Chapter 137: Sneaker Endorsement

In a small cottage on the outskirts of Los Angeles, because there were two days before the game, the old monk gave the players a day off, which everyone called it relaxing. Li Chen, who likes to be lazy, has no reason to waste this short vacation, for this reason, he has made a fulfilling plan, sleeping in the morning, playing games in the afternoon, and playing the same games in the evening, but the kind of three people.

The appearance of Mr. Big-Name Agent ruined Li Chen's plan, and while he was still immersed in a sweet dream, Schwertz knocked on the door.

"I never understood how a professional athlete could be so snooze!" The big-name agent looked at the sleepy-eyed employer, his face was full of helplessness, he knew that Li Chen loved to sleep, so he had postponed the time of the visit from the original nine o'clock to ten o'clock, but he didn't expect this guy to still be in the ** can't get up.

Saying that, Schwartz got up and opened the curtains of the room, and the sunlight in May began to become a little dazzling, shining on Li Chen's face to make him sober up a little.

"Hey, it's almost summer!"

Mr. Big-Name Agent instantly collapsed, "Uh, Cruze, this sentence of yours will make people mistakenly think that you haven't been out in months!" ”

Li Chen was very casual, "Who paid attention to those, after all, what are you doing here today?" Why wasn't I notified before? ”

Hearing his employer's question, Schwertz took out two stacks of papers from the briefcase he was carrying and placed them in front of Li Chen.

"Here's why! Those guys can't wait, they have to negotiate before the finals, and I'm going to have to come to you as a last resort! You also know that those are not small companies, and it is not good for us to be stiff! ”

Hum! From the other party's words, Li Chen understood, "Are they worried that we will raise the price after the finals?" ”

Schwartz waved his hand and said helplessly, "Maybe! Whatever they are in such a hurry, we have to give an answer anyway! Fortunately, the current contract is not low! ”

"Not low?" Although I know that there is such a thing, the specific things have always been done by Schwarts**, and even Li Chen, the employer, is not clear about the details of the contract, "How much?" I'm curious how big a contract can be offered by such a stingy guy! ”

"Reebok is 46 million in 5 years, and it is estimated that it is almost 50 million if you count the bonus!" Schwertz didn't look at the two pieces of paper in front of Li Chen, and fluently quoted the price offered by Reebok.

"But I suggest you don't sign it, don't talk about the money, it's rumored that their sneakers have always had problems, and the rocket's little giant has repeatedly sprained his footsteps, and I heard that there is a reason for the sneakers!"

Reebok's funds have been tight in recent years, and the already small market has been constantly encroached upon by giants such as Adi and Nike, so even in the face of promising players like Li Chen, they can't offer too high a price. As for what they said about maximizing the spokesperson, this thing is not worth a penny, and the experienced Schwertz kicked Reebok out of the competition queue first.

"What about the others?" Li Chen is not very clear about Reebok, but since Schwartz said no, then he doesn't bother to care about the surname, anyway, the interests of the two are closely related, and he is not afraid that Schowts will pit him.

"Adi's contract is good, 84 million for 7 years!" Schwartz glanced at Li Chen's face, and after not finding any reaction from the other party, he continued, "Compared to your current commercial value, this price is already very high. To make the most direct comparison, James' current contract is 7 years and 94 million, obviously, your strength has not reached his level! ”

"Don't lie to me, although I just woke up, that doesn't mean I can't find your lie!" Li Chen looked at the agent snickering beside him with disdain, "You said that it is commercial value, although James is better than me, I am still more handsome than him!" In endorsement negotiations, looks are also a kind of hard power! ”

After speaking, Li Chen was still angry, "Why should my contract be lower than James, you must know that it is a 7-year contract, who knows how much I will grow after 7 years!" Maybe by then I'll have dumped James a few streets! ”

The indignation on the employer's face made Schwartz secretly amused, although they all said that the Big Apple was mature and calm, but in Schowats's opinion, it was just on the court, Li Chen in life was just a 20-year-old young man, and the mood and anger were used to describe him perfectly.

"Yes, I think so too, but those bastards insist on their opinions, and say that even Nike can't offer a more lucrative contract than them!"

Schwartz rubbed his temples, he has been running between several companies for Li Chen's sneaker contract recently, even if he has money as motivation, he still feels a little tired, but fortunately, things will be settled soon, Schwertz feels that he needs to celebrate.

"The result?" Li Chen asked curiously, since Adi is so resolute, then he can only look at the conditions offered by Nike.

Schwertz picked up the contract on Li Chen's left and turned to the page of endorsement fees, "It's really right for them, the price that Nike conveniently offers is a little lower than Adi, 52 million for 5 years, an average of more than one million a year, and the term is shorter than Adi's." If you need to be on the safe side, then Adi's one looks more cost-effective. ”

Uh, that's it? Li Chen frowned, this was completely different from what he expected. Originally, he thought that with his name as the best rookie, even a big company like Adinac would wave a check and beg for a contract, but now it seems that people don't pay too much attention to him.

When you think about it, it's no wonder that there are many types of sports, and the market for the two companies is not just basketball, and they can't put all their energy on this sudden rise of the n**a future star. To put it more thoroughly, that is, Li Chen needs an endorsement contract, but Adinike does not have to be him.

"I heard that Adi is still negotiating with Derrick Rose's agent, if they can't sign you, then they will turn to attack Rose, and if you have to compare, Rose is already the core of a team, and you are still the Lakers' No. 2 person, as for what will happen next season, no one knows!"

"Does Nike mean that too?" The situation that Schwertz said made Li Chen a little nervous, and if there was a competitor, it would be difficult to handle.

Although the price of the contract may not fall, it is certain that there are some additional terms, such as adding some advertising tasks or attending some publicity meetings, the American capitalists never miss an opportunity for exploitation, and they know how to take advantage of all the favorable conditions of profit.

Fortunately, Schwertz's answer reassured Li Chen a lot, and the big-name agent said with great certainty, "Nike doesn't mean that yet, those guys seem to be very sure that you will choose to cooperate with them!" ”

"Why?" Li Chen was curious, why would Nike be so sure, you must know that their contract is much lower than Adi's, with Schwertz's shrewdness, there is no reason why he will not tell Nike Adi's price.

Schwertz picked up Nike's contract and flipped to one of the pages, "because they have a rider clause that says that even though it's a five-year contract, you can unilaterally ask for a renegotiation of the contract after three years, just like the player option in the n**a player contract!" ”

As if he was afraid that Li Chen would not understand, Schwartz patiently explained, "To put it simply, if your commercial value is higher in three years than it is now, then you can unilaterally ask for renegotiation to increase the endorsement fee." On the other hand, even if you don't play well in the future, if the value is lower than now, as long as you don't mention it, Nike will have to execute the contract! ”

After some explanation, Schwertz said meaningfully, "Risk and benefit go hand in hand, you choose!" Of course, from my point of view, I still hope that you choose Adi, after all, their contract is relatively secure, and the player's career is full of other factors such as injuries and locker room conflicts in addition to honor, and no one can guarantee that their strength will never decline! ”

"Really"? Schwertz's words made Li Chen ponder, sneaker endorsements are generally the heaviest part of a player's commercial income, more than 10 million US knives per year, this kind of thing must be carefully considered, so it must not be sloppy.

"Are there any other companies?" Li Chen didn't give a direct answer, he wanted to know the specific situation, "I know that there are also several companies in China that want to sign me!" Although their strength is relatively small, I believe that they will be treated better than these companies in the United States in other aspects! ”

Schwertz did not hesitate to reject the employer's idea. "Although those Chinese companies want to sign you, they can't come up with so much money, even if they increase the share of sneakers, but you have to know, with their little strength, how many pairs of shoes can be sold a year?"

"But there are so many of them!" Li Chen made a careful calculation, if some of the 1.3 billion people can buy his shoes, even if it is only a small part, it doesn't seem to be much lower than Adi and them, and the key is that he can be treated like an uncle, this kind of treatment can't be taken out by a company like Adinake!

The employer's naivety made Schwertz laugh, "My cutest boss, yes, they have 1.3 billion people, but can you guarantee that they will buy your shoes, especially the most important point, China's copycat ability is unmatched, God knows how many people support the genuine version!" ”

In order to verify his claim, the big-name agent also gave a simple example, "You know, you don't need money to download movies over there!" A few days ago, a friend of my daughter Sora's international students returned to China, and that friend wanted to bring some gifts to her classmates, but Sora directly threw him a mobile hard drive, saying that he wanted him to fill the mobile hard drive with a movie, just because there was no need to pay for downloading there! ”

Well, Li Chen listened to these words very helplessly, "Is that there no drama on the Chinese side?" ”

Schwertz nodded, "At least from my assessment, I suggest you sign Adi's contract, of course, if you want to challenge, then Nike's contract is not impossible!" You're the boss and it's entirely up to you who you want to work with! ”

After such a long talk by a big-name agent, things seem much simpler. Those companies in China are not considered in the first place, after all, the sales of sneakers still depend on the company's own strength. Reebok is also a lot of money, but compared to Nike and Adi, it is still a bit petty, especially their sneakers still have some unknowable problems.

The rest of Adi and Nike. The former has a high endorsement fee and a long contract term, which seems to be the most secure, although the latter is the first point in the price code, but the ** surname is large, as long as it is played well, the price code can be increased. As for the short term, Li Chenzhi didn't care much about it, in his opinion, his future self would only get stronger and stronger, and if he didn't sign a long-term contract, he would still lose his partners.

After carefully comparing the pros and cons between the two contracts, Li Chen gave the answer.

"I choose Nike! I love a challenge! ”

The employer's answer made Schwertz shake his head, his idea had always been Adi, but the final result was guessed by Nike, and that particular clause seemed to have some irresistible ** force on the Big Apple.

Risk-pay! This is Li Chen's choice, although Schwartz does not agree, but Li Chen is the employer, and Schwarts, as an agent, can only accept the employer's decision.

At this time, Mr. Big-name agent didn't know that a few years later, he would be glad that Li Chen had chosen today!

signed the Big Apple for 5 years and 52 million, and Nike announced its victory for the first time. As a party to Li Chen, he is also very happy, the age fee is more than 10 million, this is already a real big contract! (To be continued.) )