For Li Tian, the only thing that bothers him temporarily is physical fitness, and the lack of physical confrontation is secondary.

With Li Tian's current off-ball running skills and shooting combined with the improved ball-holding offense, even the league's outstanding defensive players can hardly say that they limit him throughout the game, not to mention that Adelman's offensive system is known for his movement without the ball, and Adelman has also set up a lot of tactics on the offensive end with Li Tian as the offensive end.

In addition, under Adelman's tutelage, Evans and Cousins' threat to the basket is also increasing, and with a team glue like Igndas, it can help run the ball well, and as the team's best three-point shooter, Li Tian will be able to get more opportunities to attack on the outside.

Therefore, it is unrealistic for the Kings opponent to expect Li Tian to be as sluggish as against the Cavaliers in every game, no, after only one slump, Li Tian ushered in a rebound, and in the next game against the Grizzlies and Forest, Li Tian cut 20+.

Against the Grizzlies, Li Tian faced the defense of top defensive player Tony Allen, but with his own very good hand and his teammates also actively passing the ball to help create opportunities, Li Tian still scored 20 points, including 3 of 7 shots from beyond the three-point line, and the Kings also won the game.

In the game against the Timberwolves, Li Tian encountered much less defensive pressure, and after only 23 minutes of play, he and Cousins tied for a team-high 26 points, and the Kings easily won the game.

As Li Tian continued to maintain more and more outstanding performance, the domestic media also maintained a high degree of attention to him, and at this time, the press conference on the official signing of Li Tian and Adidas naturally attracted media from all sides, especially Chinese media.

"Adidas and Li Tian Signing Ceremony and Press Conference"

In Sacramento, the hall where the Kings usually hold press conferences, behind the podium, the theme name of the event is displayed.

The popular player on the team is going to sign with Adidas. Of course, the Kings are actively supportive, not only in terms of providing small things like venues, but also in other aspects such as personnel.

In fact, the Kings have increasingly felt the positive impact of Li Tian's presence on the team, in addition to more exposure, the sales of various broadcasts and team merchandise have increased significantly compared with previous seasons. And these are the most direct economic benefits that can bring to the team, and naturally, Li Tian's status in the team is higher.

At this time, the press conference was already full of reporters, of which more than half were from Chinese media, and on the other hand, it can be seen that the influence of the signing of the contract between the two sides in China is much higher than in the United States.

Adidas really attaches great importance to the influence of this signing in China, in addition to inviting domestic mainstream media, it also conducts live video broadcasts on CCTV5 and Sina. At this time, the reporters are waiting for the appearance of the protagonist of this press conference.

"Ladies and gentlemen, welcome to the signing ceremony and press conference between Adidas and Li Tian, and below, we have Mr. Chris Gramsio, General Manager of Adidas Global Basketball, and today's protagonist Li ...... Sky! ”

With the shouts of the host on the spot, Li Tian and Gramscio walked from the back to the rostrum together, and the scene suddenly burst into a "click!" Click! The sound sounded, and the so many dazzling flashes made Li Tian almost unable to open his eyes.

However, Li Tian is now attending more and more events. So at this time, I was able to keep my smile normally, in fact. Li Tian is indeed in a good mood at the moment, after all, in addition to the agent's commission and tax deductions, the signing of a contract with Adidas can bring him millions of dollars in income for a year.

In the flash of the reporter's camera on the scene, Li Tian and Gramsio sat down, and then began to sign the contract that had been prepared long ago, under the auspices of the host.

Of course, such a signature is entirely formal. The contract between the two parties has been prepared for a long time, to be precise, both parties have actually signed it, and such a signing is just a show.

However, from a business point of view, this kind of appearance still has to be done, and the two sign a contract. Then they exchanged contracts and signed them, and finally each stood up with a copy of the contract and shook hands amicably.

"Lee, welcome to the Adidas family!"

"Thank you, I'm proud to be a part of it!"

The two exchanged a polite word, then turned their heads and let the reporters at the scene take enough photos before sitting down.

The signing ceremony is just a fun time for the journalists, and the next press conference is the highlight for the journalists, because they can ask questions and have material to write about.

"Mr. Chris, why did you find Li Tian as the brand's signing star."

At this time, the domestic media undoubtedly has face, after all, the purpose of Adidas's signing of Li Tian is for the Chinese market, so CCTV5 reporters, as the mouthpiece of domestic sports officials, have the right to take the lead.

"We are a creative sports brand, and the addition of Li Tian is an important business operation for us, and it will also be a turning point for Li. This collaboration will allow him to express himself in a whole new way as a creator, Lee has continued to improve since entering the league, his desire to win and his style of play have made him a high-star balloon, but he is still far from the ceiling, and his future will be as incredible as Adi's! ”

Next, the reporter raised various questions, in addition to asking the reason for the signing of the contract between the two parties, some reporters asked about Adidas' future development plans, including whether it will launch signed sneakers for Li Tian, whether there are plans specifically for the Chinese market, etc., Li Tian and Gramcio also answered one by one.

"Li, as far as we know, there are other brands that want to sign with you before signing with Adidas, including Nike and some Chinese sports brands, why don't you choose them? Instead chose Adi? ”

Just as the press conference was going well, a reporter from the United States threw out a pointed question after being given the opportunity to ask a question.

The question immediately caught the attention of everyone in the room, because they all knew that it was not easy to answer.

Why did you choose Adi, this question was also asked by other reporters before, but this reporter added the previous sentence at this time, and the main meaning hidden in the words is "Why would you choose a foreign brand instead of choosing your own country's sports brand?" ”

In fact, everyone knows the answer to this question, in terms of brand influence, domestic sports brands must not be compared with Adidas, and it is understandable for players to choose big brands to sign, but Li Tian must not answer such an answer, because once this is answered, the media will immediately report that Li Tian thinks that the influence of domestic brands is insufficient and will not consider such words.

If such a report is issued, many fans will think that Li Tian does not support his own brand, and even label Li Tian as unpatriotic, which will definitely have a certain impact on Li Tian's reputation and popularity in China.

Gramscio was also staring at Li Tian at this time, and he naturally didn't want Li Tian's answer to be too sensitive, and it would be a huge loss if Chinese fans were to resist Adidas because of this.

Li Tian didn't seem to take this question to heart at this time, and as soon as the reporter said that he was going to speak in front of the microphone after asking questions, which made Gramcio very nervous.

As for the reporter who asked the question, he was secretly happy in his heart at this time, and he realized that he might get the best news of the night.

Under everyone's gaze, Li Tian leaned in front of the microphone and said easily:

"Because I love it, I choose it!"

Li Tian's answer was very brief, which made many people at the scene slightly stunned, but they quickly reacted, Gramsio had a smile on his face, and reporters like Tang Yan, who were familiar with Li Tian, were secretly amazed by Li Tian's wit.

Why did you choose it, is it because you love it, do you need any other reasons?

Li Tian's answer can't even be regarded as an answer, but such a willful answer is speechless, and even more memorable and convincing than listing a lot of reasons.

"Because I love it, I choose it! Lee's answer was fantastic. Gramscio said to himself. I had to get someone to put this on the ad, it sounds pretty cool! ”

The reporter was obviously unwilling to get such an answer, and he wanted to get to the bottom of it again, but the host at the scene didn't give him such a chance, and began to ask the next reporter questions, this person was Tang Yan.

Tang Yan, as Li Tian's old acquaintance, naturally would not make things difficult at this time, and she threw out a question that was very easy to answer.

"Tian Li, how did you go from being a draft loser to signing to the world's top sports brands and having the opportunity to launch your own signature sneakers?"

"Reporter Tang Yan is really considerate." Secretly laughing in his heart, Li Tian quickly answered, because in last year's interview, Tang Yan asked a similar question, but at that time, he was not asked to sign Adi, but was selected as the best rookie for a while.

The ensuing press conference went smoothly until the end of the press conference.

And after the press conference, the news that Li Tian signed Adidas for 3 years and 30 million yuan and will launch signed sneakers immediately reached the ears of his fans like wings.

Li Tian's popularity in China began to show up at this time, and after the news was posted on major sports websites, it quickly received a large number of clicks.

"Li Tian signed Adi" and "When will Li Tian launch his signature sneakers" These topics with high attention have also become popular searches, of course, the most widely circulated is Li Tian's answer at the press conference:

Because I love it, I choose it!

This sentence quickly became a famous sentence on the Internet, and it was used in various occasions, people will add this sentence in their confessions to girls, and foodies will also add this sentence when they are looking for their own reasons to eat......

Adidas has a trend of signing Li Tian in China, and such an effect undoubtedly makes Adidas extremely happy. (To be continued......)