Chapter 146: Progress of Business Operations
Leboeuf didn't return to London until ten days later, but it was enough for him to catch up, four cities, four different groups of people, and keep the commercial manager busy enough.
"Okay, the people are in place, I said Lao Liu, you are really willing to invest, this five million pounds is gone, and at least three million a year in the future, you are also rich, dare to make it." Leboeuf was very happy to joke with Lao Liu, after all, with this boss who understands football, dares to invest, and most importantly, has money to invest, Leboeuf has really found a bit of entrepreneurial feeling.
"That's pretty much it, I'll keep in touch with the person in charge of each partner club directly, and leave the specific job of discovering new talents to the Maori team to do, and the sales of people who have potential and we don't need it will be handled by Dablin's agent, your next step is to get those sponsors before the end of the season, you know, our sponsorship is too incomplete now, how is your business work, don't let this matter delay." Lao Liu is now just like when he was the general manager of the group, and from time to time he has to follow up the progress of the national sales director, but these things must not be too intervening by himself.
"Don't worry, now I have divided the business work of the club into four divisions, and found four capable people to be in charge of each other, and I had a meeting with them as soon as I came back yesterday, and now there is a clear progress in everything."
"Oh," Lao Liu suddenly became interested, "Then you can tell me about it roughly." ”
"Okay, first of all, the Weilingsim fan supplies company, now the formation work has been completely completed, the bank's funds have been in place, Chen Xian's business transfer is almost the same, the new company has been running normally, Nas in charge of this project is very smart, on the one hand, it is constantly adjusting the product structure, attracting some people from the fan association as market researchers, and now our products have been adjusted from Chen Xian's original more than 400 kinds to 278 kinds, and some products with small sales have been eliminated, Most of the products that have been retained are products that can be developed sustainably, which means that fans can buy them again and again under different names. On the other hand, Nas has studied the sales channels and models very well, the sales of our fan supplies are now divided into specialty stores, shopping malls, sporting goods stores, online direct sales, etc., and our professional fan products are being negotiated with professional sales channels, such as car supplies and car sales companies, digital products and 3C stores, etc., this year's effect will not be too obvious, but by next year, we can bring extremely rich returns to the club just for fan supplies. ”
"Well," Lao Liu nodded, "Also, the cities of the five cooperative clubs will immediately contact the fan product cooperation company, according to the local business characteristics, and gradually radiate to the surrounding big cities." ”
"Understood, this is being done."
Lao Liu heard the interest, took out the cigar, handed one to Leboeuf, and then pressed the button to ask the secretary to bring two cups of coffee.
"The online service company has also turned the corner, in fact, those people really have ideas, their work is first-class, but the choice of service items and products went wrong, did not recover the cost as expected and formed a large amount of arrears, which made us pick a cheap, I let their original CEO MacDonald as the head of this business unit, with the previous business lessons and we invested another million pounds, he has been with several large online BTObs around the world, BTOC's website has carried out strategic cooperation, and has done a lot of other countries' online sales agents in the UK, which can not only develop itself well, but also gradually establish a foundation for development in other countries. ”
"Okay, if necessary, invest another million." Lao Liu was very happy, "Needless to say, the matter of the China office, I just came back from there, and now I am most concerned about the sponsorship, which costs money, and it is time to talk about the matter of money to make me happier again." ”
Although the guide Lao Liu was joking, Leboeuf still took out a plan in a serious way, "This is the details of the sponsors we have confirmed and are negotiating, you can take a look at it first." ”
The lengthy details in front were quickly turned over by Lao Liu, and he went straight to the last page, which was a delicate chart.
"Sports equipment, household appliances, food, telecommunications, automobiles, high-tech, gaming, or the last time I said the big categories, small categories, oh, from the last time I said twenty-five sub-categories to thirty sub-categories, first, second, all the way to the fifth level, that is, there are thirty companies that have basically made it clear that they will become our sponsors?" Lao Liu pointed to the chart, and in his eyes, the corporate trademarks were mountains of gold.
"To be exact, there are thirty-one, five first-class companies, namely the Chinese Peak Group in sports equipment, the South Korean Samsung Group and the British Kingsd Company in household appliances, and the Arab Telecom in Telecommunications, their condition is that the club must recruit a Saudi player next season, which you agreed to on the phone," Lao Liu nodded, motioning for him to continue, "There is also the British Radix Gaming Company in the industry, their sponsorship fees are two million pounds, and the second level is one million pounds, There are also five, the third level is 500,000, the fourth level is 200,000, and the fifth level is 100,000; The total amount of sponsorship is £20 million. ”
At this time, Lao Liu also saw the last statistics and frowned, "How can so many companies only have 20 million." ”
Leboeuf quickly explained, "This figure is based on the premise of the Championship, according to our agreement, if you are promoted to the Premier League, then the sponsorship fee will automatically increase by 50%. ”
"Oh, I see, it's pretty much the same, so have these companies already implemented it?" Lao Liu suddenly smiled, it is a huge amount of income, it seems that coupled with the TV broadcast fee allocated from the FA after being promoted to the Premier League, it is no wonder that the price of buying and selling players in England is more expensive than other leagues, and a bunch of rich people are not waiting to be slaughtered? ”
"Basically, it has been finalized, and the rest is that there are some specific agreements that need to be determined, these companies have not sponsored English clubs before except Samsung, so in terms of specific sponsorship returns, we have talked very carefully, but there is no problem, I specially poached a commercial director from the largest sports agency in the United Kingdom to do these things, Lao Liu, think about it, if we can rush to the Premier League this season, then we can get 38 million sponsorship income."
Old Liu Teng stood up, "What did you say?" ”
Leboeuf was taken aback, "What's the matter, I said 38 million pounds in sponsorship income,"
"God, how did 20 million increase by 50% become 38 million, how did I find an illiterate commercial director."
(To be continued)