Voices.

It really is. It's not just countless journalists standing here, there are a lot of Arsenal fans standing outside. They are all waiting, waiting for Arsenal and Jin Ming.

This is Beijing.

The first stop of Arsenal's China tour is Beijing.

Not long after Jin Ming and Arsenal met, they followed the team to China. Because this is the year of the European Championship, and it is also the year of the London Olympics. Therefore, Arsenal canceled the original Emirates Cup, so the team's trip to Asia this time is a warm-up game before the start of the season.

After arriving in Beijing, Arsenal's first event was supposed to be Wenger giving an interview to the media, and Arsenal held a press conference. But because of Jin Ming, Arsenal's first event in Beijing was changed to the signing ceremony of Arsenal and Jin Ming.

Arsenal's alternative choice has been highly praised by the Chinese media.

After all, this is the first time.

For the first time a European powerhouse like Arsenal has been recruited, the signing ceremony was held in the player's home country.

There are also many fans who came to the scene after hearing the news.

Soon Arsenal CEOs Gazidis and Jin Ming walked in from both sides and received huge cheers from the fans. The reporter also kept taking pictures. Jin Ming wore a Li Ning brand jersey and came to the scene as if nothing had happened. Seeing Jin Ming wearing a Li-Ning brand jersey, the representative of Nike was more angry.

Nike is Arsenal's current sponsor, and Arsenal's jerseys are all made by Nike. Therefore, this time, the signing ceremony was also attended by representatives of Nike. But although angry, there is no way to do it.

Who made Jin Ming a contracted player of Li Ning Company.

In fact, there are many such things in world football, and there are some that are more embarrassing than today. Nike has also been a big embarrassment.

The most classic thing is the 09 Cristiano. Ronaldo joined Real Madrid, and his joining ceremony caused a sensation in world football. At that time Cristiano. Ronaldo attended the joining ceremony, and tens of thousands of fans were waiting for his arrival.

And Cristiano. Ronaldo was interviewed by the media in a Nike jersey and cheered by the fans.

This is very embarrassing for Adidas.

Because Adidas is the main sponsor of Real Madrid. But Cristiano. Ronaldo is a superstar under Nike. He attended Real Madrid's joining ceremony and came directly to the scene wearing a Nike jersey, which made Adidas very faceless.

In fact, to put it bluntly, it was Nike who deliberately embarrassed Adidas.

In fact, the same is true of Jin Ming.

At such an important press conference, Li Ning Company naturally hoped that Jin Ming would wear the jersey of Li Ning Company, so as to be able to promote Li Ning Company's products more. After all, the situation of Li Ning Company is getting worse and worse, and the losses are getting worse and worse.

Last year, Li Ning Company, as China's No. 1 sports brand, began to lose money, far inferior to other domestic brands. For example, Anta's annual profit has exceeded one billion yuan for several years. The situation of Li Ning Company this year is even worse, and the turnover of Li Ning Company in the first half of the year decreased by 10 percent year-on-year. Bigger losses are inevitable. Many people even speculate that the loss of Li Ning Company this year is estimated to be more than one billion yuan.

Such a decline made Li Ning Company very anxious.

Not only did Zhang Zhiyong, the CEO of Li Ning Company, resign, but more than 800 branches were closed in the first half of this year. It can be seen that the current situation of Li Ning Company is bad. So Li Ning Company also needs something exciting now.

Therefore, Li Ning Company asked Jin Ming to wear Li Ning Company's jersey this time.

Although the cooperation between Jin Ming and Li Ning Company is getting worse and worse, Jin Ming still abides by the contract. This time, he appeared at the signing ceremony wearing a Li-Ning brand jersey.

The whole process is actually quite simple.

The two sides simply signed their names on the contract that had already been made, then shook hands and asked the reporter to take a picture. Then say two simple official articles, and the signing ceremony will end. However, in the end, Jin Ming took Arsenal's No. 9 shirt from Gazidis.

There is Jin Ming's name on the back.

Other words. From now on, Jin Ming is Arsenal's number nine player.

At the same time, the organizers announced the launch of a commemorative edition jersey about Jin Ming. That is, Arsenal's No. 9 jersey, which is a commemorative version of Arsenal's trip to China. On the top of Arsenal's No. 9 shirt, Jin Ming's Chinese name is written. There is also Jin Ming's autograph.

A limited edition of 300 jerseys.

As soon as it was launched, it was snatched up by Chinese fans in less than ten minutes. The staff of Arsenal were dumbfounded, only to understand Jin Ming's influence in China, but also to understand China's huge market.

See the results. It also made Gazidis full of confidence in Arsenal's trip to China this time.

Ten minutes, almost 40,000 euros came out.

Although it was a small amount of money, it also made Gazidis very satisfied.

And that's just the beginning.

After the signing ceremony was completed from Kim Ming and Arsenal. Jin Ming's Arsenal No. 9 jersey was officially launched on the market. Full-scale sales at Nike stores and Arsenal stores began.

Arsenal's number nine shirt is not very cheap.

The price of the genuine jersey is 580 yuan.

Not cheap.

It's really not cheap. Especially in terms of China's per capita income.

Nike and Arsenal are not Li-Ning, and they decided to put the No. 9 jersey on the shelves within an hour of the signing ceremony. These dealerships of theirs will not have a situation where there is no stock like Li Ning Company.

On the contrary, an hour later, all Nike stores in China and Arsenal stores immediately appeared with genuine jerseys. Including some franchisees in second- and third-tier cities, as well as official shopping malls on the Internet, they were all on the market immediately at that time.

Jin Ming's No. 9 jersey was launched, but after the feedback, Nike and Arsenal received the news, which made them almost ecstatic. After Jin Ming's No. 9 jersey was released, more than 60,000 pieces were sold in China in just ten hours.

This almost drove Nike and Arsenal crazy.

Because it's definitely a record, a record in world football. The first to set off a wave of jersey sales in world football was the heartthrob Beckham, who shocked the entire European football world by selling 8,000 jerseys in one day after joining Real Madrid.

But then it was a player from Manchester United who surprised even more.

Cristiano. Ronaldo, after he joined Real Madrid, sold 3,000 shirts in three hours. A new record has been set.

But they are compared to Jin Ming. It's a small thing.

In ten hours, more than 60,000 pieces were sold. In other words, Jin Ming's jersey sold 6,000 pieces in an hour, which is unique in world football. Originally, many European football giants thought that the Chinese market was huge, but they were more worried.

That is, the price of genuine jerseys for players is still relatively expensive.

But who would have thought that Chinese fans would have such spending power. In fact, they really underestimated the spending power of Chinese fans. Although China's per capita income is still a developing country, it cannot stand the large number of Chinese. In recent years, the number of China's middle class has increased in a geometric progression.

Their spending power is still very strong.

Look at some concerts, the cheapest tickets are a few hundred yuan, and the tickets for a good location are thousands or thousands of dollars. But there were so many fans cheering for it. Also take a look at the tickets for the current trip to China by European giants.

When Real Madrid went to China to play, the cheapest tickets were three or four hundred yuan. Even Manchester United's trip to China, their training tickets were sold to 500 yuan. But it was still the fans who came forward to cheer for the game. The ticket price of many official matches with good locations is thousands of yuan, but it does not delay tens of thousands of fans to come to watch the game.

Being able to spend so much money to watch a game. Watching a concert, the growth of Chinese's spending power is real.

Tens of millions of fans, only tens of thousands of sales, is not very large. But on the side of Nike and Arsenal, this is a staggering sale. And the current number says that sales are still increasing.

This kind of performance has made Nike and Arsenal constantly adjust their goals. They all now believe that Jin Ming's No. 9 jersey may be able to sell hundreds of thousands of pieces in China.

Maybe it can really exceed a million pieces in a year, whether it's Nike or Arsenal. It's really a lot of money.

After all, if there were a million pieces, the sales revenue would be more than 60 million euros.

The sales volume of Jin Ming's No. 9 jersey on the first day turned out to be a full 150,000 pieces. When this result came out, I don't know how many media are satirizing Li Ning Company.

Li Ning Company has such top high-quality resources as Jinming. But the bullshit didn't earn it. Last year, the brand launched in cooperation with Jinming only had sales of 14 million yuan.

Nike and Arsenal sell Jin Ming's jerseys, and one day is half of the annual sales of Li Ning Company.

…………

"Arsenal! Arsenal! Arsenal! ”

Beijing Olympic Sports Center.

Today is Arsenal's first open training session since arriving in Beijing.

In Europe, team training is actually very open. Unless it's the team that needs to practice some secret tactics. Otherwise, it's not too difficult for the fans to come in and watch the training. There's even some scouts in there.

But in China it's different.

Those who undertook Arsenal's arrival in China, they can't afford to waste such moments. They wanted to strip the arsenal naked and put it at the zoo to collect tickets. So it's Arsenal training. They're still selling tickets. The ticket price is not cheap, it is two hundred tickets. Ask fans to buy tickets to come and watch Arsenal train.

It's really quite a lot.

It started out with just a few hundred people, but as the time approached, the fans grew. Soon it exceeded a thousand, and it didn't look like it was over. There are more and more fans, and by the time Arsenal is about to train, the number of fans has exceeded 2,000 people, and it is about to be 3,000. And the fans are still coming to the stadium, and more than 3,000 people are estimated to have no problems.

Just by selling these training tickets, Zhongao Yanxu Company has more than 600,000 yuan in revenue.

And the arrival of so many fans made Gazidis, who had already come to the stadium, smile.

Because Manchester United also had an open training session a few days ago, the number of fans who came to the scene at that time was about 1,000. Even Real Madrid, with top stars such as Cristiano Ronaldo, Kaka, Casillas, Alonso, and Benzema, only has more than 2,000 fans in their training matches. But it is clear that the nearly 3,000 Arsenal fans today may exceed 3,000, far more than Manchester United and Real Madrid.

Arsenal fans surpass Manchester United and Real Madrid?

Gazidis did not believe in this at all. Because Arsenal is definitely not as good as Manchester United and Real Madrid in terms of overseas fans. Even in China, Gazidis doesn't think Arsenal fans will outnumber Manchester United and Real Madrid fans.

Manchester United has been operating in China for many days, and the number of fans in China is definitely more than that of other giants.

And Real Madrid, just those superstar players can stun a large number of fans. After all, Real Madrid has a top superstar like Ronaldo, who is as famous as Messi.

But look at the enthusiasm of Chinese fans now. Gazidis understands that Jin Ming is definitely the biggest factor in this. Arsenal also came to China last year, and the players who came were bigger names than this year. Although Fabregas was missing, Nasri was still in the team at the time.

But during the training match, there were no more than 1,000 fans, only a few hundred. But look at Jin Ming, there are more than 3,000 fans, there are really a lot.

Look at this time when I came to China, everything was very smooth anyway. Driven by the soaring sales of Jinming jerseys, the jerseys of some other Arsenal players have also increased significantly.

It's all money. Nike took the lion's share, but Arsenal had already received a share of around £2 million.

Arsenal came to China all the way to China, not just for the money.

"Kim, it looks like there are a lot of fans."

"I don't know."

Chamberlain was fresh to China.

Hearing countless fans chanting "Arsenal" outside the stadium, I felt that there were a lot of fans today.

Soon the time was up, and it was Arsenal's goalkeeper Fabianski who went out first. Originally, Arsenal's main goalkeeper was Szczesny, but because he had not yet gathered with the team, it was Fabianski who came to China.

After Fabianski came on, Arsene Wenger made his second appearance.

"Arsene Wenger! Wenger! Wenger! ”

Arsene Wenger is definitely a very high status person in the hearts of Arsenal fans. So when Arsene Wenger came out, the Arsenal fans immediately cheered. Arsene Wenger was also taken aback when he came out.

Arsene Wenger has seen big scenes, and tens of thousands of fans have seen them.

But a simple training session can attract more than 3,000 fans, which is obviously more than Wenger's original estimate.

After Arsene Wenger came on the pitch, he simply said some words of thanks to the Chinese fans.

Then one by one the Arsenal players ran out. Every player came out and was cheered on by a lot of Arsenal fans. Although there are no outstanding players among the Arsenal players who came to China this time.

There were also some young players from the youth team who came along, a group of players that even many fans didn't know and couldn't name them. But the Arsenal fans still gave them a lot of applause. Of course, Walcott, as the biggest name in Arsenal's China trip, especially received the most applause.

Jin Ming was arranged to appear last.

Jin Ming exhaled a long breath and slowly ran out of the players' tunnel wearing the Arsenal No. 9 shirt.

"Jin Ming! Jin Ming! Jin Ming! ”

In an instant, the atmosphere of the whole stadium reached its highest point. After Jin Ming completely walked out of the players' tunnel, he turned around and waved to the Arsenal fans present. With so many fans coming today, more than half of them are wearing Jin Ming's No. 9 jersey.

"Jin Ming, Jin Ming. You give everyone a couple of words. (To be continued......)