118 First endorsement contract
"Uncle Wen, it's all back."
Jin Ming looked at one invitation after another and shook his head.
"This time I played the East Asian semi-finals, and the club was already unhappy. Coach Magath was unwilling. Now that the game is over, I'm back at the club early. ”
"That's right."
Wen Dongfang nodded.
Jin Ming's performance in the East Asian Football Championship this time was too good. Especially in the face of the South Korean team, he completed a hat trick, which made Jin Ming a heroic figure in Chinese football.
No matter how weak the national team is, the status is there.
For example, every year, there are fans who discuss the influence and gold content of the World Cup and the Champions League. In everyone's opinion, the quality and spectacle of the Champions League have significantly surpassed that of events like the World Cup.
But why is the World Cup so influential?
Some people think it's because there are too many pseudo-fans. When it comes to the World Cup, all kinds of pseudo-fans will come out. In fact, there are many pseudo-fans, which also means that the influence of the national team is much greater than that of the club. Because many people who don't usually pay attention to football will also support their national team during the World Cup. This is the influence of the national team, this is the charm of the national team game.
This is the case with Jin Ming.
No matter how popular Jin Ming was in Chinese football before, it was not as good as playing a national team game. Especially the game with the two teams of Japan and South Korea, Jin Ming's status in Chinese football has improved I don't know how much.
Therefore, when the game ended, the Chinese businessmen who had been in contact with Wen Dongfang quickly reacted. Everyone understands that the current Jin Ming is not only a talented player, but has become the most popular player in Chinese football. Many businesses are considering whether Jin Ming will become Yao Ming and Liu Xiang in Chinese football. Therefore, they immediately expressed to Wen Dongfang that they hoped that Jin Ming would participate in their business activities after the competition. Of course, there is no skimpy in terms of remuneration.
There are even many manufacturers who want to have an endorsement agreement with Jin Ming.
However, Jin Ming did not nod.
It's not that Jin Ming regards money as dung, but because it's completely too late in time. Jin Ming came to the national team this time, and although the Schalke club released Jin Ming, it was definitely very reluctant.
Although Jin Ming does not dare to say that Schalke is an indispensable player, he is definitely a very good chess piece in Magath's tactical system. In the process of Schalke competing for the Bundesliga championship now, how can he like Jin Ming to play in the East Asian semifinals.
This is the time to go back early, instead of going to those business events. It's easy to anger the club. Therefore, Jin Ming all resigned.
Wen Dongfang also knows this.
"But, Uncle Wen. Li Ning's share agreed. ”
"This ......"
"Uncle Wen. Li Ning Company did me a favor last summer, and now I will repay them a little bit at this time. ”
Wen Dongfang thought for a moment and nodded slowly.
Originally, if there was enough time, Wen Dongfang's hope should be to win the major contracts with Jin Ming's current soaring momentum. If you don't say anything, you should also give Jin Ming seven or eight endorsement contracts.
Although Jin Ming is still a young player, with Jin Ming's current popularity, he can definitely earn 20 million or 30 million yuan after seven or eight contracts. This is definitely a huge income for the current Jin Ming.
But time was pressing, so Wen Dongfang also agreed to resign. Anyway, as long as Jin Ming remains in his current state, these things can't run.
Wen Dongfang wants to treat everyone equally.
But looking at Jin Ming's meaning, Jin Ming is unwilling to shirk the matter of Li Ning Company. Since this is the case, it is not good for Wen Dongfang to continue to stop Jin Ming.
"Okay. I will reply to Li Ning Company, and I will do my best to arrange it, so as not to delay your return to the club. ”
"Thank you, Uncle Wen."
Wen Dongfang quickly contacted Li Ning Company.
Because Wen Dongfang doesn't want to waste time. Li Ning Company just hopes to use the hottest opportunity of Jin Ming to completely sign an endorsement contract with Jin Ming. Previously, they paid 2 million euros and had a five-year cooperation agreement with Jin Ming.
But here and there.
"Plus, why don't you add. Re-sign. ”
"Is it too high?"
Listening to the reports of the people below, Zhang Zhiyong said very decisively: "This is a good thing. It's just two million yuan, even if you give him 10 million. What he can give back to us is not millions, tens of millions, but hundreds of millions. ”
"But six months ago we already paid him two million euros in advance."
"Look ahead. That's what that money is. ”
Zhang Zhiyong waved his hand.
Li Ning Company did not attach so much importance to the two million euros at the beginning. Because the situation of Li Ning Company is getting better and better recently, and the sales volume has also broken repeatedly.
At the beginning, he was just a little optimistic about Jin Ming's future, and more to hype up that matter. Because at that time, Li Ning Company made every effort to explore the international market, and the domestic market was slightly relaxed. Unexpectedly, in just a few years, various brands came out of the domestic market and began to impact the market of Li Ning Company. Moreover, Li Ning Company itself does not have much influence in the football world, so Li Ning Company also wants to develop in this area.
Therefore, Li Ning Company wants to use such things to improve the image of Li Ning Company. Let everyone see how they support Chinese football.
It works great.
During that time, Li Ning Company was a truly positive image. Nearly all of the Chinese media praised Li Ning's approach. It's much more effective than spending two million euros on advertising.
And now, Li Ning Company has discovered the huge value of Jin Ming. Who would have thought that Jin Ming would have such achievements in such a short period of time. Therefore, Li Ning Company began to really attach importance to the relationship with Jin Ming.
According to the contract, Jin Ming will speak for Li Ning Company within five years. Of course, Jin Ming can also switch to other companies, and there is not much liquidated damages anyway. But in Jin Ming's case, it is impossible for him to choose this way. Otherwise, an ungrateful hat will make Jin Ming's image suffer greatly.
Because speaking of which, in the next four years or so, it is impossible for Jin Ming to break away from Li Ning Company.
But Li Ning Company is not willing to do this.
After all, Jin Ming and Li Ning Company only have five years. Jin Ming is only nineteen years old now, and more than four years later, he will just reach the age of twenty-four. If there is an unpleasant disturbance in the past few years, Jin Ming will definitely leave directly. Who knows what heights the twenty-four-year-old Jin Ming will reach.
Therefore, Li Ning Company is willing to maintain friendly relations with Jin Ming. I am also willing to increase some endorsement fees and officially sign an endorsement contract.
"Sure enough, it is China's No. 1 sports brand, and it is generous."
After Wen Dongfang signed a new contract with Li Ning Company, he couldn't help but admire.
Li Ning Company helped Jin Ming pay 2 million euros in advance when Jin Ming transferred, and according to the original contract, it was already an endorsement fee of 400,000 euros a year. This amount of money is already not small. Although Li Ning Company is more for advertising, it is the same for Jin Ming.
However, this time when the contract was re-signed, Li Ning Company did not mention the two million euros that were originally advanced. once again issued an endorsement contract of two million yuan a year, and the time was reduced to three years.
Very sincere, and very bold.
This kind of large-scale writing has to be admired in the East.
"Of course. Uncle Wen, now Li Ning Company is not saying that it wants to become the world's top sports brand. They are companies that want to compete with Nike and Adidas. ”
"Nike? Adidas? ”
Wen Dongfang laughed. Then he said: "Although Li Ning Company has developed well in recent years, it is still very early to catch up with them. Take the international route, who knows if it will succeed. But maybe. Looking at the current development of the Chinese market, maybe the future will be like this. ”
"Alright, Jin Ming. This is your first real endorsement contract. But that's just the beginning. As long as your table xiàn excellent, this kind of contract is only the most rudimentary. Two million RMB, the future of 20 million RMB are waiting for you. ”
"I know, Uncle Wen."