How popular Arsenal are in China is definitely something that no one expected.

Almost everywhere Arsenal goes, it will cause a huge storm. It's not just the fans who are frantically chasing Arsenal, even the Chinese media are tracking and reporting on Arsenal's situation.

In fact, there are not only one or two European giants who have come to China this summer. European giants have almost arrived in China this summer, but it is clear that Arsenal is the most sought after by the Chinese media and Chinese fans.

This has made many European giants unhappy.

But there is no way.

Who let Arsenal have the most popular player in the Chinese, Jin Ming. A Jin Ming's influence in China can rival the influence of those European giants. Especially after Jin Ming's great success in Schalke last season, Jin Ming's popularity has skyrocketed, and he has truly surpassed Yao Ming and Liu Xiang's influence.

Even in terms of income, Jin Ming has already left Yao Ming and Liu Xiang behind and has become the highest-paid sports athlete in China at present.

In the Temple Cup in Beijing, Arsenal fought back in the second half and almost beat Manchester City.

It's just that the two sides played 2-2 later, so there was a penalty shootout. Arsenal lost 4-3 to Manchester City on penalties in the end, allowing City to win the Templar Cup.

But that hasn't affected Arsenal's popularity in China in the slightest.

After finishing their journey in Beijing, Arsenal came to Guangzhou. Originally, there was no trip to Guangzhou for this trip to Arsenal, and there was only one Temple Cup match. But with the addition of Jin Ming, Arsenal's popularity in China quickly reached a new peak.

Therefore, the sports company that operates Arsenal's China tour negotiated with Arsenal, hoping that Arsenal would play one more game in China. In this way, Arsenal also makes more money, and the sports companies that run the games also make more money.

And Arsenal don't want to just leave.

This time when he came to China, Gazidis felt the huge market in China more truly. In just a few days in Beijing, Arsenal have earned an unimaginable income, far more than Gazidis could have imagined. Take advantage of Arsenal to come to Beijing. There are many Chinese companies that want to use Arsenal player portraits.

It is precisely because Arsenal wants to make more money, especially when Jin Ming is at its most popular.

Therefore, Arsenal decided to play a commercial match against Guangzhou Evergrande in Guangzhou.

Guangdong is where Arsenal fans are the most. After all, as early as 20 years ago, Guangdong began to broadcast the Premier League live, and there are a lot of Premier League fans in Guangdong. And when Guangdong broadcast the Premier League live, it was when Manchester United was in full swing, and Arsenal began to stand with Manchester United. Therefore, the Premier League fans on the Guangdong side are the most Manchester United fans and Arsenal fans.

Whether it is the traditional giants Liverpool or the rising Chelsea, they are inferior to these two fans in terms of the number of fans.

More importantly, Guangdong is the most developed region in Chinese mainland, with a population of 100 million.

The end result was good.

Arsenal beat Guangzhou Evergrande 3-2.

In this game, Jin Ming played half the game again and scored a goal.

After two games. The Arsenal hierarchy was almost smiling. After two games, the appearance fee alone is nearly 4 million euros. Combined with a number of other commercial sponsorship activities and the sale of player image rights, Arsenal also received more than two million euros.

Of course, in addition to these, Arsenal Club also did a lot of souvenir sales for this trip to China. These souvenirs are not expensive, ranging from a few dollars to dozens of dollars. It's all about Arsenal.

Sales are very good.

This part of the income basically belongs to Arsenal itself, because these are made by the Arsenal club itself. The Chinese fans were very popular, especially in Beijing and Guangzhou, where Arsenal played. It is even more popular. More than 100,000 souvenirs of this little thing were sold. It also brought Arsenal nearly a million euros in revenue.

These are not big heads, though.

The big head is jersey sales. Originally, the sales of Arsenal's jerseys in China were not very high, it should be said that there were almost not many. In the past year, Arsenal's sales of genuine jerseys in China have only a few thousand, and they have not exceeded 10,000.

It's not just Arsenal. This is the case with other European giants. Including Real Madrid, which has the best sales of jerseys, their sales of genuine jerseys in China are only 20,000 or 30,000 pieces.

Including Manchester United and Barcelona, which have done better in jersey sales, their jersey sales in China have also struggled to exceed 10,000 pieces a year.

But since Jin Ming joined. Sales of Arsenal's genuine jerseys have seen a blowout.

Needless to say, no one else.

Jin Ming's jersey sales alone have seen sales of 300,000 pieces in ten days. Such an achievement is not only stunning. Almost made the well-informed Nike representatives almost expensive. Nike has sponsored so many big clubs and had so many top superstars under its hands, but no one has ever created such an amazing number of jersey sales.

Nike's current top superstar Cristiano. Ronaldo, whose jerseys are sold in the world a year is a million pieces. Such sales are unprecedented.

Cristiano. Ronaldo's jersey sales alone have almost exploded most of the giants in European football.

With the exception of Manchester United and Barcelona, which both have more than a million shirts, none of the other European football giants has sold more than a million shirts. Jersey sales, like Arsenal, are even less.

But Jin Ming is fierce.

Within 10 days, sales in Chinese mainland reached 300,000 pieces. That's not 3,000, 30,000, but 300,000. Because Arsenal attaches great importance to the Chinese market this time, Jin Ming's No. 9 jersey is the first to be sold in China.

In other markets have not yet started selling.

But the profits brought by the Chinese market alone have already left Nike and Arsenal jaw-dropping. Especially Arsenal, just this part of the jersey revenue share, there are millions of pounds, Nike also has tens of millions of euros.

And under the influence of Jin Ming's joining Arsenal, the genuine jerseys of other Arsenal players have also begun to show a huge upward trend.

It's all money.

Of course, the good news doesn't stop there.

Huawei, which is steadily advancing its European strategy, has taken a fancy to Arsenal and wants to sponsor it. Although the amount of sponsorship is not very large, there are also four or five million pounds of sponsorship.

After Jin Ming joined Arsenal, the economic effect began to be slowly reflected.

Others want to advance into the international market. And many of China's top merchants, who also want to consolidate the domestic market, have begun to contact Arsenal.

Arsenal are not Schalke.

Arsenal itself is a huge influence in the Premier League, and it is a Premier League powerhouse with a very large number of fans. Coupled with the addition of Jin Ming, many giant companies in China have begun to tentatively contact Arsenal.

This all drove Gazidisle crazy.

Twenty-three million euros?

This transfer fee is nothing. Arsenal can easily earn that money back.

And Arsenal has been talking to Nike about renewing his contract. Nike is the main sponsor of Arsenal, and in order to build a new stadium, Arsenal had to sign a long sponsorship contract with Nike, and then get money from them in advance.

But what seemed like a very high sponsorship contract at the time, after so many years, that sponsorship fee was too low. In the Premier League, there are many teams whose shirt sponsors have more sponsorship than Arsenal, and even many giants are several times more than Arsenal.

So Arsenal are very dissatisfied.

Arsenal want to change such a sponsorship contract with Nike.

But Nike has always disagreed. The main thing is that Nike has not been optimistic about Arsenal. So many years down. Arsenal's results are too poor, and Arsenal's influence is not as good as it used to be in Nike's view.

Therefore, Nike has always been reluctant to increase the sponsorship fee, and even after completing this cooperation, it has to consider whether to continue to cooperate with Arsenal.

The two sides are deadlocked here, and the Arsenal hierarchy can only go to other sponsors. Anyway, the sponsors of world football are not only Nike, but also Adidas and Puma.

But this time the trip to China gave Nike a big surprise.

Seeing Arsenal's jersey sales, I couldn't help but surprise Nike. United, sponsored by Nike. Their annual jersey sales in China are also pitiful, which can exceed 10,000 pieces a year.

However, looking at Arsenal's current situation, it is estimated that it can sell at least half a million jerseys in the Chinese market in a year. If the current momentum continues. It's not impossible for Arsenal to sell millions of jerseys in China. As long as Jin Mingcun zài, none of this is impossible. Thinking about it this way, Nike can't help but re-examine the Arsenal that it despises.

It also made Nike executives reconsider their sponsorship contract with Arsenal.

Arsenal's trip to China has given Arsenal's top management an untold number of benefits. With tens of millions of euros in his pocket, he left Chinese mainland.

After playing in Guangzhou, Arsenal moved to Hong Kong.

This is the third leg of Arsenal's Asia tour. And the last stop. Hong Kong is one of the first regions in China to come into contact with the Premier League. Of course, this is for historical reasons, and Hong Kong used to belong to the English-speaking region. Therefore, when the Premier League was broadcast live overseas, Hong Kong was one of the first regions to broadcast live.

So most of Hong Kong are Premier League fans.

Arsenal played a game against the Hong Kong Stars here.

The strength is very poor.

The strength of the Hong Kong star team is slightly stronger than some amateur teams. It's not even as good as the Chinese Super League teams, and maybe the strong teams in the Chinese League are better than them. Not to mention that he is the main player of Arsenal, even compared to the players of the Arsenal youth team, he is not an opponent.

Arsenal finished the game comfortably 4-0 in Hong Kong.

Anyway, it's a commercial game, and Arsenal didn't chase after it. It's okay to hit it pretty much.

Jin Ming came out again in the second half and scored a goal. Compared to the cheers received in China, Hong Kong can only be described as average. In the three games of this Asian tour, Jin Ming scored three goals.

Hong Kong has strong spending power, so it is also a good opportunity for Arsenal to make money. Arsenal swept away another three million euros in Hong Kong.

In three games, Arsenal swept away about 14 million euros in total. This kind of circle of money is what Real Madrid and Manchester United have not been able to do recently. For Arsenal, it's an amazing income.

The last time Arsenal came to Hangzhou, China, they took away less than three million euros.

Compared to last year, Arsenal can be described as full of loads. Before coming to China this time, they had no idea that they would have such a high income. In just ten days. can earn 14 million euros, which is absolutely unimaginable to other giants.

…………

It's very smooth to make money in China here, and the transfer on Arsenal's side is also very smooth. It's all good news anyway.

Arsenal had just returned to London from Asia when there was good news. Anyway, it was really good news for Jin Ming, and Jin Ming was very happy. Arsene Wenger did not fool himself.

Arsene Wenger told Jin Ming at the beginning of this year that Arsenal would definitely bring in some powerful stars to enrich Arsenal's strength.

On August 7, 2012, Arsenal's official website announced the introduction of Spanish international Cazorla from Malaga.

At this time, Jin Ming knew more about Cazorla.

The player was not only part of Spain's Euro '08 triumph, but also Spain's European Championship triumph this summer. He helped Villar Yaral finish runners-up in La Liga and last season helped Málaga finish fourth in La Liga.

And that's not all

Cazorla was also the best player of Spain in 2007.

Cazorla has always been a key player in La Liga's powerhouse. Although he was not able to join Real Madrid and Barcelona. But being able to be at the heart of the midfield in Villarreal and Malaga shows the quality of the player.

Although the official website did not announce his transfer fee, the Daily Telegraph revealed that Cazorla's transfer fee was around 16 million pounds, or about 19 million euros.

Without the transfer of Jin Ming, Cazorla would have been the record player in Arsenal's history for transfer fees.

Arsene Wenger fulfilled his promise, bringing in Jin Ming and Cazorla to break Arsenal's transfer record. In addition to the two of them, there is also Olivier Giroud, the top scorer in Ligue 1. Although among the five major leagues, Ligue 1 has the lowest status.

But the top scorer in Ligue 1. It shouldn't be a general. Although he has not yet met Giroud, Jin Ming believes that since he is the top scorer in Ligue 1, he should still have some strength.

Now that there are powerful players like Cazorla joining, Jin Ming's mood has suddenly improved a lot.

Who said Arsenal can't win the title? The current Arsenal squad is not the top in the Premier League, but it is also a squad that can compete for the title.

If only Van Persie could stay.

This is what Jin Ming thinks at this time. If Van Persie stays, then Arsenal's attack is outstanding. Van Persie and Giroud up front, and Kim Ming, Gervinho, Walcott and Oxlade-Chamberlain on the wings. Also in midfield are Cazorla, Alexander Song, Arteta and Diaby.

In this way, Arsenal's strength is really not bad. It's a squad that has every chance to compete for the title.

Unfortunately, this joy did not last long.

Just a week after Cazorla's arrival, Manchester United and Arsenal announced Van Persie's £24 million move to Manchester United. Although many people have speculated, it is still unacceptable to many people.

Van Persie actually joined Manchester United.

But what's even more unacceptable is that. Three days after Robin van Persie left, Arsenal once again removed a key player.

Alexander Song moved to Barcelona for 19 million euros.

After hearing the news, Jin Ming was very unhappy, not ordinary unhappy.

Van Persie left, and he was mentally prepared. When Wenger talked to Jin Ming before, he said that Van Persie should not be able to keep it. And Van Persie did not go to China with Arsenal, Jin Ming understands that Van Persie will definitely go.

But why did Song leave. This is Arsenal's main midfielder, and there has been no sign of it. Alexander Song also went to China with the club. Why did he leave all of a sudden. As Arsenal's main midfielder, Alexander Song's departure will greatly affect the strength of Arsenal's midfield.

This made Jin Ming very dissatisfied and very unhappy.

This season, I bought Giroud, Cazorla, and Jin Ming, but I went to Van Persie and Song, will Arsenal's strength increase this season?

Jin Ming himself does not know.

There were still ambitions to win the championship before, but the successive departures of Van Persie and Alexander Song made Jin Ming almost deflated. (To be continued......)