See the 'newest' chapter 'section', please 'visit' www·нéi Уāпgê·СΟм黑ㄍ岩ㄍ阁 or 百ㄍ度ㄍ一ァㄍ下: 黑 + Уап岩+Pavilion with 1 step, 1 first, 1 shot, 1 no, 1 delay, 1 delay, 1 in 1 black, ∠⌒ rock, ∠⌒ pavilion, 1 ΗéiУАпgê black, ∠⌒ rock, ∠⌒ pavilion, the latest next chapter has been updated, and some readers told me that he said that he said before that he threw money into e-sports, and said that he did not understand whether e-sports is a gold digging factory or a bunch of e-sports bubbles, and today this handsome will discuss this issue with you

The environmental problem of domestic e-sports has always been discussed by people after dinner, it is obvious that the current environment is indeed not very good, but the current environment is not good, and the e-sports environment a few years ago is not a concept, the e-sports environment a few years ago was not good, that is, the material conditions were poor, the living environment was not good, and the current e-sports environment was not good, which refers to the scandal

I've seen a highlight post in the anti-bar before, which is to discuss the development trajectory of lol, I think it's very well written, and then I'll quote it to you by offering flowers to the Buddha

Let me first talk about the three principles that can be popular on the Internet

Celebrity effect: interesting, fun, can be posted and shared, in this way, there are many hot projects or activities, there are countless marketing, the emphasis is on the world, there is no good or bad, only you approve or disapprove, such as the movie, you say that the movie is good, he says that the movie is good, in the end, that is good, in fact, there is no good or bad, it depends on the awareness of the masses, 51 out of 100 people say that he is good, then even if it is a bad movie, it is still good (I said as popular as possible)

Let's analyze the nature and marketing of lol, copy this address to the browser to see the latest chapter%77%77%77%2e%68%65%69%79%61%6e%67%65%2e%63%6f%6d

Now the Internet competition is too fierce, some companies such as Sina and so on are mainly engaged in the construction of network platforms, such as Weibo, and Tencent relies on a huge number of QQ users to develop the game industry, from a few years ago QQ speed, QQ dazzling dance poison milk powder, etc., it can be seen that Tencent has become the largest game development and agent in China, in recent years, Tencent aims at the mobile Internet industry, I believe that there are several games produced or represented by Tencent on your mobile phone, such as what parkour every day, flying car every day, full-scale aircraft wars, etc

Even Tencent's WeChat, which claims to be the first ticket for the mobile Internet, is currently doing a lot of ups and downs (industry analysis: micro-business is the Internet bubble, please participate cautiously)

I have to say that Tencent has put too much effort into the game, not to mention Tencent's 4 kings, CFQQ, Flying Car QQ, Xuanwu DNF, why do you say that this is Tencent's 4 kings, because these games are the most profitable ones developed and represented by Tencent, among them, CF's ability to attract money is incomparable in China

LOL Although it has a hot popularity, but according to data analysis, the current LOL not only will not give Tencent a profit, on the contrary, Tencent has to lose money every year, but according to Tencent internal news, the employee rewards of the LOL division are much more than the CF employee rewards, and even Tencent bought 97% of the shares of the Riot company, and the fist is actually a subsidiary of Tencent, so the problem comes, LOL does not make money, Tencent throws investment, CF earns money, and the employee rewards are less than LOL, why is this

In fact, Tencent's purpose is to create a competitive atmosphere and create fan competition

As mentioned earlier, in order to make the project hot on the Internet, in addition to the project itself, it is also necessary to build interests, be able to participate, have fun, and be able to post, which is to design a platform, what is a platform, Weibo, WeChat, post bar, forums, etc., these are platforms

Netizens are addicted to sticking to the bar every day, posting and spreading, in fact, it is undoubtedly a good publicity for lol, each sticker bar has a source of attraction for each sticker, everyone is tired of it, in fact, it is the biggest publicity for this game, and at the same time has become a loyal user of the game

In terms of marketing communication, Tencent advocates the construction of this competitive atmosphere, from the LOL major leagues to invest or open a platform for players to share and discuss, from the LOL client homepage publicity to the TGA sharing platform strength can be seen Tencent's painstaking efforts, which is beyond the reach of any game agency in China, so LOL is hot today in addition to the game itself for a reason

In addition to the game experience, the platform that everyone contacts is more enthusiastic about is live broadcast, in addition to Tieba and Weibo forums

YY is the earliest known by everyone, at first YY live broadcast was not based on games, but later, with the development of society and the improvement of the configuration of personal computers, the masses have more and more exciting online experiences, and the game is hot, YY is also the first to bear the brunt

Tencent's large-scale operation of LOL,As long as it is a little bit of Internet thinking, you can see its ambitions,Since Tencent's big ship is piloting,Many investors are also seeing the opportunity to move,Then more Dota online games were born,And the creation of the network platform,Douyu TV1006TV,Battle Flag TV, etc.,Quickly became popular

The publicity of the enterprise in the early stage is very important, not that you can play with money, in fact, you need an opportunity, if you don't rely on LOL, this opportunity may cost more money on publicity

Now this game environment is the hotness of Tencent's long-planned project, to come with the assistance of other companies, to put it bluntly, relying on the Internet environment, these platforms YY Douyu battle flag for the escort of Tencent's big ship, these companies support each other, absorb each other's money, with the passage of time, will gradually produce an industrial chain, when the industrial chain is complete, then the project is difficult to easily crush

These platforms are also a big deal to attract their respective audiences, such as the bean fish that everyone loves to visit, and the betta managers are also doing everything, signing teams, signing e-sports stars, signing beauties, etc., trying to attract netizens to watch, of course, many people complain about beanfish or something, in fact, you still watch it every day after you complain, for betta fish or lol, this is already good marketing

Douyu is actually a psychological environment for netizens to develop into the platform, and after a long time, you will find that you are slowly inseparable from this little shark

I just talked about the white flowers of the live broadcast platform and the promotion of Tencent, so from the perspective of the project, lol fully has the essence of fiery, celebrity effect (Tencent began to cultivate in the early days), interesting and fun (live broadcast platform), can be exposed and shared (this is not explained), coupled with the investment of major enterprises and local tyrants, although the construction of China's e-sports environment is poor, but it will get better and better, and even change considerably year by year, if according to this good operation, e-sports has a lot of room for development, so this ** believes that if there are no major policy requirements, the popularization and cognition of e-sports will be more perfect, and the so-called e-sports bubble is intuitive for a few netizens

Let's talk about the Internet

You may have heard the term Internet bubble, and the largest Internet bubble burst appeared in Alibaba (Taobao) Development stage, when many people's dreams were broken, causing many people to lose their jobs, in fact, Taobao's operation is very different from Tencent, Taobao to put it bluntly, unlike today's Jingdong No. 1 store Suning, it is not a standard e-commerce website at all, I think he is an advertising website, more appropriate, many people say that Taobao is a grocery store, because Taobao's merchants are doing business by themselves, just using Taobao's website appeal, and the business has little to do with Taobao itself, so Taobao has no one to do the background for you, many people blindly follow the trend, resulting in the bursting of the largest Internet bubble in China

Grass mold and facial paralysis signed a contract with Zhanqi grass mold, known as 5 million annual salary, regardless of whether there is water or not, it can be seen that these companies have fought hard in order to win popularity

Regarding the annual salary of professional players, you may think that it is too much, causing many people to feel unbalanced, but this handsome does not think so, first of all, you have to think so, how many people take the university entrance examination every year, how many people want to be a game master compared to the university, but the competition is fierce compared to the Tsinghua University, so you don't have to be envious, jealous, hate, or work hard

In addition, lol is not equal to e-sports, just say that lol is part of the promotion of the development of domestic e-sports, and now e-sports is not profitable, but don't forget, some people watch, some people play, some people invest, some people do publicity, and national policies do not interfere, so follow the big ship of Tencent, even if the big ship capsizes and the small boat is not in much danger, and even you can make some money

In addition, according to my guess, LOL will be hot for at least two years, why do I say that LOL will continue to be hot for at least 2 years?

The current e-sports games in China are probably the monopoly of LOL, and this game itself is competitive, so the player's game experience has become less boring

Let's say that lol is cold for several reasons

1. There are better games to play

2. There is greater promotion of the game

3. There are a lot of LOL users who complain about the game

Let's talk about the first situation first, first of all, domestic games are already dominated by Tencent, and the so-called domestic game bidding ratio is insufficient, so even if there is, it is also a domestic agent of foreign games, but you think that Tencent, as the main game market, will easily give up the cake

Secondly, even if there are better games, and there is such a large-scale publicity as Tencent, it is pitiful, and the domestic game industry is also as long as Tencent dares to play and dare to do it, even if there is advertising investment, do you think that Tencent's hard work and training for several years lol will make him collapse, you promote me, Tencent and you just got on

In the end, lol works well and doesn't have too many factors to ruin the game's user experience

Therefore, lol2 years will only increase popularity, and it will not be less

Some netizens may not understand why Tencent spends so much money on e-sports, what is the benefit to him, so let's be specific

Other third-party platforms such as Douyu or Box are all beneficial to Tencent, and the advantage lies in the relative stickiness between players, in other words, so that users like LOL more and become LOL fans

Tencent spends money on e-sports atmosphere, leagues, micro-movies, events, TGA live broadcasts, advertising, how to make money after the e-sports atmosphere is built, and the answer is advertising

When the crowd of people watching the LOL game is getting more and more, LOL not only simply becomes a game, he has become a project, just like a football game, when everyone watches a football game, the advertising price in the middle is calculated by the second, it is definitely pure profiteering, in addition, domestic games, no matter which game, there is always a day when players are tired of playing, the fiery fantasy legend before, including today's CF, will go to the day of decline, because of what, because there is no effective surrounding environment, everyone thinks, when LOL is not just a game, he is also your hobby, then the life of this game will be greatly increased

Now lol has gradually come into life, not to mention the league, advertising, and even many people's credit cards are lol, although many people no longer play lol, but still pay attention to lol-related dynamics, pay attention to e-sports stars, pay attention to post bar, pay attention to what commentary, what does this mean, this shows that lol is coming into your life, just as basketball and football are coming into you, approaching me, and walking into the lives of countless people

Having said that, presumably on the topic of whether e-sports is a gold digging factory or a bubble, netizens already have an answer in their hearts, so Ben Dashuai will not say more

As the saying goes, if you say a lot, you will lose

Kneel down and beg Baidu: mobixs

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