Last season's small sponsors all know that this year's sponsorship costs are going to rise again, from 150,000 to 300,000, but no one feels unhappy, a strong club that has been promoted to two levels in two years as their own partners, has had obvious or not obvious help to their products or brands, they are a little worried that if Willingham will rush to the Premier League immediately, their own business can not fully digest this happiness, at that time, the price will change, because the level of sponsorship is too low, They can't sign long-term agreements, so they are now strengthening their in-house marketing and planning departments, and it is important to maximize the effect of sponsorship.

Kingsd does not have this confusion, as a first-class agent of Willingham, the three million pounds sponsorship fee after being promoted to the Championship has been written in the contract, and the strong performance of Willingsm last season also promoted the hot sale of Kingsd memory cards in the UK, and they have also made a detailed strategy to use Willingsham's Championship identity to further promote the product, and immediately completed the TV and print advertisements with Helder and Patterson as the spokesperson of the memory card, and the three million are not wronged at all, In an interview with reporters, the president of KINGSD's corporate development made it clear that the strategic cooperation with KINGSD is one of KINGSD's most successful self-presentations.

In addition, the 300,000 yuan sponsorship fee of Xinhua Sports News and the 500,000 yuan sponsorship fee of the sports function drink company have not changed, and the total has reached 5.3 million.

On the third day after the implementation of more than 5 million, two groups of Far Eastern guests who arrived in London at the same time brought new checks to Lao Liu, the difference was that one had been arranged a long time ago, and the other suddenly appeared three days ago.

The long-time appointment is naturally Samsung Electronics from South Korea.

In many fields such as communications and home appliances, South Korea's Samsung Group and LG Group are rivals in head-to-head competition, so within the scope of the law, the hot competition between the two sides can be seen everywhere, and even in some places there have been sales staff of Samsung mobile phones and LG mobile phones attacking each other for customers, insulting, leading to a brawl of the evil surname incident, although this is very individual, but it also shows that the two are regarded as the situation of fire and water.

In terms of sports, for a long time, Samsung has occupied a great advantage, as a long-term partner of the Olympic Games, the World Cup and many other important world events, it is only in the World Cup in South Korea LG can not be compared, however, in the British market with fierce commercial competition, the competition between the two sides in English football has not stopped for a day, first of all, the two chose Chelsea and Tottenham Hotspur of the Premier League as sponsors. Samsung's sponsorship fee for Chelsea has reached a sky-high seven-year sponsorship contract of 84 million pounds, and LG's sponsorship fee for Tottenham has also reached 10 million pounds per year, but Chelsea's strength has always surpassed Tottenham, so that LG headquarters is very dissatisfied, so it brewed a plan to acquire Scunthorpe in the English League, hoping to strengthen LG's influence in the British market by having a Championship or even Premier League team. Last season's League One was coming to an end, and they had no time to deal with it, seeing that Scunthorpe was about to rush to the Championship, but in the final stage, he was pulled down by Willingsmu, and Samsung's global promotion headquarters immediately made a decision to become a first-tier sponsor of the new Championship team after understanding Willingham.

There are three reasons for making this decision, the most direct purpose is to further hit LG, the team sponsored by Samsung thwarts the promotion dream of LG-owned team, and this newspaper headline will make them very happy; The most commercial purpose is to be able to sponsor Chelsea, a green giant, and sponsor a dynamic civilian team at the same time, which is a great help for Samsung to further compete for the purchasing power of the middle and lower classes in the British market; And the deepest purpose is in Lao Liu, for this Chinese Championship owner, Samsung's marketing department's assessment is that if Willingham can rush into the Premier League, Lao Liu's personal influence in China will directly exceed that of the Chinese national football team, so sponsoring Willingham also has a great role in expanding their influence in the Chinese market.

With this in mind, Mr. Park Tianhe, the executive director of Samsung's global promotion headquarters, personally came to London to negotiate with Lao Liu on sponsorship matters.

Coincidentally, just three days before the arrival of the Samsung guests, after Lao Tang's introduction, Fujian Quanzhou Peak (Group) Company, which is developing rapidly in China, contacted Lao Liu, hoping to be the global exclusive sports sponsor of Wellingham, Lao Liu warmly welcomed the arrival of Quanzhou villagers, but when the time was finally confirmed, Lao Liu found that the two business delegations actually chose to arrive in London on the same day.

Originally, there was no conflict between the two companies, but Lao Liu was really lacking in skills, and both sides had to talk about this matter with Lao Liu, so there was no choice but to arrange China and South Korea in a hotel, and the negotiation time was slightly staggered, and Lao Liu became like a singer in a hurry.

Although it came from thousands of miles away, but in the process of specific talks, both sides insisted on their own opinions, and it was also surprising that Samsung and Peak both proposed that the sponsorship fee was linked to the Premier League qualification, that is, the higher amount of sponsorship could be obtained after the upgrade, and Lao Liu was unwilling to sign a sponsorship agreement for too long, or fix the sponsorship amount.

After two days of back and forth negotiations, two sponsorship contracts were finally determined, and while sending off the guests from both China and South Korea, Lao Liu finally lost his health and went to the hospital to rest for a few days.

The sponsorship contract with Samsung Group reads: the sponsorship fee for the Championship is 2 million pounds, and the promotion to the Premier League is 5 million pounds, and the cooperation period between the two parties is set at 10 years, but in the fifth year, the two parties can choose whether to suspend it, and the party proposing the suspension needs to compensate the other party for the sponsorship costs of the other party for two years at that time, and if Willingham cannot be promoted to the Premier League within three years or relegated from the Premier League within 10 years, the contract will be automatically terminated and no compensation is required.

The contract of the Peak Group is much simpler, with an annual sponsorship fee of 150,000 pounds in the Championship and 3 million pounds in the Premier League, which is renewed every three years, that is, every three years, both parties can choose to continue to cooperate or terminate the cooperation.

This year's three million joined, and the sponsorship fee was exactly more than the eight million pounds that Lao Liu had planned in advance, and now it seems that this year's economic plan is basically completed.

Lao Liu can finally complete the introduction of the remaining new players in the team.

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