Chapter 139 Re-signing of the contract

Liang Xiao, as a person who came back from a previous life, can't really say what recipes and other things about these drinks and drinks of Wahaha, but as opinions and the like, it can still be said, for people like Zong Qinghou, the most important thing is creativity, Liang Xiao believes that as long as there is creativity, those formulas and other things are not things that he can consider.

"Mr. Zong, you ask me if I like it or not, whether to tell the truth or to tell lies." Liang Xiao looked at the other party's gaze, the first time they met, the words couldn't be said directly, these people were old monsters in the mall,

Zong Qinghou looked at Liang Xiao, a gleam flashed in his eyes, he thought that Liang Xiao would be the spokesperson of his brand and would say good things, but this young man couldn't help but ask, "Oh, how to tell the truth, how to say the falsehood." Zong Qinghou looked at Liang Xiao and asked,

"If you tell a lie, I will say that I like your Wahaha drink very much, after all, you pay for it, I take the money, everyone cooperates happily, if you tell the truth, I really have a lot to say, maybe the sect boss will be greatly inspired by me." Liang smiled and pretended to be deep,

Zong Qinghou looked at Liang Xiao, laughed out loud, and looked at Liang Xiao and several people around him still standing here, and couldn't help but think that this young man was interesting,

"Alright, guys, we're not going to stand here, we're going to find a place to sit down." Zong Qinghou said to Cheng Weiwei and the others,

When walking towards the studio, Liang Xiao and Zong Qinghou walked in the front, if Zong Qinghou really didn't put people like Liang Xiao in his eyes in normal times, but now looking at Liang Xiao, I can't help but have some doubts, more to see what kind of inspiration this young man can give him,

"Liang Xiao, what did you say when you lied just now?" While walking, Zong Qinghou asked Liang Xiao,

Liang Xiao knew that this Wahaha boss was interesting to him, and if he couldn't say that he was ugly at this time, he would lose face, "Mr. Zong, in fact, I said it, you Wahaha, I have known it since I was a child, and I have drunk all your drinks, let's take your very Coke as an example, if it were me, I think many people will see three brands of drinks on the shelves: Pepsi, Coca-Cola and your very Coke, I will not hesitate to pass this of yours." ”

Liang Xiao said that this is the brand effect, Liang Xiao knows that now Wahaha is constantly investing in very Coke, but in the previous life, Liang Xiao knew that Wahaha's very Coke is impossible to beat these two major brands in the United States in the competition, others specialize in Coke, Wahaha makes more drinks, and in the later competition, Wahaha's non-production Coke gradually disappeared in people's eyes, and the proportion of sales in the market of Coke drinks accounted for a very small proportion. But later Wahaha sales on some other drinks are much better,

"That's true." Zong Qinghou said a word after hearing Liang Xiao's words, and didn't speak, as if he was waiting for Liang Xiao's next words, which Zong Qinghou himself understood very well, but if Liang Xiao only said this, he really didn't look down on Liang Xiao.

"I think now that China has joined the WTO, it will become more and more difficult for Mr. Zong's very Coke to sell, and he will open the country to do business, and I think Mr. Zong will definitely have a way to face these problems." Liang Xiao said that it is also a practical problem, after China joined the WTO in 2002, as a domestic beverage giant, the state will more or less implement protectionism on them at the beginning, but now competing with other companies in the world, the state can not interfere too much.

Liang Xiao continued: "Mr. Zong, if I speak personally, as an athlete, I hope to have a drink that can replenish energy when I am off the field, and I hope to have a drink that I love in normal times, Mr. Zong, I think everyone will have this wish, but if you sell drinks, you should hope that more people will drink your products, but everyone's appetite will be different, and among them, find a drink that is in demand for the public. I think this is the key to a brand's competitive advantage. ”

"I don't know what kind of drinks you usually like, Liang Xiao." Liang Xiao and Zong Qinghou they arrived in the studio, did not directly start the shooting of the advertisement, the two chatted happily, as a subordinate staff know very well what kind of environment their boss needs now, Zong Qinghou and Liang Xiao sat down and asked Liang Xiao,

"Actually, it doesn't matter what I drink, and what I like to drink is not in your company now, and I don't think there is anyone doing this in domestic beverage brands now, let alone internationally." Liang Xiao deliberately sold Guanzi,

"Oh, what kind of drink no one makes." Zong Qinghou heard that Liang Xiao's favorite drink was not made by anyone, and he couldn't help but wonder, as the CEO of a beverage group, he couldn't say that he knew all the beverage varieties in the world and drank them, but some major beverage brands in China and the drinks they made still knew in his heart, and now Liang Xiao said that there was a drink that no one made, so this is an opportunity, and the business opportunities contained in it are very huge.

"This drink is herbal tea."

"Herbal tea, herbal tea." Zong Qinghou carefully tasted these two words, herbal tea Zong Qinghou is not unaware, as a hot and humid area like Guangdong Province, herbal tea is a necessary drink in life, Zong Qinghou has also drunk authentic herbal tea in Guangdong, but that kind of herbal tea is a lot of Chinese herbal medicine or special formulas, it is generally not very simple to boil, and many people in other places are not necessarily used to the kind of tea in Guangdong,

"Mr. Zong, I think there is no beverage brand in China that has done this." Liang Xiao is not the world of canned and bottled drinks such as herbal tea, but when it comes later, Liang Xiao knows that he is constantly liked by more and more people because of his unique taste, and even later because of the fact that the herbal tea brand Wang Laoji has brought more and more benefits in the brand effect, which has led to the trademark dispute of Wang Laoji, I have to say that this is a cake that no one has eaten, Liang Xiao knows very well as a person who has experienced such a thing in his previous life, and he used to always be able to see on TV "Afraid of getting angry and drinking Wang Laoji" Such advertisements, especially in the imperial court Wutai are always seen,

Zong Qinghou looked at Liang Xiao and couldn't help but be a little touched, as the CEO of a beverage group, he still knew what business opportunities were and what was beneficial to him, but Zong Qinghou didn't say a word, he knew that now was not the time to speak, he knew that Liang Xiao would have something to say,

"Mr. Zong, in fact, there is a brand that is doing very well as herbal tea, although it is not so famous in the country now, but I think that in time, it will take away most of the sales profits of your group, this brand is Wang Laoji in Guangdong, I think Mr. Zong you should know, this Wang Laoji, I think if you buy this trademark, do a good job of this brand in the future, hehe." Liang Xiao didn't say anything further, as for whether Wang Laoji has the dispute between Guangzhou Pharmaceutical Group and JDB Group in the future, it is not something he has to consider, and then there is the stake in it, as a person like Zong Qinghou, he should think about it clearly, as for how to get this trademark, it is not something he has to consider, whether it is to rob or cheat, or whether it is attractive as a big enterprise like Wahaha, it is something that Zong Qinghou makes you think about.

Zong Qinghou looked at Liang Xiao meaningfully, and said to the people behind him, "You all sit down and listen and see what you think." ”

Liang Xiao saw two people standing behind Zong Qinghou, I don't know who it is, it doesn't matter, I know that Zong Qinghou is tempted by what Liang Xiao said now, and the person behind him may be an important staff officer of the Wahaha Group, but this has nothing to do with Liang Xiao, all Liang Xiao has to do is to buy a favor for Zong Qinghou, thinking that the benefits in the future are very great,

The people in the back sat down, plus Liang Xiao and Cheng Weiwei, the others were not around, Liang Xiao would have something to say next, Zong Qinghou looked at this nineteen-year-old young man who was definitely not a character who would only dunk on the basketball court like he saw on the TV, he was definitely a person with depth, and his business mind was also very insightful.

Seeing that Zong Qinghou paid more and more attention to what he said, Liang Xiao didn't have too much selling, Liang Xiao, as a person who has experienced later life, still knows a lot about Wahaha,

"Mr. Zong, I think you know Procter & Gamble, Procter & Gamble's products take shampoo as far as they say, there are Rejoice, Pantene, Head & Shoulders, Sassoon, etc., if I go to the supermarket, I don't choose Reichs, I will choose Head & Shoulders or Sassoon, I think if Wahaha does this, I go into the supermarket to choose drinks, if I don't choose very Coke and other tea drinks, herbal tea, dairy products, as long as it's a wahaha, I think this is a victory for Wahaha, right." Liang Xiao's words, Zong Qinghou nodded constantly after listening to it, this is a brand strategy and the only way for brand development.

Zong Qinghou said with a smile: "Liang Xiao, I didn't know that you have so many ideas in addition to playing, I think if you don't want to play, come to our group, people who want to have ideas like you, our group is very welcome." ”

Liang Xiao also smiled and said: "Mr. Zong is too polite, I still like to do something I want to do, I am also a person who is only used to it, and I can't be restrained, if Mr. Zong gives me more on this advertisement, I will be satisfied." ”

"Hehe, okay, just what you just said, it's enough, re-sign the contract." After saying that, Zong Qing called over and said a few words,

Cheng Weiwei also glanced at Liang Xiao with a smile, as if to say, there is really you, but I didn't see it, Liang Xiao asked the boss to re-sign the contract.