Among the enterprises across the world, most of them adopt the large-area management model, and boldly use local people to serve as the CEO of the large area, on the one hand, they are familiar with the national conditions, and on the other hand, they make full use of the faces of the local people to increase the affinity of marketing promotion.

Adidas is an exception, stubbornly adopting the old pyramid model of managing foreign head offices with local head offices.

All decisions are issued by the first-tier company, Adidas (Germany) company sitting in the local capital Berlin, and then implemented downward, coupled with the rigorous conservative and arrogant aristocratic thinking unique to the Germans, the CEO of the second-tier company and the third-level company must be a German citizen, and everything is applied to the top, waiting for a reply from above.

The most critical sneaker designer team only sits in Berlin, never goes to the countryside to investigate, regardless of the preferences of foreign locals, and only after 9 months, will slowly launch the brand that the Germans think is very perfect.

Mom, the cucumber dishes are cold!

For example, Adidas' adidas Tianzu series for Kobe Bryant has obvious performance defects, the shock absorption effect is too poor, and after many jump shots and dunks, the feet are numb, and no one can stand it. And in North America, it is seriously unsalable, and the selling price is discounted to a low price of 40 US dollars, which barely seizes a little market.

What also stunned and secretly pleased its peers is that Adidas has always used the old graded distributor model; In the new era, new marketing models such as telephone sales, TV sales, online sales, and store sales have emerged.

The "pyramid" sales model created by Horst Dassler, the eldest son of the founder of Adidas, has experienced 65 years of glory, but now it is facing serious challenges; In 85, after Horst's death, Adidas was sold to the French political tycoon Bernard Tapier in 89, and in 92 it was resold to a French bank consortium, and in 00, the German daily necessities group giant Henkel Group and the American counterpart Procter & Gamble Group joined forces to finally regain the controlling stake and let Adi return to Germany.

Herbert Heina, the former German sales manager of the Henkel Group, worked in the senior management of Adidas for 13 years, and finally sat on the throne of CEO of Adidas (Germany) in 00 years and opened the first store in Berlin.

The ambitious Herbert Heiner began the "Three Fires for New Officials" plan, the first step was to reform the company's management model, the second step was to regain the North American sneaker market, and the third step was to enter the Asian market as soon as possible.

At present, the North American sneaker market is very competitive, relying on Michael Jordan to successfully ascend to the position of Nike, signed Iverson's Reebok company, Anta company, etc., waving big checks, frantically recruiting superstars under the NBA Group, the world's first sports league.

As the MVP of the NCAA Finals in 00 and the draft champion of the NBA's 00-01 season, Usilis has become the most sought-after favorite, and the sky-high endorsement contract has risen again and again, but it is still delayed.

Adidas (North America) does not have enough authority to call the shots, so it can only turn to the head office for help.

Herbert Heiner didn't care about this trivial matter, but he was forced by the board of directors to come to the United States in person, and this wait was nearly a month, and when the "mystery of the champion" came to an end, and then the unpredictable "SBBA mystery" arrived, coupled with Nike's aggressive shouting of the sky-high price of $80 million in 10 years, it was just that, and it would not be possible to rob it!

"A 13-year $100 million, plus lifetime endorsements, plus a signed sneaker share, and finally a five-thousandths share, should be enough to attract a star!"

The price is too much, but it can't be done otherwise!

In order to tie up the gold mountain of Michael Jordan, Nike has already given 5/1000 of the shares, setting a bad precedent.

After Jordan retired in 99, it was only a season, and he took $100 million in dividends from Nike, and Nike earned a huge sum of 10 billion.

Herbert Heiner was still thinking about the presidential suite at the Hilton Hotel when Mark King, the general manager of Adidas (North America), walked in with a strange face, told a piece of news, and turned on the closed-circuit television CBS channel on the spot, and was immediately dumbfounded.

A series of news, all of them are Ussy's headlines.

CBS media empire giant Sumner Redstone triumphantly announced that he has hired Usyris, the honorary president and global face of CBS, and is also responsible for the endorsement contract for its products, the contract amount is unknown.

Your mother, needless to say, also knows that it is a sky-high contract, and it is very likely that this Ussi bought and received part of the shares of CBS from the contract!

A super-rich man with a "$40 billion inheritance" definitely has enough confidence to buy CBS.

Sad, worried, I'm afraid the "Stove Project" is going to fail!

Sure enough, at half past five in the afternoon, everything was disrupted.

Bill Murphy, Usyris's personal lawyer, Bryce Leitner, owner of the arena and owner of SBBA New Jersey Usyris, and James Dolan, owner of MSG Group, took to the stage and held a huge press conference at the Continental Aviation Center Coliseum.

Bill Murphy Usiris announced a major decision whereby Ussie, in his capacity as Vice President Emeritus of GE Healthcare, sponsored a 20-day GE Summer League program, in which the first 10 days will be a quota battle, and the top 16 will be ranked by the number of wins. The next ten days are PK battles, 3 games and 2 wins, take the top 5, and provide endorsement contracts with a total amount of 5 million - 20 million US dollars!

I poured, quietly, Usilis actually teamed up with the military tycoon Jeff Immelt, the honorary vice president is nothing, just the name, but the endorsement contract provided later will definitely make any player salivate.

This is a bit outrageous, but it makes sense when you think about it.

The inheritance rights under the name of Usiris, including cruise ships, aircraft, machinery, and high-speed rail, as long as you know a little about economics, you can see that Ussi's backing is a military industrial family. And Jeff-Immelt is a military tycoon, and the company must have cooperated with each other, and the two joined forces at this time, within reasonable and legal conditions.

Your mother, it's still a vacation, hurry up and grab the money!

No matter what Olympics he is, it's not as good as the dollar!

The NBA's top forward swingmen all received an urgent call from their agents and rushed back from their overseas resorts to sign up one day earlier! (To be continued.) )