Sorry, there is a temporary customer visit in the afternoon, after the meeting and dinner, it is already eleven o'clock when I get home, and today's second chapter upload is a little late......

"I'd like to talk to you, do you have time in the evening?"

Lao Liu jumped up from the senior chair with a snort, "Yes, somewhere." ”……

Leboeuf didn't have time to go to the training ground during this time, and even to watch the official game, it was delayed several times, and the business goals agreed upon by him and Lao Liu were being implemented one by one, and Lao Liu deliberately took out five million pounds of funds in his own name to allocate to Leboeuf for commercial operations, so that the funds he could make several times more.

The reason why he used his personal name was because Lao Liu was going to set up a number of peripheral companies of the club, and all of them were invested by him personally.

Lao Liu is a strong backhand, and when the club peripheral company established in his personal name reaches a certain number and scale, he will apply for the establishment of a group, at that time, through share hedging, he can obtain the maximum benefits, the Bank of London and other small shareholders can either reduce the shares in their hands, or have to invest the corresponding funds, both of which can make Lao Liu's Willingham more rich.

Leboeuf, who has been rolling in Europe's top leagues for 20 years, knows very well that although Lao Liu has made a lot of foreign money, the club needs to have a strong self-hematopoietic ability, and the comparison between clubs is more about the competition in the commercial operation of the team, which is why he is very interested in this position.

Leboeuf's first big move is to incorporate Chen Xian's fan supplies business, in recent years, Chen Xian has used the funds he brought from Hungary to develop a lot of fan supplies, and he has made a lot of money, and has also established a relatively complete fan product system for Wellingham, such a cooperation model is already very good for the average small club, but once the club sets the goal of entering the top league, it is much worse.

Chen Xian himself also understands in his heart that the opportunity given to him by Lao Liu has allowed him to cope with the pressure of the bank freely, but he is only as a partner, it is impossible to completely control all the fans and commodities of Lao Liu, who has great ambitions, and the money will continue to earn for a long time only if it is earned reasonably, and it is said that the economy of Hungary has recently shown a certain opening situation, and through the deep friendship of political leaders established over the years, many exclusive projects have emerged.

Chen Xian also needs to allocate a considerable amount of funds back to Hungary.

So, when Leboeuf proposed a joint venture to establish a joint venture with Willingham Fan Supplies, he agreed without thinking.

Soon, the Wellingham Fan Products Company, which was also controlled by Liu Lu and had a 45% stake in Chen Xianzhan, was established.

The registered capital of the fan supplies company is 8 million pounds, but Leboeuf only injected 1 million pounds into Lao Liu in the first batch, and then used the club's guarantee to borrow 4 million pounds from the London bank, one of the club's directors, which is also Lao Liu's plan, by continuously increasing the amount of loans, Lao Liu can also continue to deepen the cooperation with this financial partner, there are many potential benefits, which are incomparable with a little interest.

The second is an online service company, Leboeuf took over an online sales company with more than one million members in the UK with two million pounds, this company has a strong planning and promotion ability, and was once selected as one of the top ten online sales companies in Europe, but there was a problem with the upper management, and finally only two million pounds in arrears could not be repaid, and was declared bankrupt, Lao Liu took the ownership of the Internet company at the cost of paying off the arrears, and Leboeuf took out another million pounds to own the company's development.

His plan is to first let the company survive on its own and take on a considerable sales of fan merchandise and sporting goods, which has a lot of room for development in the future, and then the next step, after entering the Premier League, the company will soon establish branches around the world, using the super booster of the network to allow all fans who like Willingham to contact their idols in various ways, so as to gradually drive the work of developing fans around the world.

Through the organization of the network, Lao Liu hopes to open up overseas markets for surnames.

The third investment is to fully invest in the establishment of the Chinese office of the new Chinese national team, Leboeuf gave Chi Jianbing a lot of authority and a start-up fee of one million pounds, Chi Jianbing will recruit his own team, fully assist Queiroz to re-gradually the national team in full accordance with his own plan, from the hands of the Chinese Football Association, to obtain all the funds of the Dragon Team and full control of the team, in other words, Chi Jianbing's team will become the agent of Queiroz and the Chinese national team, and the management of the national team does not have to go through the Football Association.

Chi Jianbing also lived up to expectations, quickly completed the team building, a very professional sports agent, management personnel so that Queiroz can be like cultivating a club team, throughout China according to their own requirements to select players, arrange warm-up matches and negotiate with various club teams, many of the original big-name stars were abandoned outside the national team, the new national team appeared in front of the Chinese with a completely new look.

In addition to these money-spending projects, Leboeuf is also further sorting out the club's income part, the most critical is the sponsorship fee of 8.5 million yuan this season, in fact, to be honest, Lao Liu is very unprofessional in this area, and every time he has to temporarily implement the sponsorship fee before the start of the season, plus the reputation of Willingsim is too low to attract too many companies, so Lao Liu can only implement the sponsorship fee of more than 8 million yuan a season. That's too little for a future Premier League team that is ready to qualify for the Champions Cup.

Leboeuf will be the future of the club sponsors according to the level of products and sponsorship divided into sports equipment, household appliances, food, telecommunications, automobiles, high-tech, gambling industry and other seven major dozens of small items, without interference with each other, based on the existing sponsors, extensive market research, try to find out a few suitable candidates for each sub-item, limited contact with these companies.

This really touched a lot of new and rapidly developing enterprises that have not sponsored football clubs before, and the sponsors of the entire European football clubs have the following characteristics: the giants attach importance to market development, but their sponsorship prices are huge figures, only in the top of the industry and pay special attention to football sponsorship enterprises, will be favored by the giants, and the general small clubs lack enough attraction and market capacity, which makes many have strength, And there are no suitable opportunities for companies interested in sponsoring football clubs.

The marketing department composed of more than 10 people under Leboeuf listed these companies through detailed and accurate market research, and negotiated Willingsham to enter the Premier League, obtain European qualifications, enter the Champions Cup and other different levels of sponsorship methods and the club's very targeted return to each sponsor's promotion plan.

For a while, many companies were very interested, of course, now they are basically in a state of understanding and discussion, and have not talked about too substantive issues, but there is no doubt that Leboeuf has laid a very solid foundation for next season's sponsorship work.

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