Chapter 108: Star-Making Project (Collect!) )

George Hill was a little helpless, George Hill felt that he had really tried his best in this game, but he still did not stop Ye Feng from scoring, Ye Feng had already scored 30 points, and the super high shooting rate made Ye Feng perform very terrifying!

George Hill is not suitable for the point guard position, especially the number of assists is much worse than Ye Feng, Ye Feng has now scored 10 assists, and Hill only has 3 assists. Pen & Fun & Pavilion www.biquge.info

In fact, there was no suspense in the game, and after Ye Feng once again used Howard's blocking and demolition to forcibly break through the two defenders, he scored a layup again!

"Congratulations to the Lakers for their victory over the Pacers, the Pacers have come up with a playoff-level defense in this game, but Ye Feng's realization has made the Pacers' defense meaningless, congratulations to Ye Feng, the first step of his leadership path has been completed beautifully!" Several people at TNT were very satisfied with Ye Feng's performance.

99:93!

The Lakers defeated the Pacers on the road, and after this game, the Lakers are still in 8th place in the West with 35 wins and 32 losses, and temporarily widen the gap with the 9th Jazz in the West to 1 win.

The temporary widening of the gap with the Jazz has made D'Antoni's heart a lot better, otherwise he has not slept well for several nights if he was bitten by the Jazz at such a moment.

Today's Pacers home game against the Lakers was in Stern's office, and after watching TV, Stern smiled and asked, "Adam, do you have any thoughts on this game?" ”

Stern smiled as he looked at his future successor, Adam Silva, who practiced law in New York before entering the NBA.

Adam Silva began working for the NBA in 1992 and was Stern's special assistant before becoming vice president, and on October 26, 2012, after an anonymous vote by the NBA Board of Directors, Silva officially became Stern's successor after stepping down in February 2014.

Stern is very satisfied with this successor, Silva has a lot of ideas about running the commercialization of the NBA, and Stern is willing to help this successor as much as possible.

"Mr. Stern, I think we should take advantage of this trend and take the opportunity to hype Ye, Ye is the only star in that huge country to play in the NBA, as far as I know, Ye has more than five million fans in that country, and the recognition of basketball talent in that country is amazing, we have been salivating over that huge market, I think this is definitely a golden opportunity!" Adam Silva was clearly prepared to speak eloquently in front of Stern.

"Well, that's right, now James has let everyone pass the craze of pursuit, I originally wanted to praise Durant, but now Ye is a good choice!" Stern nodded, for Stern the players in the league are his money-making tools.

James had the title of Stern's godson in the early years, it was just that Stern felt that James was valuable, and now the fans' enthusiasm for James has already cooled, and it's time to start a new round of star-making sports!

That's right, Stern calls this project the Star-Making Project! Ye Feng's performance has already impressed Stern, and Stern also wants to bring out another superstar before he retires.

On the other side, at Adidas' headquarters, Adidas CEO Herbert Heiner watched the game with Adidas' senior management, and after the game, Herbert Heiner turned off the TV.

"Okay, you can speak freely and tell me what you think of Ye Feng!" Herbert Heiner looked at the Adidas executives who had come to the conference room.

"Mr. Heiner, we already have Ross as our spokesperson, why do we want to invite Ye Feng to be our new spokesperson, will this make us lose, and this is only Ye Feng's first season, it is difficult to ensure that he will not have such a performance in the future!" This is the speech of the manager of the marketing department.

What the manager of the marketing department said resonated with everyone, for Adidas football is their strong field, as for basketball, Adidas has not been Nike's opponent.

The only star Adidas can get his hands on is Rose, but Rose has only been popular for one season, and now he is close to being reimbursed for the season, and he doesn't know when he will be able to come back.

There are three types of sneaker contracts, namely merchandise contracts, cash contracts, and signed sneakers.

Merchandise contracts: Even players who have been at the end of the team's bench are considered valuable by the shoe brand because they can also contribute to the company's popularity in the league, and these contracts are usually signed in one-year increments because the brand signs the player based on the player's stay in the league.

At Nike, these sneakers are first known as "team" players, as the shoes they wear are usually black and white with the corresponding colors of the home team, and in some cases, merchandise contracts may be determined by the total number of shoes provided to players in a year, and the value of such contracts can range from $5,000 to $10,000.

Cash Contract: This is the form of most sneaker contracts in the league, and the range of cash paid to players is very wide, typically, a rookie will sign a three- to four-year shoe contract with a brand, and when the rookie's shoe contract is about to end, the brand owner will mostly have a "match clause", which is like the NBA's restricted free market, where the brand can match any offer made for the player.

In those contracts, you'll find a series of similar royalty bonuses that encourage players to contribute on the floor, with a player receiving a one-time $25,000 bonus if selected for the All-Star Game, and the same amount for being named to the All-Rookie Team as the former.

Honors like Rookie of the Year, All-Star selection, or making the playoffs are common in sneaker contracts, but lately there has been an increase in the popularity of the stats-linked format to motivate players.

Signature Shoes: Owning a personal signature sneaker is always a basketball player's dream, and the details of the signature shoe product and the telling of a personal story connect consumers with their favorite players.

Qualifications for signature shoes are limited.

Among the American brands, there are now only a handful of players in the league who have individual signature sneakers: Nike's James, Kobe Bryant, Kevin Durant and Kyrie Irving; Jordan's Chris Paul, Russell Westbrook and Carmelo Anthony.

This is the current situation of basketball players' shoe contracts, most of the athletes are basically the most ordinary commodity contracts, such as Adi companies just provide them with free sneakers, a little status of players or potential rookies will sign commodity contracts.