"Lao Zhang, what do you think?"

Li Ning spoke to Zhang Zhiyong in front of him very casually.

Li Ning, the prince of Chinese gymnastics, is well-known in China. When he was an athlete, he was the prince of gymnastics in China, and won countless honors for the Chinese sports world. At that time, he was really known to everyone in China. And after retiring, it is different from other retired athletes. He started his own business and founded Li Ning Sports Products Co., Ltd., which became the No. 1 sports brand in China. And it has been more than ten years to sit on the throne of the first.

Li Ning also became the chairman of the company.

Sitting in front of him was Zhang Zhiyong, the company's chief executive. After the company became bigger and bigger, Li Ning slowly withdrew from the front-line management and became the chairman of the company. And the management of the company began to be taken over by some specialized personnel.

"It's kind of interesting."

Zhang Zhiyong flipped over the text in his hand and replied with a smile.

"Do you know this person Wen Dongfang?"

"Just checked."

Zhang Zhiyong put down the text in his hand and said to Li Ning: "A graduate of the Law Department of Peking University, after graduation, he caught up with the professionalization of Chinese football and began to be a football agent. He has a wide range of contacts in Chinese football, and there were many national players under his hands. However, the environment for Chinese football was not good, so it withdrew from football around 2006 and prepared to open a law firm. But I don't know what's going on, I became Jin Ming's agent. ”

"How did he find us?"

"I've learned about that, too. Recently, the Schalke 04 club of the Bundesliga wanted to bring in Kim Myung, but Seoul FC offered a high price. It is said that if Kim Ming wants to leave Seoul FC, he must come up with five million euros. But Schalke was only willing to pay three million euros. There are Chinese clubs who are willing to bring in Jin Ming, but it seems that Jin Ming only wants to play in Europe. The difference of two million euros can only be solved by a sports company like us. ”

"Doesn't it mean that Korean clubs rarely prevent players from playing in Europe?"

"It was so. Seoul FC's previous transfers of Park Joo-yong and Lee Qing-ryong were not blocked by Seoul FC, and the transfer fee was not high. But Kim Ming is not Korean, how can Seoul FC be so kind. ”

Li Ning nodded.

After all, it's a Korean club, not its own club. Don't care about the future of Chinese players, that's for sure. However, Li Ning showed a trace of disdain.

Seoul FC's landscape is simply too low.

Seoul FC is just a football club, but the GS consortium behind Seoul FC is more than just a football club. It is one of the top ten conglomerates in South Korea, with business all over South Korea and a large company with assets of more than 100 billion yuan. What's more, most of GS Group's business is currently in China.

It can be said that for GS Group, more than half of the turnover is in China. The Chinese market is a place they absolutely cannot afford to give up.

If FC Seoul is smart, they can take advantage of this opportunity to promote themselves well. Be generous and you can get some good reviews in China. There are certainly a lot of benefits for GS Group's business.

Pity.

Just for that little bit of money. This matter has not yet spread, and when it spreads in China, it may affect the development of GS Group in the Chinese market.

Rat-eyed.

Two million euros is a lot of money for many ordinary people. But for those big businesses, it's not enough for them to spend a year on advertising. For GS Group, two million euros is not a big amount.

The people who come out of the island country are all such short-sighted guys.

"I've heard before that their collective president, Xu Changxiu, is a very powerful figure, but now it doesn't seem to be like that."

Li Ning is even disdainful of Xu Changxiu.

Wen Dongfang turned to Li Ning for help, and Li Ning was quite happy and proud.

That's strength.

If it weren't for Li Ning's sufficient strength, how could Wen Dongfang turn to himself for help.

"Lao Zhang, what do you think?"

The Li Ning brand is the No. 1 sports brand in China, and its development in recent years has been very outstanding. More importantly, the current Li Ning is no longer satisfied with domestic hegemony and has begun its own development in Europe.

Li Ning has always wanted to make this brand an international brand.

In order to achieve this goal, Li Ning's company has begun to develop in Spanish football.

In China, Li Ning sponsors almost all sports, covering all aspects of the national team, but is not so keen on football. It's not that they don't want to sponsor football, it's that Chinese football is really not competitive. Chinese football has not come out with any figures worthy of Li Ning's investment.

It doesn't mean that Li Ning doesn't want to enter football.

Football is the number one sport in the world.

"It depends on whether Jin Ming is worth our investment."

Li Ning Sports Brand Co., Ltd. has a big business, as long as it is China's dominant sports, you can see the sponsorship of Li Ning Company. For such a large company, such a thing as Jin Ming is a completely small matter.

In fact, it is not worth discussing between Li Ning and Zhang Zhiyong at all.

But football is always different. Although football has been weak in recent years, it still has a very broad base in China. It is definitely not comparable to the projects currently sponsored by Li Ning, such as badminton and table tennis.

"Lao Zhang, do you think this is worth it?"

"It's okay to take risks."

Zhang Zhiyong was agreeing to take the risk.

Football, as long as it is a sports brand, there is no company that does not care about football. After all, football has the most impact.

Jin Ming's information Zhang Zhiyong has seen it.

Although Zhang Zhiyong does not know much about football, after analyzing it with his own team, he believes that this is a step worth taking a risk. Although it costs two million euros, there is a lot of risk, but there are also great benefits once it is successful.

What if Jin Ming hits out?

The payoff is very impressive.

Even if it fails, Li Ning Company will not suffer. Helping a Chinese player to Europe, this can make a big advertisement. Spending 2 million euros can raise the image of Li Ning Company by several steps.

And two million euros?

Li Ning Company can afford to lose.

"If you should take a risk, you should take a risk."

Li Ning very much agrees with Zhang Zhiyong.

As his company grows stronger in China, so does Li-Ning's ambitions. At present, Li Ning's grand strategy is to go out of China, especially to compete for the European market.

It's a nice opportunity.

…………

"I agree."

Since proposing his own proposal to Li Ning Company, Wen Dongfang has been anxious.

At the beginning, Wen Dongfang chose Li Ning Company because Li Ning Company has been vigorously expanding the international market in recent years. Moreover, in the past two years, Li Ning Company has begun to sponsor some La Liga teams, obviously to enter European football to increase its popularity.

Among the current Chinese sports brand companies, Li Ning's international strategy is the most resolute.

That's why Wen Dongfang will choose Li Ning Company.

He has been waiting, anxiously waiting for the past few days. Finally, the senior management of Li Ning Company, executive director Zhong Yiqi, came.

Li Ning Company came up with a plan.

Li Ning can pay the difference in transfer fee of 2 million euros, but Jin Ming must sign a five-year sponsorship contract with Li Ning. In other words, in the next five years, Jin Ming will be a signed player of Li Ning Company.

According to Jin Ming's current market, this amount of money is very high.

After all, the sponsorship fee of 400,000 euros a year is not available to the top players in Chinese football now. Of course, in the same way, Li Ning Company will certainly not be so kind.

Jin Ming can't do it now.

But what they bet on is that Jin Mingbiao is good.

As long as Jin Ming performs well in European football, Jin Ming's value will rise steadily. Li Ning Company has received a lot of returns.

Of course, it's all gambling.

Li Ning Company bet that Jin Ming could succeed.

Wen Dongfang was actually unwilling to lock Jin Ming into a certain company so quickly. After all, once Jin Ming performs well in European football, then with the big Chinese market, Jin Ming can get a very amazing amount of sponsorship in a short period of time.

But the form shì is stronger than the person.

The current Wen Dongfang has no way. If he wants to leave Seoul FC, he can only agree to Li Ning's plan.

Five years.

Now Jin Ming is only nineteen years old, and five years later he will be twenty-four.

Acceptable.

"Mr. Wen, in fact, you don't have to worry about this five-year period. Our company does big things. In the future, Jin Mingbiao will become the top brand of our company, and we will not be stingy. ”

"I believe it too. Otherwise, I would not have chosen Li Ning Company. ”

In fact, in addition to Li Ning, there are also several domestic brands that are on the rise in China's domestic sports brand market. Including Anta, which has the greatest impact on Li Ning Company at present.

But Wen Dongfang's final choice was Li Ning Company.

The reason is that Li Ning's ambition is getting bigger and bigger, and Li Ning's international strategy has been criticized by many people in recent years, but Li Ning Company is still slamming down. Although Anta also takes the international route, they are not as fierce as Li Ning.

That's why Wen Dongfang will choose Li Ning Company.

"Good. Mr. Wen, we have a pleasant cooperation. ”

"It's a pleasure to work with."