After a difficult three-game road trip to the West, the Nets players were finally able to return to the team's home base, Brooklyn, for a short three-day vacation.

Since the start of the season, in order to adapt to this high-intensity continuous schedule, Gao Dazhuang has spent almost all of his rest time sleeping, physiotherapy and training, so Gao Dazhuang can't even find time to visit the bustling New York metropolis.

But beyond that, there are a lot of other things that need to be done as an NBA player.

No, Gao Dazhuang received a call from Nets general manager Billy King yesterday, asking him to participate in a community charity event organized by the team.

What surprised Gao Dazhuang even more was that the team's big boss Mikhail? Not only will Prokhov attend the event in person, but he will be outside his apartment in the Dumbo district, which he has lent to the tall and strong Brooklyn district early in the morning.

"Boss, why are you here? Are you here to collect rent? Seeing Prokhov's tall man, he made a surprised expression, and then said teasingly.

"Ha, what a humorous lad, let's go, I'm also going to the team's community charity event, I'm going to give you a ride by the way," Prokhov said with a smile and put his arm around his tall shoulder.

On the one-hour journey to his destination, Brooklyn Nets owner Prokhov had a "brief" direct conversation with his team's core, Gao Da Zhuang.

However, no one knows the content of this meeting, but after reaching the destination, the high-end apartment in Dumbo District, Brooklyn, which Prokhov lent Gao Dazhuang to live temporarily, was officially listed in Gao Dazhuang's name, and of course Gao Dazhuang also paid the corresponding money. It's just slightly lower than the market price.

In fact, on the first day of staying in the apartment, Gao Dazhuang expressed his gratitude to Prokhov, saying that he liked it very much, and indeed the location, living environment and style decoration of the apartment were what Gao Dazhuang liked.

Overlooking the Manhattan Bridge, the Statue of Liberty, and the Brooklyn Bridge, as well as enjoying the bustling night view of the metropolis and the sunset over the East River in New York has become a habit of life.

Unexpectedly, as soon as he got into the car today, the team owner Prokhov gave Gao Dazhuang a big gift, and in the end, Gao Dazhuang finally "bought" this apartment on the grounds of "no merit".

Driven by commercial interests, institutional encouragement, and a cultural atmosphere, philanthropy for the NBA and its players has become a must-do no matter what.

The destination of the Nets' community charity event was "Sunshine Elementary School" on First Avenue in Brooklyn, and this event was to cut the ribbon for the student activity center donated by the Nets and interact with elementary school students.

Nets general manager Billy King arrived at his destination early. In addition, the Nets will have Wallace, Humphries, Brooks, Smith, Shengilia, Telitovic, Watson, and Nets All-Star center Brook Lopez, who has been absent for a while.

When I saw the tall and strong get out of the car of the team owner Prokhov. The other players of the Nets were still a little surprised, "Good guys, all tied up the big boss" Gerard Wallace even made a direct joke about the tall and strong.

"Hi, Brooke. Looking forward to playing alongside you" since coming to the Nets. Gao Dazhuang has not had any communication with Lopez, who has been recovering from injuries. However, according to the team doctor, Lopez has come out of the injury and thinks that he will soon be able to qualify on the court.

"Me too," Lopez simply shook his hand with the tall man.

Elementary schools in New York have no walls. There is no boundary with the surrounding residents and units, and the school buildings are completely scattered and blended in the green shade of the woods.

The elementary school occupies a large area, and the playground is even similar to the stadium and track field of the tall and strong university, and there are many equipment for students to move around.

The ribbon-cutting ceremony took place outdoors, when the temperature in New York was below 5 degrees Celsius, and the Nets big owner Mikhail in his coat was wearing a coat. Prokhov dragged out his tone and said the word "cold" for three seconds, which immediately caused a burst of snickers from the teachers, students and players on the scene.

The NBA league has always attached great importance to charity work, from the league's 30 teams to NBA players of all sizes, they have long been familiar with participating in charity, and have formed a set of professional operating systems.

Since 1946, the NBA has gone through 67 years, and in 67 years, the NBA has developed from a domestic league without television broadcasts to one of the most successful professional leagues in the world, and the concept of the sports industry is vividly interpreted.

For this growing business empire, "social responsibility is the core and most important task", which is also the words repeatedly emphasized by NBA President Stern, in a completely market-oriented competitive environment, every team in the NBA does not dare to take public welfare activities lightly.

"Gao, in a series of charity activities of the team, building a good relationship with the local community is at the top of the list, which is why the big boss of the team is there in person," Wallace said as he played with the children and said to the tall man next to him.

"Why? But I know that we have a very important department on the team, called the Community Services Department, and it seems that this department is directly in charge of the general manager Billy King, right? Gao Dazhuang asked with interest.

"Yes, it's me who is in charge, because the team takes this work very seriously, and we want to build a strong connection with the local community, and to make the community feel like we are one of the family, we have to be very clear that the local community is our biggest parent," Billy King, the general manager of the Nets, suddenly chimed in from the sidelines.

"There are 41 home games in a season, so how many tickets do you have to sell," Wallace smiled and glanced at general manager Billy King, and then said more directly, "Our team has built such a big stadium in the city, and we make their money, of course, we have to pay back, so we use charity to lubricate the relationship with the local community"

"That's the truth," Gao Dazhuang nodded and replied, in fact, Gao Dazhuang usually browsed the Nets' homepage, and on the Nets' official website, more community activities were introduced. In the three-minute promotional video on the homepage, the highlights of the Nets' 20 charity activities were recorded.

These well-made promos have also been shown on the big screen at Barclays Center, the home arena in Brooklyn, and on local television.

At the start of the new year in 2013, more than 5,000 Brooklyn residents participated in the inaugural Nets 10,000-meter run, and each participant received a free Nets ticket and free food.

The contest raised more than $100,000 for Autism Voices to study, prevent and treat the causes of autism.

Before that, the Nets also donated $20,000 to provide 100 air conditioners for the elderly, disabled and single mothers in the Brooklyn community, and Gao Dazhuang also donated $1,000 for this.

"Why are NBA players so keen on charity?" The team is keen on charity, and it is understandable that Gao Dazhuang is very fond of charity, but all the players in the NBA are keen on charity, and Gao Dazhuang has some doubts.

"There's a saying in the Bible that it's harder for a rich man to get into heaven than it is for a camel to get into the eye of a needle," replied Billy King, the general manager of the Nets, "and faith is a key factor." The vast majority of players in the NBA are religious. They believe that wealth is given to him by God for temporary safekeeping, so the vast majority of players take charity for granted, and it would be strange not to do it."

"And in the NBA, the players are good or bad. determines the level of their salary. But the image of the market. It will determine whether they can earn a high off-court income," Gerard Wallace added: "Stars of James, Kobe Bryant, and Durant have commercial contracts that are calculated on a lifetime basis."

"Derek, the '08 champion and the youngest regular season MVP in NBA history? Ross signed a lifetime business contract with Adidas for $200 million, and his salary for four years was only $22.55 million. But if the market image is not good, even players with superb football skills can only receive salaries and have no off-court income" Wallace even gave an example: "Rodman, the "big bug" of the Bulls dynasty, once won three consecutive NBA championships for the Bulls with teammates Jordan and Pippen, and he was once a signing star of Nike, but was later swept away by Nike due to too much negative news; Even Lakers superstar Kobe Bryant? When Bryant broke the "Denver Rape Case" in 2004, he was also "frozen" by Nike and stopped all marketing activities.

"If you want to build a good market image, you need to participate in community service and charity activities to meet the requirements of fans, like some large companies and enterprises, when choosing spokespersons, these performances will be included in the evaluation system of players," Nets general manager Billie King whispered in Gao Dazhuang's ear.

"And the rich in the United States are keen on charity, tax avoidance is an important reason, for you, counting state taxes and federal taxes, you need to pay up to 40% of your income in taxes, even if you don't do charity, this part of the money has to be handed over to the government, it is better to donate it, because that can also improve your own image," Nets general manager Billie King continued to add, "Reminder" Gao Dazhuang said.

Through Wallace and Billy King's explanations, Tall and Strong finally got a general understanding of the team and the players' philanthropy.

In fact, NBA players, especially stars, do much more than that, but every slightly famous NBA player has its own foundation, which is managed by a special person and participates in charity in the way that everyone likes.

Even Lakers star Artest, who used to brawl with fans, has his own foundation and often uses Witt for charity and interaction with fans.

In fact, Gao Dazhuang's agent Fagan had discussed this issue with Gao Dazhuang, and Gao Dazhuang's related funds were also being planned.

Tall's first rookie contract was a four-year contract totaling $18.98 million, while his first-year salary was $4.12 million.

The day before the draft day, Gao Dazhuang signed a cooperation agreement with Nike, although Gao Dazhuang at that time was far less "prosperous" than now, but there were millions of dollars in income.

In addition, a few days ago, Gao Dazhuang also signed a contract with the old sports game company EASPORTS for endorsement EANBALIVE2013, and also earned millions.

It can be said that the tall and strong who are now in the rookie contract period already have the same conditions as those established players to set up a foundation.

Moreover, Gao Da Zhuang and Fagan already have preliminary plans, and the first project plan after the establishment of the foundation will be the "Tall and Strong Children Growth Program", which is also a child-friendly program.

Gao Dazhuang hopes to sponsor several children's hospitals in Brooklyn to build a new art exhibition hall in the hospital, which will be equipped with the most advanced technology and equipment, so that children can enjoy movies, play games and receive multimedia education here, so that those sick children can enjoy entertainment in the exhibition hall, so that their body and mind can be relaxed, so that they can better receive hospital treatment.

Fagan persuaded Gao Dazhuang to come forward and raise more funds from local industrial institutions, schools and churches in Brooklyn to continue to promote the project and expand the project to the whole of New York.

In addition, Gao Dazhuang also hopes that this project can be stationed in China, and it has always been an important wish of Gao Dazhuang to help more children in China.

After a brief ribbon-cutting ceremony, the players played a variety of interactive games with the children in the classroom, and of course, there were many open-ended interviews with local media from Brooklyn.

"God bless me for being able to do more for the children," said Gao Dazhuang with a smile in an interview with the New York Times, "It's great to be able to give back to these children and those who really need help, and things like this are important to me."

"What do you think happiness is?" At this time, a girl beside Gao Dazhuang asked Gao Dazhuang loudly.

"For me, playing basketball is a very happy thing, because basketball allows me to see the whole world, 2 years ago, I was just playing on a university campus in China, and at this moment, I flew to the United States, which is more than 10,000 kilometers away from China, and I am very happy to see you here" The answer of the absolute core of the Brooklyn Nets caused a burst of cheers from the students. (To be continued......)

PS: Thank you "the wind chases", "fly together" needless to say :)