When the award ceremony was underway at Yutong Stadium, Zhou Wenxiu was talking to a special guest at the Yongchang training base in Shijiazhuang.

This special guest is named Li Xiaohua, and he is the general manager of today's famous herbal tea brand, Jiachengbao Group.

Li Xiaohua competed with another herbal tea brand, "Lao Wang Next Door", and strived to expand the brand effect of Jiachengbao in all aspects, and in order to achieve this goal, he sponsored many TV programs.

One of the most successful cases is the 12-year sponsorship of "China's Good Story", China's good story has novel content, touching plot, scored by four highly professional judges, the contestants tell their own tragic experiences, and their vision for a better future, and there is also a bonus question, that is, singing, once such a content program was released, it immediately caused a sensation, and Jiachengbao followed it into an instant hit.

With this successful sponsorship, Jiachengbao Group subsequently sponsored many TV programs, the more famous ones are "The Two Most Compatible Ones", "Soldiers Forward", and "Three Fools in the Phoenix".

It's just that the sponsorship behind is not as topical as "China's Good Story", in order to seek a breakthrough, Li Xiaohua decided to develop into sports programs, so he later sponsored CCTV5's "Feast of the Wealthy", which worked well.

Li Xiaohua came to Shijiazhuang two months to host a regional agent meeting, just a few days, Li Xiaohua accidentally found that Shijiazhuang's football atmosphere is very strong, and later he knew that Shijiazhuang has a Chinese team, called Shijiazhuang Yongchang, strong strength, very popular in Hebei.

In recent years, with the rise of Evergrande, Chinese football has become more and more popular, and e-commerce brands such as Jingxi, Taomao, and Suning have begun to sponsor the Chinese Super League.

Li Xiaohua accidentally thought a few days ago that maybe he could also sponsor a Chinese Super League team, which is both affordable and has a good advertising effect, he quickly thought of Yongchang, and arranged for his subordinates to find Yongchang's information, Li Xiaohua felt that Yongchang was very suitable.

First, Yongchang will enter the Chinese Super League next year, and the sponsorship fee for the promotion horse should not be too high, so it's just right to test the waters; Second, Yongchang has a good reputation in Hebei and is deeply supported by fans, so there is no need to worry about anything bad; Third, Yongchang has not yet sponsored; Fourth, the brand needs, the sales of Jiachengbao in northern China are not as good as in the south, and Li Xiaohua feels that there is room for improvement.

Li Xiaohua decided to implement it when he thought of it, so he personally came to the Yongchang Club to discuss cooperation with Zhou Wenxiu.

"Twenty million?"

Hearing Li Xiaohua's offer, Zhou Wenxiu felt a little humiliated, he has been engaged in football for more than two years, and he is naturally aware of the current title sponsorship costs of the Chinese Super League teams, the high ones are 70 million or 80 million, and the low ones are about 50 million.

Li Xiaohua said 20 million, Zhou Wenxiu is angry and funny, but he is not a young man in the end, and he still has the kung fu to cultivate his qi.

"Mr. Li probably doesn't know the current Super League sponsorship market, right?"

"I know very well, please listen to me first."

"Listen up." Zhou Wenxiu actually didn't want to listen to it anymore, he felt that he could guess what Li Xiaohua would say.

"First, Yongchang will be promoted in the Super League next year, and its influence is small; Second, Yongchang cannot guarantee whether it can be relegated; The third is that Yongchang has no international players. ”

If the other party is not the boss of Jiachengbao, Zhou Wenxiu will definitely let the security blast him out, but people in the business circle, even if it is not a field, there is no need to make enemies, so Zhou Wenxiu still decided to fight for it.

"Mr. Li, I think the three points you said are up for debate, the first point, the Chinese Super League teams, except for Evergrande Guoan Luneng, a few rare strong teams, the influence of other teams is almost the same, basically can't get out of the team's location; Second, Yongchang's existing lineup can win Shenxin Shun Tianshenhua, and these three teams are relegated this season, Yongchang will strengthen next year, that is to say, Yongchang will definitely be able to win them next year, and relegation is absolutely no problem; Thirdly, Li Yun is favored by Perran, and I believe that he will soon become an international. ”

Li Xiaohua smiled, "First, there are still differences between teams, such as the CCTV live game, Shenhua will definitely be more than Yongchang next year, and the second ......"

An hour later, at the Jinshihao Hotel in Shijiazhuang, Li Qiang, chairman of the club, invited the whole team to celebrate Yongchang's victory.

Considering that there is still the FA Cup final in a few days, there is less wine at this dinner, but there are enough good dishes.

Before the banquet, Li Qiang first toasted everyone, and then said: "Tonight here is a small celebration within our team, and after the FA Cup, there will be a formal celebration banquet." ”

"I'm really happy to win this season and there are some things I want to say to everyone."

"First of all, I want to thank all of you, Yasen, Li Chao, Li Yun, Feng Shaoshun, all of you, it is your unremitting efforts that Yongchang has today's achievements, thank you again."

"The second point, the 14-year Chinese Super League is over, the 15-year Chinese Super League has not started, everyone is great, I hope that the vast majority of you can stay, fight with Yongchang in the Chinese Super League, and progress together, so in the next few days, Manager Zhou Wenxiu will negotiate with you about the renewal of the contract, please rest assured, the annual salary will definitely be raised a lot, and the winning award will be doubled."

Li Qiang's second point made the team members happy, and the group applauded warmly.

"The third point, the prize money for the FA Cup semi-finals will be sent to everyone later, don't be under pressure in the FA Cup final, you have done a good job."

"Fourth, the team will be strengthened next year, please believe in the club, we definitely don't want to mess around, we want to be a century-old club."

Li Qiang's words won a round of applause from the players and coaching staff.

Yasen then spoke, and Yasen also gave everyone a toast and then said: "I want to thank all of you, I will work hard, I hope to win all the trophies with you, and the FA Cup final in the near future is also my goal." ”

Li Qiang's previous words lightly touched the FA Cup, he just wanted to downplay the matter, and at this time Yasen said that he would work hard to win the championship, which made Li Qiang a little uncomfortable.

Zhou Wenxiu continued: "The results of the FA Cup are already good, so it's good for everyone to have a heart." ”

Then Zhou Wenxiu asked the players to speak on behalf of Li Chao, "Thank you to the coaching staff and teammates, thank you, I will fully support Coach Yasen's decision, and I will do my best to save the FA Cup." ”

"Bang Bang!" The team members applauded enthusiastically.

Zhou Wenxiu couldn't help frowning, he knew that Li Yun wanted to win the FA Cup, if he asked Li Yun to speak, Li Yun might say a bunch of sensational words about winning the championship. So Zhou Wenxiu chose to let Li Chao speak, Li Chao is smart and precocious, he believes that Li Chao can see that he and Li Qiang don't care about the FA Cup championship, but what Zhou Wenxiu didn't expect was that Li Chao also echoed Yasen's words.

"Hey! Think about it later. ”

……

Two hours later, the banquet was dispersed, and Li Qiang and Zhou Wenxiu stayed alone, "How was the conversation over there?" ”

"It's not good, Li Xiaohua is only willing to give 25 million, I refused."

"Okay, 25 million is called Hanako. Kindness? Why did Li Xiaohua come to talk about the sponsorship for next season so early, from this point of view, he is still sincere, why is he unwilling to spend a lot of money"

"Him! The calculation is so good that he wants to sign before the FA Cup final on the 22nd, and then we will fulfill the contract immediately. ”

"He wants to advertise in the FA Cup?"

"Yes! He really thinks that as far as he is smart, we are all fools. ”

Li Qiang smiled, and then said: "Although Yongchang is very strong in the Chinese League, it is really hard to say that it is difficult to say in the Chinese Super League, Zhuoer Yiteng is a year tour, and they were also very good in the Chinese League before, so I am still a little worried about whether I can be relegated, this time I will play with Luneng, needless to say, Yongchang will definitely not be able to play, so I think I can sell a friendship and let the players not fight so hard, but look at the attitude of Yasen and the players, I think the players will still fight to the death with Luneng." ”

Zhou Wenxiu thought for a while and said, "I'll talk to Yasen." ”

"Okay, pay attention to the tone, we are all for relegation next year."