When the whole Atletico Madrid team resisted Hong Kong, the impact of the match with Osaka Sakura had just begun to ferment. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Sports media throughout Japan are covering the game.

Japanese football has always been the top in Asia, with the support of various football development policies in recent years, Japanese football is also in a period of rapid development, in this period, the Japanese sports media will definitely not say how bad Japanese football is, Osaka Sakura is the third place in the Japanese J1 League last season, and the results are also considered to be the top in Japan, to say that the strength of Osaka Sakura is poor, it is also equivalent to denying the level of Japanese football, the content of the report is too heavy to imagine, almost all Japanese media news are talking about the strong team of Atletico Madrid.

That means to say, "It's not how bad the Osaka cherry blossoms are, it's that Atletico Madrid is too strong." ”

The game was analyzed in detail by many Japanese media, from Atletico Madrid's lineup, tactics, to the details of the match and the ability of each player in Atletico Madrid, almost all the players who played in Atletico Madrid were praised positively.

Wang Qiuming, who scored three goals in the first half, was even more highlighted.

In football games, the person who scored the goal is always concerned, and Wang Qiuming scored three goals in the half and became the player with the most goals in the game, which will definitely receive a lot of attention.

The post-match commentary of Japan's jsports2 sports channel said, "This young Chinese player will definitely become the most important striker of the Chinese team in the future!" ”

"With Wang Qiuming, the Chinese team will not lack efficient strikers in the next ten years!"

"We should be vigilant, and when we play against the Chinese team in the future, we must pay attention to the defense of Wang Qiuming!"

In addition to Wang, other Atletico Madrid players were also mentioned, such as Mesut Ozil, who was considered the best performer, who dominated almost the entire left flank by himself, and Osaka Sakura did little to help his defence.

"Mesut Ozil is undoubtedly the best player in the world and he has a lot of technical ability that all the midfielders in the world can learn from!"

Newcomers J Rodriguez and Kevin De Bruyne also received a lot of praise for their outstanding performances, "They will definitely be the main players in Atletico Madrid for the new season!" ”

However, Falco, who came off the bench in the second half, was ignored to a certain extent, in the second half Falcao had an assist and a goal, but in the case of Atletico Madrid's 8 goals, as a 40 million euro gentleman, Falcao's performance was not so outstanding.

After analysing the performance of Atletico Madrid's players in various positions, Japan's jsports2 sports channel concluded, "In the past game, Atletico Madrid's performance was a warning to Japanese football, which shows that there is still a big gap between us and the world's top teams......"

After making a lot of analysis, Japan's jsports2 sports channel also talked about Wan Sheng, in the Atletico Madrid team, Wan Sheng, as the head coach, is the core figure, he single-handedly built the entire team, the rapid improvement of Atletico Madrid's results, and Wan Sheng's coaching ability is inseparable.

In fact, many Japanese media reports inevitably talk about Wansheng, who is a star in China and a star in the world, and Japan is no exception.

There are many people in Japan who are big fans of Mansheng and they are very supportive of Mansheng because Mansheng is the one who does the most miracles.

In terms of football, the Japanese media most value Wansheng's ability to cultivate players, which has been recognized by the world, in this regard, Wansheng's reputation is higher than Arsenal coach Arsene Wenger, Arsenal has introduced a lot of young players, but these players can play, in fact, not much of the proportion.

Wansheng is different.

The players introduced by Wansheng single-handedly, the worst is a player like Boateng, Boateng has not been able to serve as the main player in Manchester City for several seasons, but Boateng is also a star, and it is not surprising that he cannot be the main player in Manchester City, because Manchester City is the world's top player, and if the vision is lower, the current Boateng, to other teams that are not the world's top giants, will become the absolute main player.

After the compliments, some Japanese media expressed their desire to let the Japanese players play under Mansheng.

It's not just the will of the media, it's the will of the fans.

They believe that as long as there are many players who train and grow under Mansheng, then in a few years, Japan will definitely be able to emerge many talented players, and the strength of the Japanese national team will definitely improve again.

In the follow-up negotiations with Atletico Madrid staff, Toyota Motor Company once again voiced this idea.

Atletico Madrid's chest advertising sponsorship for next season has not yet been sold, with Toyota Motor Corporation being one of the sponsors in the race, and after the Atletico Madrid and Osaka Sakura matches, Toyota has also increased its sponsorship offer - a 20 million euros per year sponsorship contract.

Toyota's request is to sign a five-year contract, and they also made a request, "During these five years, Atletico Madrid's academy will keep at least six Japanese players." ”

If it were put on other teams in La Liga, such as Sevilla and Valencia, they would definitely agree directly, for them, it doesn't matter how many Japanese players there are in the youth team, and the 20 million euros of annual chest advertising sponsorship is not a contract that any team can sign.

Atletico Madrid is different, the staff refused without thinking about it.

There's no more to talk about next.

There are many types of advertising sponsorship for a football club, each club has a lot of sponsors, but many of them are small sponsors, such as billboards for the stadium, daily necessities for players in regular matches, or directly promoting their products under the brand of Atletico Madrid, these are small sponsors, and the annual sponsorship fee is more than one million euros.

In fact, there are only a few types of sponsorship, and the most common are two - match jerseys and jersey chest advertising.

At present, Atletico Madrid's largest sponsor is Nike, and the team has to wear Nike jerseys for games, which alone brings 20 million euros of income to the club every year, but with the current results of the club, in fact, Nike is not satisfied with the sponsorship fee, as the champion of La Liga, the team participating in the Champions League, the jersey sponsorship fee is only 20 million euros or too little.

In the case of Barcelona and Real Madrid, Barcelona can currently receive 76 million euros a year from Nike, and Real Madrid receives 60 million euros from Adidas, compared to Atletico Madrid's 20 million euros.

Atletico Madrid and Nike's jersey advertisements are about to expire next year, and Nike has been looking for Atletico Madrid to renew their contract, but Wansheng still decided to extend the renewal time until after Christmas, when the team can rush into the Champions League, and even reach the quarterfinals and semifinals, it will definitely be able to sign a bigger contract.

The sponsorship of the shirt on the chest is also important, it is not as good as the jersey, but it is not much worse.

For example, Manchester United, a leading club in commercial development, can get more than 35 million pounds in revenue from their annual corset sponsorship.

With the development of commercial football development, shirt sponsorship has become more and more important in the operation of clubs, and English football can be said to represent the future trend, and for Premier League clubs, the reason can be attributed to blockbuster television contracts.

Matt Scott, a financial columnist for World Football Insider, revealed: "Every big club in the Premier League can get a lot of revenue from the Premier League's TV broadcast share, so self-generated commercial sponsorship revenue is key for big clubs to maintain their competitive advantage. ”

In 2010-11, Bolton FC generated £85 million in revenue from television broadcasting, commercial sponsorship, merchandise sales and match tickets, while Manchester United, who specialise in commercial development, reached Bolton's total revenue for the season by shirt sponsorship alone.

Then some people wonder, the huge sponsorship fee can be used by the club to recruit and pay the player's salary, but it is a big cost for the brands, so why are the brands willing to pay the sponsorship fee?

Sports lawyer Jake Cohen disclosed last year that "the club only gets a 10-15% cut of every jersey sold, and the rest of the income goes to sponsors such as Adi, Nike and Puma." That's why sports brands pay so much for their teams each year, but are still the more advantageous side when the contract is finalized. ”

In fact, behind the huge sponsorship, the sponsor is also a big winner.

Sponsorship is not only sponsorship, but also cooperation.

Adidas is free to use the Manchester United brand on its own merchandise during its eight-year shirt sponsorship contract, and the company has publicly admitted that it can double its total £550 million shirt sponsorship investment over 10 years.

That's the relationship between professional football clubs and sponsors.

In summary, sponsors don't have a 'good feeling' for a team with good results and spend money on sponsorship, they do it for huge commercial gain.

That's a collaboration, not a one-sided supply.

Atletico Madrid can guarantee future results, it must not sign a small contract, Toyota's annual sponsorship contract of 20 million euros does not meet the requirements of Atletico Madrid, not to mention, they also require Atletico Madrid youth training to train players for Japan, which is simply impossible.

So the two sides didn't have to talk at all.

Toyota's negotiators have repeatedly said, "Atletico Madrid can't find such a high corset sponsor again!" ”

But Wansheng directly asked the staff to refuse.

Corset sponsorship?

With so many big conglomerates and big sports brands in the world, Atletico Madrid will not hang themselves from a tree.

In fact, Wansheng is also very clear that the reason for Toyota's low price is that they are a Japanese company or a car company, and it is not easy for them to recover the cost in sponsorship, in addition, from the perspective of Japan, even if Atletico Madrid is the champion of La Liga, they cannot be compared with Real Madrid and Barcelona, they are only the 'third pole' team of La Liga, and naturally in terms of commercial sponsorship, they cannot be compared with the top European giants.

In short, Atletico Madrid is still regarded as the 'second tier in Europe'.

But Wansheng is very clear that the next few years will be the fastest period of commercial development of football, so to speak, every year the sponsorship of football has increased significantly, how can the club lose a big contract in the future for a mere 20 million euros of sponsorship?

Even if the club's corset advertising does not sell next season, he will not give in to signing a small contract, which will bring huge losses to the club's future.

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The club's commercial operations aside, the entire Atletico Madrid squad has arrived in Hong Kong to train at the stadium provided by the Hong Kong side.

During the 'Asia tour', Atletico Madrid's training was not affected, and the team still had to conduct tactical training to improve the players' familiarity with tactics.

Because it is a 'commercial match', every training session at Atletico Madrid is open to the public, and fans can buy tickets to enter the stadium to watch.

There were a lot of fans and media who came!

The media aside, especially the fans, only 3,000 temporary tickets are sold outside the world for normal training, but every morning, before Atletico Madrid enters the stadium, the stadium stands are already full of people, and there is obviously not only the official announcement of '3,000 people'.

This was the case all day in Hong Kong, and by the morning of the next day, the number of fans had increased.

The Hong Kong official explained that "the fans are too enthusiastic, the stadium is empty, and there are already protests because there are too few tickets sold." ”

Many players were dumbfounded when they heard this explanation.

“…… Is it that Atletico Madrid has too much influence?"

Of course not.

Atletico Madrid was the champion of La Liga last season, but when it comes to the influence in Hong Kong, it goes without saying that many Hong Kong fans don't even know the name of Atletico Madrid, and they come to the stadium to watch the training, the main purpose is only one - to 'watch' Wansheng.

Atletico Madrid's entire team combined, the influence in Hong Kong is not as good as Wan Sheng, because Wan Sheng once led Hong Kong to win the Asian Cup, so he became the most famous football figure in Hong Kong and became a real hero in the hearts of Hong Kong fans.

After the 2007 Asian Cup, Wan Sheng became the idol of all Hong Kong fans!

Now Wansheng has led the team to Hong Kong to play a commercial match with Hong Kong Kitchee, and Hong Kong fans have taken the opportunity to watch.

They finally found an opportunity to thank Wan Sheng for his contribution to Hong Kong football.

During the training of Atletico Madrid, many banners and signs were erected in the surrounding spectators, all of which were written with slogans in support of Wansheng, and at the same time, many fans organized themselves and collectively felt slogans in support of Wansheng.

"Wan Sheng! Wansheng! ”

"You are the best! You're the biggest star! ”

"Welcome to Hong Kong!"

The enthusiasm of the fans at the scene for Wansheng made the Atletico Madrid players stunned and at the same time, it also made them just motivated to train. (To be continued.) )