Chapter 24: Determination of Sponsorship Funds

I slept lazily today, and relatives came to the house again, so the update was a little late, and there was a chapter in the evening......

"Cheers."

The sound of laughter and drinking came from the private room of a high-end hotel, the owner of this hotel was an old Willingham fan, so when Liu Luzhen booked a private room with him to entertain friends, the boss generously gave a big discount.

In the luxuriously decorated private room, Tommy is toasting to Old Tang and his new wife, who have just arrived in London.

"You kid is so fast, it's only been a few days since I left Yanjing, and you got such a beautiful daughter-in-law, tell me about the love process." Lao Liu took the lead in coaxing, after all, an old friend of decades was able to complete a major event of Cheng Rensheng, and he was also happy for Lao Tang.

Drinking all the wine handed over by Tommy, Lao Tang looked at Liu Lu with some pride, "That's, how powerful your buddy is, you can't reach you, but to be honest, this beautiful daughter-in-law is still thanks to you, ouch." "Obviously, I fell in love with my daughter-in-law's tutor.

"What do you mean, you made it clear, sister-in-law, it's the first time I've met you."

"Then who made you unable to let SJB postpone bankruptcy and take over the team by yourself, let me tell you, Lisa's father was originally one of the largest potential buyers of our shares, and he had already arranged to come over for a field trip, but it was in vain, and people asked me what was going on, and I felt that it was meaningless to hide it, so I said 1510, I don't want my father-in-law not only not to blame me, but to think that I have a flexible mind and the ability to adapt, just at that time Lisa helped his father, and all the contacts were made by her to find me, I have feelings when I come and go, isn't it, wife, so ...... Ahh This time, Lao Tang took the initiative to take the cup and touched Lao Liu.

"Damn, you're really stupid and stupid, okay, settle down in the future and do something."

"Yes, my father-in-law is going to buy a Chinese Super League club, he is determined to engage in football, although I don't know how to play, but I am good at management, so I am ready to help him...... By the way, buddy, I heard Tommy say, now your club is doing well, but there is still a big problem with funds, how about it, do you want to sell some shares, I don't mean anything else, I want to help you. ”

"Thank you, but I don't want to for the time being, I'm selling shares to you now, I'm afraid of hurting the feelings of the old fans of Willingsmu, I will have a way."

"Okay, let's not talk about this today, drink, I said Lao Liu, buddy's honeymoon in London, you can arrange it."

"Yes." ……

Two days later, Jonathan Chen came to the club to visit Liu Lu, the two locked up in the office and talked for a long time, and finally determined the terms of cooperation, according to the conditions proposed by Lao Liu, Jonathan Chen also increased the annual regular sponsorship fee from 200,000 to 300,000, but the premise is that it is confirmed in the agreement that all the news of Willingham will be published by Xinhua Sports News, and Liu Luan's interviews with other media will be arranged by Jonathan Chen, Lao Liu is very satisfied with this result, He had a headache dealing with the British news media, but now it's much easier.

300,000 is done here, and there is good news to come. The local manufacturers in London have replied, by the way, the smallest level, the annual sponsorship fee of 50,000 pounds by the four families expressed interest, after negotiations, all signed a sponsorship agreement, so that they can use the name of Willingham within a certain range, and at the same time according to the characteristics of their own products, some flexible promotions, which should be the most attractive point for them. But the other two gears: 100,000 and 300,000 sponsorships no one was interested, just when Lao Liu felt a trace of regret, the offer of a British company that made household memory cards made him overjoyed.

Now the world's household memory cards (including mobile phones, cameras, game consoles and other household equipment) are mainly concentrated in the United States, South Korea, this and Sweden, the main output is mainly occupied by these countries of the group, the United Kingdom has been in a weak position in this regard, there are not many local companies, and most of them are only OEM, and buy chips for packaging, the competitiveness in the market is limited, some people have done statistics, the annual sales of household memory cards in the United Kingdom reached an astonishing nearly 10 billion pounds, But the profits have been made by foreign companies, and now this independent research of household memory cards BSD company has recently broken through the technical bottleneck, with the world's latest home memory card R & D and production capacity, they plan to gradually open the British market within five years, and plan to occupy about a quarter of the British market, is to achieve sales of about 2.5 billion pounds, and now is in the market image to establish and promote the warm-up, at this time, they were invited by Tommy by chance.

"After our research, we feel that your club is a suitable sponsor, because your civilian style is very suitable for the market positioning of BSD home memory cards, but only if you can at least return to the Championship, we asked football professionals in London to analyze this, and the results of the analysis show that we can take this risk, so we want to sign a one-year sponsorship contract with you, a million pounds of sponsorship costs, if you are promoted to the first division, the sponsorship contract will automatically be renewed for two years, If you get to the Championship in two years, you add another five years at a time, and the sponsorship fee rises to £2 million, and of course we only ask for exclusive sponsorship rights on the home memory card, do you have any comments? ”

Liu and Tommy looked at each other a few times, and Liu turned to the BSD negotiators and said, "We only have one problem...... Can I sign a contract today? ”

With £1.5 million in place at once, plus £500,000 in broadcast and other funds allocated by the FA, Liu has prepared £2 million for next season, which is enough for the club's wages and regular expenses, and can even sublease a slightly better home stadium than the Construction Workers Stadium, but Liu Luzhen's ambitions are far more than that.

When there was one round of league left, Lao Liu called his two assistants, Mike and Xue Lin, for a small meeting, with only one purpose, to determine the team's transfer list after the season.

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