"Who told you that our anchor has to be alone?" Hearing Feng Le ask, Yue Jing made a helpless expression, "Brother, I really doubt how you became an anchor, why don't you have any common sense." ”

"Well, I didn't know much about it, I didn't even watch the live broadcast before." Feng Le's tone was blocked, he couldn't tell Yue Jing that he was from another world, and then the anchor of that world was different from this world, right?

"I see, but now at the age of you and me, I haven't watched the live broadcast much, and I'm also an outlier......" Yue Jing glanced at Feng Le with strange eyes, obviously treating the previous Feng Le as the kind of nerd who only knew how to study hard, didn't listen to things outside the window, and only read sage books......

"In that case, I'll take this opportunity to talk to you today." Restrained his expression for a moment, Yue Jing coughed and continued: "Although the God of War platform has various game live broadcasts, life live broadcasts, and other live broadcasts, the League of Legends live broadcast project has always been the top priority among these live broadcast projects, League of Legends anchors, it sounds like just live broadcast and play games, but in fact, it is not.

If you're just a small anchor, it's just that, for example, an unsigned anchor and a second-level fifth-level anchor, to put it mildly, they are destined to have no prospects, although these anchors have a large base in the God of War platform, but after being live for so long, it can be regarded as having passed the test of the market, and the popularity of these anchors has not improved, in other words, they have been eliminated by the market, and if there is no special opportunity or their own breakthrough in the future, the road of live broadcast will come to an end.

But those big streamers are either on the rise and have a lot of potential for development, and their position is destined to make it certainly not enough for them to just broadcast games. Take those second-tier and upper-tier big anchors as an example, do you really think those people play the game so well, and then millions of people will watch them live as soon as the broadcast starts? That's impossible, in fact, to their extent, it doesn't matter if they play games or not, and the audience doesn't just watch games, it's real to watch these streamers. ”

"Into the entertainment industry?" Hearing Yue Jing say this, Feng Le couldn't help but interject.

"Hey, you kid has a good understanding." Hearing Feng Le say this, Yue Jing glanced at Feng Le in surprise, "Most of them take the route of combining competition and entertainment, they are famous for their live broadcast of the League of Legends, and then they use their entertainment and performing arts careers to drive their own popularity, and finally in turn feed back the popularity of those who are engaged in entertainment to the league, which leads to tens of millions of viewers as soon as those first-line anchors start broadcasting." After all, they are also big stars, they only need to go online and open the web page to interact with big stars, how many of these cheap things are not exciting? It's not the same as going to a concert or something, it doesn't cost a little money. ”

"Then according to what you say, those big anchors must have something to do with the entertainment industry?"

"It can't be said that some of the second-tier anchors are simply taking the competitive route and do not involve the entertainment industry, but their number is only a minority after all."

"That's good......" After listening to Yue Jing, Feng Le breathed a sigh of relief, he didn't want to have anything to do with the entertainment industry, that was not what he liked, he just wanted to do a good job around the League of Legends.

"Here's the point." Yue Jing picked up the teacup on the table, poured a cup of tea to moisten his throat, and then continued: "What do you think is the most important thing to be an anchor?" ”

"What is needed the most......" Feng Le thought about it, combined with his own experience, and said tentatively: "It's popularity, right?" ”

"That's right, it's popularity." Yue Jingchong Feng Le showed an expression that could be taught, and then continued: "Speaking of popularity, in fact, in other words, it is to increase the chance of showing your face in front of people, that is, exposure. Don't look at me as I'm about to become a second-level anchor, in fact, there are still not many opportunities to be known by the audience, there are not many recommendation opportunities given by the God of War platform, and those popular plate positions are occupied by those popular anchors, which will cause a phenomenon, that is, popular anchors will become more and more popular, and the popularity of those anchors who have no chance to show their faces will stop or even decay.

And the God of War official can't give up the plate position of those popular anchors to the slightly inferior anchors, so those of us who are eager for popularity have to find ways to attract popularity for themselves. Do you know this way to attract popularity? Yue Jing said this, and sold a pass to Feng Le.

"The way to attract popularity......" Feng Le muttered, at this time, his mind suddenly remembered that Yue Jing had just recruited Bai Ze to do things for him, and he couldn't help but have a flash of inspiration, and blurted out: "Could it be...... Make a video? ”

"Hey, you guessed it?" Yue Jing glanced at Feng Le and continued: "Don't underestimate the role of video, you don't know how strict the management of video sources is on the Internet now. The God of War video network affiliated to the God of War platform is actually no different from the second live broadcast platform, but the difference between the two is that one is a live broadcast and the other is a good video.

However, the video on the God of War video network is also a little different from the live broadcast platform, that is, the quality of the video largely determines the popularity of your video on the video network, after all, the live broadcast platform has a limited plate, even if there is a recommendation system of the platform, but how can there be a good recommendation opportunity for the God of War video network? After all, who doesn't watch videos and is not used to finding them based on rankings? Therefore, the recommendation effect on the video network is much better than the recommendation opportunity on the God of War live broadcast network. ”

But what's the difference? Those who are famous on the list must be the videos posted by those big anchors, after all, the fan base is there. ”

"yes, their fan base is there." Yue Jing followed Feng Le's words and said, but then the words changed: "But don't forget what I just told you, what is the most important thing for the audience to watch the live broadcasts of those big anchors?" It's people, not games. And whether the video on the video network is popular or not depends on whether you are a big anchor or not, even if your fans support you and watch the video you posted, if your video is not good, people watch it once, watch it twice, will they watch it a third time? Such fans are destined to be in the minority. Therefore, the quality of the video is crucial.

If your video is done well, the audience will watch it more than once, so that the number of views of the video will increase, and then it will be seen by more people, so that the snowball will be out of control, and in the end, I don't need to tell you how much help it can have, right? You just need to know that the number of hits and traffic of the God of War video network is not inferior to the God of War live broadcast platform. ”

"Still." Yue Jing spread his hands, "After all, such videos are a minority, unless it is a video that creates a new type or genre, it is difficult to receive such an effect." Anyway, I haven't seen a few videos like this. ”

"New genres, new genres?"

"Yes, for example, your Raven video, I've seen it, I don't dare to say anything else, just rely on this video, although it doesn't seem to be obvious now, but I can tell you for sure that your live broadcast future is limitless, and it's unimaginable how much popularity this video can add to you in the future." There was no envy in Yue Jing's tone, he didn't know that Feng Le had just posted this video for the convenience of his fans at first, otherwise he didn't know how to feel.

"As for what a new genre is, a new genre, I think you should know a little bit about it. One is the hero type, which is like your Raven video, or has created a new way of playing a hero, and has been tested to determine that it is better than the original. The other type is the renovation of the live video type, but this is rare, after all, various types of videos have been perfected for so long, TOP series, funny series, commentary series, event highlight series, etc., it is difficult to add some new ideas to it. ”

"So that's it, that's how it is......" Feng Le's face was a little excited, Yue Jing's words seemed to open a door for him, the hazy feeling that he had once produced, but he didn't know what he should do had dissipated at this moment, and he seemed to know what he was going to do......