Based on the number of fans who watched the broadcast, Sky Spain added at least 150,000 monthly paying subscribers. Pen & Fun & Pavilion www.biquge.info

Sky Spain charges 10 euros per month, in other words, by broadcasting Atletico Madrid's home game against Racing Santander, they increase their monthly membership income by more than 1.5 million euros, and if you add some advertising expenses, their direct income increases by 2 million euros.

But in fact, that's not how income is calculated.

TV broadcasters are not like commodity vendors, selling point goods increase direct income, their income is gradual, and the subsequent impact is more than direct benefit, such as 150,000 more members, some of these members will become annual members, or even super members, and in the next month, some monthly members will choose to continue to pay to watch.

In addition, the increase in paid members will also bring more advertising revenue, and the two are mutually reinforcing.

These are long-term benefits.

The day after the end of the match between Atletico Madrid and Racing Santander, they sent representatives to Atletico de Madrid to negotiate the broadcast rights for the next league match at the Calderón Stadium and the broadcast rights for the match between Atletico Madrid and Sporting Gijón.

"1.5 million euros!"

The representative of Sky Spain raised the price by 50 percent as soon as he spoke, but Atletico Madrid hesitated.

The partnership with Sky Spain is good, but the revenue from the 1.5 million euros per broadcast is still too small, even if Sky Spain increases the price to the maximum, it will only be 2 million euros at most.

This is what both sides know in their hearts.

The reason for this is that Sky Spain's influence is insufficient, and the cooperation between the two sides can only be dominated by Sky Spain.

Last season, Atletico Madrid ranked fourth among the 20 teams in La Liga, with an average of 510,000 TV viewers per game, while last season, affected by Atletico Madrid's league results, an average of 670,000 people watched games on pay TV per game.

There were only 300,000 fans watching the game, which was much less.

This is the issue of the influence of TV stations.

If it is PRO Broadcasting Satellite TV, they have a larger group of paying users, and the number of fans and viewers and commercial benefits that can be brought will definitely be higher.

However, with only three days between Atletico Madrid's two league games, there is limited time for negotiations between the two sides, and Atletico Madrid has no time to wait.

So the two sides finally agreed on a price of 1.8 million euros, and Atletico Madrid's home match against Sporting Gijón was once again broadcast exclusively by Sky Spain.

Both sides know that this is the end of the cooperation, as Sky is interested in intervening in Atletico Madrid's home broadcast rights in the league.

British Sky TV, looking at the name seems to be the same as Spain's Sky TV, but in fact, the two TV stations have no connection, in Europe translated as 'sky' TV stations, almost every country has them, such as Italy has its own Sky TV, which belongs to Berlusconi, the former richest man in Italy, and Germany also has a very small TV station called T-Skyb, translated as Sky News.

Sky is much bigger than Sky Spain, one of the largest pay broadcasters in Europe, alongside France Radio 4 (C*****Plus) and Germany's Satellite TV 1 (DF1).

Sky is controlled by News Corp., which owns 41 percent of Sky TV.

In 1998, Sky pioneered the UK's first digital service with 140 channels, which has now expanded to more than 300 channels.

In March this year, the British government approved News Corp.'s wholly-owned acquisition of Sky Britain, which means that News Corp. can buy more than 90 percent of Sky Britain's shares.

The acquisition continues to this day.

Of course, this has nothing to do with Sky TV's involvement in Atletico Madrid's home rights, they chose to cooperate with Atletico Madrid because they saw the commercial value.

Previously, Pro Broadcast TV controlled the live broadcast of all La Liga, and Sky TV had no chance of buying the broadcast rights of La Liga.

Now it's different.

Since Atletico Madrid did not sign the broadcast contract, the broadcast of La Liga was torn apart, and Pro Broadcast TV held the broadcast rights of most of the games, but the broadcast rights of Atletico Madrid were not sold, in other words, Sky could have made a gap from Atletico Madrid, not only because Sky saw the commercial value of Atletico Madrid's home league, but also as a way for them to compete on Eurovision.

Atletico Madrid are already interested in partnering with Sky on a televising contract until the end of the season.

This news also became the most heavyweight news in Spanish football after the fourth round of the league.

A lot of clubs are on the sidelines.

Clubs such as Sevilla and Villarreal have long been dissatisfied with the cost of TV broadcasts, and they hope to see Atletico Madrid as a pioneer and get off to a good start, so by next summer, they can completely abandon the cooperation with Pro Radio TV and choose to cooperate with Sky TV.

However, many media are not optimistic about this, "Atletico Madrid is originally 'third in Spain', with enough fans, even if the results are not good, there are certain fans who are willing to pay to watch the game, not to mention, now Atletico Madrid's league results are very gorgeous, they also beat Bayern Munich in the Champions League, anyone can see the potential commercial value of Atletico Madrid!" ”

"It's hard for other clubs to compare with Atletico Madrid, both in terms of impact and results. Unless Sky intends to spend a lot of money to buy the overall broadcast rights of La Liga, it is simply impossible for small clubs to get a piece of the pie. ”

"Sky is not a charity, they don't pay an extra penny for the Spanish club!"

What Sky TV thinks, Atletico Madrid doesn't care, they are Atletico Madrid, just a club, not the manager of La Liga, they don't need to think about the whole league.

Just like Real Madrid and Barcelona, when they sell TV rights together, they don't consider the interests of other La Liga clubs.

Nguyen Hai Long, head of the commercial department of Atletico Madrid, said in a tough statement, "It's time for La Liga to break the monopoly!" ”

Atletico Madrid's attitude makes Pro Broadcast Satellite TV feel very unhappy, they don't want British Sky TV to meddle in their own interests, in their opinion, the broadcast rights of La Liga belong to their interests, a British TV station, to buy the TV broadcast of La Liga teams? They hadn't thought of it before.

If they had known this, they should have won Atletico Madrid!

There is no regret medicine to take in the world, Pro Radio TV is more inclined to compete with Sky TV, Pro Radio TV still has a great advantage, Sky TV's Spanish channel, after all, is not as good as Spain's local TV.

Atlético de Madrid is happy to see this kind of competition.

That means the interests of the club can be guaranteed.

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On September 24, Atletico Madrid hosts Sporting Gijón.

Last season, Sporting Gijón was caught in a relegation battle and coach Preciado was almost sacked, but after a draw with Barcelona, Sporting Gijón's record rose all the way to 11th place in the league.

The 53-year-old mustachioed coach Preciado can continue to coach in Asturias.

Sporting Gijón lost two of their main players in the summer, with Diego Castro joining Getafe and left-back Jose Angel leaving for Roma.

However, up front, Sporting Gijón brought in Argentine Trejo. And at left-back, Canella, who was once selected for the Spanish national youth team, can also be trusted.

Sporting Gijón had a slight surplus in the transfer battle and it didn't hurt the overall strength of the team too much.

The media's comment on Sporting Gijón was, "They are a mid-table team in La Liga, and if they want to compete for a European place, there is basically no chance, but they will not be in the relegation zone." ”

But so far in the league, Sporting Gijón has played 4 rounds, but has experienced a painful 'four consecutive defeats', and so far they have 0 points, ranking first in the league.

Such a dismal result has shocked many people, and at the same time, Sporting Gijón has also become a 'relegation favorite'.

In the face of such a team, Wan Shengdao was not too careless, and he still sent the likes of Kevin De Bruyne, Thiago Silva and Falcao out.

The game is head-on, and Wan Sheng's approach is correct.

Despite being a guest at the Calderón Stadium, Sporting Gijón will also be hoping to get their first points and get out of the nightmare of consecutive league defeats, otherwise they will be seriously impressed by their mentality in the future, let alone talk about trying to avoid relegation.

So throughout the game, Sporting Gijón fought very fiercely.

Atletico Madrid sat at home, played well offensively, and looked at the fight for Sporting Gijón at the expense of cards, and the team's performance was also affected to a certain extent.

Throughout the first half, both sides were entangled in scrambles.

The first goal of the game came in the 73rd minute, when a corner kick from Atletico Madrid was headed over by Falcao, and Mesut Ozil pulled his foot to secure a goal.

However, just four minutes later, Raphael Varane collided with the opposing defender Drasquevas in the penalty area during the attack of Sporting Gijón, and the referee awarded a penalty to Sporting Gijón.

Sporting Gijón striker Ballard scored an equaliser for Sporting Gijón.

It was also the last goal of the game.

In the end, Atletico Madrid drew 1-1 at home to Sporting Gijón.

This result is regrettable.

At the post-match press conference, Wan Sheng expressed his dissatisfaction with the referee's decision, "It was just a normal body for the player, Drasquevas was simply tripped by himself, Rafael just fulfilled his duties as a central defender, but it became a penalty!" ”

'I don't want to say the referee dominated the game, but that's the truth.

Because of this remark, the Spanish referees association expressed its dissatisfaction with Wan Sheng, and the Spanish football federation warned Wan Sheng to be 'careful' when speaking to reporters, and also imposed a fine of 15,000 euros on Atletico Madrid.

Wan Sheng's words were not finished, he also expressed his dissatisfaction with Sporting Gijón, "Are they playing football? No, that's kickboxing. That's all I can think of. ”

"The Spanish league in my memory should be based on technology, and every game is very enjoyable, but what I see is brutal football, violent football, and they even don't hesitate to foul my players, but unfortunately my players don't learn free fighting......"

"If Mr. Preciado is not happy with my words, he can look at the video of the game and count how many times the referee has suspended the game."

"Why don't you give cards for consecutive fouls? Sporting Gijón got 5 yellow cards in the whole game, and the second half was all warnings, warnings, and warnings, what is the use of just warnings? It can only make them play more unscrupulously. ”

"I sympathize with them for not getting points in the first four league games, but they shouldn't steal points with such dirty means!"

"If this kind of game is condoned, I don't know what Spanish football will look like in a few years!"

The game was clearly not a one-sided roughness of Sporting Gijón or the referee's reasons that led to the draw, but the performance of the Atletico Madrid players was also an important reason.

This is a wake-up call for Wansheng.

In fact, when he was in charge of Manchester City and Derby a few years ago, he never worried that the opponent's rough style of play would cause the team to be out of shape, and now he has to worry about that.

In Manchester City and Derby County, it is because the players have adapted to the style of English football, and if a player cannot adapt to the simple, direct and tough style, he will definitely not play well in the English football environment.

La Liga is different.

Football here is full of technique, and even a lot of players don't think physicality and confrontation are important, so much so that they don't perform well against tough opponents.

Atletico Madrid is already gaining momentum.

So Wansheng talked about this problem to all the players, and added physical confrontation training to everyone's individual training content, but it is a pity that in the middle of the season, the team did not have more time to train and adjust.

Two days passed in a flash.

The whole Atletico Madrid team flew to Napoli, Italy, to the Sao Paulo Stadium to participate in the second match of the Champions League.

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ps: I recommend Yi Wensan's "Super Role Player", a basketball book, friends who like it can take a look

(To be continued.) )