After the winter, a kind of liquor that has never heard the name is launched one after another in the liquor shops and restaurants in various prefectures of Songjiang County.

Hanjingfang!

In the beginning, this little-known new wine was not well received, and many restaurants even refused to accept it, despite its elaborate packaging.

As for the reason, it is mainly because Matsue is not short of alcohol.

Not to mention the high-grade bamboo leaves and green swords in Nanchun, even if it is an ordinary local wine in Songjiang, there are also Baiyutang, which is also produced in Jinghu, and Songmomi wine in Taiquan County.

The latter two taste good, and the price is not expensive, a pound of bulk liquor mixed with water only costs two silver coins; Even the best altar-mounted white jade hall is only six silver coins.

It may be a little expensive to put it in other places, but Songjiang is generally richer, and the people with slightly better families can drink a few taels of wine from time to time.

It is precisely because these wines have taken over the market that Hanjingfang has not been able to make a breakthrough quickly, although those who have drunk it have admired it.

The turning point lies in the 24 solar terms "light snow"

On that day, a banquet was held at the Governor's Palace.

The scale of the banquet was quite large, and many high-ranking officials of the Songjiang Army and local nobles of Dengzhou were invited.

At the banquet, the atmosphere was very lively for a while, which was a grand event in Songjiang County for more than half a year.

It's just that when it was time to toast, Governor Chen Wu raised the sword Nanchun in the cup, but shook his head inexplicably.

It's worth it!

If it is said that when Chen Wu first moved into Songjiang a year ago, some people still suspected that Chen Wu, the governor, would not be able to do it for long.

But now, the Songjiang army is becoming more and more prosperous, and even openly occupies Ninghai County, and the empire has nothing to do.

Anyone can Chen Wu, the governor of the three counties, and even the future "king of the southeast"

, has become more and more stable.

Seeing that Chen Wu seemed to be a little strange, there were naturally countless civil and military officials and nobles who asked questions.

Chen Wu sighed at this time, although Jian Nanchun is good, it is not to his taste, and the taste is too strong, it is easy to get started!

"It's such a trivial matter!"

Seeing that the Governor was only worried about the wine, some local nobles suddenly took the opportunity of the Governor to offer the Governor their treasured wine.

After tasting it, Chen Wu praised the wine served by the Jinghu County Commander, who happened to be fortunate enough to participate in the banquet, and asked the name of the wine rarely.

Jinghu County Ling Fang Cai said: It's called Hanjingfang!

Governor Chen Wu was very satisfied with this, and ordered on the spot that this wine should be used for all future banquets in the Governor's Palace.

The news spread, and the whole Dengzhou was a sensation.

Can the wine designated for the banquet of the Governor's Palace be bad for the sake of the Governor's Palace?

In just three days, Hanjingfang went from being unknown to the entire Dengzhou, and then quickly spread to the entire Songjiang.

Hanjingfang wine, which was originally a bit unbankable, was sold out in a short period of time.

The merchants who had more opportunities couldn't find the source of goods, so they simply sent people to rush to Jinghu County to pick up wine directly from the winery in Kanggu.

The 10,000 jars of fine wine in stock were sold out in an instant!

There are dozens of merchants waiting outside the brewery to pick up wine.

As time went on, even the merchants of Ninghai Tiannan sensed something from the governor's attitude and rushed over one after another.

At this time, with the word-of-mouth fermentation of Hanjingfang liquor, the fine liquor sold in the early stage has raised a group of loyal customers.

These customers, in turn, have strengthened the confidence of merchants.

The merchants who were waiting to pick up the wine outside the Kang Valley had as many as 100,000 jars of goods!

If it is based on the existing production capacity of Kanggu Distillery, even if it waits for another half a year, it will not be enough to meet these customers.

Fortunately, before Chen Wu personally went on the stage to advertise at the face of the governor, Du Chun had already been reminded and began a large-scale expansion of manpower to increase production capacity.

There is a good water source in the nearby valley, and there is the food support of the entire Songjiang Treasury, and the official road for transporting the finished wine of the wine jar has also been built.

By the beginning of winter in December, the daily output of Kanggu Distillery has exceeded 1,000 jars, and it is still increasing rapidly.

While providing a large number of jobs, the wineries in Kanggu have also created a lot of wealth.

Even if it is only the beginning, even the local market in Songjiang is far from being satisfied, and Hanjingfang has already shown its terrible ability to collect money.

At the request of Chen Wu, Hanjingfang wine was divided into two grades.

Similar to other local Baiyutang pine mash wines, it is also divided into ordinary bulk wine for the lower class people, and hardcover wine for wealthy merchants and aristocrats.

Ordinary bulk wine, packed in large wine jars, divided into 10 catties, 20 catties and 50 catties.

On average, the cost is not higher than that of Bai Yutang, but due to the good taste and the recent reputation that has been hyped, the ex-factory price can make the profit of the brewery more than 200%!

This is a huge profit that is unimaginable for most industries in the feudal era!

The price of hardcover Hanjingfang wine is even higher.

Because the packaging is more exquisite, the market positioning is also different, and the price is directly calculated in gold coins.

This is still because the brand has just been launched, taking into account the factors to be promoted.

When the fame rises, Chen Wu will sooner or later let the winery launch a more advanced wine.

Coming from another world, he knows very well what the advertisement for high-end wine is all about: what XX year cellar puree limited hardcover gold gift box...... A jar of wine, even if it sells for hundreds of gold, is not a big deal!

No matter what world they are in, the psychology of local tyrants and nouveau riche is the same, that is, they only buy expensive!

Anyway, the wine in Hanjingfang is indeed good, no less than any kind of famous wine, with this as the foundation, Chen Wu dared to blow the advertisement to death.

If you really can't do it, put on some health care effects, and then find some poor literati with good literary talents to write some poems and articles...... Marketing advertisements from another world will teach a good lesson to the wine merchants who are still very honest in this world.

It was only half a month later than the popularity of Hanjingfang wine, and another new thing became popular in Dengzhou.

Newspaper!

How powerful is the grasp of public opinion in the newspaper, Chen Wu is the person who knows best.

Because of this, he began to plan from a long time ago, and also recruited many people to make preliminary preparations.

It's just that there is no suitable editor-in-chief who is good enough to be the editor-in-chief, so it was delayed.

Later, Hou Fangbai, the editor-in-chief of Fengyuetan, whom Yuan Xingwei dug from Zhongzhou, put Songjiang's first newspaper on the right track.

In order to achieve the effect of a blockbuster, Chen Wu specially took a time to train these teams, which are still only a dozen or so members, and taught a number of newspapers that had traveled through the former world, and established a principle: The published articles must be reviewed by the Press and Distribution Administration.

Even if it is not required to be beneficial to the government, it must be neutral and slightly biased towards the government, and articles that maliciously attack the government will never be allowed to be published.

With this principle, newspapers will become a sharp weapon in Chen Wu's hands.

Under his guidance, Hou Fangbai and the others discussed and ran in for several months, and finally got Chen Wu's permission to make a sample journal.

After a period of preliminary preparations, the new newspaper was released.

Regarding the name of the newspaper, Chen Wu originally wanted to position Songjiang Daily, after all, it was the most royal name.

But after discussing with Hou Fangbai and them, they found that with Songjiang's current capabilities, it was impossible to publish it daily.

The final decision, under the name of "Songjiang Official Daily", is simple and easy to understand.

The initial issue is published weekly.

After a period of cultivation, a regular source of readers and contributors has been accumulated, which can be gradually changed to two issues a week or less.

Unlike the imperial capital, when Fengyue talked about no one and could only sell a few hundred copies at most, "Songjiang Official Daily" has Chen Wu behind it with administrative means to support it, and it can cover the three counties of Songjiang, Tiannan, Nanhai, and cover more than 13 million people.

Even if only one out of 1,000 people are willing to buy it, it can easily sell more than 10,000 copies!

It is precisely because of this confidence and Chen Wu's guidance that the inaugural issue 0001 of the "Songjiang Official Daily" newspaper directly first printed 2,000 copies, and distributed them free of charge throughout Dengzhou!

The profession of newsboy debuted for the first time in Dengzhou County, the eastern continent.

Eight professional newspaper boys, each paid one silver coin a day.

Carrying a large parcel with a stack of freshly printed newspapers that still exuded a faint scent of book and ink, he distributed them in major neighborhoods in Dengzhou.

First of all, the main officials at all levels in Dengzhou, then the local powerful aristocratic businesses in Dengzhou, and the local gentry with heads and faces.

These were almost natural customers of the Songjiang Official Daily, and they were the main force of the official newspaper before Chen Wu's indoctrination work was greatly promoted.

There were more than 2,000 newspapers, but these forces alone distributed seven or eight hundred copies.

Subsequently, there were restaurants, teahouses, green buildings, etc., which had storytellers, and some literati with relatively large names were also the objects of distribution.

After the second circle, there were only three or four hundred newspapers left.

Compared with Dengzhou City, which has a population of more than 400,000, only three or four hundred newspapers are still distributed free of charge, which is really not worth mentioning.

Before it got dark, it was already sold out.

Of course, these free distributions do not come without a price.

In order to ensure effective delivery, the address of each free newspaper is recorded, and a special person will come to collect their comments and feedback in a few days.

However, Chen Wu, who has more vision for hundreds of years, believes that with his external guidance, the locals in this world suddenly have a bit of a newspaper in the style of later generations, and only the people who are shocked to sigh "newspapers can still do this"

There is no one who can point out anything wrong at all.

In fact, it is precisely in this way that when the first newspaper was published, and the officials and businessmen of Dengzhou flipped through this newspaper, they were all impressed by this beautifully printed "work of art" that was rich and detailed, almost ahead of its time

Stunned.

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