In the stock market, it is easy to make money, but it is also extremely dangerous!

Big predators and big fish join forces to make a pit, first take the bait to make the small fish cool for a while, and when the time comes, hehe, you know!

While the old Mark is making money, Henkel Group and Procter & Gamble Group, which hold a controlling stake in Adidas, are not idle, while selling shares in small batches, while seizing the time to make an additional batch of financial budgets, ready to throw them out at the last moment, so that Adi's shares can cool down!

After three days of clearance, Old Mark can naturally make a profit, and Adidas also acquiesces!

On the mainland side of the United States, small consortia that have close business dealings with Adidas and have held Adidas shares for a long time also seem to have received rumors, and they are naturally crazy sales!

In the end, the unlucky one is the slowest runner!

Mark Sr. was busy liquidating the assets, debts, finances, salaries, personnel changes, etc. of Adi (North America) Company; While busy pulling people, it is to pull people from Adi (Germany) company, as long as it is American, Japanese, Canadian, Mexican, and Chinese designers, they are all picked up!

Senior designers who are familiar with the local market and have a sense of innovation are naturally the first choice to be selected; Adi (North America) company does not have an advantage in the North American, South American, and East Asian markets, and if it wants to develop rapidly, it must boldly reform and enable local newcomers to take the position.

Except for a few executives who were involved in part of the liquidation and knew the inside story, the senior designers who were transferred from Berlin to North America were kept in the dark; Their personal willingness is naturally to work locally, so that there is room for their personal talents to be displayed and the salary of the position to rise.

For example, Adi's board member, French Dubéry, is the vice president of the company (North America) and is responsible for the coordination and communication of business dealings with the (German) company.

For example, Gao Jiali, a senior designer of Adi and a Chinese-German national, was assigned to Adi (Japan) to go through the relevant procedures, and was appointed as the acting CEO of the future (Greater China) company.

After sorting out the sales volume of similar products such as Adi in Japan and China, Lao Mark set a strategic direction to enter the Chinese market as soon as possible.

Adidas has always adopted an agency system, and there are six major factors in the root cause of the small fights in East Asia.

The first point is that the German head office is too cautious and does not pay enough attention to markets outside of Europe and Brazil.

The second point: Adidas's upfront investment budget in North America and East Asia is too much, but the market share is still squeezed by Nike and others, and it seems that the profit margin is not large.

The third point: China, although it is the largest market in East Asia, is too conservative in its market opening policy. No matter which country's industrial investment, not to mention the complicated procedures, the delay is very long, and it is difficult to get a vital controlling stake, and it does not take two years to get your wish, which is particularly annoying!

The fourth point: China's official habit of converting land into funds to invest, once the controlling stake is controlled, hehe, what brother-in-law, sister-in-law, classmates, comrades-in-arms, drivers and the like lead to the company's high-level Lisai; Even if it is just to occupy a board seat, this is the case; Just eating, drinking, socializing, and traveling reimbursement will lose a lot of money, and no one can stand it!

The fifth point: Regarding the market of Chinese sports competition, it is controlled by the official internally, and controlled by Hong Kong tycoon Fok Yingdong externally, and it is difficult for outsiders to gain a foothold!

Sixth, China's official control of the media is too harsh, and the requirements for image are extremely harsh, and when it comes to foreign media entering the country, it is even more strict. But Adidas is too tightly tied to the European media industry. In particular, the lace news related to its athletes, such as fruit runs, private parties, bar speech, tender model scandals, etc., have been strictly restricted, which makes the sales of related endorsement products unable to skyrocket in the short term!

Popularity, is the first major element of the media rampant in the world, there is no fierce lace news, where does the popularity come from, not to mention the rest!

This is also the fundamental reason why most media-related multinational companies are reluctant to get too involved in the Chinese market.

As of July 00, the bidding king of the advertising bidding business of CCTV, the media boss of China, has always been the local and overseas Chinese consortium firmly occupied, which has explained a lot of problems.

Old Marc was not worried about this, because his second son, Ussy's father, Blake Frederick, was the German diplomatic ambassador to China, and there was no hurry, we could talk slowly, and we could wait two years!

In his opinion, this ancient oriental country with a population of 1.6 billion, the sports competition brand industry is still in a hazy preliminary interpretation, as long as it is opened, it can become Oudi Adi take off, and it can be listed in two or three years; Relatively speaking, although the North American market is very mature, there are too many competitors, all of them need to work hard to level, the initial investment is large, and the short-term can not be effective!

Although Usi did not participate in the core decision-making of Adi's acquisition, and did not know the strategic intention of Old Mark, he also aimed at this huge commodity dumping market sitting in the center of the East Asian region! However, Ussi chose the network industry, which has less upfront investment.

The first target is ICQ, a subsidiary of the AOL Group in the United States.

In '98, ICQ was acquired by AOL Group for a sky-high price of $287 million, and its users exceeded 10 million at this time.

AOL Group found important secrets such as source code from ICQ, imitated more powerful "instant messaging" software such as MSNMessenger and SkyPE, and siphoned off a large number of user information and some industrial assets, as well as the most important technical personnel, and finally made a vicious amount of money from the advertising chain, and ignored it!

ICQ itself does not charge fees and can only rely on advertising to make money; When AOL Group deliberately tied chat messages to advertising keychains, it led to extreme user dissatisfaction, coupled with the slow running speed and the impact of more powerful "instant messaging", a large number of users were lost, and it has become a glossy "junk" asset.

As of July 00, there are no laws and regulations in the new network industry, and the cost and conditions of starting a business are ridiculously low, so everyone can imitate it. With an office area and a bunch of computers, and a few software masters, you can create a whole set of instant messaging software, register a new company, and develop very fast!

At the time of the merger between AOL Group and Warner Times, ICQ's actual asset valuation was reduced to $22 million, making it a wholly-owned subsidiary of AOL WarnerTimes Group, so Steve Case and Dan Rogan each owned 50% of the shares.

At present, ICQ is in an embarrassing situation where it wants to sell at a high price, but it can't sell it. (To be continued.) )