130 Business Value
"Uncle Wen, are there really so many?"
"This is just the beginning. And the general small brand, I've already helped you delete it. ”
Looking at so many large international companies and large Chinese companies, Jin Ming really feels real and feels that he is really a star. These big companies are well-known to Jin Ming, but now they want Jin Ming to come over and endorse their products.
"Uncle Wen, I won't mix with this. I'll leave it all to you. ”
"Okay."
Wen Dongfang was very happy.
The decisions I made back then are now starting to pay off. Since cooperating with Jin Ming in 06, in the past four years, Wen Dongfang has actually not earned any money. On the contrary, there are quite a few of them.
Because in the past four years, Jin Ming's own income is too low. Wen Dongfang, as Jin Ming's agent, didn't get any share at all. On the contrary, in order to come and go, there are a lot of other aspects of investment.
But now it's fine. Jin Ming's income is rising sharply.
And Jin Ming trusts himself so much now, which is a very good thing.
However, Jin Ming believes in himself, Wen Dongfang is even more cunning and cunning, and he can do things. Therefore, he smiled slightly and said: "Jin Ming, I mean this time we will pick a few big international brands. You're still young, so you don't need to be in a hurry to endorse too many products. You see, these are the ones I chose. ”
"Uncle Wen, I mean the same thing."
"Then I'll talk about them one by one. Let's start with Pepsi. But there's one more thing, and while I can probably guess your answer, I'm going to ask you. ”
"What's the matter?"
"Look at this."
Jin Ming took it from Wen Dongfang and took a look, it was also an endorsement invitation. It is a top sports brand and is currently the number one sports brand in the world. Nike Inc. in the United States.
"How are they? Don't they know that I have signed a contract with Li Ning? ”
"Your contract with Li Ning Company, they are willing to pay the termination money. Nike wants you to become the spokesperson of Nike China, with an endorsement fee of 2.3 million euros a year. ”
Generous.
Jin Ming also took a deep breath after hearing Nike's conditions.
Sure enough, it's a big international company. The termination fee of Jin Ming and Li Ning Company is not a small amount, and it is 2.3 million euros a year, which is already the treatment of a first-line star in world football.
If you say that you are not impressed, it is false.
2.3 million euros, converted into renminbi, is 20 million euros. This is a huge amount of money that Jin Ming couldn't think of before.
But soon Jin Ming shook his head and said with a smile: "Uncle Wen, if I really promise Nike, then I will be notorious in China." No matter what Li Ning Company said, it helped me, and it was morally unjustifiable for me to do so. ”
Money is a good thing.
But Jin Ming is a layman, just an ordinary person. It can't be to the point of ignoring the eyes of others. Even on the Internet, it is always sad to be pointed at and scolded.
Li Ning Company has helped itself, if he switches to Nike for money, then an ungrateful reputation will not be able to escape.
"I knew it was going to be like this."
Wen Dongfang nodded.
Wen Dongfang felt very sorry. Although Li Ning Company claims to be a domestic sports brand giant, it cannot be compared with an international giant like Nike. Look at the superstars of world football, they are basically monopolized by Nike and Adidas.
Jin Ming wants to squeeze into the ranks of world superstars, and holding hands with Nike and Adidas is the best way. Nike and Adidas will promote their stars in an all-round way and build their own stars in an all-round way.
In this regard, Li Ning Company is not weak.
But.......
Jin Ming was right. Jin Ming is now a player who has just debuted, and his current popularity is only in the consolidation stage. At this time, negative news came out very badly for Jin Ming's image.
In any country in the world, being ungrateful always has a bad reputation.
"Jin Ming, if this continues. We are almost bound to Li Ning Company. ”
"Huh."
Jin Ming just smiled and didn't say anything. The relationship between himself and Li Ning Company must be tied together. It must be impossible to separate in a short period of time.
"Li Ning Company?"
Wen Dongfang sighed.
Now think about it, Moon Dongfang has even more resentment towards Seoul FC. If it weren't for the fact that Seoul FC was too greedy, he would not have begged Li Ning Company. It is impossible to be tied to Li Ning Company now, and a large amount of money has been lost.
However, he suffered a little loss in this regard, and Wen Dongfang had to earn it back in other aspects.
This season's golden inscription watch xiàn is too good.
With Schalke winning the Bundesliga championship, especially Jin Ming's brace in the face of Bayern, Jin Ming's popularity has been pulled to the highest point. And Jin Ming defeated Bayern's Muller in direct dialogue.
Although the final award has not yet come out, it is almost a certainty that Jin Ming will win the Bundesliga Best Newcomer of the Season this season.
Best newcomer in the Bundesliga.
This is no small honor, especially for Chinese players. In the current top five European leagues, even in the second-rate European leagues including the Eredivisie, the Portuguese Super League, and the Soviet Super League, there has never been a situation where Chinese players have won the best newcomers.
Therefore, once this honor is in hand, it is definitely a great thing for Jin Ming.
Jin Ming will definitely make a sensation in Chinese football again because of this best newcomer, it should be said that it is a sensation in Chinese sports.
The commercial value of Jin Ming is also getting higher and higher. This time, the people who contacted Wen Dongfang were giants like Pepsi, and the one-year speech fee they offered has reached nearly 10 million yuan.
…………
Wen Dongfang is very fast.
In just about twenty days, he has already won three companies for Jin Ming.
Pepsi and Wen Dongfang signed a two-year contract, and Jin Ming will become the spokesperson of Pepsi in China from this summer. Pepsi's spokesperson in China has always been the hottest star for a period of time.
As the popularity of celebrities changes, so will their spokespersons.
When Tan and Zhang were competing for hegemony, Pepsi used Leslie Cheung as its spokesperson. When the Four Heavenly Kings rose, Andy Lau and Aaron Kwok both served as spokespersons for Pepsi. Then there are smash hit stars including Sammi Cheng and Louis Koo.
And Jin Ming is currently the biggest topic in Chinese sports, and his topic has begun to be compared with Yao Ming and Liu Xiang.
That's why PepsiCo chose Jinming.
It's just that because Jin Ming is still in the stage of climbing in popularity, the endorsement fee is not as good as those superstars. But the endorsement fee has also reached 9 million yuan a year, and 18 million yuan in two years.
Then FAW-Volkswagen and Yili Group were signed one after another.
Yili Group's endorsement fee is not very high, but it also has 1.6 million yuan a year. And FAW-Volkswagen asked Jin Ming to endorse Audi, and the endorsement fee was very high. In the first year, the cost of speaking exceeded 10 million yuan, reaching 12 million yuan.
Within a short period of time, Wen Dongfang got Jin Ming an endorsement of 20 million yuan a year.
According to this pattern, Jin Ming's income next year will exceed 30 million yuan. This made Jin Ming quickly rank among the top of the Chinese athletes' income list. Of course, these are just the beginning of the endorsements, after Jin Ming returns to China, he will have a formal press conference and shoot a series of advertisements. There are a number of other endorsements that Wen Dongfang is approaching and considering.
So much so that Jin Ming has not returned to China, but Jin Ming's schedule has been fully arranged by Wen Dongfang.