his annual salary in Naples. It is estimated that when Nike signed the contract, he did not expect Chen Yingying to be so violent, and he got all the bonuses he could get in the first season...... In addition, he also obtained a lot of income from the commercial endorsements on the prepared page: 800,000 euros for Versace casual wear, 1.5 million yuan for Golden Voice, 2 million euros for Vodafone, 1 million euros for Gillette, 1.5 million euros for Land Rover, 1 million euros for Red Bull, 200 million euros for Sina Weibo... 140,000 euros, Lenovo 1.19 million euros, China Merchants Bank 1.19 million euros.

In this way, Chen Yingying's total income in 2011 was as high as 23.81 million euros, which is equivalent to about 200 million yuan! And that's not even counting his investment, the income from his father's "er" brand clothing business. Chen Yingying has become the most gold-absorbing athlete in Chinese sports, surpassing Li Nayi, who won the French Open championship and Australian Open runner-up, and the first sister in the Chinese sports world in the past 2011 had advertising revenue of 17 million US dollars, and the prize money income of the tournament was 3.7 million US dollars, which is equivalent to 15.5 million euros, which is more than 8 million euros less than Chen Yingying, and the gap is obvious. It can be seen that although Li Na became the first Asian player to win a Grand Slam tournament, the influence of tennis is indeed not as great as that of football, the world's number one sport.

With the rise of Chen Yingying in world football, the brokerage team led by Dracula has also revised the criteria for Chen Yingying's endorsement contract, and the newly signed contract must be at least three years, not less than... Ten million yuan or one million euros, the brand must be a first-line brand in their respective fields.

On the other hand, Chen Yingying's endorsement contract when he first debuted is really a world of difference.

Thinking that he endorsed Qingyang shampoo back then, it brought him an income of 500,000 euros a year, which is already a high endorsement.

He endorses the clothing brand of Sala, which is only 300,000 euros a year, and Pulse gives him 1.5 million yuan a year. Even so, he was willing to do it.

No matter how small a mosquito is, it's meat.

The current Chen Yingying team has completely looked down on the endorsement of this kind of small order.

His performance is getting better and better, becoming a world-class goalscorer, and his commercial value is naturally getting bigger and bigger, and he has a world-class influence.

At the beginning, my father borrowed 100,000 yuan to let him go abroad to play football, and the tight days when the whole family shrunk and went on a diet to pay off debts are gone.

The fate of Chen Yingying and his family has been completely changed.

On the road of attracting money and making money, he is still continuing to climb the peak.

In the summer of 2012, Dracula had already negotiated several endorsements for him, and his annual income was about to climb to a new high.

To be continued