Chapter 144: Fat Man and Anta's 'Nightmare' brand

Ding Zizhong is so eager to sign a contract with the fat man, this is not a whim of Ding Zizhong

Instead, after Anta's high-level market research, plus a series of analyses and negotiations, Anta also went through some debate within the company to confirm that the fat man could be used as the company's image representative.

What Anta sees is the huge cake hidden behind the fat man, and the other is the only choice for the internationalization of the Anta brand, the fat man will put the bet on the fat man, which is a bit similar to the previous Nike bet on Jordan, at that time Nike and now Anta, even smaller than Anta, but because of Jordan, Nike rose rapidly and became the existence of the giant Adi, and successfully overtook it.

The reason why Anta is so keen to sign a contract with Fat Man is that they naturally think that Fat Man has the same potential as Jordan, otherwise, they would not have taken great pains to conceive a promotional video for Fat Man in order to sign Fat Man, and took the initiative to propose a brand named after Fat Man's nickname.

But the falling flowers are intentionally ruthless, and King Xiang is intentionally unintentional.

The fat man is not interested in this, he is interested in the three major sports companies Adi, Nike and Reebok, and he also clearly uses this excuse to reject Anta, unwilling to give Anta any chance.

As the fat man said, "I don't want to sign with Anta." Because I don't like ANTA, in fact, I don't even want to meet ANTA. These are the fat man's exact words to Tom the agent.

Actually, the fat man said this, because the fat man was really busy, and when he turned on his mobile phone after training from the dungeon, his phone was also called until it exploded. It's all the phone number of Tom the agent. No way so many calls. The fat man could only reply, and the fat man was tired and weak when he called back, "Tom, how many times have I told you." If it's not something important, don't come to me. I'm busy. ”

The fat man is really tired these days, and in addition to training in his brain every day, there is only one copy left, a copy. Copy...... Even when I'm sleeping, I think about how to farm the dungeon, and every day in addition to the dungeon, it's still a dungeon.

The fat man's harvest in these days is not small, three days, the second stage of the copy brush, the third stage of the copy brush, the fat man in these three days, but also expanded his experience value to 2888, which is a big gain.

in the copy. There is a sense of accomplishment, and fat people are more motivated. He also cherished time more and more, didn't want to miss every minute, kept an eye on the system all the time, and immediately took the opportunity.

Tom bothered him all day, and he naturally wouldn't give Tom a good look.

However, when he heard that Tom was busy with the things he signed for him, the fat man's tone was slightly better, after all, Tom was tinkering for his own affairs, and the fat man had no reason to murder people, but when he heard Tom tell him that he was going to sign a contract with Anta, the fat man just quit and said directly, "I don't want to sign a contract with Anta." I don't want to. I didn't do it beforehand, I hung up. ”

The fat man ruthlessly refused, but this time Tom was still insisting, and continued to call, again and again, the fat man hung up and returned, hung up and returned, and the fat man wanted to block him directly.

The fat man really doesn't have a good impression of domestic goods.

Answering Tom's phone, "Chen, this is very important, you should try to give Anta a chance, which is equivalent to giving yourself a chance." ”

Tom won't hurt himself, that's for sure, he admires Anta so much, the fat man has no choice but to take a look, but he still doesn't have a good impression of Anta.

Actually, the fat man just didn't want Tom to bother himself all day, and this kind of thing had to be finalized as soon as possible, so the fat man decided to go for it.

Anta is very sincere here, knowing that the fat man has a lot of opportunities, so they are willing to wait for the fat man, and the time is also about after the fat man Pacers team training game, the location is the café near the Pacers training camp, in order to better negotiate with the fat man, they also chartered the entire café.

When the fat man walked into the café, the fat man found that the whole room of people were yellow-skinned, brown eyes, they were all yellow like himself, and later the fat man knew that this was the head of Anta.

They are discussing the need to redefine the entire sneaker industry in Fat Man, but Fat Man is still skeptical.

It's better to say than to sing, who knows if it's true.

Although the fat man still has doubts, Anta is really very sincere, no company can do Anta's part, and the contract terms proposed by Anta to the fat man are more generous than those proposed by the fat man.

The terms of the contract stipulate that Anta not only designed his personal series of basketball shoes for the fat man, but also worked the share share and sales share, and they let the fat man occupy the largest share of Anta's fat series of sneakers, not to mention that the fat man completely controlled it, and in addition, in the sales share, Anta made a profit again, before the fat man said that he did not reach 35% and did not talk to him, but now Anta has made a profit of 50%.

What is the concept of 50%?

Even if the fat man said that he proposed 35%, Anta didn't make much money here, and now they actually proposed that 50% of the money from the sales share would flow into the fat man's pocket, what kind of concept is this, this is not an equal distribution of benefits, this is completely for the fat man to eat meat and they only drink soup.

Anta has done this part, among the sports companies it has now, there is no other semicolon, even Li Ning, which is as close as Anta, can not do it, they can only do 40% at most, but Anta is extremely generous to give 50% of the profit.

Li Ning also directly commented, "Anta is crazy." ”

Anta is really crazy this time in order to get the fat man to endorse their family.

It's something that only a crazy person or a fool can do.

I have to say that the fat man was also impressed by the courage shown by Anta.

He was a little moved, really moved.

Although Anta is a domestic product, it is not very loud, this brand, but the fat man is still moved.

In addition to money, Anta also specially prepared an unexpected gift for the fat man, which was a small plate of beautifully made film films.

The whole film is very short and there is only one song, this song runs through the whole film, this song is called "Nightmare", this song is still designed by a female designer on Anta's side, this female designer is also a basketball fan, to be precise, a fan of fat people, so this female fan also wrote this song specifically for fat people, and this song is extremely popular.

And in the energetic song, it is also accompanied by the fat man's blood-boiling, adrenaline-pumping, breathtaking action on the field, plus the fascinated expressions of the fans on the sidelines, as the picture of the video, the picture production is extremely exquisite, and this song is also perfectly matched.

The fat man looked at himself on the screen, the corners of his mouth were raised, and he was very satisfied, this excellent MTV made the fat man really realize for the first time how exciting and infectious he was on the court.

The fat man said to himself very unshyly, I was touched by myself.

The fat man was moved, and some wanted to sign a contract with Anta now.

After the video, Anta also invited Mi Xiaoqian, the chief designer of Anta, to introduce the sneakers she designed for fat people.

Later, the fat man learned that it was Mi Xiaoqian who made and designed the pair of sneakers called 'Nightmare' for him, and she was also the one who made the beautiful video for him, and Mi Xiaoqian was the female fan of the fat man as mentioned before.

Mi Xiaoqian is an extremely shy girl, like many young girls, she will be excited when she sees an idol, even shy, and at first she spoke, because she was too excited, she stammered a little.

This also made the fat man doubt Mi Xiaoqian's personal ability, however, when Mi Xiaoqian really entered the state to introduce her pair of sneakers, the fat man was also impressed by Mi Xiaoqian's professional ability, no, not professional ability, but her design inspiration and creativity.

It can be said that Mi Xiaoqian's professional ability and skills are still much worse than some old sneaker designers, but her design inspiration is unique, as if she really understands the fat man.

Mi Xiaoqian's design concept and the fat man's thoughts are surprisingly consistent, and there is no more suitable.

And the Anta 'Nightmare' series of sneakers designed by Mi Xiaoqian are also extremely exquisite, and they are the type that fat people like, and fat people are extremely satisfied.

The fat man didn't care about it just now, but now the fat man doesn't think so.

A series of things such as money, design, beautiful videos, etc., also made the fat man ecstatic, so the fat man decided to give Anta a chance and decided to sign a contract with Nike immediately.

But the agent said that there are still some details that need to be dealt with with the company, but this matter is almost half the success.

Collaboration facilitates.

Ding Zizhong, President of ANTA, was as excited as if a cute little girl had gotten her favorite toy, jumping and jumping, extremely excited.

The other leaders of Anta who participated in this plan also applauded excitedly and applauded the success and the fat man.

Among this part of the people, the most excited is not the fat man who benefits the most, nor the T-shaped loyalty reached through cooperation, and naturally it will not be the leaders of Anta, but a girl named Mi Xiaoqian.

is also the female designer responsible for the design of fat sneakers, the female designer responsible for designing fat sneakers Mi Xiaoqian, a beautiful, shy, nervous girl who will have a small stutter Mi Xiaoqian, after hearing the fat man say, "These sneakers are very good." I want to wear these shoes to play. ”

When she said this, Mi Xiaoqian, who had always been extremely calm, immediately stopped.

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