The four people in the hall were silent, and the atmosphere was extremely depressing.

Although Park Mingxi is quite calm on the surface, he has already been chaotic inside, and being the vanguard of the king against the four major chambers of commerce is undoubtedly a death, but there is no way to survive against the king's orders, and he is so anxious that he has no choice, and he is in a dilemma, and cold sweat is pouring down his forehead.

Seeing this, the defender secretly sighed that Park Myung-hee was more than enough to keep things and not open up enough, and he was indeed a good hand in business, no matter how big or small, he could distinguish the priorities and handle everything in a comprehensive way. But in the face of major decisions related to life and death, he lacks courage, which cannot be compared with his father Park Wenxuan, who was a general.

Mercy is not in charge of soldiers, and kindness is not an official.

The reason why this saying has been passed down through the ages is not unreasonable. Those who are in high positions must not only be ruthless to others, but also ruthless to themselves at critical moments.

At the beginning, the village elder knew that his only grandson, Park Haoyu, might be in danger of dying, but he still ruthlessly designed the trio to challenge the level of advancing to the Divine Hero, without providing any assistance. Later, he resisted the risk of thunder for the defenders, and agreed to take over the lucrative tobacco business without even thinking about it.

Now looking at the gentle Park Myung-hee, the gap between the father and son is clear at a glance.

At this time, Park Haoyu suddenly spoke: "Brother Wei, what should we do next?" "The trio's habitual thinking pattern, there are problems for the vindicators to figure out.

Park Myung-hee's eyes also lit up, and he said secretly: Why did you forget him. Then he turned to the defender and said, "Yes! You kid usually have the most ideas, tell me about it, what do you think! ”

Seeing that everyone was looking at it with anticipation, the defender secretly thought that he had to give everyone some confidence! Otherwise, before others can do it, their own side will be in chaos first.

Then he looked at everyone in turn confidently and said with a smile: "Uncle, Xiaohao, Shaohui, you don't need to be too nervous. In my opinion, the reason why the four major chambers of commerce are difficult to deal with is nothing more than because they have strong financial resources and the guild organization that has always escorted them, but they are not monolithic, and they have no weaknesses to be found, at least mutual suspicion and difficulty in working together are their weaknesses. I believe that as long as we can avoid the real and the false, avoid their strengths and attack their weaknesses, even if we may not be able to really shake them in the end, it is still more than enough to protect ourselves. ”

Seeing that everyone nodded frequently, showing a sudden look, the atmosphere at the scene was not as dignified as just now. He increased his strength again, and said with a relaxed expression: "We also have an excellent advantage, that is, the enemy is bright and I am dark!" We must make full use of this period of security, develop and grow as soon as possible, and strive to have the strength to compete with them when they find out! ”

Duan Shaohui interjected: "I understand, but how to implement it?" ”

The Park father and son next to him also nodded in agreement.

The defender pondered for a moment and said in a deep voice: "First of all, you must take a clear stand!" ”

Then he continued: "Since we are already tied to the king because of interests, we must not sway from side to side! ”

Then he turned to Park Mingxi and said, "Uncle, I remember that our Chamber of Commerce seems to still be under the name of the Tang Family Chamber of Commerce, right?" ”

Park Mingxi slapped his forehead and said suddenly: "You reminded me right, I ignored this matter." I'll do it myself later. ”

The defender nodded and said, "Secondly, it is my uncle's business - to operate and make money!" In the shortest possible time, we must earn the most gold coins, develop and expand our chamber of commerce as soon as possible, and strive to reach the level of financial strength that can compete with it before being discovered by the four major chambers of commerce. ”

After a pause, he continued: "Uncle is now an official businessman, and he has advantages in both status and our goods, and I believe it should not be difficult to do this." ”

Park Myung-hee said bluntly: "It is not difficult for our tobacco business to make money, but the difficulty lies in the control of details. For example, the positioning of unit price, the positioning of consumer groups, and so on. I'm not a hero after all, and I don't know how heroes feel after smoking tobacco. But it doesn't matter, give me some time and do a thorough and comprehensive market research, and there should be no problem. ”

After hearing this, the defender took out a stack of handwriting from his space bag and handed it over, and said with a smile: "No need, I have already done this matter first, this is the plan I rushed out for two consecutive nights, uncle, please take a look." ”

The plan was developed by Vindication in combination with the theory of the Masloh hierarchy of needs, and its content includes not only the tobacco marketing plan, but also the future development plan of the chamber itself.

Maslow divided human needs into five levels, from low to high:

1. Physiological needs. Including the needs of the instinctive level such as appetite, **, sleep.

Second, the need for security. i.e. the need to avoid a threat to life.

3. The need to socialize. Including family, friendship, love, etc., through mutual communication, the need to find a sense of belonging.

Fourth, the need for respect. That is, the need to be recognized by others.

5. The need for self-realization. That is, the need to achieve the dream in the heart.

Managers understand the needs of employees is an important prerequisite for using the hierarchy of needs to motivate employees. The different periods of staff and the needs of different employees in the Park Chamber of Commerce are not only full of differences, but also often change.

Therefore, as the president of the Chamber of Commerce, he should regularly conduct investigations in various ways to find out what the unmet needs of employees are, and then formulate a corresponding reward and punishment system to actively and effectively mobilize the enthusiasm of employees, only in this way can the flagship of the Chamber of Commerce sail faster and more steadily on the commercial sea.

With the defender's understanding of Park Mingxi, the other party has undoubtedly mastered this set. And he put all this in writing, theorizing, and concretizing, escorting the future standardized development and growth of the Chamber of Commerce, and providing theoretical program support.

In terms of tobacco marketing, Vindicators has formulated three main plans: short-term, medium-term and long-term. Referring to the classic successful case of Hualong instant noodles, because the current situation of the Pujia Chamber of Commerce in the face of the four major chambers of commerce is similar to the situation of Hualong in the face of Master Kong and reunification.

Hualong originally used the strategy of gradually occupying the market from low to high. At the beginning of the business, the gorgeous packaging of instant noodles was abandoned, and the simpler the better, with a super affordable 0. The price of 6 yuan quickly occupied the low-end market.

Three years later, when its total assets could compete with well-known enterprises such as Master Kong and Uni-President, it immediately changed to Jinmailang's vest and began to impact the high-end instant noodle market.

For a while, Master Kong and Unification were defeated and retreated, and when these two companies reacted, it was too late, because Hualong had a very solid foundation, so in the field of instant noodles, Master Kong and Unification had no room to play or show their abilities.

In desperation, the two companies had to start a beverage business across industries, one sold Master Kong's iced tea, and the other sold Unified Rock Sugar Sydney.

When publicizing to the outside world, it is called enterprise upgrading and transformation, but you have not yet achieved the biggest and strongest in the same industry to start the transformation, whether there is a suspicion of finding another way out after the failure of the confrontation.

In short, the case of Hualong instant noodles is a typical case of surviving in the cracks, and finally defeating the strong with the weak, which is very suitable for the current Pujia Chamber of Commerce.

However, in terms of the specific implementation steps, the defenders have carried out reverse operations and taken the road of gradually occupying the market from high to low.

The short-term plan is to formulate and implement a brand-name strategy with the god hero as the main consumer under the current limited supply, take the route of high-end goods, and occupy the high-end market.

The medium-term plan is to start under the premise of increasing tobacco production next year, with the brand effect saved last year, change a trademark, with officials and businessmen as the main consumers, occupy the mid-end market, and the slogan of mid-end tobacco is "high-end atmosphere and grade".

The long-term plan is to start when tobacco production increases again, and then change a trademark, with the general public as the main consumer, to occupy the low-end market, and the slogan of low-end tobacco is "genuine and good choice".

The Chamber of Commerce should take "customer first, service enthusiasm" as its purpose, and occupy the market from multiple angles and in an all-round way in the shortest possible time. The defenders know that industries like instant noodles and tobacco, which do not have much technical content, cannot monopolize the market without strong intervention, and only by occupying as much market share as possible and constantly innovating products can we defeat competitors.

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