On the same day, the Cavaliers defeated the Celtics 104-100 at home.

LeBron James and Paul Pearce played a big point battle.

James had 37 points, 6 rebounds and 8 assists, and Pierce had 41 points, 9 rebounds and 4 assists.

Role player play became the difference between victory and defeat, and Ricky Davis made his first appearance for the Celtics, playing 32 minutes, shooting 1-of-5 from the field and 1-of-3 from the free-throw line, finishing with 3 points and 5 rebounds.

Eric Williams, who was making his first appearance for the Cavaliers, also played 30 minutes and had 12 points and five rebounds.

Davis disappointed Celtics fans, saying what about the Cavaliers boss?

There are players with poor stats that can help the team win, such as Bowen of the Spurs. There are also people who have better stats, the more the team can't win, and Davis is a typical example.

The Cavaliers won two in a row, and James, who was in a good mood, called and Wang Jun to congratulate each other.

When they arrived in Memphis, everyone on the Nets team had dinner together, and the team was unprecedentedly united.

After greetings, Wang Jun became the focus of the wine table.

The new Chinese kid only played 11 games and won all of them, averaging 17.7 points per game and becoming the team's top scorer. The veterans felt incredible, and the newcomers were envious.

The happiest is Lawrence Frank, who promoted Wang Juncheng to start, and the team's eleven consecutive wins were all credited to him.

Kidd was also very pleased, after all, he was half his apprentice. Kidd is also encouraging for Wang Jun to shoot more, he likes to pass the ball more than he attacks.

He toasted a glass of juice with Wang Jun and said with a smile: "You are very focused in every game. It's a good habit and if you keep it up, you'll become a star. ”

"Thank you." Wang Jun likes to listen to this kind of good words.

Wine table. The only one who didn't talk to Wang Jun much was Jefferson.

He is now averaging 14.8 points per game and is the team's third-leading scorer. But the number of shots and the data are lower than last season.

After the dinner, the players were free to move around and there was no training today.

Wang Jun stayed in his hotel room watching TV, and Ryan Hughes called.

"King, there is good news, your worth has skyrocketed."

"Is there a company asking me to advertise and endorse?" Wang Jun jumped up from the sofa and asked loudly.

"It's not just one."

Wang Jun's story is like an ugly duckling turning into a swan.

A second-round rookie who was suspended from training after being banned. Not even a chance to sit on the bench.

Suddenly, he exploded in a month, winning 11 consecutive games with the Nets, and the statistics are still beautiful. He has now become the brightest Chinese face in the NBA after the champion Yao Ming.

It just so happened that the team's market was in New York, the exposure was super high, Wang Jun was extremely popular with the Chinese, and the ratings of the Nets increased compared to last season.

In addition, Wang Jun's No. 0 jersey has also sold very well in the past week, and many stores have to restock it every day. But it's still out of stock.

The career is stable, and the beauties are by your side...... Now Wang Jun has been haunted by it, and what he still lacks is money!

He was still very poor, and his sister needed money to treat her illness. Studying abroad costs money.

Theron gave him a sports car, he hadn't given Theron any gifts yet, he needed money.

Abby has gone live with him. Aside from having a dinner party, he didn't buy Abby any gifts. Money is needed.

He was coached by Kidd on the Nets, and Martin, Rodney and others also covered him. He hadn't had a big dinner, which also needed money.

With only the annual salary of the team's signing, he will have to make a fortune in two years. Now it's different, he's the Nets' top scorer, the team has won 11 in a row, and with the status of China's only outside player, he has the capital to attract advertisers.

Hughes sighed: "I think you should thank Theron well, because you have been in the news many times in the news in a Ford Mustang, and Ford has come to you and wants to find you to be the spokesperson of the Mustang." ”

"How much?" Wang Jun cares about money, and it is easy to discuss anything for money.

"You're not an All-Star yet, so I suggest signing a short-term contract first, and the endorsement fee won't be too high, $1.4 million for two years, and I haven't agreed yet."

Won't it be too high?! It's over my two-year contract with the Nets, okay?

Wang Jun was so excited that he almost burst the phone. "What do I need to do?"

"Shoot commercials, drive Fords, and occasionally attend one or two new car launches."

The United States is worthy of being a country of money, and once you become a celebrity, it is too easy to make money.

Wang Junle went crazy. "It's that simple?"

"It's as simple as that, because your image matches the car, and the fans know that you drive a Mustang."

Hughes explained to Wang Jun that the U.S. auto market has long passed the era when a certain car company was dominant, and the fierce competition has made cars more and more willing to advertise, and more and more adept at advertising, and celebrity endorsement has gradually become one of the most effective ways for car companies to publicize.

However, finding celebrity endorsements is definitely not as simple as inviting guests to dinner, these public figures have different images in people's impressions, once they accidentally find the wrong person, not only the advertising effect will not be achieved, and even the brand image will be damaged.

For example, it is not appropriate to have Divac endorse the Mustang, which will give the impression that the car will not start and will roll over at any time......

Wang Jun preseason PK Mason, wild enough; Playing likes confrontation and is wild enough; His specialty is that he runs endlessly on the field, more like a wild horse.

Wang Jun asked again: "Are there any companies in China that want to ask me to be an endorsement?" ”

"Of course there is, but the price is not high, I have received a lot of emails, phone calls, and the company has sent people directly, and I have been busier than you recently. Now it's up to you to make a decision, and Ford isn't giving you the biggest contract. ”

"There are bigger companies, why didn't you say it earlier?" Wang Jun slapped his thigh and shouted.

"I want to surprise you." Hughes smiled: "Nike and Adidas both want to sign you, which one do you consider?" ”

"Do you still need to think about it? Whoever gives the most money will be chosen. Wang Jun replied immediately.

"Don't you have a favorite brand? What brand of shoes did you wear in college? Hughes asked.

"I used to wear shoes based on the price, which one is cheap, and which one is cost-effective."

“……”

Hughes said that the price given by Nike is relatively high, but the term of four years is a bit long, and he is now negotiating with the other party to shorten the number of years, only two years of signing, and the endorsement fee will be 2 million per year.

This contract is definitely not comparable to James and Kobe, but it is not low as a newcomer. On the one hand, the good sales of outside players' shoes are due to the fact that Yao Ming and Nike have benefited from the conflict.

This summer, Yao Ming angrily criticized NIKE for favoring one over the other after signing LeBron for 90 million in NIKE's 7 years.

As early as 1998, Lu Hairui, president of NIKE China, discovered Yao Ming and successfully made Yao Ming wear NIKE shoes, and then in 2000, NIKE signed a four-year contract of 200,000 US dollars with Yao Ming. In the CBA at that time, this endorsement contract was absolutely sky-high, even much higher than the contract given to Yao Ming by the Shanghai team.

However, after Yao Ming landed in the NBA as the champion and signed a large number of top endorsement contracts, NIKE's contract suddenly seemed too shabby.

What's even more amazing is that Nike's renewal offer to Yao Ming in the summer is only 1.6 million for 4 years.

Of course, Yao Ming's economic team did not agree, and proposed a price of about 5 million per year, but Nike refused.

Then, Reebok came to dig Yao Ming, gave 40 million for 6 years and business sharing, and also gave Yao Ming's friend Liu Wei a subsidiary contract; Nike realized the crisis and also gave 40 million for 6 years, but regardless of Liu Wei.

The two sides began to compete, because of the company's previous neglect, NIKE went out smoothly, and finally in October, Yao Ming and Reebok signed a big contract worth about $60 million.

After the matter was leaked, Nike, which lost Yao's name, was worried about offending Chinese fans and then losing its market share in China, how dare to snub Wang Jun again?

As soon as Wang Jun played well, Nike immediately threw out a premium contract, as long as Wang Jun becomes an All-Star in the future, the next contract will definitely rise.

Hughes said no more. "Got it, wait for my good news, play well, and try to continue the winning streak." (To be continued......)