Bundesliga, English Premier League, La Liga, Champions League, as Lin Yu has moved to more leagues, his influence has become greater, so the value of his endorsement and the effect of advertising have become better and better, which has made Lin Yu once again the hottest advertising celebrity in the world this year.

The famous Emirates, which is now a very wealthy airline that sponsors advertisements on the chests of Real Madrid and several teams, actually signed a five-year endorsement contract with Lin Yu in order to continue to expand the European and Asian markets.

Originally, Emirates Airlines was not eye-catching for player endorsements, they sponsored Arsenal, AC Milan, Paris Saint-Germain, and Real Madrid, who had just joined, they felt that it was enough to sponsor the chest advertising and endorsement of the giant team, and that was the best effect, but because of Lin Yu's huge influence now, on many flights, you can often hear people talking about Lin Yu, newspapers, magazines, and often see Lin Yu's portrait, and even pull Lin Yu out alone, His endorsement effect is not necessarily worse than that of the club that has always been giant, and the single endorsement is much cheaper than the entire club.

How could Emirates miss out on such a good thing?

The price of Real Madrid's chest advertisement is 22 million euros per year, which is definitely a lot of income, and Lin Yu's single endorsement can get 10 million euros a year from the knife in the hands of Arab businessmen.

What is this concept?

In other words, this endorsement alone is much higher than the annual salary of many stars, this is the advertising value, and it is no wonder that so many people want to be famous.

It's a pity that so far, Lin Yu alone has won the favor of Emirates. and became the profiteer of this terrifying endorsement fee.

Although it seems that the Arabs paid a lot, in reality they earned. You must know that even if Lin Yu is a person, his endorsement effect. It is definitely comparable to a giant team, his influence has long spread all over the world, especially in Asia, he is regarded as a god-like existence, and the Arabs will definitely not lose.

In addition to Emirates' big deal, he also obtained the endorsement of the famous Braun razor, which was matched by his mentor Mourinho, otherwise he would not have chosen Braun, because brands including Philips and Gillette have come to him. In the end, this endorsement contract was also signed for five years, which allowed him to earn two million euros a year, which is actually quite good.

In addition, Germany's Audi also chased him to Spain and signed a new endorsement contract with him for a period of three years, and he can receive 2.5 million euros a year from Audi.

It regularly sponsors Champions League matches, is based in the Netherlands and is produced by the world's fourth-largest beer company. With excellent brand strategy and excellent quality assurance, it has become the world's top beer brand. And it is such a company that also came to Lin Yu for endorsement, and the contract period is four years. The endorsement fee is 1.5 million euros per year.

In fact, these famous brand companies did not find him on a whim, but because of his excellent performance and natural newsworthiness.

He doesn't care where he goes. It seems to be on the news all the time.

Some players may be very skilled, but the news value is not as good as Lin Yu. And these companies are chasing the maximization of advertising effectiveness. Then one is able to make news often and be heard often. And players who can win a lot of honors naturally become their first choice.

Real Madrid itself has a great influence in the world, coupled with Lin Yu's 60 goals in the league this season, 17 goals in the Champions League, and the results of winning the league scorer and the Champions League Golden Boot respectively, Lin Yu deservedly became the most popular footballer this season.

Coupled with the racial discrimination incident and the Champions League violence, no matter how good or bad the impact is, in short, the last two things have become a weapon to enhance Lin Yu's popularity, which makes Lin Yu also known to some people who don't watch football, so Lin Yu's endorsement effect is not only limited to football, but also has a very good effect in other aspects.

This is still the case abroad, but in China, Lin Yu's endorsement can have a huge effect, for example, Lin Yu has recently officially entered Sina Weibo, and for this, Sina needs to pay him 23 million yuan a year!

At first glance, this is really a sky-high price, how many people in China can earn 23 million yuan a year?

But in fact, Sina knows that this is definitely not a loss, and with Sina Sports Channel, they just made a little publicity, and then Lin Yu posted a video of blessing Chinese fans on his Weibo, and said that he entered Sina Weibo, and after only an hour, his fans have reached 10 million!

The most important thing is that these 10 million fans are not only fans, there are many little girls, and many domestic stars have paid attention to his Weibo.

And 10 million is just an increase in fans in an hour, and the number of fans is still rising, this is the power of superstars!

Who made Lin Yu so stardom, not only does he play football well, he is handsome, but he also likes to do some charity, and his foundation is already very famous in China.

In addition, Huawei, a well-known domestic company, also found Lin Yu and revised the original endorsement contract, not only increasing the contract period to five years, but also increasing the endorsement fee to two million euros!

That's right, it's the euro!

Huawei asked Lin Yu to endorse, not for the domestic market, but for the European market, for the rest of Asia, and they found that Lin Yu's endorsement effect was simply good! And this time, Lin Yu also endorsed Huawei's mobile phones, tablets, etc., which can be regarded as supporting the national industry.

In addition, Lin Yu even became the spokesperson for Xi'an investment promotion, although the endorsement fee is relatively small, only five million yuan per year, but it can be regarded as a contribution to his hometown, anyway, in addition to shooting some promotional advertisements, he doesn't have much to do, so he will do it by the way.

Some people say that Lin Yu is really making money now, and the income on the face every year alone is enough to make many people blush. In fact, this is not true at all.

In addition to the above new endorsements or improved endorsements, Lin Yu now has Nike, Coca-Cola, Qingyang shampoo and other endorsements.

Nike and the contract he signed. He will be given three million euros a year for endorsements, and in addition to that. And if you get the top scorer in the league and the Champions League Golden Boot, the total is about six million euros;

Coca-Cola's endorsement fee is 2 million euros per year;

Qingyang shampoo is one million euros per year.

If you add to this his annual salary of 20 million euros after tax, in addition to bonuses, he will earn almost 60 million euros in a year! And if this is converted into RMB, it is basically an income of nearly 500 million yuan a year, this huge amount of money, Lin Yu has never thought of it before, and he dare not think about it.

And that's just the surface income. His goal bonuses, win bonuses, share income, investment income, and gray income are not counted.

It is precisely the bulk of his income that is his share income and investment income, which is also a secret that he will not disclose to the public, so except for his closest people, almost no one knows how much income he earns each year.

And even if you don't count these, Lin Yu is also the most profitable Chinese athlete in history, you must know that even Li Na, who has won the French Open and the runner-up of the Australian Open, is the highest-paid Chinese sports sister in the past year. The advertising revenue is 17 million US dollars, and the prize money income of the competition is 3.7 million US dollars, which adds up to 15.5 million euros, which is only a quarter of Lin Yu.

So. Now it is Lin Yu who chooses the company, not the company, who chooses him, in order to be able to play more attentively. The endorsements he chooses are either expensive endorsements. It's usually more than one million euros a year, and the other thing he thinks is good. Or those who are willing to reduce the endorsement fee, such as the endorsement for his hometown Xi'an, and the endorsement for Huawei, can be regarded as reducing the endorsement fee.

It is precisely because he has so much income that his father can concentrate on completing his dreams, without caring about lack of money, and now his father's education group, all the facilities and equipment are the best, the treatment of the classroom is also the best, and the quality of education received by the students is also the best, although he does not make much money, but he has to invest money in it, but for Lin Yu, this is really nothing, others can buy a team to play, he let his father realize his dream, it is the same money, He felt that his money was spent happier and more substantially.

This holiday, Lin Yu turned off a lot of endorsements because he needed more free time to spend with his family and girlfriend.

As for those endorsements, his principle is that first, it will not affect his vacation, and second, it will not affect his image, such as real estate, as well as food advertisements such as milk powder and milk, he will never touch it, and it is not good to stink his own image in order to make that little money.

Although Lin Yu's image was originally unruly and a bad boy, he was bad and principled, and only when he treated the enemy, he would show his bad side, so he didn't want to even turn to criticize himself with people who supported him, which would be bad.

So for the whole holiday, he only shot one commercial, and that was the commercial for Pro Evolution Soccer with Cristiano Ronaldo.

Endorsement for "Pro Evolution Soccer", mainly because this football game is Lin Yu's memories when he was a child, from the time he can play games, the first computer game he came into contact with is this, and it is this game that made him contact with football and fall in love with football, so even if EA's FIFA football is obviously selling better than the live situation now, he doesn't care, not to mention that this is an endorsement with his good friend Cristiano Ronaldo, and the spokesperson of FIFA is now his enemy Messi, this choice is actually very simple.

Then, Lin Yu stayed at home for a few days, and then took Qu Hong to Hawaii for a vacation and had a good vacation.

At the end of the vacation, Lin Yu returned to Spain, while Qu Hong went on a trip to England to visit her sister Xiao Cricket.

Lin Yu, who returned to Spain, found that he was actually a little fatter, which frightened him, so he hurriedly entered the ball king cultivator and asked Xiao Shui Di to make a plan for him, he must restore his body to the appearance of last season before the new season arrives.

So, he was alone in the villa, and he still exercised every day in addition to exercising, because he returned to Spain relatively early, and the other players had not yet arrived, so no one came to disturb him.

Until one day, when he finished training, turned on the TV in the living room, soaked a pack of instant noodles, and took out the small pickles he brought from his hometown to eat, the door of the room was opened, and Kudo Hanako looked at him with wide eyes, as if he didn't know that he was dead.

Also, it's not surprising that a superstar with an income of more than 60 million euros a year just on the surface is eating instant noodles with pickles.

Lin Yu looked at Hua Lian and smiled, a little embarrassed, it's not that he doesn't know how to cook, it's just that it's definitely not as delicious as Hua Lian, and because he's busy with training, he eats all the things he eats.

Jiuhu Hualian shook his head, went up and directly picked up Lin Yu's instant noodles and threw them directly into the trash, and then said seriously: "You are not allowed to eat these junk foods in the future, I will immediately start making food for you now!" (To be continued......)