Shooting commercials?

Actually, it's not an uncommon thing. Football is very hot in Europe. So everything about football, including coaches, players and even players' wives, is the focus of media attention.

Football has become an industrial chain in Europe, and the various revenues generated every year are not tens of millions or hundreds of millions, but billions or tens of billions. Football-related industries, covering everything in all aspects.

So in addition to them, the referee will also appear in every game. Therefore, the referee's appearance rate is also very high.

In fact, many businesses have long been eyeing the referee team. It's just that how to position the referee and how to let the referee endorse the advertisement, many businesses have not found a way. Therefore, referees have not yet got a piece of the pie in the wave of football commercialization.

But there have been a lot of referees who have tried this. None of them want to see the big cake after the commercialization of football, where all the other people divide it, and the referee can't share it.

The first to try it was the La Liga referee.

La Liga referees started to endorse advertisements a few years ago, but it was only a small fight. The commercial income of La Liga referees is still very small, and they have not really shared the cake that belongs to the referees.

But in recent years, there is one person who has begun to carry him forward and really share the cake from the wave of commercialization of football. That is the Italian bald referee Corina, who is currently highly regarded in European football.

Corina was the first person to truly commercialize the refereeing industry.

In previous years, not only Premier League referees, but also Serie A referees and La Liga referees had a low average income. For example, Serie A referees only earned an average of more than 20,000 euros until last year, and the same is true for La Liga referees. Not much more than a Premier League referee.

But Corina's annual income easily exceeds 100,000 euros, and can even reach more than 200,000 euros. In the world of referees, his income is completely outstanding, and no referee can compare with him.

Why?

It's because Corina is the most popular Italian referee in European football. He is praised by European football as the world's No. 1 referee, and his media exposure is the first among all referees. And his unique bald head has also become a favorite of merchants. Therefore, there is a lot of advertising revenue on Corina. There is also a wide range of products endorsed by Corina.

From milk and perfume to watches and cars. Anyway, his title of the world's No. 1 referee has brought him a huge aura and is also sought after by merchants.

And that's the beginning.

According to the current development of Corina, more and more businesses are looking for him to endorse. His income will also be higher and higher.

Envy?

That's for sure. Referees are not a noble group, they are also a group of ordinary people. They also need to live. At a time when they only had an income of 20,000 or 30,000 euros, Corina already had an income of more than 100,000.

Now the referee's income has started to increase, and he has started to earn seventy or eighty thousand euros. Collina, on the other hand, began to exceed 200,000 euros, and soon his income could be 300,000 euros or 400,000 euros a year. Or even millions of euros in the future.

How can everyone not be envious.

Jack is also a member.

Jack also envies Corina. Jack now works as a referee, including writing commentaries for The Sun, being a guest commentator and referee, and earning less than £100,000 a year.

Again, this is the result of Jack's attack on all fronts. But it's too low compared to Corina.

"Judge Jack Lee, we're just taking a set of pictures. You see, we're only using it for print ads. And this set of photos only took a year. We are willing to give £30,000. ”

Nimeri had already spoken to the company.

Jack Lee is now well known in the Premier League refereeing community. Don't look at Jack among the Premier League referees, he is a junior and is ignored by many bigwig referees. But the exposure rate in front of the media is definitely the first, and they are even more loved by the media than Bol and Gallagher.

First of all, Jack is the only Chinese referee in the Premier League. Not the same in itself. In addition, Jack became a Premier League referee at the age of 25, making him the youngest referee in the history of the Premier League.

And Jack also frequently expressed his opinions in the "Sun" newspaper and debated with various football commentators, which can be described as a battle of words. Recently, he was a guest commentator at the BBC. Therefore, Jack's reputation as a young referee is really not small.

That's why Nimeri wanted Jack to join the publicity this time. Jack participated in this publicity, and the publicity effect immediately exceeded ordinary publicity.

"Director Nijmery, I'll take a look."

Thirty thousand pounds, not much, but not less. Nimeri their contract is simple. They didn't have the budget to do TV commercials, so they did some print ads. In some magazines, billboards, etc., that's why I take a set of promotional photos.

Originally, I was just looking for some beautiful girls to shoot, but I didn't expect to see Jack. So they were temporarily ready to join Jack.

This set of photos can only be used to promote their fragrances, and the time is valid for one year.

"Judge Jack Lee, what do you think?"

"No major problems."

Although it is a small company, there are no loopholes in the contract, and it is a very formal contract. Jack's son is a famous lawyer, and Jack himself studied law when he was in college. Ordinary contracts will still be read.

Thirty thousand pounds, and the pay given is also very high. Don't say it's Jack, even the current Corina endorsement perfume advertisement is only fifty or sixty thousand pounds a year.

And compared to Jack and Corina, the status is really heaven and earth.

Collina is currently the No. 1 referee in European football, and Jack is a rookie referee in English football. Being paid 30,000 pounds is really high for Jack.

"So, we?"

"You can shoot."

Jack wasn't looking at £30,000 in pay.

Thirty thousand pounds?

When I explain to others, it is estimated that it will be more than 30,000 pounds for a few hours. My own son is a lawyer to make money, and the speed is absolutely amazing. Therefore, Jack is not short of this money.

But Jack has his eye on the industry.

Why does Corina have so much endorsement fees? Jack, a young referee at the age of twenty-five, was not willing to give up this opportunity. Corina can do it, and Jack is confident that he can do it himself.

…………

Jack is not a professional model, and the shoot is not that easy.

The director who took the photo also understood Jack, so the requirements for Jack were very low, and Jack was not required to be a professional model. That's all Jack has to do is stand and pose. And then all that's left is for the girls to do the action.

That's what shooting is.

Very simple.

Jack is very simple, it all takes the test of the person who took the picture.

"Jack, how much did you pay for this?"

Cheryl was surprised. Originally, Jack just came to accompany her to shoot, but I didn't expect him to join the shooting. And more importantly, it's clear that Jack was the center of the shoot.

Several girls, including Cheryl, were filmed around Jack. Jack's shooting is very rusty, so those girls need to cooperate with Jack to cover up Jack's rustiness.

This made Cheryl very dissatisfied. They're all professional, but they're going to revolve around Jack.

"Thirty thousand pounds."

Jack didn't hide it. When the publicity spreads, maybe soon the media will pay attention to Jack's commercial. When the time comes, Jack will soon be able to know how much money he gets.

And in the face of a little girl like Cheryl, there is no need to hide it. It's not a trade secret.

And thirty thousand pounds?

Too little. If it's 300,000 pounds, or even 3 million pounds, it may need to be kept secret. Thirty thousand pounds, there is no need to keep it secret.

"What, thirty thousand?"

Cheryl couldn't help but shout. looked at Jack and said angrily: "Why are you thirty thousand pounds?" You're just there and you're making a gesture and doing nothing. A few of us have to cooperate with you, constantly turning and shooting. You see, in order to match you, we did it six or seven times just to make up, all to match you. But we're only a few thousand pounds. ”

Too unwilling.

Several of them worked tirelessly, but the combined rewards they received were not as high as Jack's. Jack except for changing clothes, and then just putting on makeup once. And then it's all about making a move there.

All you need to do is make up in the middle.

But in order to cooperate with Jack, they have to change clothes, makeup, and so on. But the pay is a fraction of Jack's.

"How can you not be convinced."

"Of course."

"Because my appearance rate is higher than yours. I'm at least in the eyes of the audience every week, and you can't compare to that anyway. In the future, if you have enough appearance rate and popularity, the remuneration will be higher than mine. ”

Although it can't be compared with a big referee like Corina, compared with a little hairy girl like Cheryl, it is also very different. A little hairy girl like Cheryl is just beautiful and has a better figure, so she has such an opportunity.

"Cut."

"Let's go, please eat."

(I have to write various reports at the end of the year, and the last two days have been too busy.) Resume the update starting tomorrow. ）